ae X Sn a b NILA ADAT +AGAMA f DALAM PARIWISATA = SUMATERA bya all oe= CONCEPT OF HALAL TOURISM secs wasn AC NEEDS and CHARACTERISTICS of Halal Tourism Characteristics MUSLIM TRAVELLERS “Extended Facilities and Need * Halal food services Services” for Muslim Tourists: "Water usage friendly ts washrooms & Salaath > Expand market segmentation Have (Prayer) facilities > Not just limited to Pilgrimage * All Facilities & Services tourism. Goan are Conducive to Islamic > Enjoyed by all tourists i Values & Lifestyles . . . . ™ Ramadan (fasting) services > In-line with global social Have elias & facilities trend Te No non-Halal activi > In-line with UNWTO Global to "Sharia Compliance Recreation Ethics on Tourism Have facilities & services aLUL UEULUEULEULUULULLLYLULELULEULLACULELULEULLEULEULULELLECELOE LOLLALLALCLL CLE L OAL ALLEL ALCL ALAA SSSSSSSSSSLSSSSNSLSEVsEgsyssssgys: DONS SAN SNSSSSSSLSSSSSSVESSSyyss SSSESESELELSSEEESSES LESSEE SESSSESSSSESSSS SSS SSS SSS SSS SSS SS HALAL INDUSTRY CONCEPT Frain ment sae IC TSN indonesia ey CU CMe adel acetal (ay To RUC} Products/Services Differentiation Unique The Unique cl Characteristics are applicable with all segments hazardous elements Widening the Market Reach Eliminating negative and “Nothing to loose” but “A lot to gain’ Through widening the market reach, without losing existing markets Cp 20176 a ay hea NEESpe BOOMING GLOBAL HALAL MARKET 2014 indonesia, sean 253,6 Millon 1,3 Billon 1.6 ai ‘ B , 46 Billion Population se : Populction Population sor onder 20 6.8 billion Population 4% under 30 43% under 30 52% under 30 : . 4 GDP Disposable GDP cpp USS 891 Billlion. 16" largest USS 10.4 Trillion — ImeemeUS$ ss 74 Trillion US$. 77.9 Trillion Economy in the world 4.8 Trillion 2 Food EQ travel a Clothing (=) Pharmaceutical nent! (1) cosmetics CONSUMPTION US$ 225,7Bilion US $ 1,6 Trillion (10,3%) US$ 1,8 Trillion(11.7%) US$ 15,471 (12.4% of Global Muslim) n (100%) FINANCE i t t . é . * $21.7 Billion Assets (Islamic $25 Trillion Assets $ 18 Trillion Assets $105,7 Trillion Assets Finance)(1,2% of Global Muslim) (23,79) (Islamic Finance) (1,75) (100%) TOURISM (Tourist Expenditure) I I - Global Musi eg a7TOP 10 COUNTRIES: GLOBAL ISLAMIC sD: ae” Malaysia United Arab Emirates | m * i = ECONOMY INDICATOR 2. 3. Bahrain Food Finance Travel Cosmetics Educations er $1128 $1814 saz $54 4. — Saudi Arabia ‘Bahon Baton ‘Bition Bithon 5. ome to 4 6 & rr : Fashion _ Medi 7 Art 8 sar” Retreation ™Meceuteal MESS culture a een $179 Bion 9. Lo! 10. ‘SOURCE Global islamic Economy Repo, 2016-2018A AY) ye {hala} tourism fonesia. ORIGINS OF THE VESPER INET Le 2 TA Top 10 International Muslim Tourist Markets ® muppve east a ASIA 3@& EUROPE i 1, Saudi Arabia '5, Malaysia 8. Russia i 2. UAE 6. Singapore 9. Germany i 3. Qatar 7. China 10. France 4. Kuwait Top Domestic Muslim Tourist Markets ORIGIN PERSONAL MICE/BUSINESS & GOV 1. West Java 1. Individuals 1. Travel Agencies 2. East Java 2. Family 2. SMEs 3. Central Java 3. Communities 3. Business 4. Jakarta 4. Group 4. Association 5. South Sulawes 5. Local GovGLOBAL CALENDAR OF HALAL EVENT 2016 20 maret.2 Ape Mo: HALAL EXPO. Taig 22:24 Apa 25.n0 —— onda, Pabpincs oreo Res Indonesta Halal Lifestyle Expo & Conference ‘68 Ocuber Jakes, indonesia Somber = Dolah Oleh SSN Contorae X Sn a b NILA ADAT +AGAMA f DALAM PARIWISATA = SUMATERA bya all oe