competency and also on the McKinsey 7-S

weaknesses. Assess the

organization's cost position in the
Craft industry market and the

Supplies company's ability to acquire and

engage new business possibilities.

External analysis is the process

through which organizations
objectively analyze changes in
their sector and the larger world
that may have an impact on their
present company operations.
Value chain
External analysis identifies the
opportunities and risks that will
drive profitability, growth, and
volatility in an industry or
segment. It provides and analysis
Using internal and Approaches to external
of the market, important in
external analysis environment analysis
to decide strategic understanding market trends,
SWOT Analysis
options and understand competitors’
strengths and weaknesses.
An internal analysis
investigates an
organization's internal Approaches to internal PESTLE Analysis
environment in order to environment analysis
analyze its resources,
VIRO Framework
assets, traits, skills,
capabilities, and
competitive advantages.

Using internal analysis will

assist the companies in
their strategic decisions.
This will determine the
organization’s level of
strength and