Radio as Medium of Mass Communication Mass communication is a process of transmitting message to a large number of scattered audiences. Through mass communication, information can be transmitted quickly to a large number of people who generally stay far away from the sources of information. Mass communication is done through radio, television, newspaper, magazine, leaflets, etc. ° Radio, Television, Internet etc. are examples of media which are regarded as mass media because they can reach out to vast audience at a time.WHAT IS RADIO? Radio is a way to send electromagnetic signals over a long distance to deliver information from one place to another. e Amachine that sends the radio signals is called a transmitter ° Amachine that picks ups the signals is called Receiver eA machine that does both is called transceiver.eRadio is the transmission of signals by modulation of electromagnetic waves with frequencies below those of visible light. In electronics, modulation is the process of varying one or more properties of high frequency periodic waveform, called the carrier signal, with respect to a modulating signal.RADIO AS A MEDIUM OF MASS COMMUNICATION » Great for dissemination of information as it has wide reach, »Being a convenient form of entertainment, it caters to large audience. Utilization is more among rural areas. ° Advantage over other mediums like TY. and newspaper in terms of being handy, portable, easily accessible and cheap. Most portable of the broadcast media, being accessible at home, office, car, street, anywhere.° Effective not only in informing the people but also in creating awareness regarding many social issues and need for social reformation, developing interest and initiating action. ° Because radio listening is so widespread, it has prospered as an advertising medium for reaching local audiences. eLimited or very less use of power supply, therefore radio sometimes becomes only source of information and entertainment.WHY PEOPLE LISTEN TO RADIO? » Music ° Want to be a part of radio > Knowledge oRJ °To win some prizes eCheap