FORD

Ford Motor Company (also known as Ford) was founded by Henry Ford in 1903. The
company's headquarter is now in Dearborn, Michigan. In their operations, Ford's company
uses a differentiated targeting strategy. This strategy is focused on two or more segments,
each with its own marketing mix. Ford Motor Company designed cars to appeal to a diverse
range of consumers and serve a variety of functions, including economy cars, sports cars,
luxury cars, station waggons, vans, and trucks. On the other hand, Nissan employs the same
differentiated strategy that provides consumers with a wide range of options.
Ford is committed to upholding its reputation and providing customers with the most efficient
and innovative vehicles possible. Over the course of a year, Ford spends more than $6 billion
on technology and technical research. The company has boosted its investments in fuel
efficiency technologies in response to market developments, which helps it maintain its
competitive advantage. Gasoline engines are also being improved by the company's R&D
department. Ford is focused on boosting margins and balancing profits and expenses through
cost-effective solutions. The effective method for regulating Ford's capital helps the company
to fund research & development projects, support new technology projects, and improve
automotive production. Customer satisfaction and loyalty will rise as a result of the focus on
innovation, particularly in the US market.
Furthermore, Ford has a solid brand awareness in the global market. Due to extensive
marketing and advertising, the brand is well-known in the motor industry and on a global
scale. As a result of their high-quality products and services, Ford has a higher level of
consumer loyalty, and all of its many brands have experienced the advantages of their
outstanding reputation. However, Nissan has poor brand awareness due to poor marketing
strategy and massive product recall. Nissan recalled 930,000 Altima sedans and 768,000
SUV and crossover models in the United States in 2015. Due to safety bag issues, the
company recalled 3.53 million different car models in 2016. In short , an emphasis on
customer satisfaction, the delivery of high-quality automobiles, differentiatied strategy to
fulfil consumers’ need , and a focus on a competitive pricing are all part of Ford's business
strategy.

FORD

The Ford Motor Company (also known as Ford) was established in 1903 by Henry Ford.
Ford is a multinational automobile manufacturer that manufactures, markets, sells, and
services a wide range of vehicles, including automobiles, trucks, SUVs, electric and Lincoln
luxury vehicles. There are a few elements that contribute to Ford Motor Company's
competitive advantages, one of the elements is its constant improvement of strategy and
contribution to industry innovation. For example, the development of smart cars that are fuel
efficient, allowing it to give environmental friendly products to its customers. Over the
course of a year, Ford spends more than $6 billion on technology and technical research,
which is more than the amount Nissan company invested in their R&D research. The
company has boosted its investments in fuel economy technologies in response to market
developments. Gasoline engines are also being improved by the company's Research &
Development department. Profits and expenses are being balanced by cost-effective solutions
at Ford.
Similarly, both Ford and Nissan adhered to cost leadership strategies while delivering
customers with high-quality vehicles that surpassed their expectations and exceeded their
needs. Ford continues to adhere to the ideals of cost leadership, even as it focuses on
producing trucks and pickups. Furthermore, This strategy is used when it is necessary to
adjust pricing in reaction to market negative trends.
In terms of brand recognition, Ford is outperformed Nissan with its renowned reputation.
Ford has a higher level of consumer loyalty as a result of their high-quality products and
services. In contrast, Nissan's massive product recall in 2015 and 2016 unquestionably
effects on the consumer confidence in Nissan’s brand image and products.
In a nutshell, both organizations are adhering to cost-leadership and differentiated strategy to
improve their performance. Nevertheless, Nissan still need to improve in terms of brand
recognition and quality control, as well as innovation technology in order to compete with
Ford in a greater scale.

FORD

The Ford Motor Company, also known as Ford, is an American business that manufactures
cars. It was founded in Michigan in 1903. Ford has launched a diverse variety of fuel-
efficient and secure vehicle and SUV models to the market. Additionally, Ford's vehicle line-
up includes luxury sedans, SUVs, and crossovers under the Lincoln brand.
In the automobile business, technological innovation is a crucial for an organization to be
more competitive, and it is a strategy used by corporations seeking to increase their market
share to make their product portfolio more appealing to consumers worldwide. Ford invests
much in research & development each year, with a total of $7.4 billion in 2019, which is
more than Nissan. Besides that, Ford company expanded its investments in fuel economy
technologies, which helps to boost its competitiveness. Additionally, Ford’s Research &
Development department aims to improve gasoline engines.
On the other hand, both Ford and Nissan adhered to differentiated targeting strategies in their
operations. Both companies provides products according to their marketing mix, and various
segmentation such as demographic segmentation, geographic segmentation and
psychographic segmentation. For instance, the Ford FIESTA is aimed at young people and
females. The company focuses on young people aged 18-25, which include youths and
women with an average earnings who can afford to own cars. Similarly, both companies are
using cost leadership strategies in their operations while providing high-quality vehicles that
meet consumers’ expectations and needs.
Nevertheless, Ford and Nissan has different brand recognition. In this case, Ford company
has more solid brand awareness as compared to Nissan. Nissan recalled 930,000 Nissan
Altima cars and 768,000 SUV and crossover models in the United States in 2015. In 2016,
the business recalled 3.53 million various vehicle models owing to concerns with the safety
bags. This has effected the consumers’ confidence on the brand image and products.
In conclusion, Nissan has the chances to compete with Ford if the brand recognition and
quality control, as well as innovation technology can be well taken care of in the future.

FORD

Ford Motor Company (also known as Ford) was founded by Henry Ford in 1903 and its
company's headquarter is located at Dearborn, Michigan. Ford is a multinational automobile
manufacturer that manufactures various type of vehicles, including automobiles, trucks,
SUVs, electric vehicles, and Lincoln luxury vehicles. Companies in the automobile industry
who are striving to extend their market share will find that technological innovation is a
critical part of keeping their product lines attractive to consumers around the world. In this
case, Ford invested $7.4 billion in research and development in 2019, which is greater than
Nissan's commitment. The Ford Motor Company has boosted its competitiveness by
increasing its investments in fuel-saving technologies and processes. Profits and expenses are
being balanced by cost-effective solutions at Ford. In order to fund research and
development, support new technological projects, and increase vehicle production, Ford's
effective technique of regulating its capital is crucial. Focus on innovation in the US market
will lead to an increase in customers ’ satisfaction and loyalty.
Due to extensive marketing and advertising, Ford has a solid brand awareness in the global
market.
Furthermore, due to extensive marketing and advertising, the brand is well-known in the
global motor industry. Since its inception, Ford has built a solid reputation for providing
high-quality products and services, which has resulted in increased customer loyalty.
However, Nissan's weak marketing approach and repeated product recalls have resulted in a
lack of brand awareness. 930,000 Nissan Altima cars and 768,000 SUVs and crossovers in
the United States were recalled by the manufacturer in 2015. Due to safety bag issues, the
business recalled 3.53 million automobiles in 2016. Ford's business strategy can be
summarised as follows: a focus on customer satisfaction, high-quality vehicles, innovative
technologies, and a competitive price focus.

FORD

The Ford Motor Company (commonly known as Ford) is a multinational vehicle

manufacturer headquartered in Dearborn, Michigan, that was founded in 1903. Several new
Ford automobile and SUV models have been launched to the market, all of which are fuel-
efficient and safe. Aside from regular automobiles, Ford also sells premium vehicles such as
luxury sedans, SUVs, and crossovers under the Lincoln label. In this case, it is clear that Ford
uses a differentiated targeting strategy in their operations, offering different products based
on different needs. This strategy is focused on two or more segments, each with its own
marketing mix. Ford Motor Company designed cars to cater to a diverse range of consumers
and serve a variety of functions, including economy cars, sports cars, luxury cars, station
waggons, vans, and trucks. Nissan, on the other hand, uses the same differentiated strategy to
provide consumers with a diverse range of options based on demographic segmentation and
geographic segmentation. Other than that, both Ford and Nissan followed cost leadership
strategies while providing customers with high-quality vehicles at the same time reducing
their own cost.
Ford outperforms Nissan in terms of brand recognition, owing to the latter's well-established
reputation. The high-quality products and services offered by Ford have resulted in a higher
level of consumer loyalty on their part. Nissan's major product recalls in 2015 and 2016 on
the other hand, have undoubtedly had a negative impact on consumer confidence in the
company's brand image and products.
Briefly stated, both companies are pursuing cost-leadership and distinctive approach in order
to increase their overall performance and profitability. But in order to compete on a larger
scale with Ford, Nissan must continue to develop in terms of brand recognition and quality
control, as well as innovation technology.