SWOT Analysis of Levis

Strengths
 The most well-known brand in
Weaknesses
 Relies heavily on its ten
the world with a solid name.
 More than 85 manufacturing wholesalers
units   97% production by
 Brand Awareness independent producers. 
 Levi’s has a solid distribution  Product duplicity
and supply chain. 
 Diversity in product range.
 580th largest brand in the
world.  

Opportunities Threats  

 24%  global sales  Competition from numerous

 Increased per capita income  other global and local brands
 Improving people’s lifestyles  Increased Labor costs
in emerging countries.
 Competition in E-commerce
 Use its brand equity to cover
business worldwide.
demand with expansion in
online retail.