Professional Documents
Culture Documents
CCA is of course known as the manufacturer and distributor of the world’s best-known brand, Coca-Cola. What we are less known for is our
commitment to minimising the environmental impact from our operations.
In 1994 CCA was the first company in the world to package a food grade product using recycled content in PET. Initially this was achieved
using a layering technique, whereby the recycled PET was inserted in between virgin PET and later CCA was the first business in Australia to
blend post consumer resin with virgin resin for a food quality package. In 2005, under the banner “Refresh, Recycle, Renew”, we partnered with
local authorities and our customers to trial public place recycling in key locations.
We have made great progress in reducing the material used in our packaging and in utilising material with recycled content wherever practicable.
Our progress has meant that we have either reached or are approaching physical limits in these areas. With the success of kerbside we see the
challenge for the second covenant to increase away from home recovery rates and at the same time lift the bar in overall industry performance in
packaging design and selection. We look to governments to do their part to ensure that free riders do not gain any competitive advantage from
not complying with both the letter and the spirit of the second covenant.
I invite you to read CCA’s 2006-2008 Action Plan, where our focus is on consolidating the work commenced on increasing public place
recycling, improving data collection and on incorporating the new Environment Code of Practice for Packaging into our work processes.
Warwick White
Managing Director
Coca-Cola Amatil (Aust) Pty Ltd
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Our 2006-2008 Action Plan Focus
Public Place Recycling
Over the last 10 years CCA, government and industry has focussed on kerbside recovery. For the next 36 months and beyond CCA will focus
on assisting the expansion of public place recycling. Around half of our products are consumed away from home and CCA is committed to
removing them from the general litter and waste streams. Our objective is to use the knowledge we have on consumer behaviour to assist the
extension of public place recycling.
Kerbside recovery has led to significant environmental savings, with over 800,000 tonnes of material recycled through the system each year.
Kerbside recycling has demonstrated that most Australians are prepared to “Do the Right Thing”. The challenge now, is to encourage people to
“Do the Right Thing” away from home. The solution is to make it easy, convenient and cost effective for local authorities.
Our plan complements the extensive activity being undertaken under the Australian Food and Grocery Council (AFGC) industry plan. Our
experience has been that local governments have been reluctant to partner with individual companies in public place recycling. Over the life of
this plan CCA will focus on working with our customers to implement public place recycling in sites such as tourist attractions, public events,
and shopping centres. Our approach is to complement and assist work being funded under the National Projects Group of the NPC.
CCA will continue to refine our data tracking systems at our manufacturing facilities to record waste to landfill as well as the percentage of our
overall waste being recycled. In 2006 CCA will implement an internal Covenant database to assist in improving our packaging outcomes and to
assist us to meet our Covenant reporting obligations.
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Covenant Commitment
CCA was a founding member of the National Packaging Covenant and continues to be a strong supporter. The Covenant has encouraged even
greater focus on the environmental performance of our packaging and assisted in highlighting the importance of packaging minimisation
throughout the supply chain.
Focussed on Packaging
Coca-Cola is the world’s most recognised brand. Through our marketing and of course the contour bottle, Coke is differentiated in the
consumers mind. Packaging in fast moving consumer products is essential to distinguish our products and attract potential customer’s attention.
Packaging is an integral component of new product development.
CCA has commenced incorporating the revised Environmental Code of Practice for Packaging into our new product process. This will include
educating all those involved in the development of new packaging about the environmental impact of that packaging and the issues that need to
be assessed prior to decisions being made about materials and design.
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environmental outcomes. This means continuous dialogue between our team responsible for new products development, The Coca-Cola
Company technical team and our environmental managers about ensuring the optimal environmental capability of new product packaging.
We also represent industry on the National Project Group of the National Packaging Covenant.
Environmental Focus
CCA is committed to conducting our business operations in a sustainable manner. CCA's operations are primarily focused on the manufacturing
and distribution of beverages and are considered to be of low environmental impact.
In assessing the environmental impact of its operations, CCA has identified four key areas:
6 Water Use
6 Energy Use
6 Waste from Operations
6 Post Consumer Packaging Waste
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Whilst this action plan focuses primarily on packaging, packaging systems are just one component in the overall production and consumption
systems for these products. Our environment assessment process for new packaging is now incorporating these broader impacts.
Shift in Culture
The Covenant and the responsibilities arising from its reporting requirements have fostered an important change in corporate culture over the
past 24 months. Improved processes have been established and followed. Environmental impacts of new products are now considered in the
early stages of the decision process and any changes to primary and secondary packaging are considered in the context of our commitment to the
NPC. Channels of communication have been developed and have greatly aided the business by having environmental impacts of products
considered from the outset, rather than as an afterthought. Building on this culture shift is a priority of this action plan.
Who we are
Coca-Cola Amatil (CCA) is a major public company listed on the Australian Stock Exchange. Headquartered in Sydney and operating in the
Asia-Pacific region, CCA is Australia’s largest manufacturer and distributor of soft drinks and other non-alcoholic beverages, and the market
leader in the industry.
CCA purchases concentrate and beverage bases from The Coca-Cola Company to manufacture its trademarked products including Coca-Cola,
diet Coke, Coca-Cola Zero, Vanilla Coke, Fanta, Sprite, Lift and POWERaDE. CCA also owns a portfolio of its own beverage brands including
Mount Franklin and Kirks.
Coca-Cola Amatil employs over 16, 000 people across our six countries of operation, 2,980 of those in Australia.
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CCA Products
Appletiser Bisleri Chinotto
Coca-Cola Coca-Cola Zero
Crusta Deep Spring
Diet Coke Diet Coke Caffeine Free
Diet Coke with Lime Diet Coke with Vanilla
Diet Lift Fanta
Fanta Flavours Fanta Zero
Fruitbox Fruitopia Alive
Fruitopia Classic Fruitopia J
Grapetiser HI-C
Kirks Lift
Mount Franklin Mount Franklin Lightly Sparkling
Nestea Neverfail
Peats Ridge Powerade
Poweade Active Water Powerade Light
Pump Recharge by Sprite
Refresh Sprite
Sprite Zero Vanilla Coke
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CCA Locations
CCA is headquartered in Sydney and has offices in each state as well as sales offices right across the country. CCA’s manufacturing facilities
including Pacific Beverages, Neverfail and Peats Ridge are located at:
Location Address
Northmead (NSW) 128 Briens Road
Northmead 2152
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Arndell Park (NSW) 16 Lidco Street
Arndell Park NSW 2148
For the purpose of this Action Plan when reference is made to primary packaging CCA is referring to product packaging (bottles, cans) as well
any other packaging sold to the consumer such as the micro flute used for multipacks. Secondary packaging is anything to do with the
transportation of the product to our customers, such as cardboard cartons and shrink wrap.
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Primary Packaging
Material Supplier
PET Visy
Hot fill PET AMCOR/ Visy
Aluminium Cans AMCOR
Glass ACI and Sutton Group
Labels Paper Abaris, Label Makers
Labels Polypropylene FPSI, Pope Packaging
Closures AMCOR/ Portola
Multi-packs (micro flute) Visy / Amcor
Bag in Box Scholle
HDPE Peats Ridge Bottles Visy Industrial Packaging
Polypropylene Bottles for returnable Aquatek
Neverfail bottles
Secondary Packaging
Material Supplier
Cardboard Visy
Shrink wrap AMCOR
Stretch wrap AMCOR
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Major Customers
7-ELEVEN BP AUSTRALIA LTD
CALTEX AUSTRALIA COLES/MYER
FAL GREATER UNION/BCC
HUNGRY JACKS MCDONALDS
METCASH MOBIL NATIONAL
RED ROOSTER SUBWAY SYSTEMS AUSTRALIA
THE WAREHOUSE GROUP UNITED CONVENIENCE BUYERS
WOOLWORTHS LIMITED
Alec Wagstaff
Coca-Cola Amatil
Phone: (02) 9259 6571
Fax: (02) 92413872
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Final Report on Coca-Cola Amatil 2004 -2005 National Packaging Covenant Action Plan
Conduct two public place trials with major Achieved CCA launched PPR programs with Taronga Zoo, Thredbo Ski Village and is
customers operating in high traffic areas working with a number of our other customers on implementing programs
such as food-halls and attractions such as including food halls. CCA will continue to work with our partners to expand the
Zoo’s. availability of PPR. Details of these programs can be found on the CCA website:
www.ccamatil.com.au
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2. Packaging Design
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3. Distribution
To address the issue of shrink and stretch wrap CCA has begun discussions with
our major customers on programs for recovery of the materials.
Provide retail customers with details of Ongoing In 2004- 2005 we responded to two customer requests for information.
secondary packaging supplied to them to
assist with their NPC commitments
Set up internal database with all On-hold This was not completed in this action plan, due to the KPI’s for Covenant 2 not
information relevant to our NPC being set within its timeframe. These systems will be set up for reporting under
commitments and to also meet the needs of Covenant 2.
our customers’ request for information.
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4. Disposal
Further improve our waste tracking system All CCA, Pacific Beverages, Peats Ridge and Neverfail sites provide monthly
to include sites from all states. reports, which are fed into CCA’s EPM Report. The recently acquired Crusta site
will be integrated into this reporting system over the next two years.
Move to recording all environmental data Completed Waste, water and energy are all reported monthly as either L/FBL, kg/1000 FBL or
in finished beverage litres (FBL). FBL/GJ.
Currently this is done to record most of our
environmental data, however over this
action plan we will move to record all data
in this form to make it consistent.
Audit recycling stations located at all Completed Waste service providers at our Richlands site undertake formal visual audits. Other
operations sites undertake a weekly visual audit to monitor bin content, the results of which
are then used to raise staff awareness of the correct system. Environmental
snapshots also include performance in waste management and recycling.
Continue to refine reporting systems to Ongoing The quality of data being collected at the site level has improved over 2004-2005,
provide comprehensive data across all however there are still some inconsistencies with what is being measured. CCA is
recycling activities. currently reviewing what data should be collected to enable a more consistent
format and structure.
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Quantify amount of waste product for Achieved Sites acquired prior to this Action Plan now report on waste and recycling figures
acquired sites as a base line for future as part of the EPM report. The recently acquired Crusta site will be integrated into
comparisons. this reporting structure over the next two years.
Reduce amount of general waste sent to Ongoing The current average across all sites is 26% of generated waste sent to landfill, with
landfill to 5% of total waste across the other 74% recycled.
Australia The 2006 target for diversion from landfill is 80%.
This is an ambitious long-term target for CCA.
Continue support for AFGC initiatives Ongoing CCA has used AFGC’s “Don’t Waste Australia” campaign on the bumper bars of
all the sales fleet. CCA has also been working closely with AFGC on a number of
our PPR programs.
Maintain continual improvement initiatives Completed: • Environmental KPI’s are set annually at a national level. Sites then set
using ISO 14001 as a benchmark All CSD themselves KPI’s to compliment the national target.
Operations • Continual improvement is the overarching objective of these KPI’s, which
now certified generally set a 5% improvement on the previous target.
under ISO
14001:2004 • Our review process – comprising surveillance and certification audits under
14001:2004, and internal GAP audits, identify risks and/or areas of
improvement.
• On the managerial side – our Management Review Committee meetings both at
a national/HO and site level ensure adherence to the objectives and targets set
across all levels of the business
Full implementation and maintenance of Ongoing with Pacific Beverages are in the process of developing their EMS with a target for
Pacific Beverages Environmental aim of full implementation by Q2 2006.
Management Systems integration by
Q1 2006.
Refine contracts with all waste contract Achieved All sites are provided with a full breakdown of materials and weights for disposal
companies to supply information in full on and recycling by service providers.
amount of waste recovered and percentage
going to landfill.
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5. Education
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2006-2008 National Packaging Covenant Action Plan
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Covenant KPI Responsibility CCA Response Timing
3. Improvement in design, manufacture, All packaging CCA uses PET, glass, aluminium and cardboard as its major Ongoing.
marketing and distribution to minimise the supply chain packaging material. All these materials contain recycled
environmental impacts of packaging. signatories. material and over the last ten years have been light weighted.
3A Report examples of improvements made It is unlikely that further reductions in packaging weights are
to packaging and their effect on minimising achievable.
the environmental impact of packaging.
CCA will work with retailers to investigate “shelf ready”
3B Details of substantial improvements packaging and in doing so will assess the likely environmental
should be provided where available e.g. impacts of such moves.
tonnes of packaging avoided, increased
recyclability etc. During the course of this plan CCA will continue to look for
opportunities to reduce the amount of non-recyclable packaging
material used by:
• Examining the opportunity to substitute recyclable material.
• Assisting in the establishment of new recycling
opportunities.
• Reducing the amount of such packaging material used.
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Covenant KPI Responsibility CCA Response Timing
4. Changes to protection, safety, hygiene, All packaging CCA is currently in the process of implementing the ECoPP, so Ongoing.
shelf life or supply chain considerations supply chain that the environmental impacts of new packaging investments Data will be
affecting amount & type of packaging used. signatories. are considered and documented. reported
internally on
4A Report changes to protection, safety, This will ensure environmental impacts are taken into a quarterly
hygiene, shelf life or supply chain consideration at the inception and supply chain stages of basis.
considerations affecting amount and type of packaging design and development, and in the event of any
packaging used with examples, and their substantial changes made to packaging.
associated impact on the amounts and types
of packaging used. Changes shall be reported as part of the Annual Report in
October 2006.
4B Quantitative details of changes should
be provided of substantial changes where
possible eg additional tonnes of packaging
required, changes to materials used etc.
6. Total weight, by type, of “non- Individual CCA will report tonnage of “non-recyclable” packaging sold by Ongoing.
recyclable” consumer packaging sold per brand owners. material type on a commercial in confidence basis to the NPCC. Data will be
annum into the Australian market. reported
Total “non-recyclable” packaging sold is 5.20% of the total internally on
6A Report tonnage of “non-recyclable” packaging sold by CCA. a quarterly
packaging sold by material type and total. basis.
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Covenant KPI Responsibility CCA Response Timing
15. Percentage of Councils and government State, Territory CCA will continue to provide significant financial support Ongoing.
agencies providing public place recycling government through AFGC to encourage public place recycling.
infrastructure. signatories.
Despite an apparent reluctance of local government to partner
with individual companies to implement public place
recycling, CCA will continue to look for opportunities to
leverage our skills in consumer communication to assist local
government improve public place recycling performance.
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Covenant KPI Responsibility CCA Response Timing
16. Percentage of signatories providing All signatories. All key CCA sites have recycling collection facilities for post- Ongoing.
recycling collection facilities for post- consumer packaging. Data will be
consumer packaging generated on-site. reported
CCA will maintain office container recycling stations in internally on
16A Report whether on-site recycling meeting rooms to complement individual paper recycling a quarterly
facilities are provided or not. stations and container recycling facilities in kitchens. basis.
16B If yes, provide details. CCA will continue to review and modify recycling practices
within these operations.
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Covenant KPI Responsibility CCA Response Timing
21. Estimated tonnage of consumer All signatories. CCA has established an internal long term target to reduce the Ongoing.
packaging sent (a) for recycling and (b) to amount of general waste sent to landfill to 5% of total waste Data will be
landfill from on-site collection facilities. across Australia. reported
internally on
21A Report on amounts of consumer Waste management training is incorporated into induction a quarterly
packaging from on-site collection which is: programs and general environmental awareness training basis.
delivered across operations sites. Over the next six months, it is
i) sent for recycling (tonnes and % of anticipated that greater detail on the NPC2 and its impact on
total waste); and sites activities will be delivered to key site personnel. The
National Environmental Awareness Training program will be
ii) sent to landfill (tonnes and % of updated to reflect CCA’s involvement and activities within the
total waste). Covenant.
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Covenant KPI Responsibility CCA Response Timing
22. Number of signatories who have Packaging supply CCA will formally adopt and implement the ECoPP. Ongoing.
formally adopted the ECoPP and developed chain (designers, Process to
systems for its implementation. manufacturers, A checklist derived from the ECoPP will be developed and be fully
brand owners, added to the approval process for new products and packaging. operational
22A Report whether ECoPP has been retail buyers and This will ensure that environmental impacts of new packaging by June
formally adopted. product investments are considered and documented in the initial 2006 and
importers). stages of new product development. reviewed
22B Report actions and commitments that annually.
demonstrate the ECoPP has been Data will be
implemented. reported
internally on
a quarterly
basis.
26. Implementation of Buy Recycled All signatories. CCA will maintain its current purchasing policy which Ongoing.
purchasing policy or practices. commits us to give preference throughout our business to
purchasing products which have recycled content, where
26A Report whether the signatory has economically and practically feasible.
implemented a Buy Recycled purchasing
policy or practices.
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Covenant KPI Responsibility CCA Response Timing
27. Establishment of baseline performance All signatories. CCA has established and reported preliminary baseline data Completed.
data. for 2005.
27A Report indicative baseline data (where The data collection process will be refined during 2006. Ongoing.
available) including qualifiers and
assumptions, by 30 November 2005.
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Covenant KPI Responsibility CCA Response Timing
28. Annual reporting against action plan. All signatories. CCA will establish an internal database and reporting system Annual
with all information relevant to our NPC commitments. reporting.
28A Report to be lodged by 31 October
each year commencing 2006. Progress against our NPC commitments is reported at Board
level.
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