Swiggy Business Model

How Swiggy Work And Makes Money?

Customer Segments
•
•  People Who Don't Know/Like Cooking

a 


People Who Don't Go Out
P eop le Who Pr efer O nline O d er ing
People Who Netflix And Chill

up
Key Partners
 Restaurants
 Lo c a l D ha b a s
 Bakeries

@  Popular Food Franchises

LVw Swiggy's Value Proposition

 •• • Digital Wallets: Paytm,

PhonePe, FreeCharge, Mobikwik.
an • Debit & Credit Cards: Sodexo & Zeta Food Cards
Cost Structure
Salaries of Employees
A p p l i c a t i o n & W e b M a i n t a i n a n c e
 Ma r k et ing And Br a nd ing
 Pa y ment s o f D e liv er y P a rt ne r s
Refunds And Returns Expenses
Promotional Offers Expenses

Revenue Model of Swiggy

0 • Swiggy Access

C o m m i s s i o n s F r o m R e s t a u r a n t s
I • Delivery Charges
Ad v er t ising / Co lla b or a t io ns
S w i g g y S u p e r M e m b e r s h i p P r o g r a m
Affiliate Programs

Key Activities of Swiggy

a 13-  M a int a in Re la t io nship s Wit h Re st a ura nt s
rr0  Rec r uit me nt o f D e liv er y Pr ov id e r s
1
:  Manage Process of Payment & Delivery
Fat 0  Cust o me r Sup p or t

Channels
iOS & Android App
W e b s i t e