OGL 481 Pro-Seminar I:PCA-Symbolic Frame Worksheet

Worksheet Objectives:

1. Describe the symbolic frame

2. Apply the symbolic frame to your personal case situation

Complete the following making sure to support your ideas and cite from the textbook and oth

update this and format for your Electronic Portfolio due in Module 6.

1) Briefly restate your situation from Module 1 and your role.

I was an inbound call customer service representative for Sprint. I was

unable to submit a return for a customer. My direct supervisor would not return

the unopened phone because the customer did not request to speak to her. I

could not request the supervisor to speak to the customer unless the request

came from the customer. If the customer had asked to speak to the supervisor,

she would have submitted a return for the customer. The customer needed to
submit the return because their daughter had passed, so they did not need the

phone or service line.

2) Describe how the symbols of the organization influenced the situation.

Symbols such as the logo of Sprint did not necessarily influence the

situation in a harmful manner as it was very pleasant. "According to Will

England, Sr. Business Analyst at Spring, the emblem represented the pin-

drop. It was supposed to remind us that the company was the first all-fiber

long-distance network in the US, which promised the calls so clear that a

person could even hear a pin drop. Also, there was a wing on the logo.

The word "Sprint" featured an elegant italicized typeface. The rather bold

glyphs had delicate serifs.

Overall, the logo leaves an impression of something very light,

moving, or flying without depicting something specific, like a bird or an

arrow. The dynamic feel perfectly fits the field where the company works –

telecommunications." If you must explain a logo or symbol for a company,

is it really fulfilling its purpose? Zolt and Huy's two-year field study

suggests that symbols may be more potent than numbers determining

who gets funded. (2007) I can understand this as the Sprint logo was and

still is very bright and trendy. It looks like a professional, easily

 recognizable, and simple logo. Sprint is not necessarily its own entity

anymore, but the logo remains definitive.

3) Recommend how you would use organizational symbols for an alternative course of actio

Sprint's merger with T-mobile was undoubtedly an intelligent move on their end

because they chose a company that delivered what they failed. In Sprint's case,

their biggest shortcoming was their customer service experience. " By enacting

symbols effectively, entrepreneurs can shape a compelling symbolic universe

that complements the initially weak and uncertain quality of their ventures"

(pp.100-101). In 2019 T-Mobile earned a customer satisfaction score of 76 out of

100. Sprint eventually recognized its shortcomings and jumped on T-Mobile's

bandwagon. What better way to make up for their weakness but to align with a

company with strengths where they are deficient.

4) Reflect on what you would do or not do differently given what you have learned about this

Reference or References

Bolman, L. G., & Deal, T. E. (2008). Reframing organizations: Artistry, choice, and

leadership (4th ed.). Jossey-Bass.

Dec 10, 2021 https://1000logos.net/sprint-logo/