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BLEMBA 30 - INDIVIDUAL MIDTERM EXAMINATION

MM5006 – BUSINESS ECONOMICS
February 20, 2022.
TAKE HOME EXAM.
No Plagiarism.
Your answers (Microsoft Word) should be submitted on Tuesday, March 1, 2022 at 12:00.

• Use real and the latest (current) data to answer the questions.
• Elaborate the data, to support and strengthen you analysis (from internet, etc).
• The companies selected to answer this exam, may not be the same as the students’
choices in previous Semesters.

ANSWER THESE 3 QUESTIONS.

Question 1 (40 %).

Choose an Indonesian company, which produces goods or services (barang atau jasa).
Based on your understanding about the consumer behavior, the producer behavior and the
market structure of this company, answer the following questions.
Use tables, charts, graphs, if needed.

a. Describe all the products of this company.

b. Explain the operations management, human resources management, financial
management, and marketing.
c. Analyze the demand for the products. Then analyze the elasticity.
d. Explain the supply chain and analyze the cost components of the company.
e. Explain the market structure. Then explain how the company will maximize its profit?
f. Explain the Key Success Factors and Competitive Advantages.
g. During this pandemic situation, analyze the effect of the market structure on the
performance of the company. Describe the appropriate economic variables that have a
major influence on the conditions of the company.
h. Explain how this company can “survive”, to keep good performance, in this Covid 19
pandemic situation. Describe the factors for “staying afloat”.
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Question 2 (40 %).

Choose an Indonesian Small or Medium Enterprise (UKM - Usaha Kecil atau Usaha
Menengah), which produces goods or services.
Answer the following questions. Use tables, charts, graphs, pictures, if needed.

a. Describe the products of this UKM.

b. Explain the aspects of operations, human resources management, and finance.
c. Analyze the supply, demand, and the elasticity.
d. Analyze the supply chain and cost components.
e. Explain the market structure of the UKM.
f. Explain the marketing activity to sell the products.
g. Explain how the company will maximize its profit ?
h. Explain how this UKM can survive, in this Covid 19 pandemic situation. Explain the Key
Success Factors for “staying afloat”. Explain the Competitive Advantages.
i. Is there any government support for this UKM? Explain.

Question 3 (20 %).

In class, we have analyzed the following Companies: Blue Bird, Bukalapak, Sampoerna,
Krakatau Steel, Indofood.
Choose one company.
Then explain the most important aspects of Business Economics, Key Success Factors, to
achieve the goals, and to gain Competitive Advantages.
Explain the importance of digitalization for this company.