3. What’s next for eBay?

How does it continue to grow when it needs both buyers and

sellers? Where will this grow come from?
A company need to expand to continue to grow when it needs both buyers and sellers. Therefore,
eBbay should invest more in mobile applications. They must develop a mobile application which
tells you where you can buy it, or sellers nearby you. This way it can create more a social media
idea and it will become more personal, in marketing terms this is called personal selling.
Moreover, it is important for eBay to become more active in developing countries, especially
BRIC countries. But not only the BRIC countries can provide growth, Ebay should invest in
western Africa.
Because the internet is becoming better and better in Africa, the market for Ebay is growing in
the part of world and eBay should directly become more actibe in Africa.