Walnut Expense slice LazyPay Uni Cards ZestMoney

Competition Report for BNPL India FB Tracker

Facebook
( 01 Sep '21 to 22 Feb '22 )
Sezzle India Bulletapp postpe Simpl

Created with www.unboxsocial.com

 Overview
Competition Report for BNPL India FB
Summary Snapshot & Top Posts
Name Followers Total Posts Interactions ER Most Engaging
Post

Highlights
Walnut 34 22 0.004%
Expense 22K 34 0% 100%
Tracker In last 6 Months In last 6 Months In last 6 Months
In last 6 Months, Uni Cards has received
0.02% ER 10 Feb '22
44.3K interactions, the highest in the
competition group. With 69 posts, the page
6 3K 1.169% gained an average of 641 interactions /
slice 43.4K 2 809.009% 80.496%
In last 6 Months In last 6 Months In last 6 Months post.

5.85% ER 12 Feb '22

This was the case despite Uni Cards having
fewer fans or number of posts created than
50 752 0.018%
LazyPay 84.2K 15 58.65% -5.556% ZestMoney.
In last 6 Months In last 6 Months In last 6 Months

0.08% ER 28 Jan '22 Simpl was inactive for this time range.

Uni 69 44.3K 20.764%

2.4K 56 1032.574% -160.35%
Cards
In last 6 Months In last 6 Months In last 6 Months

478.5% 14 Sep
ER '21

125 3.6K 0.009%

ZestMoney 301.8K 146 -78.145% -66.667%
In last 6 Months In last 6 Months In last 6 Months

0.13% ER 17 Dec
'21 Data for the last 6 months
Summary Snapshot & Top Posts
Name Followers Total Posts Interactions ER Most Engaging
Post

Sezzle 78 489 0.012%

62.2K 26 35.457% 66.667%
India
In last 6 Months In last 6 Months In last 6 Months

0.06% ER 14 Sep
'21

12 91 1.363%
Bulletapp 657 6 -99.187% -8227.293%
In last 6 Months In last 6 Months In last 6 Months

2.13% ER 03 Sep
'21

54 686 1.121%
postpe 1.6K 53 1805.556% -133.72%
In last 6 Months In last 6 Months In last 6 Months

3.11% ER 26 Jan '22

Simpl No data available for this time range

Share of Voice

Highlights

100%
In the selected time range, Uni Cards has
received the highest share of voice
75%
amongst the other brands in the
competition group. It received 44.3K
50%
interactions on 69 posts. Statistically, the

25%
page has received 83.59% of interactions
for 16.12% of total posts.

0%
Walnut slice LazyPay Uni ZestMo… Sezzle Bulletapp postpe Simpl It’s interesting to note that despite
Expense Cards India
Tracker having the most fans or the most content
posted in the competitive group, ZestMoney
Posts Interaction
didn’t receive as many interactions as
some of the other competitors.

Simpl was inactive for this time range.

Data for the last 6 months

 Benchmarking
Competition Report for BNPL India FB
Number of Posts & Total Interactions

Number of Posts Total Interactions By Content Format

40 40k

20 20k

0 0
Sep, 21 Oct, 21 Nov, 21 Dec, 21 Jan, 22 Feb, 22 Sep, 21 Oct, 21 Nov, 21 Dec, 21 Jan, 22 Feb, 22

Walnut Expense Tracker slice Walnut Expense Tracker slice

LazyPay Uni Cards LazyPay Uni Cards

ZestMoney Sezzle India ZestMoney Sezzle India

Bulletapp postpe Bulletapp postpe

1/2 1/2

Summary & Highlights

In the selected time range, ZestMoney was the most active page, amongst the other brands in the competition group. This page has posted 125
posts, maximum in the month of Sep '21 (36 posts). ZestMoney created the most diverse content with 79 photos, 22 videos, 16 albums and 8
links. Simpl was inactive for this time range.

In the selected time range, Uni Cards was the page that was the most interacted with, amongst the other brands in the competition group. They
gained a total of 44.3K interactions and saw the highest engagement in Sep '21 (27.2K interactions). slice performed the best with photo content
achieving 2.8K interactions. Uni Cards performed the best with video content achieving 43.3K interactions. ZestMoney performed the best with
link content achieving 126 interactions. None of the brands posted status content. Simpl was inactive for this time range.
Data for the last 6 months
How has the audience interacted?

Likes Comments Reactions Shares

Walnut Expense Tracker slice LazyPay Uni Cards ZestMoney Sezzle India Bulletapp postpe Simpl

Summary & Highlights

In the selected time range, 53K interactions have been generated by all brands in this competition group. Out of this total, 94.75% of the
interactions were reactions, which includes 84.45% likes. The remaining 5.25% are 4.35% comments and 0.89% shares.

Uni Cards gained 86.71% of the total reactions, which is highest amongst all the brands in the competition group.

Data for the last 6 months

Total Interactions By Type

30k

25k

20k

15k

10k

5k

0
Sep, 21 Oct, 21 Nov, 21 Dec, 21 Jan, 22 Feb, 22

Walnut Expense Tracker slice LazyPay Uni Cards ZestMoney Sezzle India Bulletapp postpe Simpl

Summary & Highlights

In the selected time range, audience interacted the most with Uni Cards's content. They gained a total of 44.3K interactions and saw the highest
engagement in Sep '21 (27.2K interactions).

Uni Cards has received 525 comments, 43.5K reactions (includes 38.4K likes) and 231 shares.

These brands received the maximum interactions in Sep '21 achieving 28.2K.

Data for the last 6 months

 Content Audience
Competition Report for BNPL India FB
Sentiment
Audience sentiment by brand * Computed over a sample size of max 5K comments.

Walnut
Expense
Tracker
0% Positive 27.3% Negative 72.7% Neutral

slice

39.9% Positive 35.9% Negative 24.2% Neutral

LazyPay

33.9% Positive 53.4% Negative 12.7% Neutral

Uni Cards

32.3% Positive 30.9% Negative 36.8% Neutral

ZestMoney

46.1% Positive 34.8% Negative 19.1% Neutral

Sentiment
Audience sentiment by brand * Computed over a sample size of max 5K comments.

Sezzle India

33.3% Positive 0% Negative 66.7% Neutral

Bulletapp None of the content posted by this brand in the selected time range has gained any comments.

postpe

33.4% Positive 6.7% Negative 59.9% Neutral

Simpl None of the content posted by this brand in the selected time range has gained any comments.
Sentiment by Emoji

Walnut Expense Tracker slice LazyPay Uni Cards ZestMoney

Positive 85.7% Positive 62.2% Positive 62.2% Positive 85%

None of the comments

posted by for this brand
Negative 14.3% Negative 27.8% Negative 3.6% Negative 0.9%
have any emoji reactions.

Neutral 0% Neutral 10% Neutral 34.2% Neutral 14.1%

Sentiment by Emoji

Sezzle India Bulletapp postpe Simpl

Positive 100% Positive 63.8%

None of the content posted by this None of the content posted by this
brand in the selected time range brand in the selected time range
Negative 0% Negative 5.5%
has gained any comments. has gained any comments.

Neutral 0% Neutral 30.7%

 Top Posts
The posts below, were the top 3 performing posts for the respective brands Walnut Expense Tracker, slice, LazyPay, Uni Cards, ZestMoney

Walnut Expense Tracker slice

0.02% ER 10 Feb '22 0.01% ER 08 Feb '22 0.01% ER 24 Dec '21 5.85% ER 12 Feb '22 0.29% ER 20 Jan '22 0.25% ER 18 Sep '21

LazyPay Uni Cards

0.08% ER 28 Jan '22 0.05% ER 26 Jan '22 0.04% ER 17 Jan '22 478.5% ER 14 Sep '21 470.29% ER 22 Sep '21 337.57% ER 26 Oct '21

ZestMoney

0.13% ER 17 Dec '21 0.09% ER 05 Feb '22 0.08% ER 21 Dec '21

Top Posts
The posts below, were the top 3 performing posts for the respective brands Sezzle India, Bulletapp, postpe, Simpl

Sezzle India Bulletapp

0.06% ER 14 Sep '21 0.04% ER 06 Oct '21 0.04% ER 17 Nov '21 2.13% ER 03 Sep '21 1.83% ER 13 Feb '22 1.52% ER 16 Feb '22

postpe Simpl

No data available for this time range

3.11% ER 26 Jan '22 2.11% ER 13 Jan '22 2.11% ER 16 Sep '21
Brand Score

ZestMoney Uni Cards LazyPay slice postpe

10/10 7/10 5/10 5/10 5/10

SCORE SCORE SCORE SCORE SCORE

Sezzle India Bulletapp Walnut Expense Tracker Simpl

4/10 2/10 2/10 0/10

SCORE SCORE SCORE SCORE

Highlights
ZestMoney gained 46.1% which is the maximum % of positive comments gained by the added brand set in the given timeframe.

LazyPay received the highest % of negative comments, i.e., 53.4% in the given timeframe.

ZestMoney stirred the most conversations in the given timeframe, i.e., 971 comments which account for 42.126% of the total comments generated by this
brand set.

ZestMoney posted the most diverse content. They were mainly focussed on posting Photo posts but also posted video, album, link content. They gained an
overall 6.844% of the total interactions.

Of the total interactions generated by this brand set, Uni Cards gained 83.587% interactions on 125 posts totally which is the maximum interactions in the
selected time frame.
Data for the last 6 months
 Thank You
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