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ACTIVITY

Read and internalize the situation below. In the space provided, list down the good and the bad things that happened. Indicate what
could have been done and shouldn’t have been done.
BAD THINGS HAPPENED/WHAT
SHOULDN’T BEEN DONE
 DISCUSSION​
Ethics is based on well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms
of rights, obligations, benefits to society, fairness, or specific virtues.

It deals with values relating to human, conduct with respect to the rightness and wrongness of certain actions and to
the goodness and badness of the motives and ends of such actions.

It is a system of moral principles

Four Ethical Principles of Communication

(US National Communication Association – NCA, 1999)

1. Advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication

Nowadays, social media and speeches in public have been filled with black propaganda and white washing that there
is a call to reiterate the need for truth and society. It is important to be accurate when we communicate, and to have
acts and figures to prove our assertions. It is important to be reasonable​ rather than to be too emotional or
threatening when we communicate.

2. Freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible
decision making fundamental to a civil society.

It is important to foster an environment where people feel safe to express what they think or feel, and for these
expressions to be met with reasonable dialogue and debate, rather than outright censure or violence.

3. Condemn communication that degrades individual and humanity through distortion, intimidation, coercion, and
violence and through the expression of intolerance and hatred

This condemnation is important because it safeguards society from racism, sexism and violence against oppressed people.
History has shown us that a tolerance for hate speech, as well as speeches that incite violence and the act of killing have often
instituted such violence in society, whether this is in the context of slavery, colonialism and misogyny

4. Accept​ responsibility for the short and long term consequences of our own communication and expect the same of
others.
There have been people who do not feel accountable for their action. Therefore if one risks to communicate maliciously,
spread fake news or incite hatred or violence, he or she should be ready to face the consequences of such actions.
Identify situations from current events that violate each of the principles of communication. Write their Cause and effects!