MIT SLOAN MANAGEMENT REVIEW | BOSTON CONSULTING GROUP 1

MIT SMR-BCG Artificial Intelligence and Business Strategy Reports, 2017-2021

Profit pools Aligning strategy

PathMIT
toSLOAN
implementation Organizational
MANAGEMENT REVIEW | BOSTON CONSULTING GROUP learning 2
Effective Use of AI Changes
Team Culture

After implementing AI solutions,

respondents report improved
collective learning, clarity of
roles, collaboration, and morale
on their teams.

MIT SLOAN MANAGEMENT REVIEW | BOSTON CONSULTING GROUP 3

MIT SLOAN MANAGEMENT REVIEW | BOSTON CONSULTING GROUP 4
“ Taking non-value-add work off people’s
plates certainly increases morale.”
Dave Johnson
Chief artificial intelligence officer
Moderna
“ …this capability has really motivated and
influenced the organization to work cross-
functionally in a different way than we had
ever done previously.”
Amy Adams
Senior director of global CRM and martech strategy
McDonald’s
“‘It makes my work more fun.’”
Arti Zeighami
Former chief data and analytics officer
H&M Group
MIT SLOAN MANAGEMENT REVIEW | BOSTON CONSULTING GROUP
“ …you’re starting small, you’re building
confidence.”
Colin Lenaghan
Global vice president, net revenue management
PepsiCo
“It has been a huge benefit for us to see the
teams starting to pick up valuable work that
they, in essence, did not have the bandwidth
for prior to the implementations that we’re
releasing.”
Sidney Madison Prescott
Global head of intelligent automation
Spotify
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Thank you.
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