Name: Jose Vicente Clet Score_____________

Strand: ABM Year:12-Gen.Santos Day/Time: November 6, 2020

Exercise 9
Post Discussion:

Why is marketing research relevant to a business enterprise?

Marketing research is relevant to business enterprise because market or marketing
research is an efficient tool to help the planning of a company. It is about gathering
data that offers an insight into the thinking, purchase habits, and position of the
customers. Moreover, market analysis will also help you monitor market dynamics
and keep an eye on what your competition is doing. Meaning to say that marketing
or market research can help business enterprise in making marketing strategy
significantly as it helps to provide the company with key insights and information. It
can provide your clients and competitors with a deeper understanding. Research will
help to understand who buys your product or service, who does not buy your product
or service, what drives them, and whether they are loyal to your brand, ultimately
leading to higher sales over time. And it is also helping in making key business
decisions to minimize risk in the business.

Discussion Grading Rubric

Criteria Response Response Response Point Value

 Quality: Not Quality: Quality: Possible
Evident Developing Exemplary
Submit your No post made: Post to either Post is made Post value
initial response 0 pt. late or off topic; on time and is possible
2 pts. focused on the 5 pts.
topic 10 pts.

Total points possible for discussion :: 15 points