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  • 003 Presupuesto de Marketing en Proceso 2

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    The document outlines a marketing budget breakdown for 2019, allocating $809,500 total across categories like subscriptions (11%), events (31%), Google ads (12%), and others. To date, $441,020 has been spent, leaving $368,480 remaining. The largest monthly spending was $70,340 in February and $67,350 was budgeted for January.

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    The document outlines a marketing budget breakdown for 2019, allocating $809,500 total across categories like subscriptions (11%), events (31%), Google ads (12%), and others. To date, $441,020 has been spent, leaving $368,480 remaining. The largest monthly spending was $70,340 in February and $67,350 was budgeted for January.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    5 views2 pages

    003 Presupuesto de Marketing en Proceso 2

    Uploaded by

    pr 115
    The document outlines a marketing budget breakdown for 2019, allocating $809,500 total across categories like subscriptions (11%), events (31%), Google ads (12%), and others. To date, $441,020 has been spent, leaving $368,480 remaining. The largest monthly spending was $70,340 in February and $67,350 was budgeted for January.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    02/26/2022

    presupuesto de marketing / marketing budget

    detalle del resupuesto / budget detail


    categorías presupuesto total % gastado hasta hoy restante Jan-2019 Feb-2019 Mar-2019 Apr-2019 May-2019 Jun-2019 Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019

    suscripciones $85,000.00 11% $55,000.00 $30,000.00 $9,000.00 $15,000.00 $15,000.00 $15,000.00 $1,000.00

    PR $35,500.00 4% $20,820.00 $14,680.00 $500.00 $20,000.00 $100.00 $50.00 $20.00 $25.00 $50.00 $75.00

    impresos $12,000.00 1% $1,140.00 $10,860.00 $300.00 $600.00 $200.00 $40.00

    google add sense $100,000.00 12% $55,000.00 $45,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00

    tv $40,000.00 5% $4,000.00 $36,000.00 $500.00 $500.00 $1,500.00 $1,000.00 $500.00

    radio $90,000.00 11% $21,500.00 $68,500.00 $20,000.00 $1,000.00 $500.00

    eventos $250,000.00 31% $240,000.00 $10,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00 $20,000.00

    agencias de publicidad $70,000.00 9% $14,300.00 $55,700.00 $12,000.00 $2,000.00 $300.00

    facebook $67,000.00 8% $3,260.00 $63,740.00 $50.00 $340.00 $2,000.00 $400.00 $200.00 $50.00 $200.00 $20.00

    blogs $60,000.00 7% $26,000.00 $34,000.00 $0.00 $10,000.00 $5,000.00 $1,000.00 $10,000.00

    Total $809,500.00 $441,020.00 $368,480.00 $67,350.00 $70,340.00 $49,600.00 $42,200.00 $25,550.00 $26,570.00 $26,240.00 $36,025.00 $25,070.00 $25,575.00 $26,500.00 $20,000.00

    1
    02/26/2022

    distribución del presupuesto presupuesto vs gastado hasta hoy


    $300,000.00 presupuesto total gastado hasta hoy

    7% 11%
    $250,000.00
    8%
    4%
    suscripciones
    1% $200,000.00
    PR
    impresos
    9% google add sense

    gastos e inversion
    tv $150,000.00
    12% radio
    eventos
    agencias de publicidad $100,000.00
    facebook
    blogs
    5% $50,000.00

    $0.00
    31% 11%

    presupuesto gastado por mes


    $80,000.00

    $70,000.00

    $60,000.00

    $50,000.00

    $40,000.00

    $30,000.00

    $20,000.00

    $10,000.00

    $0.00
    Jan-2019 Feb-2019 Mar-2019 Apr-2019 May-2019 Jun-2019 Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019

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