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Strategic Organization
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Making the marriage work: the benefits of strategy's takeover of

entrepreneurship for strategic organization
Ted Baker and Timothy G. Pollock
Strategic Organization 2007; 5; 297
DOI: 10.1177/1476127007079957
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STRATEGIC ORGANIZATION Vol 5(3): 297–312

DOI: 10.1177/1476127007079957
Copyright ©2007 Sage Publications (Los Angeles, London, New Delhi and Singapore)
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Making the marriage work: the benefits

of strategy’s takeover of entrepreneurship
for strategic organization
Ted Baker North Carolina State University, USA
Timothy G. Pollock The Pennsylvania State University, USA
It appears to us that strategy is succeeding in its takeover of the academic field of

entrepreneurship. It is doing this by acquiring entrepreneurship’s most import-
ant assets – faculty members. Of the entrepreneurship division’s 2035 members,
1000 (49.1 percent) are also members of the Business Policy and Strategy (BPS)
division. Further, a recent glance at the Academy of Management postings for
entrepreneurship positions found that of the 157 job postings, about two-thirds
also listed strategy as a teaching preference. Of these, strategy was listed before
entrepreneurship 65 percent of the time. To us, this suggests that schools often
believe the best way to deal with student (or generous alumni) demands for entre-
preneurship courses is to hire someone trained in strategy to teach them. A recent
bibliometric study of entrepreneurship research supports our observations, not-
ing that ‘most entrepreneurship scholars have received their training in strategy
groups within existing management departments or in stand-alone strategic
management departments’ (Gartner et al., 2006: 324). Finally, it appears that
there is burgeoning interest in the overlap between strategy and entrepre-
neurship research. Following on the heels of a popular edited volume titled
Strategic Entrepreneurship: Creating a New Mindset (Hitt et al., 2002), the
Strategic Management Society announced a new journal, titled Strategic
Entrepreneurship, and scheduled an entrepreneurship research conference for
May 2007.
Perhaps we should rail against this takeover. Others have expressed such
outrage and argued for establishing entrepreneurship as a research domain that
is distinct from other social sciences – especially strategy (e.g. Shane and
Venkataraman, 2000; Venkataraman, 1997). But we are less worried by such
concerns, and doubtful anyway that such hand wringing, however theoretically
nuanced, is likely to have much effect. There is little evidence that in the face of
competing paradigmatic assumptions – which include beliefs about appropriate
domains – evangelical definitional missives about appropriate research topics
(Donaldson, 1995; Pfeffer, 1993; van der Werf and Brush, 1989; Weick, 1999)
engender a subsequent increase in focus. More importantly, we are not persuaded
297

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298 S T R AT E G I C O R G A N I Z AT I O N 5 ( 3 )
by the perspective that social sciences or applied academic business fields bene-
fit from non-overlapping domains.
We recognize that there is the potential for negative outcomes in any rela-
tionship that is not managed well, and we discuss some of these issues at the end
of our essay. However, the purpose of the essays in this anniversary issue is to look
towards the future of strategic organization scholarship. Therefore, our primary
focus in this essay is exploring some of the ways that the study of strategic organ-
ization can benefit from the incorporation of entrepreneurship researchers and
research. In our view, anything that elicits recognition of entrepreneurship’s dis-
tinctive contribution within strategic organization is likely to sustain and improve
the impact of entrepreneurship research, while also enriching strategic organiza-
tion. The approach we take in this essay is to ground our discussion in issues and
questions for strategic organization raised in previous ‘So!apbox’ essays. We offer
some ideas about how entrepreneurship research might address those and other
issues. We organize our discussion in two main parts: first, we discuss potential
contributions of entrepreneurship to the theoretical development of strategic
organization, and second, we discuss how entrepreneurship research may con-
tribute to improving the practical usefulness of strategic organization.
Opportunities for theoretical integration
The domain of entrepreneurship research offers new theoretical opportunities for

research in strategic organization. This is because whereas the focus of strategy
research has primarily been on the performance of large, established firms, entre-
preneurship has generally focused on start-up and growth processes. Indeed,
entrepreneurship scholars have recently even begun to add a new, ‘prenatal’ stage
to the organizational life-cycle by conducting research on firm ‘nascence’, that is,
the processes and patterns that precede firm birth. Thus, perhaps unsurprisingly,
the definition of entrepreneurship’s research domain that appears to be the most
useful for enhancing research at the intersection of strategy and organization
involves conceiving the domain as research concerned with the creation of new
organizations (Carter et al., 1996; Katz and Gartner, 1988).
There are at least two obvious advantages to developing theory within this
domain. First, start-ups are plentiful, and most have never been studied by any-
one. Although the time entrepreneurs spend starting and running their compan-
ies is substantial, many researchers nonetheless find them willing and eager to
talk about their great passion: the organizations they have conceived and nursed
into being. As one founding manager reported to us while getting comfortable
on a couch in his office, ‘this really is my weekly therapy session’. Second, start-
ups are a ‘relatively compact system of activity’ (Baker et al., 2003: 256). Since
they are smaller and less complex than larger, more established firms, it is easier
to identify and describe causal patterns and meanings. Thus many – though
certainly not all – of the theoretically important processes described (but

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B A K E R & P O L L O C K : M A K I N G T H E M A R R I A G E WO R K 299
frequently ‘black boxed’) in strategy and organization theory research can actu-
ally be observed as they play out in young organizations.
A recurring issue in strategic organization reflected in previous ‘So!apbox’
essays is the relative value of focusing on individual-level vs organizational-level
processes. Hambrick (2004: 94) argued in his ‘So!apbox’ essay that ‘we need to
reintroduce the human element to our research’, because ‘human beings have
been largely discarded from a great part of strategic management research’. And
in their essay, Felin and Foss (2005) express frustration that much of the stra-
tegic organization literature assumes the taken-for-granted status of organizations
and pays too little attention to the individuals that constitute organizations and
the potentially consequential differences among them.1 They also point out that
many attempts at ‘multi-level’ studies have been unsatisfactory. As a reaction to
what they see as the organization-centric presumptions and ‘methodological
collectivism’ of current research, they call for a strong form of methodological
individualism (Heath, 2001; Popper, 1945; Watkins, 1957), one that assumes
the primacy of individuals in understanding strategic organization.
We appreciate Felin and Foss’s frustration and their attempt to provide
some corrective for what they see as the one-sided dominance of methodo-
logical collectivism in research in strategic organization. But what they express
as epistemological and ontological commitments, we see as empirical questions
of fundamental importance.2 The question is not whether individuals or organ-
izations have primacy, but rather what are the processes and conditions that
allow, or require, one or the other to take on more or less primacy.
The creation and development of new organizations offers an extraordinary
laboratory to study the processes through which individual-level elements give
rise to organizations that may subsequently either extend or effectively annihi-
late the strategic consequences of individual differences. To us, the question of
individual vs organizational primacy is first a question of the processes through
which the beliefs, goals and strategies of would-be entrepreneurs are expressed
and furthered by the organizations they build. As Hannan and Freeman (1989:
81) noted, early on the new firm is a malleable extension of the founder’s per-
sonality. Research has backed the contention that origins matter, and shown
that differences among founders’ cognitive models are surprisingly consequen-
tial in shaping the firm’s organizational structure and employee interactions
long after founding (Burton et al., 1999; Hannan et al., 1996). But what are the
processes that maintain or sever this close tie between personality and organiza-
tion? What leads an organization to continue reflecting its founder’s goals, when
and why does it adopt others’ goals, and how and when does it effectively take
on a life of its own such that strategies are driven by the organization’s routines,
capabilities and resources in combination with institutionalized expectations
about what an organization should be and do, rather than by any particular set
of individuals? Perhaps equally important, how and through what processes do
new firms remain open to strategic change based on the individual goals and
attributes of employees who join well after founding?

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Entrepreneurship researchers have a long track record of frustration in

identifying trait-like individual differences that are consequential for any part of
the entrepreneurship process (Aldrich and Wiedenmayer, 1993; Gartner,
1989). Recent research shows a little more promise in this regard (Baron, 1998;
Baum and Locke, 2004) but the difficulty of finding the individual differences
that matter much, even in the malleable circumstances of nascence and start-up,
should give pause to anyone expecting to detect how individual differences
influence strategy and practices in large, established firms. Indeed, not only does
bureaucracy constrain individual differences among employees, increasing evi-
dence suggests that employment in a bureaucracy may suppress later individual
entrepreneurial behavior, perhaps through individual cognitive changes (Dobrev
and Barnett, 2005). Research at the intersection of entrepreneurship and strategic
organization can help to explain how individual differences remain important
or disappear, and provide insights into making informed choices and managing
the process.
Martin Ruef ’s (2003) ‘So!apbox’ essay – which promotes a sociological
view of strategic organization – may seem an odd place to find common ground
with the methodological individualism supported by Felin and Foss (2005). But
he, like they, is talking about the value of looking beyond presumptions of goal
homogeneity. Ruef argues that strategic management’s traditional focus takes
for granted the dominance of what Weber called formal means–end rationality.
In his account, strategic organization should embrace a broader framework in
which strategy is not a priori defined narrowly as instrumental action oriented
toward profitability (see Hoffman’s [2004] ‘So!apbox’ essay for a similar point).
Ruef notes that a wide variety of both goals and values might shape strategic
organization, and that understanding when and how this occurs are important
topics for future work.
We agree, and suggest that research in entrepreneurship has consistently
provided empirical support for the continued importance of values and goals
besides maximizing short-term profitability in shaping entrepreneurial activity.
For example, studies across a number of nations have consistently shown that
values such as the desires for autonomy, to express creativity for its own sake, to
pursue innovation and to be one’s own boss typically dominate financial goals
in motivating most entrepreneurship (Ageev et al., 1995; Litvak and Maule,
1976). One study of start-up motivations across 11 countries (Scheinberg and
MacMillan, 1988) uncovered 38 motives for entrepreneurship that reduced to
six distinct dimensions, only one of which was related to financial results or
wealth. Other research has shown that entrepreneurs may continue to operate
their firms despite a consistent pattern of substandard financial returns, pre-
sumably because continuing to run the firm has strong personal strategic value
for them (Gimeno et al., 1997), and research on family businesses has suggested
that altruism and other characteristics of close interpersonal ties may be import-
ant elements of strategic organization in some family firms (Miller and Breton-
Miller, 2003; Schultze et al., 2003).

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This research suggests that entrepreneurs’ actions are oriented through

means–ends rationality (Weber, 1947) to a variety of valued outcomes via
expression of a wide spectrum of individual and social values. More subtly, and
perhaps importantly, it provides evidence that entrepreneurs sometimes behave
as they do because it is a direct expression of their personal values, not because
of the financial incentives involved. Indeed, even in the hothouse world of ven-
ture capital (VC) backed start-ups, a focus on profits may not always form the
strategic core. As one serial technology entrepreneur reported to us (after several
drinks), ‘I want to do what I want to do, and making enough money to keep
the VCs happy is just a way to let me keep doing it.’
Unfortunately, a great deal of current research and teaching in strategy
neglects this richer depiction of organizations’ leaders as ‘homo multifacetus’ in
favor of the cognitively simpler homo economicus, thereby constraining our
understanding of how individuals influence organizations’ strategies, structures
and growth. Perhaps Hoffman’s (2004: 216) point is correct, and ‘cultural biases
in business schools encourage organizational research away from issues that are
critical of business interests or run contrary to the accepted orthodoxy that
profit maximization is the only true end goal of organizations’ (see also Hinings
and Greenwood, 2002). Despite the findings of the studies cited earlier, we
are concerned that, perhaps partly as a consequence of strategy’s takeover of
entrepreneurship, the increasing valorization of the venture capital model of
entrepreneurship and corresponding reliance on the rationalized myths of job
creation and economic development3 have nonetheless begun to artificially
restrict and damage the unique value of entrepreneurship research in addressing
this problem.
The basic moral premise of much of strategic management is indeed the
promise that strategy makes organizations more competitive and in so doing
improves overall social welfare (Smith, 2003 [1776]). Supporting goals shared by
most entrepreneurship and strategy research include job creation, wealth accumu-
lation and economic dynamism and efficiency. However, strategic organization
can and should embrace a broader picture of social betterment. For example,
recent developments in so-called ‘social entrepreneurship’, which includes both
‘for profit’ and ‘not-for-profit’ organizations, begin to throw into relief how stra-
tegic organization can help to create a wide variety of valued outcomes seldom
imagined in narrower views of strategy. Thus, while we think that entrepreneur-
ship research can lead the way in understanding the role of values and varied goals
in strategic organization, it has not, to date, lived up to this promise.
In addition to providing new avenues for research on strategic organization
at the individual and firm levels, the integration of entrepreneurship into strat-
egy also offers promise for new theorizing at the interorganizational level. In
particular, it allows for exploration of strategic issues that have been hampered
by the problem of left censoring, and opens up research on resource-based com-
petition to consideration of how firms that are resource constrained compete
and survive.

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One of the standard critiques of much empirical strategy research attempt-

ing to study process issues is it arbitrarily, or for purposes of data convenience,
plucks a sample of established firms at a particular point in time and makes
arguments assuming that nothing occurring prior to the period of study influ-
ences the dynamics under consideration. While convenient for constructing
data sets and widely tolerated for the sake of allowing scholars to get their own,
as well as others’ studies published, it is nonetheless a highly questionable
assumption. Because entrepreneurship research focuses specifically on the gen-
esis of organizations (Baker et al., 2003; Gartner, 2004; Katz and Gartner,
1988) and their introduction to public markets (Certo et al., 2001; Gulati and
Higgins, 2003; Pollock and Rindova, 2003; Stuart et al., 1999), it avoids the
left censoring problems endemic to much strategy research. There is an actual
time zero. Thus, entrepreneurship scholars working within the domain of
strategic organization have been able to explore topics such as the processes and
issues surrounding the separation of ownership and control (Beatty and Zajac,
1994; Boeker and Karichalil, 2002; Wasserman, 2003), the role of market inter-
mediaries in organizational legitimation (Pollock and Rindova, 2003) and repu-
tation building (Rindova et al., 2007), the effects of embeddedness on IPO
(initial public offering) firm valuation (Pollock, 2004) and survival (Fischer
and Pollock, 2004), the effects of formal structure on new firm performance
(Sine et al., 2006) and the effects of environmental and institutional factors on
the dynamics of industry creation (Sine and David, 2003; Sine et al., 2005).
Further, perhaps one of the hottest topics in strategy research over last 15 years
has been the role of resource control and organizational activities in establishing
competitive advantage (Barney, 1991; Eisenhardt and Martin, 2000; Mahoney and
Pandian, 1992; Peteraf, 1993; Prahalad and Bettis, 1986; Prahalad and Hamel,
1990). In particular, the resource-based view (Barney, 1991; Mahoney and
Pandian, 1992; Penrose, 1959) and the concept of core competence (Prahalad and
Hamel, 1990) have received excessive amounts of attention. These perspectives
focus on how firms that control valuable, unique and inimitable resources, and/or
engage in sets of activities and routines that are, at best, difficult to identify and
impossible to imitate, can lead to competitive advantage and superior profits.
However, these perspectives are overly narrow and somewhat elitist in that
they describe the strategic activities of just a tiny fraction of all organizations, since
by definition only a small number of firms can possess these assets. Thus, these
theories actually have very little to say about how most organizations compete and
survive. How, for example, might start-up companies that control few resources
benefit from these arguments as they struggle to establish toe-holds in their
respective markets? Recent research on entrepreneurial bricolage, which focuses
on how organizations compete and make do with the resources at hand, has
begun to explore this fertile and largely undeveloped territory (Baker, 2007; Baker
et al., 2003). This research challenges the open systems presumptions that under-
lie much of the work in strategy derived from analysis of industry structure, and
also begins to explain some of the processes of resource combination that are

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presumed to underlie resource-based competitive advantage (Baker and Nelson,

2005; Garud and Karnoe, 2003). Thus, entrepreneurship research speaks to the
heart of issues of central importance to strategic organization, and offers new
approaches and insights that can challenge and invigorate these literatures.
Opportunities for a practice perspective
A second broad theme recurring in the ‘So!apbox’ essays concerns the appropri-
ate role of practicality and usefulness in shaping and evaluating research on
strategic organization. At the most general level, the gist of the argument is that
strategic organization is simultaneously a descriptive, theoretical and applied
field, and that at least some researchers would like to have their theoretical work
be of direct practical relevance. Whittington (2003: 122), for example, notes:
I have been teaching strategy and organization for about 15 years, but I know very
little about how to do strategizing and organizing. When called in some small way to
help with others’ strategy and organization-making, I have hardly anything to say
about how they should carry out the actual work of producing new plans and
designing new structures.
Whittington’s comments lucidly express the limitations of our work that frus-
trate many scholars.
While Whittington (2003) worries over the practical aspects of strategy schol-
arship, Hoffman (2004) holds strategy out as an exemplar of practical usefulness
and impact – at least relative to organization theory research. Hoffman argues that
because of its grounding in the social science and humanities disciplines, organiza-
tion theory research strongly prefers questions of theoretical relevance over ques-
tions of practical importance and worries very little about integrating the two.4
The good news here is that entrepreneurship is perhaps the most applied of
the management fields, and strategic organization, through its acquisition of
entrepreneurship, has a wonderful opportunity to gain practical relevance and
value. The bad news is that entrepreneurship itself has not got the balance
between the theory and practice perspectives quite right. In contrast to
Hoffman’s (2004) characterization of organization theory as too heavily
weighted toward the theoretical, some have argued that entrepreneurship as a
field may be too heavily weighted toward practice (Brush et al., 2003).
This slant may be due, in part, to how many universities have handled the
teaching demands of the subject. Teaching entrepreneurship requires a high
degree of practical applicability, and many schools have responded by relying
heavily on successful entrepreneurs without a background in or commitment to
research to teach their courses. Such ‘professors of practice’ may be very popular
and effective teachers, but their overuse relieves pressure to hire and support
research faculty in entrepreneurship. More importantly, heavy reliance on non-
research faculty promotes the separation of teaching and research by filling

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classrooms with people who have limited knowledge of and virtually no com-
mitment to expanding the body of entrepreneurship research. In addition, in
our observation, some researchers, especially those experienced in or otherwise
drawn to the phenomenon of entrepreneurship, come to focus on the lack of
obvious applied value in much of the entrepreneurship research in more highly
rated journals, and lose respect for and motivation to do such research. Indeed,
someone once remarked to us that the kind of research published in ‘A’ journals
has no economic value, and claimed that he now feels ‘an ethical and fiduciary
duty’ to aim his research at other outlets. Unsurprisingly, these practices create a
divide between research and practice that is reinforced through a lack of respect
for one another’s contributions by those on either side.
But now we may have painted too stark a picture. Recent years have
brought to entrepreneurship an increasing number of scholars with deep inter-
ests in both theory and practice, many of whom were trained to do strategy
research. Some, but not all of these researchers have prior experience working in
or with entrepreneurial ventures. Because the thin archival record deposited by
many start-ups requires entrepreneurship researchers to ‘get their hands dirty’,
many entrepreneurship researchers – even those without relevant prior experi-
ence – may gain an understanding of practical issues through direct research
involvement in new ventures. We think this emergent model for doing theoretic-
ally interesting and practically useful entrepreneurship research has great
promise that strategic organization should be careful not to squander. But how
can scholars of strategic organization avoid wasting this opportunity? We sug-
gest that if strategic organization wants a model that balances theory and prac-
tice, it could learn something from the medical model of research, education
and practice.5 We focus here on three elements: boundary creation and mainten-
ance, practitioner-researchers and usefulness-driven research questions.
First, the medical profession has built and maintained a set of education-
based professional standards regarding who is and who is not part of the profes-
sion and qualified to practice (Abbott, 1988). The same sorts of state sanctioning
and tight professional control are not available to faculty in strategic organiza-
tion, but we do wield non-trivial influence. As entrepreneurship research and
teaching become part of the family of strategic organization, it is incumbent on
us to resist the profligate use of non-research oriented faculty. It is very difficult
to maintain institutional respect for the need for teaching to be based on schol-
arly underpinnings, or the complementary professional recognition of the need
to develop practical underpinnings for scholarly research, if scholarship and
teaching occupy opposing sides of a chasm.
Second, much valuable practical medical research is conducted by practic-
ing physicians in teaching hospitals. The entrepreneurship centers and outreach
activities of various kinds associated with many business schools provide a simi-
lar research opportunity. Unfortunately, these centers are too often seen as pro-
viding purely ‘service’ activities designed to create support from and connection
to the local business community. Indeed, in conversations with colleagues, we

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have been surprised by comments indicating a sense of fatalism regarding the

use of entrepreneurial ‘outreach’ as a foundation for theoretically interesting and
practically important research. Once again, this is a mistake that can easily be
overcome as entrepreneurship joins with the more established and potentially
protective assets of strategic organization. Among a research-oriented faculty,
entrepreneurship outreach activities should be viewed and managed primarily as
a research venue, with service to the community a corollary to this work. In our
observation, this simple and obvious opportunity has been widely ignored and
seldom exploited. The willingness and even eagerness of entrepreneurs to
engage with entrepreneurship centers, and to implement interventions crafted
by entrepreneurship faculty and students, represents a research opportunity
largely without equivalent in other management fields. Entrepreneurship fac-
ulty are routinely given access to start-ups and to these firms’ most private infor-
mation and plans, and they are also often able to initiate specific and substantial
interventions in firm activities. Thus, start-ups provide a useful laboratory for
studying many of the research questions central to strategy and organization.
An important caveat must be provided, though. Unlike junior faculty in
related disciplines, junior entrepreneurship faculty are frequently expected to
participate heavily in the growth and management of these entrepreneurship
centers, often without compensating reductions in teaching responsibilities, and
usually to the detriment of their research and prospects for tenure (Brush et al.,
2003). This is due, in part, to the lack of senior entrepreneurship faculty in
many departments (Finkle and Deeds, 2001). Thus, it is incumbent upon
senior strategy scholars to take a more active role in the development and direc-
tion of these centers so that their scholarly mission can be fulfilled and junior
faculty can grow from their associations with these centers, rather than become
scarred by them.
Finally, we have been using the terms ‘theoretically interesting’ and ‘practic-
ally useful’ to describe what we see as reasonable goals for research supporting a
practice perspective in strategic organization. To us, ‘theoretically interesting’
research is a somewhat different concept than the traditional scholarly notion of
‘theory-driven’ research. Research may be theoretically interesting even if it is
not theory-driven. Medical research conducted in hospitals is aimed at address-
ing a huge variety of questions. Many of these may indeed be fairly described as
‘theory-driven’ in that they are based on more or less sophisticated hypotheses
about how certain treatments will affect patient outcomes, or in the sense that
they seek to contribute to our fundamental understanding of health or a disease
state. As important, though, is the large amount of research driven by practical
needs to find, develop, improve or decide between treatment options for
patients. This research may be undertaken with little regard to how it might
contribute to any fundamental or theoretical understanding of broader issues.
The analogy for strategic organization research (and applied social science
research more generally) suggests reducing the privileged status of ‘theory-
driven’ research while simultaneously legitimizing and accepting the value of

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engaging in more ‘puzzle-driven’ research, of the kind that starts with the ques-
tion, ‘Why is it that …?’ (Davis and Marquis, 2005; Hambrick, 2005). In this
view, theorists of strategic organization need to build theories that are capable of
coming to terms with the meaning and findings of practice-driven research, and
then be capable of explaining and making new predictions about such research.
As Gartner (2006) put it recently, ‘the primacy of facts should drive the search
for theory that can make sense of those facts’. Complementary ideas are found
in the ‘activity-based’ approach to strategy (Jarzabkowski, 2005; Whittington,
2003). In this way, theory-driven research becomes just one part of a better-
integrated cycle of knowledge creation and application (Vermeulen, 2005).
Indeed, such a scholarly grounding in ‘what works’, conceived in the broadest
terms to embrace the myriad strategic purposes of organizations, may be the
most likely antidote to paradigm proliferation.
The risks and rewards for entrepreneurship
Thus far, we have focused on the benefits of the union between strategy and
entrepreneurship for strategic organization. We believe this takeover can yield
benefits for entrepreneurship scholarship, as well. However, we also recognize
the potential dark side for entrepreneurship research to this marriage. The
remainder of our essay focuses on these issues.
Strategy brings to the altar a set of assets useful to entrepreneurship, including
scholarly legitimacy and its accumulated experience with the process of gaining
legitimacy as a new scholarly domain (Ghemawat, 1997; Hambrick, 2004), a
large and growing cadre of well-trained scholars capable of doing rigorous and
theoretically grounded entrepreneurship research, and the ability to protect junior
scholars from egregious demands for practical engagement. Unfortunately the
threat to entrepreneurship extends, in part, from these very assets.
Part of strategy’s success and its rapid increase in institutional legitimacy has
derived from its focus on a single set of outcomes related to organizational financial
performance. While we have suggested that strategy research would benefit greatly
from embracing a much broader domain of uses, functions and outcomes, it is easy
to imagine the combination of inertia, socialization and personal preference among
strategy researchers leading to an active defense of the field’s current domain. If rela-
tive financial performance becomes the sine qua non of entrepreneurship research,
then the acquisition has failed: strategy will have squandered most of its opportun-
ity, and a primary contribution of entrepreneurship will have been squelched. This
threat is real; strategy research has itself suffered from a relatively rapid narrowing of
focus through the rising dominance of assumptions promulgated by research
grounded in economics (Ghoshal, 2005). The life that entrepreneurship can bring
through a broadened understanding of human goals and values pursued through
organizing could easily be suffocated if the calloused heel of homo economicus is
allowed to stand too heavily upon entrepreneurship’s throat.

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In addition, it is easy to imagine strategy researchers, given their struggles to

move their own field away from its atheoretical origins in the war stories of business
policy classes and the products of management consulting firms (Ghemawat,
1997), actively rejecting the usefulness of practical scholarly engagement with
the community of entrepreneurial firms. Indeed, the dysfunctional division of
labor between theoretical and practical research would only get worse, with en-
trepreneurship playing the subordinate, practical role. Again, strategy research
has made it plain how often – especially when the primary assets are human –
acquisitions destroy value. Based on this logic, we should be very, very worried
for the future of entrepreneurship.
So, why do we worry less than some others about these threats? There are
three primary reasons. First, entrepreneurship scholars are a diverse lot, organized
into at least eight different partially competing groups, or clans (Gartner, 1990),
with identities built around very different notions of what entrepreneurship is and
how it should be studied. Both organization theory and recent military history
suggest that the decentralized form of organization enacted by entrepreneurship
researchers is difficult to fully suppress. Second, for a variety of reasons having to
do with the field’s history and struggles for legitimacy, many entrepreneurship
scholars are not ‘fully socialized’ into the academy. If strategy fails to nurture what
entrepreneurship offers, entrepreneurship researchers will create spinouts and a
new wave of institutional change. Finally, as we have argued throughout this essay,
encouraging and protecting entrepreneurship scholarship is in strategy’s own self-
interest; a motivation that strategy clearly understands well. As Ovid advised, ‘If
you would marry suitably, marry your equal.’ We remain optimistic that entrepre-
neurship will create and sustain advantages from its marriage with strategy; we
hope that strategic organization will do the same.
Acknowledgements
We would like to thank Bill Gartner, Paula Jarzabkowski, Jaume Villanueva and the editors of
Strategic Organization for their thoughtful comments on earlier drafts of this essay. All hyperbole
and strained metaphors remain our own.
Notes
1 We note that they seem to ignore the example of top management team research, which,
while admittedly often using demographic proxies for individual characteristics, does
attempt to explain some aspects of strategic organization in terms of specific, influential
individuals.
2 Another way to express our position is to note that we are sympathetic to the epistemological
claims of methodological individualism, whether reflecting the Weberian (1978) valorization of
the subjective underpinning of social action or the more general idea that any social explanation
benefits from ‘micro underpinnings’ in the form of explicated assumptions about individual
actors (Watkins, 1957). However, along with many others (e.g. Barnard, 1938; Durkheim,

297-312 SOQ-079957.qxd 31/7/07 8:54 PM Page 308
1938; Goldstein, 1958; Lukes, 1968) we reject most of the ontological commitments of
methodological individualism, such as those that imply that societies, organizations and other
collectivities don’t actually exist in a way that allows us to study them usefully as social objects
(Heath, 2001). This includes claims such as Felin and Foss’s (2005: 446) approving adoption of
Coff’s (1999) argument that ‘firms do not appropriate (or perhaps even create) value; only indi-
viduals do’.
3 We label the widespread beliefs about the relationship between entrepreneurship and the two
outcomes of economic development and job growth ‘rationalized myths’ because they are
frequently bandied about as unvarnished truths by proponents of entrepreneurship, despite a
great deal of contingency and equivocation in the serious literature examining the underlying
claims.
4 The sense of relative positioning among fields strikes us as interesting in itself. For example,
in his ‘So!apbox’ essay, Hambrick (2004) decries the splintering of the field of strategic
management and fears that it will disintegrate and its various research agendas will be taken
over by other fields, including sociology. At the same time, at a recent meeting of the
American Sociological Association, one of us engaged in conversation with a very senior
scholar who bemoaned the extreme factionalization and lack of coherence in contemporary
sociology. And Shane and Venkataraman’s (2000) essay about a distinctive domain for entre-
preneurship feared mostly that entrepreneurship would be taken over by the very field that
Hambrick fears is disintegrating.
5 We are not saying that the entire medical research, teaching and practice model fits strategic
organization or that we should try to adopt such a model wholesale.
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Ted Baker is a member of the newly formed Management, Innovation and Entrepreneurship
Department at North Carolina State University, where he teaches courses in entrepreneur-
ship and technology commercialization. His research focuses on entrepreneurship in
resource-constrained environments, and on improvisation and bricolage as forms of entre-
preneurial behavior. He has recently published articles in Administrative Science Quarterly,
Journal of Business Venturing and Research Policy. Related interests include the development of
capabilities in knowledge-intensive start-ups, the behavior of venture capitalists and institu-
tional effects within the venture capital industry. Prior to his academic career, Ted worked
in private industry for 15 years, including leadership roles in several high-growth and tech-
nology start-ups. Address: Department of Management, Innovation and Entrepreneurship,
College of Management, North Carolina State University, Raleigh, NC 27695, USA. [email:
Ted_Baker@ncsu.edu]

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Timothy G. Pollock is an Associate Professor of Management in the Smeal College of

Business at the Pennsylvania State University. His current research focuses on how social and
political factors such as reputation, celebrity, social capital, impression management activities,
media accounts and the power of different actors influence corporate governance decisions
and the social construction of entrepreneurial market environments, particularly the initial
public offerings (IPO) market. He has published his research in Academy of Management
Journal, Academy of Management Review, Administrative Science Quarterly, Organization Science,
Strategic Management Journal and Strategic Organization, as well as in other journals. Address:
The Pennsylvania State University, Smeal College of Business, 417 Business Building, College
Park, PA 16802, USA. [email: tpollock@psu.edu]


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Strategic Organization

Making the marriage work: the benefits of strategy's takeover of

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Citations (this article cites 58 articles hosted on the

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STRATEGIC ORGANIZATION Vol 5(3): 297–312

Making the marriage work: the benefits

It appears to us that strategy is succeeding in its takeover of the academic field of

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Opportunities for theoretical integration

The domain of entrepreneurship research offers new theoretical opportunities for

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Entrepreneurship researchers have a long track record of frustration in

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This research suggests that entrepreneurs’ actions are oriented through

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One of the standard critiques of much empirical strategy research attempt-

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presumed to underlie resource-based competitive advantage (Baker and Nelson,

Opportunities for a practice perspective

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have been surprised by comments indicating a sense of fatalism regarding the

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The risks and rewards for entrepreneurship

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In addition, it is easy to imagine strategy researchers, given their struggles to

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Timothy G. Pollock is an Associate Professor of Management in the Smeal College of

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