E-Commerce (outline)

I. Introduction to digital business and E-commerce

 E-commerce defined
 Digital business defined
 E-government defined
 Risks and barriers to digital business adoption
 Barriers to consumer internet adoption

II. Market place analysis for E-commerce

 Online marketplace analysis
 Location of trading
 Business models for E-commerce
 Online start-up companies

III. E-environment
 Social and legal factors
 Privacy and trust in E-commerce
 Political factors
 E -government

IV. E-procurement
 Understanding procurement process
 Types of e-procurement
 Barrier and risk of e-procurement adoption
 Implementing e-procurement

V. Digital business strategy

 Digital channel strategy
 Strategic analysis
 Resource and process analysis
 Competitor analysis

VI. Supply chain management

 Understanding supply chain management
 Using technology to support supply chain
 RFID and the internet
 Information system infrastructure for supply chain management
VII. E-procurement
 Understanding e-procurement
 Benefits of E-procurement
 Barriers and risks of E-procurement
 B2B marketplace

VIII. Digital Marketing

 B2C and B2B marketing
 Defining digital marketing
 Situation analisis
 Market & product positioning
 Target market strategy
 Content strategy
 Characteristic of digital media communication
 Online branding
 Brand identity
 The importance of brand online