THE OBJECTIVE OF THE INTERNSHIP

 To find the current satisfaction level of consumers towards Automobiles

 To find the awareness level of people towards after-sales services
 To find the percentage of people who are well versed with the concept of consumer courts
for arbitration issues
 To understand if factors like warranty and after-sales service have bearing on customer
choice for a product
 To find if there is any relationship between price of a product and the level of after-sales
service offered
INDUSTRY PROFILE

The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent
of the country's Gross Domestic Product (GDP). The Two Wheelers segment with 81 per cent
market share is the leader of the Indian Automobile market owing to a growing middle class and
a young population. Moreover, the growing interest of the companies in exploring the rural
markets further aided the growth of the sector. The overall Passenger Vehicle (PV) segment has
13 per cent market share.

India is also a prominent auto exporter and has strong export growth expectations for the near
future. In April-March 2016, overall automobile exports grew by 1.91 per cent. PV, Commercial
Vehicles (CV), and Two Wheelers (2W) registered a growth of 5.24 per cent, 16.97 per cent, and
0.97 per cent respectively in April-March 2016 over April-March 2015.* In addition, several
initiatives by the Government of India and the major automobile players in the Indian market are
expected to make India a leader in the 2W and Four Wheeler (4W) market in the world by 2020.

Market Size

The sales of PVs, CVs and 2Ws grew by 9.17 per cent, 3.03 per cent and 8.29 per cent
respectively, during the period April-January 2017.

Investments

In order to keep up with the growing demand, several auto makers have started investing heavily
in various segments of the industry during the last few months. The industry has attracted
Foreign Direct Investment (FDI) worth US$ 15.79 billion during the period April 2000 to
September 2016, according to data released by Department of Industrial Policy and Promotion
(DIPP).

Some of the major investments and developments in the automobile sector in India are as
follows:

 Electric car maker Tesla Inc. is likely to introduce its products in India sometime in the
summer of 2017.
 South Korea’s Kia Motors Corp is close to finalising a site for its first factory in India,
slated to attract US$1 billion (Rs 6,700 crore) of investment. It is deciding between
Andhra Pradesh and Maharashtra. The target for operationalising the factory is the end of
2018 or early 2019.

 Several automobile manufacturers, from global majors such as Audi to Indian companies
such as Maruti Suzuki and Mahindra & Mahindra, are exploring the possibilities of
introducing driverless self-driven cars for India.

 BMW plans to manufacture a local version of below-500 CC motorcycle, the G310R, in

TVS Motor’s Hosur plant in Tamil Nadu, for Indian markets.

 Honda Motorcycle and Scooter India (HMSI) has inaugurated its 900th Honda
Authorised Exclusive Dealership in India, thereby taking its total dealership network to
4,800 across the country and further plans to increase its network to 5,300 by end of
2016-17.

 Hero MotoCorp Ltd seeks to enhance its participation in the Indian electric vehicle (EV)
space by pursuing its internal EV Programme in addition to investing Rs 205 crore (US$
30.75 million) to acquire around 26-30 per cent stake in Bengaluru-based technology
start-up Ather Energy Pvt Ltd.

 JustRide, a self-drive car rental firm, has raised US$ 3 million in a bridge round of
funding led by a group of global investors and a trio of Y Combinator partners, which
will be utilised to amplify JustRide’s car sharing platform JustConnect and Yabber, an
internet of things (IoT) device for cars that is based on the company’s smart vehicle
technology (SVT).

 Ford Motor Co. plans to invest Rs 1,300 crore (US$ 195 million) to build a global
technology and business centre in Chennai, which will be designed as a hub for product
development, mobility solutions and business services for India and other markets.

 Cummins has plans to make India an export hub for the world, by investing in top
components and technologies in India.
  Suzuki Motor Corporation, the Japan-based automobile manufacturer, plans to invest Rs
2,600 crore (US$ 390 million) for setting up its second assembly plant in India and an
engine and transmission unit in Mehsana, Gujarat.

 Mr Masayoshi Son, Chief Executive Officer, SoftBank Group, has stated that Ola Cabs
may introduce a fleet of one million electric cars in partnership with an electric vehicle
maker and the Government of India, which could help reduce pollution and thereby
transform the electric mobility sector in the country.

 China’s biggest automobile manufacturer, SAIC Motor, plans to invest US$ 1 billion in
India by 2018, and is exploring possibilities to set up manufacturing unit in one of three
states – Maharashtra, Andhra Pradesh and Tamil Nadu.

 Suzuki Motorcycle India Pvt Ltd has started exports of made-in-India flagship bike
Gixxer to its home country of Japan, which will be in addition to current exports to
countries in Latin America and surrounding countries.

 General Motors plans to invest US$ 1 billion in India by 2020, mainly to increase the
capacity at the Talegaon plant in Maharashtra from 130,000 units a year to 220,000 by
2025.

 FIAT Chrysler Automobiles has recently invested US$280 million in its Ranjangaon
plant to locally manufacture Jeep Compass, its new compact SUV which will be launched
in India in August 2017.

Government Initiatives

The Government of India encourages foreign investment in the automobile sector and allows 100
per cent FDI under the automatic route.

Some of the major initiatives taken by the Government of India are:

 The Government of India plans to introduce a new Green Urban Transport Scheme with a
central assistance of about Rs 25,000 crore (US$ 3.75 billion), aimed at boosting the
growth of urban transport along low carbon path for substantial reduction in pollution,
and providing a framework for funding urban mobility projects at National, State and
 City level with minimum recourse to budgetary support by encouraging innovative
financing of projects.

 Government of India aims to make automobiles manufacturing the main driver of ‘Make
in India’ initiative, as it expects passenger vehicles market to triple to 9.4 million units by
2026, as highlighted in the Auto Mission Plan (AMP) 2016-26.

 The Government plans to promote eco-friendly cars in the country i.e. CNG based
vehicle, hybrid vehicle, and electric vehicle and also made mandatory of 5 per cent
ethanol blending in petrol.

 The government has formulated a Scheme for Faster Adoption and Manufacturing of
Electric and Hybrid Vehicles in India, under the National Electric Mobility Mission 2020
to encourage the progressive induction of reliable, affordable and efficient electric and
hybrid vehicles in the country.

Road Ahead

India’s automotive industry is one of the most competitive in the world. It does not cover 100 per
cent of technology or components required to make a car but it is giving a good 97 per cent, as
highlighted by Mr Vicent Cobee, Corporate Vice-President, Nissan Motor’s Datsun.

Leading auto maker Maruti Suzuki expects Indian passenger car market to reach four million
units by 2020, up from 1.97 million units in 2014-15.

Mr Young Key Koo, Managing Director, Hyundai Motor India Ltd, has stated that India is a key
market for the company, not only in terms of volumes but also as a hub of small products for
exports to 92 countries.

Mr Joachim Drees, Global CEO, MAN Trucks & Bus AG, has stated that India has the potential
to be among the top five markets, outside of Europe, by 2020 for the company, which is reflected
in the appointment of its most experienced managers to India for increasing volumes and exports
out of India.

The Indian automotive aftermarket is estimated to grow at around 10-15 per cent to reach US$
16.5 billion by 2021 from around US$ 7 billion in 2016. It has the potential to generate up to
US$ 300 billion in annual revenue by 2026, create 65 million additional jobs and contribute over
12 per cent to India’s Gross Domestic Product#.

According to Mr Guillaume Sicard, president, Nissan India Operations, the income tax rate cut
from 10 per cent to 5 per cent for individual tax payers earning under Rs 5 lakh (US$ 7,472) per
annum will create a positive sentiment among likely first time buyers for entry level and small
cars.

Exchange Rate Used: INR 1 = US$ 0.015 as on February 9, 2017

References: Media Reports, Press Releases, Department of Industrial Policy and Promotion

(DIPP), Automotive Component Manufacturers Association of India (ACMA), Society of Indian
Automobile Manufacturers (SIAM), Union Budget 2015-16, Union Budget 2017-18

Notes: *- As per the Society of Indian Automobile Manufacturers (SIAM)

# - As per the Automotive Mission Plan 2016-26 prepared jointly by the Society of Indian
Automobile Manufacturers (SIAM) and government

AUTOMOBILE COMPANIES IN INDIA

AUTOMOBILE INDUSTRY AN OVERVIEW

In India, as in many other countries, the auto industry is one of the largest industries. It is
one of the key sectors of the economy. The industry comprises of automobile and the auto
components sectors and encompasses commercial vehicles, multi utility vehicles, passenger cars,
two-wheelers, three-wheelers, tractors and related auto components. The industry has shown
great advances since deli censing and opening up of the sector to foreign direct investment (FDI)
in 1993. It has deep forward and backward linkages with the rest of the economy, and hence, has
a strong multiplier effect. This results in the auto industry being the driver of economic growth
and India is keen to use it as a lever of accelerated growth in the country.

Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the
Automobile Industry of India has come a long way. During its early stages the auto industry was
overlooked by the then Government and the policies were also not favorable. The liberalization
policy and various tax reliefs by the Govt. of India in recent years have made remarkable impacts
on Indian Automobile Industry, which is currently growing at the pace of around 25% per
annum, has become a hot destination for global auto players like Volvo, General Motors, Ford,
Hyundai, Tata motors and other big players who are emerging slowly.

Today Indian automotive industry is fully capable of producing various kinds of vehicles
and can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles. A well
developed transportation system plays a key role in the development of an economy, and India is
no exception to it. With the growth of transportation system the Automotive Industry of India is
also growing at rapid speed, occupying an important place on the ‘canvas’ of Indian economy.

During the early stages of its development, Indian automobile industry heavily depended
on foreign technologies. However, over the years, the manufacturers in India have started using
their own technology evolved in the native soil. The thriving market place in the country has
attracted a number of automobile manufacturers including some of the reputed global leaders to
set their foot in the soil looking forward to enhance their profile and prospects to new heights.

At present about 75 percent of India’s automobile industry is made up by small cars, with
the figures ranking the nation on top of any other country on the globe. Over the next two or
three years, the country is expecting the arrival of more than a dozen new brands making
compact car models. The automobile sector of India is the seventh largest in the world. In the
year, the country manufacturers about 2.6 million cars making up an identifiable chunk in the
world’s annual production of about 73 million cars in a year.

EVOLUTION OF THE AUTOMOBILE INDUSTRY IN INDIA

In India, since the early 1940s when the auto industry rolled out first passenger car, its
significance in the economy has progressively increased. However, from its early days until the
mid-1980s for two-wheelers and LCVs, and until the early 1990s for passenger cars, the focus of
development of the automotive industry has been on import substitution. The current low
penetration levels in India in all three segments of the industry, namely commercial vehicles,
passenger cars and two wheelers and under-exploitation of the potential of this industry to foster.

The growth of the economy have resulted in the auto industry contributing a relatively low
(nearly 5 per cent) share of industrial output in India compared to the 8-10 per cent range in other
developing countries such as Mexico and Brazil and much higher (15-17 per cent range) in
developed countries such as the United States and Germany. Even the share of employment is
low at 2.5 per cent for the auto industry in India compared to 3-7 per cent in developing
countries and around 15 per cent in mature economies.

The economic liberalization that dawned in India in the year 1991 has succeeded in bringing
about a sustained growth in the automotive production sector triggered by enhanced
competitiveness and relaxed restrictions prevailing in the India soil. A number of Indian
automobile manufacturers including Tata Motors, Maruti Suzuki, Mahindra and Mahindra, and
TVS motors have dramatically and internationally to attain its rightful place in the world trade. A
global recession for last two year notwithstanding, the industry has shown appreciable resilience
and adjusted to the challenges of the environment.

There are at present 13 manufacturers of passenger cars and multi utility vehicles, 7
manufacturers of commercial vehicles, 11 of 2 or 3 wheelers and 10 tractors besides 4
manufacturers of engines. The industry has an investment of a sum exceeding US$ 10 billion.
During 1999-2000 the turnover of the automotive industry as a whole was US$ 12.5 billion
approximately. The industry employs 500,000 people directly and more than 10 million people
indirectly and is now inhabited by global majors in keen competition.
The Automobile industry in India is the seventh largest in the world with an annual production
of over 2.6 million units in 2009. In 2009, India emerged as Asia’s fourth largest exporter of
automobiles, behind Japan, South Korea and Thailand. By 2050, the country is expected to top
the world in car volume with approximately 611 million vehicles on the nation’s roads. Indian
automobile industry has matured in last few years and offers differentiated products for different
segments of the society. It is currently making inroads into the rural middle class market after its
inroads into the urban markets and rural rich.

In the recent years Indian automobile sector has witnessed a slew of investments. India is on
every major automobile player’s radar. Indian automobile industry is also fast becoming an
outsourcing hub for automobile companies worldwide, as indicated by the zooming automobile
exports from the country. Due to rapid economic growth and higher disposable income it is
believed that the success story of the Indian automobile industry is not going to end soon.
Automobile industry in India also received an unintended boost from stringent government auto
emission regulations over the past few years. This ensured that vehicles produced in India
conformed to the standards of the developed world.

CURRENT STATUS OF THE AUTOMOTIVE INDUSTRY

The industry over a period of time has installed a robust capacity as given below:

SEGMENT INSTALLED CAPACITY

COMMERCIAL VECHICLES 41000

CARS AND MULTI UTILITY VECHICLES 1146000

TWO AND THREE WHEELERS 5696000

GRAND TOTAL 7252000
SEGMENT KNOWHOW

Among the two-wheelers segments, motorcycles have major share in the market. Hero Honda
50% motorcycles to the markets. In it Honda holds 46% share in scooter and TVS makes 82% of
the mopeds in the country. 40% of the three-wheelers are used as goods transport purpose.
Piaggio hold 40% of the market share. Among the passenger transport, Balaji is the leader by
making 68% of the three-wheelers contribution to the market. Cars dominate the passenger
vehicle market by 79%. Maruti Suzuki has 52% share in passenger cars and is a complete
monopoly in multipurpose vehicles. In commercial vehicle, Tata Motors dominates the market
with more than 60% share.

Tata Motors is also the world’s fifth largest medium & heavy commercial vehicle manufacturer.
The passenger car and motorcycle segment in India auto market is growing by 8-9 per cent. The
two-wheelers segment will close 11.5% rise by 2007. Commercial vehicle to grow by 5.2%.
passenger vehicle exports have grown over five times and two-wheelers exports have reached
more than double. Exports of auto components, whose manufacturing costs are 30-40 per cent
lower than in the West, have grown at 25% a year between 2000 to 2005.

FACTS ABOUT THE AUTOMOBILE INDUSTRY

 The first automobile in India rolled in 1897 in Bombay.

 India is being recognized as potential emerging auto market.
 Foreign players are adding to their investments in India auto industry.
 Within two-wheelers, motorcycles contribute 80% of the segment size.
 Unlike the USA, the Indian passenger vehicle market is dominated by cars
(79%).
 Tata Motors dominates over 60% of the Indian commercial vehicle market.
 2/3rd of auto component production is consumed directly by OEMs.
 India is the largest three-wheeler market in the world.
 India is the largest two-wheeler manufacturer in the world.
 India is the second largest tractor manufacturer in the world.
 India is the fifth largest commercial vehicle manufacturer in the world.
  The number one global motorcycle manufacturer is in India.
 India is the fourth largest car market in Asia – recently crossed the 1 million
mark.

CURRENT SCENARIO OF THE AUTOMOBILE INDUSTRY

According to Commerce Minister Kamal Nath, India is an attractive destination for global auto
giants like BMW, General Motors, Ford and Hyundai who were setting base in India, despite the
absence of specific trade agreements.

 On the cost front of Indian automobile industry, OEMs are eyeing India in a big
way, investing to source products and components at significant discounts to
home market.
 On the revenue side, OEMs are active in the booming passenger car market in
India.
 By 2011, India is expected to witness over Rs 40,000 crore of investment.

The automobile industry in India is on an investment overdrive. Be it passenger car or two-

wheelers manufacturers, commercial vehicle makers or three-wheelers companies – everyone
appears to be in a scramble to hike production capacities.

EMERGING TRENDS IN THE AUTOMOBILE INDUSTRY

Globalization is pushing auto majors to consolidate, to upgrade technology, enlarge product

range, access new markets and cut costs. They have resorted to common platforms, modular
assemblies and systems integration of component suppliers and e-commerce. The component
industry is undergoing vertical integration resulting into emergence of ‘ systems and assembly
suppliers’ rather than individual component suppliers. Thus, while most component suppliers are
integrating into tier 2 and tier 3 suppliers, larger manufacturers and multinational corporations
(MNCs) are being transformed into tier 1 companies.

To meet the concomitant testing and certification activities relating to higher safety and emission
norms, testing infrastructure in the country is being overhauled. A substantive state funding is
being planned in upgrading the testing infrastructure with participation of industry.
Environmental pollution and the need to conserve existing supply of fossil fuels have led to
search for alternative fuels. In addition to supporting Greenfield research in this area, an
ambitious phased programme to upgrade carbon fuel quality commensurate with higher emission
norms is also being undertaken.
COMPANY PROFILE

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a
wide range of industries, spanning automobiles (two wheelers manufacturer and three wheelers
manufacturer), home appliances, lighting, iron and steel, insurance, travel and finance. The
group's flagship company, Bajaj Auto, is ranked as the world's fourth largest three and two
wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of
India's movement for independence from the British, the group has an illustrious history. The
integrity, dedication, resourcefulness and determination to succeed which are characteristic of
the group today, are often traced back to its birth during those days of relentless devotion to a
common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of
Mahatma Gandhi. In fact, Gandhiji had adopted him as his son.

This close relationship and his deep involvement in the independence movement did not leave
Jamnalal Bajaj with much time to spend on his newly launched business venture. We are
celebrating 125th Birth anniversary of Shri. Jamnalal Bajaj on 4th of November 2014.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close
to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention
to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into
various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of
the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company
has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the
brand has found a global market. He is one of India’s most distinguished business leaders, bike
manufacturer india and internationally respected for his business acumen and entrepreneurial
spirit.
About Company

Bajaj Auto came into existence on 29 November 1944 as M/s Bachraj Trading Corporation
Private Limited.[8] It started off by selling imported two- and three-wheelers in India. [8] In 1959, it
obtained a license from the Government of India to manufacture two-wheelers and three-
wheelers[8] and obtained Licence from Piaggio to manufacture Vespa Brand Scooters in India and
started making Vespa 150 scooters. It became a public limited company in 1960. [9] In 1970, it
rolled out its 100,000th vehicle. [9] In 1977, it sold 100,000 vehicles in a financial year. [9] In 1985,
it started producing at Waluj near Aurangabad.[9] In 1986, it sold 500,000 vehicles in a financial
year.[9] In 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles
in a year.

With the launch of motorcycles in 1986, the company has changed its image from a scooter
manufacturer to a two-wheeler manufacturer.

In 2017 it was announced that Bajaj Auto and Triumph Motorcycles Ltd would form an alliance
to build mid-capacity motorcycles

Key policies

 TPM Policy
 SHE Policy
Bajaj Auto Limited is an India-based manufacturer of motorcycles, three-wheelers and parts. The
Company's business segments include Automotive, Investments and Others. The Company's
vehicles include two-wheelers and commercial vehicles. Its two-wheelers include Bajaj V, Bajaj
V Avenger, Avenger Cruise 220, Pulsar RS 200, Pulsar FOS, Pulsar 200 NS, Pulsar 220, Pulsar
180, Pulsar 150, Pulsar 135 LS Discover, New Discover 125, New Discover 150S, New
Discover 150F, Platina 100, Platina 100 ES, CT 100, CT 100 Ninja, Ninja 650R and Ninja 300.
Its products also include CT 100B, Boxer BM150X, Avenger 220 Cruise, Avenger 220 Street,
Avenger 150 Street, Pulsar AS 150 and Maxima-Cargo. The Company's geographic segments
include India and Rest of the world. The Company offers troubleshooting services. The
Company's plants include Waluj plant, Chakan plant and Pantnagar plant. The Company's
subsidiaries include PT. Bajaj Auto Indonesia and Bajaj Auto International Holdings BV.
VISION AND MISSION
To build businesses that support the growth of the country by creating entrepreneurial
excellence within the group. To create value by enabling innovation, creativity, integrity and
service to community in everything we do.

Vision, Mission Statements Vision: To attain world class Excellency by demonstrating value
added products to customers. Mission:

 Focus on value based manufacturing.

 Continual Improvement

 Total elimination of wastes

 Pollution free & safe environment.

ORGANIZATION STRUCTURE
Code of Conduct

This code of conduct shall apply to the directors and members of the senior management of Bajaj
Auto Limited (referred to hereinafter as BAL or the Company). For this code, members of the
senior management (hereinafter referred to as 'senior managers') shall mean those personnel of
the company, who are members of the core management team, but shall exclude the whole-time
directors. Directors and senior managers shall observe the highest standards of ethical conduct
and integrity and shall work to the best of their ability and judgement. Directors and senior
managers shall be governed by the rules and regulations of the company as are made applicable
to them from time to time. Directors and senior managers shall affirm compliance with this code
on an annual basis as at the end of each financial year.

Directors and senior managers shall ensure that they use the company's assets, properties and
services for official purposes only or as per the terms of appointment.

Directors and senior managers shall not receive directly or indirectly any benefit from the
company's business associates, which is intended or can be perceived as being given to gain
favour for dealing with the company.

Directors and senior managers shall ensure the security of all confidential information available
to them in the course of their duties No director or senior manager, other than the designated
spokespersons shall engage with any member of press and media in matters concerning the
company.In such cases, they should direct the request to the designated spokespersons.
BOARD OF DIRECTORS:

Directors and senior managers shall not engage in any material business relationship or activity,
which conflicts with their duties towards the company.

Directors and senior managers shall declare information about their relatives (spouse, children
and parents) employed in the company. Senior managers shall follow all prescribed safety and
environment-related norms.

Shri Kamalnayan Bajaj (1915-1972)

On 23 January 2015, we celebrate the 100th Birth Anniversary of Shri Kamalnayan Bajaj, the
founder of Bajaj Auto besides other companies.

Shri Kamalnayan Bajaj had the privilege of being guided by three great souls - his father Shri
Jamnalal Bajaj, mentor Mahatma Gandhi and guru Shri Vinoba Bhave. This resulted in his
lifelong active involvement in philanthropy and support to various causes in fields of education,
medical care, and famine and flood relief.

He was also a politician with a conscience and an independent and original thinker. He fought
against the shackles of the British Raj and post-independence was an active parliamentarian for 3
terms.

Simultaneously he also built a business empire. He fuelled the industrialization of free India and
her quest for self-reliance. With foresight and a spirit of enterprise he vastly expanded the
business interests of the group and planted the seeds of many of the Bajaj companies which
flower today. The Bajaj Group expanded into Automobiles, Steel, Engineering, and Electricals
under his stewardship.

In every sense of the term he was the Architect of the Bajaj Group. His ethics and philanthropy
are what define the Bajaj group and continue to guide us in our businesses.

Shri Kamalnayan Bajaj contribution to the nation, business and society are captured in the
video's both in English and Hindi.

Bajaj Auto Ltd (BAL) is one of the leading two & three wheeler manufacturers in India. The
company is well known for its R&D, product development, process engineering and low-cost
manufacturing skills. The company is the largest exporter of two and three-wheelers in the
country. The company has two subsidiaries, namely Bajaj Auto International Holdings BV and
PT Bajaj Indonesia.

On 29 November 1945, Bajaj Auto came into being under the name M/s Bachraj Trading
Corporation Private Limited. In 1948, Bajaj Auto started selling imported two- and three-
wheelers in India. In 1959, Bajaj Auto obtained licence from the Government of India to
manufacture two- and three-wheelers. In the year 1960, Bajaj Auto became a public limited
company. In the year 1970, Bajaj Auto rolled out its 100,000th vehicle. In 1971, Bajaj Auto
launched three-wheeler goods carrier. In 1977, the company launched Rear Engine
Autorickshaw.
On 19 January 1984, the foundation stone was laid for Bajaj Autos new plant at Waluj,
Aurangabad. On 5 November 1985, Bajaj Auto commenced production at Waluj plant.

In 1998, Bajaj Auto commenced production at its Chakan, Pune plant. In November 2001, Bajaj
Auto launched its premium bike Pulsar. In February 2003, Bajaj Auto launched Caliber115 in the
executive motorcycle segment.

Pursuant to the Scheme of Arrangement of Demerger, Bajaj Holdings & Investments Ltd (BHIL,
erstwhile BAL) was demerged into three undertakings with effect from the effective date, viz. 20
February 2008. The holding company operated in the segments, such as automotive, insurance
and investment, and others. Considering the growth opportunities in the auto, wind-energy,
insurance and finance sectors, the holding company de-merged its activities into three separate
entities, each of which can focus on their core businesses and strengthen competencies.

The auto business of the holding company along with all assets and liabilities pertaining thereto
including investments in PT Bajaj Auto Indonesia and in a few vendor companies transferred to
Bajaj Investment & Holding Ltd (BHIL). In addition a total of Rs 15,000 million in cash and
cash equivalents also transferred to Bajaj Investment & Holding Ltd. As the part of the scheme,
Bajaj Holdings and Investment Ltd was renamed as Bajaj Auto Ltd (BAL). The appointed date
of this de-merger was closing hours of business on March 31, 2007.

In April 9, 2007, the company inaugurated their green field plant at Pantnagar in Uttarakhand. In
the first year of operations, the plant produced over 275,000 vehicles. The companys vehicle
assembly plant at Akurdi was shut down from September 3, 2007 due to higher cost of
production.

In November 2007, Bajaj Auto International Holdings BV, a wholly owned subsidiary company
acquired 14.51% equity stake in KTM Power Sports AG of Austria, Europes second largest sport
motorcycle manufacturer for Rs 345 crore.

During the year 2007-08, the company launched XCD 125 DTS-Si and the Three-wheeler Direct
Injected auto rickshaw. The Chakan plant completed the cumulative production of over 2 million
Pulsar.
During the year 2009-10, the company expanded the production capacity of Motorised Two &
Three Wheelers by 300,000 Nos to 4,260,000 Nos. The company launched Pulsar 220 F, Pulsar
180 UG, Pulsar 150 UG, Pulsar 135 LS and Discover DTS-si in the market.

During the year 2010-11, the company expanded the production capacity of Motorised Two &
Three Wheelers by 780,000 Nos to 5,040,000 Nos. The company launched Avenger 220 DTS-i,
KTM Duke 125, Discover 150 and Discover 125 in the market.

The company plans to maintain the capacity of two and three-wheelers at the current level of
5,040,000 numbers per annum during the year ending 31 March 2012. The 4 wheel vehicle
development work is under progress and commercial launch of the first product from this
platform is scheduled for 2012.

In 2012, Bajaj Auto tied up with Japans Kawasaki in Indonesia. In 2013, the Company has
introduced another variant of premium motorcycles under the Bajaj-KTM joint venture namely
Duke 390cc for a price of Rs 1.83 lakh. The company also received CII Design Excellence
Award

In 2014, Bajaj Auto bagged order in Sri Lanka -Peoples Choice Bike of the Year - CNBC TV18
Overdrive Awards. The Company has also received Bike of the Year BBC Topgear Awards.

In 2015, Bajaj Auto has introduced the all-new Platina electric start 100 cc bike to the long-
distance commuter.

On 8 August 2017, Bajaj Auto and Triumph Motorcycles UK announced global partnership
whereby Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling
it to offer a wider range of motorcycles within its domestic market and other international
markets.

ACHIEVEMENTS:

Awards and recognitions

 Bajaj Pulsar 135 LS received Bike of the Year 2010 award from BBC - TopGear and Bike
India.
 Pulsar 220 DTS-Fi received the Bike of the Year 2008 award by all major Indian automobile
magazines like Overdrive, AutoCar, Business Standard Motoring and Bike Top Gear.
 In 2006, Bajaj Auto won the Frost & Sullivan Super Platinum Award for manufacturing
excellence in its Chakan Plant.[
 It received award for The Most Customer Responsive Company in Automobiles category in a
survey conducted by Economic Times for the years 2004, 2006 and 2008.
 Bajaj Auto received the Bike Maker of the Year award in ICICI Bank Overdrive Awards
2004.
 Bajaj Pulsar 180 DTS-i won the BBC World Wheels Viewers Choice Two Wheeler of the
Year 2003 award.
PRODUCT & SERVICES

Group of Companies

Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34
companies and was founded in the year 1926. The companies in the group are:

BAJAJ AUTO LTD.

Bajaj Holdings & Investment Ltd.
Bajaj Finserv Ltd.
Chairman :
Rahul Bajaj
Vice Chairman :
Madhur Bajaj
Address :
Bajaj Auto Ltd. Akurdi, Pune 411035
Business :
Manufactures of Scooters, Motercycles and Three-wheeler vechicles and spare parts thereof.
Bajaj Housing Finance Ltd.
Bajaj Allianz General Insurance Company Ltd.
Bajaj Allianz Life Insurance Co. Ltd
Bajaj Finance Ltd.
Bajaj Allianz Financial Distributors Ltd.
Bajaj Auto Holdings Ltd.
P T BAJAJ AUTO INDONESIA (PTBAI)
BAJAJ AUTO INTERNATIONAL HOLDINGS BV
BAJAJ ELECTRICALS LTD.
Hind Lamps Ltd.
Mukand Ltd.
Mukand Engineers Ltd.
Mukand International Ltd.
Bajaj Sevashram Pvt. Ltd.
 Jamnalal Sons Pvt. Ltd.
Rahul Securities Pvt. Ltd.
Shekhar Holdings Pvt. Ltd.
Madhur Securities Pvt Ltd
Niraj Holdings Pvt Ltd
Rupa Equities Pvt Ltd
Kamalnayan Investments & Trading Pvt Ltd
Sanraj Nayan Investments Pvt. Ltd.
Hercules Hoists Ltd.
Hind Musafir Agency Ltd.
Bajaj International Pvt. Ltd.
Bachhraj Factories Pvt. Ltd. Ltd
Baroda Industries Pvt. Ltd.
Jeewan Ltd.
Bachhraj & Co Pvt Ltd
The Hindustan Housing Co. Ltd.
Hospet Steels Ltd

CSR (Corporate Social Responsibility)

Overview

Bajaj Group believes that the true and full measure of growth, success and progress lies beyond
balance sheets or conventional economic indices. It is best reflected in the difference that
business and industry make to the lives of people.

Through its social investments, Bajaj Group addresses the needs of communities residing in the
vicinity of its facilities, taking sustainable initiatives in the areas of health, education,
environment conservation, infrastructure and community development, and response to natural
calamities.
For society, however, Bajaj is more than a corporate identity. It is a catalyst for social
empowerment. It is the reason behind the smiles that light up a million faces.
Job Profile
Customer Buying Behaviour – Bajaj Auto.

DEPT. PROFILE (WHERE YOU HAVE WORKED)

We are completed my internship in Bajaj Auto India (Dealer of Venkateshwara Bajaj Auto).

RESPONSIBILITIES AND DESCRIPTION OF THE JOB

We are looking for an energetic and self-motivated marketing intern to join our growing
marketing department. If you’re an ambitious individual who wants to build a career in social
media and content marketing, then we want to work with you. Your work will include preparing
promotional presentations, monitoring social platforms, and conducting market analysis.

Roles & responsibilities

 Perform market analysis and research on the latest trends.

 Assist with daily administrative duties.
 Design and present new social media campaign ideas.
 Monitor all social media platforms for trending news, ideas, and feedback.

ACTIVITIES PERFORMED IN THE DEPARTMENT

 Current enrollment in an undergraduate course for marketing, communications or similar field.
 Familiarity with marketing computer software and social media platforms.
 Good understanding of the latest marketing trends and techniques.
 Excellent verbal and written communication skills.
 Must have a passion for marketing.
 Outstanding multitasking abilities.
KEY OBSERVATIONS

 Client handling
 Sales pitching
 Preparation of proposals
 Contacting new and existing customers to discuss their needs and explain how these needs could
be met by specific service.
KEY SKILLS LEARNING

 Researching current market trends

 Identifying ways to improve the company’s marketing efforts
 Managing the companies’ social media accounts and engage with followers
 Writing content for marketing materials
 Meeting with the marketing manager to discuss upcoming events

FINDINGS

Marketing assistants are responsible for researching, compiling and reporting on buying trends
and statistics, 
SUGGESTIONS

 Monitoring active marketing campaigns, making improvements as needed

 Brainstorm ideas for campaigns designed to enhance brand recognition and loyalty
 Work closely with artistic departments to create digital and physical marketing deliverables 
 Collaborate with the marketing team to produce innovative methods of gaining exposure for
client brands
 Assist marketing team with completing projects

FEED BACK OF THE COMPANY

Bajaj Auto, is an Indian global car assembling organization. It has its headquarters in Hyderabad,
Telangana India. It is a part of Hyundai Group, an Indian aggregate. I am a student of marketing
and simultaneously, an automobile enthusiast. So, I wanted to do my internship in the
automobile sector.

My Internship at Bajaj Auto offered me exposure in both marketing and the automobile industry.
I leapt at the chance.