PURCHASE DECISION

Thank you, Ms. Aira

Now, let's discuss the Purchase Decision, which is the fourth stage of the purchasing process.

The consumer may form a purchase intention based on factors such as expected price and expected
product benefits. After the alternatives have been evaluated, consumers decide to purchase products and
services. They decide to buy the best brand, but their decision is influenced by others' attitudes and
situational factors. Thus, preferences and purchase intentions do not always lead to actual purchase
choice.

The consumer purchases the product at this point in the buyer decision process. Consumers
choose items and services after weighing their options. They make the decision to choose the
most expensive brand. However, their decision is influenced by the views of others as well as the
circumstances.

Typically, the consumer will purchase the brand that is most appealing to them.

However, two factors may have an impact on both the purchasing intention and the purchase
decision. The consumer's mentality is the first aspect to consider.

Unexpected situational factors are the second aspect to consider. A purchase intention can be
formed based on factors such as estimated pricing and projected product benefits.

Unexpected occurrences, on the other hand, may change the purchase intention. As a result,
preferences and even purchasing intents aren't always followed by actual purchase decisions.
At this stage of the buyer decision process, the consumer buys the product. After the alternatives
have been evaluated, consumers decide to purchase products and services. They decide to buy
the best brand. But their decision is influenced by others’ attitudes and situational factors.

Usually, the consumer will buy the most preferred brand.

But two factors might influence the purchase intention and the purchase decision. The first factor
is the attitudes of other people related to the consumer.

The second factor is unexpected situational factors. The consumer may form a purchase intention
based on factors such as expected price and expected product benefits.

However, unexpected events may alter the purchase intention. Thus, preferences and even
purchase intentions do not always lead to actual purchase choice.