NAME: _____________________________________________ SECTION: ______________

DIRECTION: Help Aling Tere in her brewing business. Read and understand the given
situation. Propose the best value proposition and unique selling proposition for her business by
completing the table that follows.

Prior to the establishment of a sari-sari store, Aling Tere notices that there is a
convenience store in her vicinity, where many call center agents, nurses, and construction
workers buy food, beverages, and other products during odd hours. She discovers that the
customers either ride a tricycle or a jeepney just to reach the convenience store. There are
two sari-sari stores nearby, but they close at 9PM. Aling Tere believes this opportunity for a
sari-sari store business with a twist. Aling Tere realizes she needs to address the needs of
the customers to differentiate her business form the competition. She decides to establish a
24/7 sari-sari store. As an initial investment, Aling Tere hires three employees who will help
her run the sari-sari store in three shifts. During their break, Aling Tere mans the sari-sari
store herself. She designs her sari-sari store like a semi-convenience store, where customers
can freely go and choose the product they want. It is also air-conditioned. For security
purposes, she also installs a CCTV camera.

Value Proposition
(Suggest a concise and
catchy VP for Aling Tere’s
business) (5 pts.)

Unique Features of the

Business
(Identify the unique
features in Aling Tere’s
business) (5 pts.)
Unique Selling
Proposition
(Suggest ways on how to
promote the business)
(5 pts.)