Executive summary

Strategic marketing is the application of marketing disciplines to achieve corporate goals via the creation
and maintenance of a sustainable competitive advantage. It covers high-level issues like as which
markets to target, which services to provide, and how to price and sell them. Strategic marketing is a
way of differentiating an organization from its competitors by concentrating on its strengths in order to
deliver greater service and value to its consumers. The objective of strategic marketing is to maximize an
organization's favorable distinction from its competitors from the consumers' point of view. Within this
report it explains the role of marketing to an organization. Marketing is in charge of communicating with
clients about items, explaining who sells them and why they are desired. Marketing is also in charge of
listening to consumers and reporting back to the provider on how effectively they are meeting customer
demands and areas for improvement. Marketing influences the location and conditions of the
transaction, as well as the experience customers have after receiving the goods. In addition, the
activities also cover how marketing strategy can lead to competitive advantage. Further certain types of
competitive positioning that organizations could adopt is looked in to. The competitive position of a
firm, its products, or services on a generally known market is referred to as its competitive position. It
describes its market share in comparison to all other firms on the market and identifies the possibilities
and risks that occur as a result of it. These strategies include, cost leadership, cost focus, differentiation
leadership and differentiation focus. The Cost Leadership Strategy is one in which a firm focuses on
lowering the cost of delivering products or services to customers, ensuring the company is more
profitable and therefore able to enhance shareholder value or invest in other areas of the business. A
Differentiation Strategy is one in which a company focuses on distinguishing its products or services
from rivals. This strategy covers a wide range of products, from full product variety to distinct features
within a main product. The Cost Leadership Strategy evolved into the Cost Focus Strategy. The
Differentiation Focus Strategy evolved from the Differentiation Strategy. These aspects are further
discussed within the presentation. Another aspect that is covered through this presentation is
presenting how a marketing strategy can be developed within an organization. some key aspects are
discussed within this plan. Finally, the presentation covers on how the role of marketing plays its role on
the competitive positioning of the business. further the presentation is concluded by evaluating a
number of marketing strategies that can contribute to the competitive advantage of the organization.

A brochure will be given for the firm in order to give them an understanding on the services offered by
the consultancy firm. This covers how internal and external analysis can be used to decide the strategic
options for the organization. The next section focused on the approaches that could be adopted to go
for an internal environment analysis and also approaches for external environmental analysis. Further
this activity covers on the writing of a blog post through a review on strategic marketing decisions made
at corporate level.