Book

Chapter: Strategic Social Media Management for NGOs by

Claudia Janssen Danyi1 and Vidhi Chaudhri2

Handbook of Communication for Development and Social Change.

Abstract

Social media channels provide intriguing opportunities for NGOs to

communicate with their audiences, raise awareness, and campaign
for change. Maintaining strong social media communication that
supports the organization’s ability to achieve its goals is the mandate
of social media management, the day-to-day maintenance and
management of an organization’s social media channels and
communication. This chapter provides an overview of the potential,
practice, process, methods, and tools of effective social media
management, including strategic planning based on formative
research, implementation and communication, as well as evaluation.

Keywords
Digital communication Engagement Social media
management Social media Strategy


Citation: Janssen D.C. & Chaudhri, V. (2018). Strategic social media
management for NGOs. In: Servaes J. (eds) Handbook of Communication for
Development and Social Change. Springer, Singapore.
https://doi.org/10.1007/978-981-10-7035-8_72-1