Professional Documents
Culture Documents
PART I
Concept, Practitioners, Context, and Origins
Chapter 3
Organizational Settings
Study Guide
After studying Chapter 3, you should be able to:
1. Discuss top management’s (dominant coalition)
impact on determining the relative importance and
role of public relations.
2. Distinguish between line and staff functions.
3. Explain advantages and disadvantages of internal
departments and outside counseling firms for serving
an organization’s public relations needs.
3-1
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
Study Guide
After studying Chapter 3, you should be able to:
4. Describe working relationships between the public
relations unit and other departments in
organizations.
5. Outline four primary approaches public relations
firms use for billing clients.
3-2
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
1
12/2/2022
Approaches To Integrating
Public Relations
3-3
Copyright ©2009 by Pearson Education, Inc.
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
3-4
Copyright ©2009 by Pearson Education, Inc.
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
3-5
Copyright ©2009 by Pearson Education, Inc.
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
2
12/2/2022
What is an organization’s
“dominant coalition”?
3-7
Copyright ©2009 by Pearson Education, Inc.
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
3
12/2/2022
Advantages of an
Internal Department?
Disadvantages of an
Internal Department?
3-9
Copyright ©2009 by Pearson Education, Inc.
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
Advantages of an
External Firm?
Disadvantages of an
External Firm?
3-10
Copyright ©2009 by Pearson Education, Inc.
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.
4
12/2/2022
1. Monthly retainer
3-14
Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall
Cutlip & Center's Effective Public Relations, Tenth Edition Upper Saddle River, New Jersey 07458
Glen Broom All rights reserved.