SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

(Established under Section 3 of the UGC Act, 1956)

Re-accredited by NAAC with ‘A’ Grade (3.58/4) Awarded Category-l by UGC

Institute: (0210) SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, NOIDA

Programme: (021021) BACHELOR OF BUSINESS ADMINISTRATION
Batch: 2020-23

Semester: III

Course: Corporate Governance and Ethics

Course Code: 0210210304

Date: 13/12/2021 Maximum Marks: 30

Day: Monday Time: 11:00 am to 12:00 pm

Instructions to Candidates
 Attempt all questions
 All questions carry equal marks

Q 1. Explain the following:

a. Stewardship Theory of corporate governance (5 Marks) (CO2)
b. Roles and responsibilities of Auditors in ensuring good corporate governance
(5 Marks) (CO4)

Q 2. “Debates about CSR have moved all the way into corporate boardrooms. Government
regulation mandates CSR spending and reporting in India.” In this context, explain the
relationship between corporate governance and CSR? (10 Marks) (CO1, CO3)

Q 3. Your small PR agency, which has a strong relationship with an advertising agency, is called in
by a major client to help re-launch a product that has steadily been losing market share. The client has
asked the advertising agency and, by extension, your PR agency, to employ a message of “new and
improved” in the re-launch. As you work toward an extensive (and extremely expensive) marketing
communications re-launch, you learn that the product has only gone through a name change and an
extremely expensive packaging design. No existing product features, attributes or benefits have been
improved in any way.
In light of the above situation, identify and explain the ethical issues in marketing. Explain
the ethical decision, which should be taken in this case of dilemma? (10 Marks) (CO5)