COMPANY PROFILE:

GOODWILL COMMODITIES founded in 2008, is India’s best

commodity House & the Largest Distribution Network, providing a wide range of financial
services & investment solutions. The Goodwill Commodities Advantage Large avenues of
investment solutions andfinancial services under one roof. Personalized solution & attention
offered to each investor. Research support & timely advice by our high-tech research wing. An
extensive network of branch offices. A perfect blend of latest technology & rich experience of
over a decade.

Honesty, transparency & fairness imbibed in all our dealings.

Providers of one of the best trading platforms in terms of speed, convenience and risk
management to trade in commodity market.

VISION, MISSION AND TEAM

The company has all it takes to ensure efficiency and reliability in its
services and more important, it is driven by a convergent set of vision, mission and value
enabling it to work single minded towards fulfilling the interests and aspirations of its
customers.

VISION

To be seen by the trader and investor communities as a reliable, efficient,

trustworthy partner in their endeavor to prepare for and enjoy a secure, comfortable and
prosperous future at various stages in their lives.
MISSION

To display all the resources, human and technological, at the disposal of our
customers andhelp them create and preserve wealth through consistently intelligent investment
decisions.

ABOUT THE ORGANISATION

Goodwill Wealth Management Pvt Ltd has established Brokerage house

with over 10 years of richexperience in financial services. It has the Professional Management

It’s guiding principles – Trust, Transparency and Thought leadership and ItEmpanelled with
large number of FII’s and DII’

Goodwill Wealth Management Pvt Ltd has been set up to engage in

• Stock Broking
• Equity
• Derivatives
• Depository Services
• Distribution of Investment Products
• Commodities Broking
• Currency

Headquartered in Chennai Goodwill Wealth Management Pvt Ltd has

a growing network of officesacross several states to ensure easy accessibility to our clients
wherever they are.
Goodwill Wealth Management Pvt Ltd has Branch Offices spread across the states in India to
offer better service to the investor. The company is currently having around 75 branches across
thecountry.

Expansion Plans
 • Setting up Regional Offices/Branch Office in 25 Metros/ Tier II cities in next 24months

• Expansion at 500+ locations through Sub Brokers in the next 24 months

• IPO / PE in another 1-2 years

Access to clients

• User friendly back office software

• All segments through single login
• Client Position
• Viewing and printing of bills
• Viewing and printing of ledger for all the segments
• Sauda summary
• Risk Management report
• Brokerage report
• User friendly back office software
• All segments through single login

GUIDING PRINCIPLE

At Goodwill Wealth Management Pvt Ltd, the selection and

recommendations of wealth creating opportunities are primarily based on the 3C Principle’s:

• Conservation of capital
• Consistent growth in value of investment over a period of time
• Continual cash inflow through handsome dividends

PRODUCTS AND SERVICES

• We are a one-stop financial services shop, most respected for quality of its advice,
personalized service and cutting-edge technology.

Equities
Goodwill Comtrades Pvt Ltd provided the prospect of research investing to
its clients, which was hitherto restricted only to the institutions. Research for the retail investor
did notexist prior to Goodwill Comtrades Pvt Ltd.
Goodwill Comtrades Pvt Ltd leveraged technology to bring the convenience of trading to the
investor’s location of preference (residence or office) through computerized access. Goodwill
Comtrades Pvt Ltd made it possible for clients to view transaction costs and ledger updates in
real time.

PMS
Our Portfolio Management Service is a product wherein an equity
investment portfolio is created to suit the investment objectives of a client. We at Goodwill
Comtrades Pvt Ltdinvest your resources into stocks from different sectors, depending on your
risk-return profile. This service is particularly advisable for investors who cannot afford to give
time or don't have that expertise for day-to-day management of their equity portfolio.

Research
Sound investment decisions depend upon reliable fundamental data and
stock selection techniques. Goodwill Comtrades Pvt Ltd Equity Research is proud of its
reputation for, and we want you to find the facts that you need. Equity investment professionals
routinely use our research and models as integral tools in their work. They choose Ford Equity
Research when they can clear your doubts.

Commodities
Goodwill Comtrades Pvt Ltd extension into commodities trading reconciles
its strategic intent to emerge as a one-stop solutions financial intermediary. Its experience in
securities broking has empowered it with requisite skills and technologies. The Company’s
commodities business provides a contra-cyclical alternative to equities broking. The company
was among the first to offer the facility of commodities trading in India’s young commodities
market. Average monthly turnover on the commodity exchanges increased from Rs 0.34 bn to
Rs 20.02 bn. The commodities market has several products with different and non-correlated
cycles. On the whole, the business is fairly insulated against cyclical gyrations

Invest Online

Goodwill Comtrades Pvt Ltd has made investing in Mutual funds and
primary market so effortless. All you have to do is register with us and that’s all. No paperwork
no queues and No registration charges.
INVEST IN Mutual Fund

Goodwill Comtrades Pvt Ltd offers you a host of mutual fund choices
under one roof, backed by in-depth research and advice from research house and tools
configured as investor friendly.

APPLY IN IPOs

You could also invest in Initial Public Offers (IPO’s) online without going
through thehassles of filling ANY application form/ paperwork

SMS
Stay connected to the market:

The trader of today, you are constantly on the move. But how do you stay
connected to the market while on the move? Simple, subscribe to Goodwill Comtrades Pvt Ltd
Stock Messaging Service and get Market on your Mobile!

TEAM

Goodwill will at times have a full-fledged team of experts and support

personnel, dedicated to meeting customer’s goal and available 24*7 for advice and direction.

Main Activities

Activities auxiliary to financial intermediation except insurance and

pension funding. ThisGroup includes activities involved in or closely related to financial inter-
mediation other than insurance and pension funding but not themselves involving financial
inter-mediation

Roles and Responsibilities in Organization:

We will give updates to customers in

➢ Economic Outlook and Updates

➢ Sector & Company Reports
➢ Technical Recommendations
➢ Daily Market Report
➢ Daily Technical Outlook
 ➢ Reports on New Fund Offerings
➢ Weekly analysis of mutual funds – Fund Focus
➢ Weekly debt report: Debt Dose
➢ Offer daily technical calls through SMS to our clients.

KEY LEARNINGS IN ORGANISATION:

➢ EQUITY

➢ MUTUAL FUNDS

➢ TAX SAVINGS SCHEMES IN MUTUAL FUNDS

➢ ONLINE AND OFFLINE TRADING

➢ IPO (INITIAL PUBLIC OFFER)

➢ DERIVATIVES

➢ FOREX MARKET
➢ CURRENCIES
➢ COMMODITIES
➢ RISK-RETURN PROFILE IN FUTURES AND OPTIONS-S&P CNX
NIFTY

HEAD OFFICE:

Goodwill Comtrades Pvt ltd.

Goodwill Wealth management Pvt.ltd.
New no #9(old no 4/1) 2nd floor, Marsha Allah building,
Bheemasena Garden Street,Off royapettah high road,
(Near thiruvalluvar statue), Millipore Chennai, Tamilnadu -600004
Tel: +91-8056098464

Fax: +91-44-43536085

Email: admin@gwcindia.in

Website: http://www.gwcindia.in

Full name: Goodwill Comtrades Pvt.Ltd

Company status: active Through Goodwill Wealth Management Pvt. Ltd. - SEBI Reg. No -
INZ260006739

Incorporation Date: 2008

Trading exchange : MCX, MCX-SX

Broker type : full-service broker.

INDUSTRY PROFILE:

STOCK MARKET’S
A stock market or exchange is the center of a network of transactions
where securities Buyer’s meet sellers at a certain price. A stock market or exchange is not
necessary a physical facility and with the advancement of information technology are
increasingly rare those traders that exchange their stocks in the floor of a major stock exchange.
The main stock markets in INDIA are BOMBAY STOCK EXCHANGE (BSE) or SENSEX
and NATIONAL STOCK EXCHANGE (NSE) or NIFTY. The main stock market in the
United States is New York Stock Exchange (NYSE). In Europe, examples of stock exchanges
include the London Stock Exchange, the Paris Bourse, and the Deutsche Bourse. In Asia, the
main stock exchanges include the TokyoStock Exchange, the Hong Kong Stock Exchange, and
the Bombay Stock Exchange. In Latin America, there are such exchanges as the BOVESPA in
Brazil and the MERVALin Argentina.

INDIA STOCK MARKET (SENSEX)

Stocks in India had a negative performance during the last month.

India Stock Market (SENSEX) declined 456 points or 2.27 percent during the last 30 days.
Historically, from 1979 until 2013, India Stock Market (SENSEX) averaged 5563 Index points
reaching an all-time high of 21005 Index points in November of 2010 and a record low of 113
Index points in December of 1979. The SENSEX (BSE30) is a major stock market index
which tracks the performance of 30 major companies listedon the Bombay Stock Exchange.
The companies are chosen based on the liquidity, trading volume and industry representation.
The SENSEX is a free-float market capitalization- weighted index. The Index has a base value
of 100 as of 1978-79.

RISK

In finance, risk is the probability that an investment's actual return will be different than
expected. This includes the possibility of losing some or all of the original investment.It is
usually measured by calculating the standard deviation of the historical returns or average
returns of a specific investment.
In finance, risk has no one definition, but some theorists, notably Ron Demo, have
defined quite general methods to assess risk as an expected after-the-fact level of regret. Such
methods have been uniquely successful in limiting interest rate risk in financial markets.
Financial markets are considered to be a proving ground for general methods of risk
assessment.
However, these methods are also hard to understand. The mathematical difficulties
interfere with other social goods such as disclosure, valuation and transparency. In particular,
it is often difficult to tell if such financial instruments are "hedging" (purchasing/selling a
financial instrument specifically to reduce or cancel out the risk in another investment) or
"gambling" (increasing measurable risk and exposing the investor to catastrophic loss in pursuit
of very high windfalls that increase expected value).
As regret measures rarely reflect actual human risk-aversion, it is difficult to determine
if the outcomes of such transactions will be satisfactory. Risk seeking describes an individual
whose utility function's second derivative is positive. Such an individual would willingly
(actually pay a premium to) assume all risk in the economy and is hence not likely to exist.
In financial markets, one may need to measure credit risk, information timing and source risk,
probability model risk, and legal risk if there are regulatory or civil actions taken as a result of
some "investor's regret".
"A fundamental idea in finance is the relationship between risk and return. The greater
the amount of risk that an investor is willing to take on, the greater the potential return. The
reason for this is that investors need to be compensated for taking on additional risk."
"For example, a US Treasury bond is considered to be one of the safest investments and, when
compared to a corporate bond, provides a lower rate of return. The reason for this is that a
corporation is much more likely to go bankrupt than the U.S. government. Because the risk of
investing in a corporate bond is higher, investors are offered a higher rate of return.
PRODUCT PROFILE:

INTRODUCTION TO STOCKS
The first step for you to understand the stock market is to understand stocks.
A share of stock is the smallest unit of ownership in a company. If you own a share of a
company’s stock, you are a part owner of the company.

You have the right to vote on members of the board of directors and other important matters
before the company. If the company distributes profits to shareholders, you will likely receive
a proportionate share.
One of the unique features of stock ownership is the notion of limited liability. If the company
loses a lawsuit and must pay a huge judgment, the worse that can happen is your stock becomes
worthless. The creditors can’t come after your personal assets. That’s necessarily true in
private-held companies.

There are two types of stock:

• Common stock
• Preferred stock

➢ Common Stock:
Common stock represents the majority of stock held by the public. It
has voting rights, along with the right to share in dividends.
➢ Preferred Stock:
Despite its name, preferred stock has fewer rights than common stock,
except in one important are – dividends. Companies that issue preferred stocks usually pay
consistent dividends and preferred stock has first call on dividends over common stock.

DEMAT ACCOUNT

• What is Demat account and why it is required

Securities and Exchange Board of India (SEBI) is a board (corporate body) appointed
by the Government of India in 1992 with its head office at Mumbai. It’s one of the function is
helping the business in stock exchanges and any other securities markets. Demat (short form
of Dematerialization) is the process by which an investor can get stocks (also called as
physical certificates) converted into electronic form maintained in an account with the
Depository Participant (DP).

DP could be organizations involved in the business of providing financial services

like banks, brokers, financial institutions etc. DP’s are like agents of Depository. Depository
is an organization responsible to maintain investor's securities (securities can be stocks or any
other form of investments) in the electronic form. In India there are two such organizations
called NSDL (National Securities Depository Ltd.) and CDSL (Central Depository Services
India Ltd.)
Investor’s wishing to open Demat account has to go DP and open the account. Opening the
Demat account is as simple as opening the bank account with any bank. As we need bank
account to save our money, make cherub payments etc, likewise we need to open a Demat
account if we want to buy or sell stocks. All stocks what we possess will show in our Demat
account. So we don't have to possess any physical certificates. They are all held electronically
in our Demat account. As we buy and sell the stocks, accordingly our stocks will get adjusted
in our account.

• Is a Demat account must

The market regulator, the Securities and Exchange Board of India (SEBI), has madeit
compulsory to open the Demat account if you want to buy and sell stocks. So a Demat account
is a must for trading and investing.

• How to start to open a Demat account

We have to approach a DP to open a Demat account. Most banks are DPparticipants so we

may approach them.
A broker and a DP are two different people. A broker is a member of the stock exchange,
who buys and sells stocks on his behalf and also on behalf of his customers.

Following are the documents required to open Demat account.

When we approach any DP, we will be guided through the formalities of opening an
account. The DP will ask to provide some documents as proof of our identity and address.
Below is a list but we may not require all of them.
PAN card, Voter's ID, Passport, Ration card, Driver’s license, Photo credit card, Employee
ID card, IT returns, Electricity/ Landline phone bill etc.

• Do we need any stocks to open a Demat account

No. We need not need any stocks to open a Demat account. A Demat account can be opened
with no balance of stocks. And there is no minimum balance to be maintained either. You can
have a zero balance in your account.

• How much it cost to open a Demat account

The charges for account opening, annual account maintenance fees andtransaction
charges vary between various DP’s.

Finally – After successfully opening the Demat account, the DP will allot “Beneficial Owner
Identification” Number, which will be needed to mention for all our future transactions. If we
want to sell our stocks, we need to place an order with our broker and give a 'Delivery
Instruction' to your DP. The DP will debit our account with the number of stocks sold. We will
receive the payment from our broker. If we want to buy stocks, inform our broker about our
Depository Account Number, so that the stocks bought are credited into our account.
Points to remember while opening online account

• Make multiple enquiries and try getting low brokerage trading and demitting account.
• Also discuss about the margin they provide for day trading.
• Discuss about fund transfer. The fund transfer should be reliable and easy. Fund transfer
from our bank account to trading account and vice versa. Some online share trading
account has integrated savings account which makes easy for us to transfer funds from
our saving account to tradingaccount.
• Very important is about service they provide, the research calls, intraday or daily trading
tips.
• Also enquire about their services charges and any other hidden charges ifany.
• And also see how reliable and easy is to contact them in case if anyemergency.
SWOT ANALYSIS:

STRENGTH WEAKNESS

• MAN POWER • RMS(risk management system) 70%-

• LIMIT EXPOSURE
80% OF SQUARE OFF

OPPORTUNITES THREATS

EXPANSION IN FINANCIAL
PRODUCTS SUCH AS (Equity, Mutual WE ARE DEALING WITH MCX AND
funds, Derivatives, Currency, Commodity NOT WITH NCDEX
etc.)

KEY MANAGEMENT OF COMPANY

• MR.BASKARAN (MANAGING DIECTOR)

• MR.SARAVARAN (ZONAL MANAGER)
• MR.ANOOP (VICE PRESIDENT)
• MR.N. SHIVA KUMAR (REGIONAL MANAGER)

Business verticals: -

Company is dealing with different financial products like

EQUITIES

DERIVATIVIES

COMMODITIES

CURRENCIES
MUTUAL FUNDS

IPO

Business strategies

A business strategy is the means by which it sets out to achieve its desired ends (objectives).
It can simply be described as a long- term business planning. Typically a business strategy will
cover a period of about 3-5 years (sometimes even longer). The business strategy of goodwill
Comtrades Pvt ltd which is used is as below:
•
Free trading terminal
•
Highest exposure
•
Low brokerage
•
30 times exposure in equity cash market
•
25 times exposure in commodity market
•
Free account opening
•
Mobile trading software
•
Free live chart
•
Free training programme
•
Same day pay-out
•
24x7 back office service
•
Free live market calls
•
Free support expert-hub
•
Advance trading level
•
Intraday dynamic levels
•
Day trading level

Market strategy

The market strategies which is used by the goodwill Comtrades Pvt ltd is as below
1) Advertisements
2) Seminars
 3) Pam plates
4) Broachers
5) Tele calling
6) Hoarding
7) Outdoor signage & online

COMPETITORS ANALYSIS

In the last couple of years, with the increase in internet penetration and coming of smart phone
in India, there are few firms which run with competition with others. They are not the largest
but are increasing their market share every quarter. So it is necessary to know all the prospects
of the company &read the reviews before finalizing the brokers. As times are changing the next
couple of years more and more brokers would move from being a full service broker to discount
brokers. And as far as safety of discount brokers are concerned, most of the brokers have a
robust risk management in place and follow stringent SEBI rules. Here are few competitors in
the present market are as follows:
•
Angel Broking
•
ICICI DIRECT
•
Motilal Oswal
•
Share Khan
•
Religare securities
•
IIFL securities
• Apart from this, some other notable names in brokerage industry In India are HDFC
Securities, Kotak Securities, Axis Direct, karvy, SBI Cap.

Above mentioned competitors have been exposed a bid earlier for about 15 – 20 years but
excellence have made indiscriminate by the wild entry of our company within a short span
had a fair growth and has awarded “The Best Commodity Broker of the Year 2016-
2017”

FACTORS RESPONSIBLE FOR PRICE FLUCTUATIONS:

In a securities market, prices or returns show fluctuations for a

variety of reasons: changes in fundamental factors of firms, like, investors endowments,
tastes or alternatively the attitudes towards risk, correct or incorrect anticipations or
expectations of investor and other market participants, differences in information and
mode of evaluation, transient imbalances between demand for and supply of securities,
and the nature and number of stabilizing forces, among others, cause prices to fluctuate
either from one point of equilibrium to another or above and below an equilibrium point.

The changes in fundamental factors cause prices or returns to shift from one point of
equilibrium to another. For instance, information regarding changes in the economy,
changes in policies, including industrial policy, as also the political situation, and the
social situation, influence the overall price behaviour of a market.

Apart from fundamental factors, the transitory imbalances between supply of and demand
for securities may also cause price fluctuations. For instance, in the absence of stabilizing
forces, excess supply (demand) of securities in the short- run causes the price to fall (rise).
In the presence of stabilizing forces, such as traditional speculators and value-based
investors, the extent of fluctuations tend to be small, as these stabilizing forces act as
buyers (sellers), when there is excess of supply (demand), thus, arresting the magnitude
of a fall (rise) in the price.

However, the stabilizing forces may not completely mitigate the price change; as such acts
may not bestow any benefit on them. These forces require a minimum extent of price
change in order to undertake the act of stabilization of prices, which would give them
scope to earn a responsible reward.

The expectations and foresight of investors as well as speculators determine the magnitude
of price fluctuations to a large extent. If market participants anticipate changes in either
fundamental factors or technical factors correctly, and if the change or anticipated change
comes about gradually, the prices move in a smooth fashion from one point of equilibrium
to another. On the contrary, when the anticipations prove to be either too optimistic or too
pessimistic, or the changes in these factors or anticipations about them, undergo a sudden
change, the prices move erratically, rather than move in a smooth fashion resulting in
greater price fluctuations.

The numbers of speculations in relation to other traders also influences the extent of
fluctuations. The traditional role of a speculator is to act as a buyer when there is excess
17 supply and as a seller when there is excess demand.
 Changes in fundamental and other factors as well as correct or incorrect anticipations also
determine the short- term and the long- term price changes. If the changes takes place
gradually and anticipations prove to be correct, the short-term fluctuations tend to be
similar in magnitude as that of average long-term fluctuations, as in this case, the short-
term fluctuations or price changes tend to be one direction, which add up to determine
long- term fluctuations. On the contrary, if the anticipations are not correct, irrespective
of mode of arrival of information- whether gradual or not gradual the average long-term
fluctuations tend to be smaller than the short-term fluctuations.

It is clear that the fluctuation of prices or price volatility is influenced by the arrival of
information- gradual or otherwise- and the correct or incorrect anticipation of market
participants. Further, the role played by speculators either corrects the situation by
minimizing the extent of fluctuations, or further accentuates fluctuations and thereby
destabilizes prices.

Types of volatility:

We can review volatility in three contexts:

➢ Historical volatility
➢ Implied volatility
➢ Projected volatility

• Historical volatility:
It refers to the movements, which have been observed in a particular stock price or index
over a given period of time. The volatility can be measured by using the past data on prices
(or indices) and expressed by manner of the Beta, and Coefficient Correlation. For this
purpose, daily, monthly data may be taken. Thus, we may determine volatility for any set
of data and compare the historical data with the prevailing conditions.

• Implied volatility:
Implied volatility is a key variable required for determining premium on option. While the
entire input variable for a model like that of Black and Scholes can be easily observed, the
standard deviation of the instantaneous rate of return on the stock can’t be observed. We
 may estimate its values from historical data, but there is a second way in which its value
can be inferred.

• Projected volatility:
This refers to the estimate of future volatility on the basis of past volatility, current market
analysis and perception of the investor. All trading in options is in a large measure, on the
basis of projected volatility.