SELF-PACED LEARNING MODULE

COLLEGE

MODULE 2
Subject:

MACRO PERSPECTIVE OF TOURISM AND

HOSPITALITY (TH6-MPTH2)

AISAT COLLEGE – DASMARIÑAS, INC.

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 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |2
Th6-MPTH2 Units: 3hrs
Hospitality

INFORMATION SHEET PR-1.1.4

“THE MEANING AND IMPORTANCE OF TOURISM AND HOSPITALITY”

At the end of this chapter, you should be able to:

1. understand the various elements of travel used as a criteria for defining travelers and/ or
tourists;
2. explain the nature of a tour;
3. describe the characteristics of a tourist product and tourist destination;
4. compare tourism and hospitality with other industries; and
5. appreciate the importance of tourism and hospitality.

ELEMENTS OF TRAVEL

Four basic elements have been used as criteria for defining travelers, and/or tourist. These are
distance, length of stay at the destination, residence of the traveler, and purpose of travel.

A. DISTANCE

What must be considered under distance is the difference between local travel or traveling
within a person’s home community and nonlocal travel or traveling away from home. It excludes
commuting to and from work and change of residence.
A measure that has been used to distinguish travel away from home is the distance traveled on
a trip. A trip is defined as “each time a person goes to a place at least 100 miles away from home and
returns.”

B. LENGTH OF STAY AT THE DESTINATION

The definition of tourists and excursionists as proposed by the WTO is largely based on length of
stay. Tourists are temporary visitors who make at least one overnight stay, while excursionists are
temporary visitors who do not stay overnight in the country that they visit.

C. RESIDENCE OF THE TRAVELER

The residence or origin of the traveler is the third basic element of travel. For business and
research purposes, it is important to know where people live.

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |3
Th6-MPTH2 Units: 3hrs
Hospitality

D. PURPOSE OF TRAVEL

The fourth basic element is the purpose of travel. It can be divided into seven;

1. Visiting friends and relatives.

2. Conventions, seminars and meetings
3. Business
4. Outdoor recreation- hunting, fishing, boating and camping.
5. Entertainment- sightseeing, theater, sports
6. Personal, family-medical, funeral, wedding
7. Others

THE NATURE OF A TOUR

Domestic Tourism
 travel taken exclusively within the national boundaries of the traveler’s country.

International Tourism
 the movement of people across international boundaries.

A package tour, sometimes called inclusive tour

 is an arrangement in which transport and accommodation is bought by the tourist at an all-
inclusive price and the price of the individual elements cannot be determined by the purchaser
himself.

The tour operator

 who organizes the package tour purchases transport and hotel accommodation in advance,
usually obtaining these at a lower price because he is buying them in bulk. He sells the tours
individually to tourists direct or through travel agents.

Independent tour is one in which the tourist buys these facilities separately, either making reservations
in advance through a travel agent or en route during his tour.

Tourists purchasing package tours may do so on the basis of either individual or group travel.

 An independent inclusive tour (IIT)

- is one in which the tourist travels to his or her destination individually,
 Group Inclusive tour (GIT)
- he/she travels in the company of other tourist.

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |4
Th6-MPTH2 Units: 3hrs
Hospitality

TOURIST PRODUCT

- This consist of what the tourist buy.

- Combination of what the tourist does at the destination and the services he uses during his stay.

Service
- Intangible item
- This include a high degree of trust on the part of the buyer

Psychological in its attraction

- Strange environment, culture, heritage, intangible benefits such as atmosphere and hospitality

Tends to vary in standard and quality

- Unequal standard and equal standard

Supply of the product is fixed

- The number of hotel rooms available at a particular resort cannot be changed to meet the
changing demands of tourist during a particular season.

THE TOURIST DESTINATION

Tourist Destination
- is a geographical unit which the tourist visits and stays.

Three basic interrelationship factors:

- Attractions
- Amenities or Facilities
- Accessibility

1. Attractions

Site Attractions
- One in which the destination itself has appeal. Ex. Country, resort such as Boracay.

Event Attractions
- One in which tourist are drawn to the destination solely because of what is taking place there.
Ex. Congresses, exhibitions, festivals such as Ati-atihan

Attractions may also be natural or man-made.

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |5
Th6-MPTH2 Units: 3hrs
Hospitality

2. Amenities or Facilities

- it includes accommodation, food, local transport, communications, and entertainment at the site.
- amenities will differ according to the attraction of the site.

3. Accessibility

- Having regular and convenience of transport in terms of time/distance to the destination from the
originating country at a reasonable price.
- Good railways, coach services, airport and seaport are design to facilitate accessibility.

TOURIST SERVICES
The travel and stay of tourists give rise to a wide range of services in the course of a holiday.

Principal Tourist Services:

Passenger transport

- This provides the means to reach the destination as well as the movement at the destination.
- Transport are between public and private, domestic and international, and among the various modes -
Land, Sea and Air

Accommodation, food and beverages and entertainment

 Hotels are of vital concern to a large proportion of tourist. Some stay in friends, relatives, private
accommodations and other in a form of caravans and tents.

 Food and Beverages operation cut across since eating is a necessity and pleasure for travelers.

 Entertainment combined with amusement and recreation is the primary reason why millions of
people travel.

Provided by travel agent and tour operator

Travel Agent
- is the distributor/supply the product.
- Provides an intermediary function between the tourist and the providers of transport and
accommodation.

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |6
Th6-MPTH2 Units: 3hrs
Hospitality

Tour Operator
- is the manufacturer of the product.
- Combines the individual components of a holiday into a product, which is then sold directly to
the public through travel agents.
Other tourist services:
- Currency
- Documentation
- Information
- Sightseeing
- Shopping

CHARACTERISTICS OF TOURISM AND HOSPITALITY

Tourism and Hospitality has special characteristics which make it different from other industries.

• Not brought to the consumer while other manufactured in a factory is brought to the wholesaler,
retailer and ultimately.
• Not used up while other have limited resources.
• Tourism and hospitality are a labor-intensive industry requires more man-power than other industries.
• Tourism and hospitality are people oriented.
• Tourism and hospitality are industry is seasonal.
• Tourism and hospitality are industry dynamic.

IMPORTANCE OF TOURISM AND HOSPITALITY

Tourism and Hospitality has become one of the world’s major industries. Both developing and
highly developed nations are now taking a closer at the following potential benefits from tourism and
hospitality.

1. Contribution to the balance of payments.

2. Dispersion of development.
3. Effect on general economic development.
4. Employment Opportunities
5. Social Benefits
6. Cultural Enrichment
7. Educational Significance
8. A Vital force for peace

Reference:
SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:
MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |7
Th6-MPTH2 Units: 3hrs
Hospitality

Macro perspective of tourism and hospitality. Zenaida Lansangan-Cruz, PhD

STUDENT NAME: __________________________________ SECTION: __________________

PERFORMANCE TASK PR-2.1.11

PERFORMANCE TASK TITLE: TOURIST DESTINATION

PERFORMANCE OBJECTIVE: The learners independently describe the features of a local tourist
destination.
TOOLS AND MATERIALS: Pen and paper

EQUIPMENT: None

ESTIMATED COST:

PROCESS/PROCEDURE:

Select a local tourist destination. Make a research on the following:

a) What type of visitor does the destination draw?

b) What does the destination’s management do to bring in visitors?
c) What features has its management added to lengthen the visitors’ stay?

PRECAUTIONS:
 None
ASSESSMENT METHOD: PERFORMANCE TASK CRITERIA CHECKLIST

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |8
Th6-MPTH2 Units: 3hrs
Hospitality

STUDENT NAME: __________________________________ SECTION: __________________

PERFORMANCE TASK CRITERIA CHECK LIST PR-2.1.12

Your answer will be rated using the rubric below.

CRITERIA 4 3 2 1 Score

Exceptionally Generally Lacks clarity, Unclear,

Clear clear, easy to clear, able to difficult to impossible to
follow follow follow follow

The explanation The The explanation The explanation

posed and explanation posed and posed and
Concise methods used posed and methods used methods used are
are advanced methods used are somewhat inadequate
are simple
appropriate
Thorough and Substantial Partial or not Misunderstanding
Comprehensive comprehensive explanation comprehensive or serious
explanation explanation misconception on
the explanation
Highly relevant Generally Somewhat Irrelevant
Relevant relevant relevant

GRADE:

TEACHER’S REMARKS:  QUIZ  RECITATION  PROJECT

_______________________________
TEACHER

Date: ______________________

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and Page |9
Th6-MPTH2 Units: 3hrs
Hospitality

STUDENT NAME: __________________________________ SECTION: __________________

WRITTEN WORK PR-2.1.13

WRITTEN WORK TITLE: MEANING AND IMPORTANCE OF TOURISM AND HOSPITALITY

WRITTEN TASK OBJECTIVE: The learners independently identify the relationship of tourism and
hospitality.
MATERIALS:
 Pen and Paper
TOOLS & EQUIPMENT:
 None
ESTIMATED COST: None

Discussion questions. Write your answer on a separate sheet of paper.

1. Discuss the importance of tourism and hospitality.

2. How is tourism and hospitality different from other industries?
3. Differentiate site from event attractions; natural from man-made attractions.

PRECAUTIONS:
 None
ASSESSMENT METHOD: WRITTEN WORK CRITERIA CHECKLIST

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and P a g e | 10
Th6-MPTH2 Units: 3hrs
Hospitality

STUDENT NAME: _________________________________ SECTION: __________________

WRITTEN OUTPUT CRITERIA CHECK LIST PR-2.1.14

Your answer will be rated using the rubric below.

CRITERIA 4 3 2 1 Score

Exceptionally Generally Lacks clarity, Unclear,

Clear clear, easy to clear, able to difficult to impossible to
follow follow follow follow

The explanation The The explanation The explanation

posed and explanation posed and posed and
Concise methods used posed and methods used methods used are
are advanced methods used are somewhat inadequate
are simple
appropriate
Thorough and Substantial Partial or not Misunderstanding
Comprehensive comprehensive explanation comprehensive or serious
explanation explanation misconception on
the explanation
Highly relevant Generally Somewhat Irrelevant
Relevant relevant relevant

GRADE:

TEACHER’S REMARKS:  QUIZ  RECITATION  PROJECT

_______________________________
TEACHER

Date: ______________________

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director
 Unit Identify the importance of Tourism and Hospitality
Module Identifying the importance of Tourism and Hospitality
Macro Perspective of Tourism and P a g e | 11
Th6-MPTH2 Units: 3hrs
Hospitality

SUBJECT TEACHER: APPROVED FOR IMPLEMENTATION:

MODULE 1st – 3rd
PRELIM
2 Meeting MS. JANINE S. HUMANG-IT MR. WILBERT A. MAÑUSCA
Subject Teacher School Director