Lab #1

Pelican Stores, a division of National Clothing, is a chain of women’s apparel stores operating
throughout the country. The chain recently ran a promotion in which discount coupons were sent
to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit
card transactions at Pelican Stores during one day while the promotion was running are
contained in the file named Pelican Stores. Table below shows a portion of the data set. The
Proprietary Card method of payment refers to charges made using a National Clothing charge
card. Customers who made a purchase using a discount coupon are referred to as promotional
customers and customers who made a purchase but did not use a discount coupon are referred to
as regular customers. Because the promotional coupons were not sent to regular Pelican Stores
customers, management considers the sales made to people presenting the promotional coupons
as sales it would not otherwise make. Of course, Pelican also hopes that the promotional
customers will continue to shop at its stores.

Most of the variables shown in the table are self-explanatory, but two of the variables require
some clarification.
Items The total number of items purchased
Net Sales The total amount ($) charged to the credit card

Pelican’s management would like to use this sample data to learn about its customer base and to
evaluate the promotion involving discount coupons.

Managerial Report
Use the tabular and graphical methods of descriptive statistics to help management develop
a customer profile and to evaluate the promotional campaign. At a minimum, your report
should include the following:
1. Frequency distribution for each qualitative variable.
2. A bar chart chart showing the number of customer purchases attributable to the method of
payment.
3. A pie chart chart showing the type of customers.
4. A frequency distribution and histogram of net sales. (Begin with the first class starting at 0
and use a class width of 50)
5. A crosstabulation of type of customer (regular or promotional) versus net sales. Comment on
any similarities or differences present.
6. A scatter diagram to explore the relationship between net sales and customer age.

RUBRIC
All No
Some Headings/Scales/axes
Headings/Scales/axes Headings/Scales/
identified
identified axes identified
Frequency
3 2 1
Counts
All cell counts are No cell count is
Some cell counts are correct
correct correct
3 2 1
Appropriate size-bar Inappropriate size- bar labels are Bars are not
Bar Graph labels are legible not legible labeled
3 2 1
Appropriate size sectors Inappropriate size-sectors labels Sectors are not
Pie Chart labels are legible are not legible labeled
3 2 1
Grouped frequency Grouped frequency
No defined
appropriate # of classes inappropriate # of classes
grouping
Histogram 3 2 1
Appropriate size-bar, no Inappropriate size- bar labels are Bars are not
space, labels are legible not legible labeled
5 3 1
No Row/Column
All Rows/Columns are Some Rows/Columns are
Cross is arranged and
arranged and named arranged and named
tabulation named
5 3 1
Correct Scatter diagram Incorrect Scatter diagram and line Scatter diagram
Scatter and line inserted inserted incorrect and line
Diagram not inserted
5 3 1
Report Report includes all Report includes some charts with No charts
charts. The charts are satisfactorily explained and included.
explained and interpreted Minimal
interpreted in detail interpretation and
explanation.
5 3 1
Total = 35