CS (Ma =xam,2021 fear DETACHABLE Waele (aga-7a 1) MANAGEMENT (Paper 1) Prete ara : ait ee Time Allowed : Three Hours Maximum Marks : 250 wer-aa areal fase arqeer aac 3 & oe freaferfrs feet at peer erage wy eet ors wer ES A avet F fees & ae Ferd sik atte art wae | waligan a ga ata weit eo BEY wet tem 1 stk 5 aftard & aan art weit A a wees aos 3 aaa UE eT GR eit & ga | wea wet /arr & fore faa sis sae art fee me | ett & sax sett wrftigs area 4 fer or afte, free sete aaa wea FH fara sear 2, ste ee ee a ee Seta we-ae-seR (FLAILU.) Yer & Faye i fee er x fet ‘sare arf | fireret rec & safeties area feet areme H fore ma GeR K atE sie Aet FST | ett At agate, sei fetta 2, at are ar aafee | aot Sat & weds F, af saws eas, saath steer aR eHaT BIS eT a ete S| weit & wearat ft orn erga Ft are | aiftres er 8 fee ae wet ae a aT a arent af SB aver a we ST | wea-ae-seR yfeerar Hare BAS are SE yw stra YEH rT wt pia: are S| QUESTION PAPER SPECIFIC INSTRUCTIONS Please read each of the following instructions carefully before attempting questions. ‘There are EIGHT questions divided in TWO SECTIONS and printed both in HINDI and in ENGLISH. Candidate has to attempt FIVE questions in all. Question Nos. 1 and 5 are compulsory and out of the remaining, THREE are to be attempted choosing at least ONE question from each Section. The number of marks carried by a question/part is indicated against it. ‘Answers must be written in the medium authorized in the Admission Certificate which must be stated clearly on the cover of this Question-cum-Answer (QCA) Booklet in the space provided. No marks will be given for answers written in a medium other than the authorized one. Word limit in questions, wherever specified, should be adhered to Assume suitable data, if considered necessary, and indicate the same clearly. Attempts of questions shall be counted in sequential order. Unless struck off, attempt of a question shall be counted even if attempted partly. Any page or portion of the page left blank in the Question-cum-Answer Booklet must be clearly struck off. 1 HXS-U-MGMT1) 1.(b) 1.) 1.(4) L@ 2.(a) US ‘AN’ SECTION ‘A’ ‘qrenfofcar’ % fargiar o anenfea ‘aacrsgara’ a sear ava Bait At Ast A aac en & ‘episcttaer’ ‘drat’ K Gat wet Satz | sptecttare ft aera at eas arart ec adie afar Ssaregary’ & aga waa aT oetaarers eB agate Safire ger wah wee & flr orbs erat a Ga IAG | ‘Globalization’ seems to be at ‘cross-roads’ as increasingly large number of countries embrace ‘neo-nationalism’ based on the doctrine of ‘self-reliance’. Briefly explaining the concept of globalization, critically evaluate the impact of growing ‘neo-nationalism’ on Indian firms and suggest strategic measures for effective management. 10 wana aa 2? aiftrea & aia a3 cam, arf caer an fre wor & ysigarT ama & ? What is personality ? How do the big five personality traits predict work behaviour ? 10 orifices Hraa dare weet var 7 aaeTea fe arta dere (Ta.AR) & TAT, sooth Ah corefeeat Bara BA ethene Ea F | What is strategic human resource management? Explain how HR practices get aligned with corporate strategies. 10 aoa areett Sear afte wre B aeit fire Ga E 2 fers aca at ards deat eM aK @ ? Why do organizations differ in their structure and design ? What is the difference between a mechanistic structure and an organic structure ? 10 Pronga arenfta a Sa ato HT e 2 atest A aver & fae stata & ares & ? What are the variable pay-for-performance plans? What are the criteria for the success of these plans ? 10 angtes iota aA At carta & ea FH: @ ada Gi) fra (ii) area (iv) waedifte oe, A finan atte waracttcran At ger fe | Compare the process and effectiveness of : (i) Interacting (ii) Brainstorming (iii), Nominal (iv) Electronic meeting, as group decision making techniques. 20 HXS-U-MGMT 22.(b) 2.(c) 3.(a) 3.(6) 3.(c) 4.(a) 4.(b) 4.(c) at waite are aren At afteat A wort Affe | sah ate warastiaan A faa Fifa | Enumerate the nine most identified power tactics, Discuss their relative effectiveness. 15 Jats A sraeeranstt & yaigare & waa feet ar ave Ae | watamfie arate At angh & aaah & ata & 7 Describe the major considerations in forecasting manpower requirements. What are the supply sources of the forecasted manpower ? 1s Seite scree 8 are Aas avenfiea aifiea (at ue am) At sae a war Harare | at ca om afefaeat at aM a fee see arc grr ‘frefta waa vedi a araterere Gr yer tfc | Briefly explain the concept of Corporate Social Responsibility (CSR) with industry illustrations. Critically evaluate major initiatives developed by multilateral agencies to measure CSR activities. 20 “af wearer area galt veh Ran & ah a saat afi do A wl ae aK aE |” wra-ten aftieon ar a are 8, a aed & ara ge ea a fa are Aire | “If money does not make you happy, you are not spending it right.” Give your views on the statement in context of money being a tool for motivation, 15 ‘alla a stachegia wore darert wale (and ux ak UH) H se ad ara Pears wo day Fare | vam be & amet (erat we) ga Rr} arate (at ore) te fat tee Ber & arate (Bh ere) ST dae Ba aA aT a afte afore ar arataarare a & Tear Afr | Briefly explain the distinguishing features between domestic and International Human Resource Management (IHRM). Critically evaluate pros and cons of employing Host Country Nationals (HCNs), Parent Country Nationals (PCNs) and Third Country Nationals (TCNs). 15 errors Gre & art # ont ard fafira ware & Aarts seat at apltag AP | waren A wtp er @ fare werd at grat aT Tea 7 List the various types of conceptual blocks that come in the way of thinking creatively. What is the process of innovation that firms should follow ? 15 aegft ft sean at ares | wieght fain arth ofa H waver act a wees A are ight atten Ut see Pater ar yi Afr | Explain the concept of culture, Evaluate Hofstede’s cross-cultural classifications and its implications in managing under culturally diverse situations, 20 afters ate esr & wont afar wise a aeTER | aos 3 Pe ee Se wise oo siertegia sentir dateit & fea fier fier 7 Explain Dunlop’s system approach model of industrial relations. How did Bomers extend this model for international industrial relations ? 15 3 HXS-U-MGMT5.(a) 5.(b) 5.(c) 5.(d) 5.(e) 6.(a) 6.(b) GS ‘B’ SECTION faaue aade A afrardt wear at eae fe | siciegia favor were at Geta faow ade A gee Hage attra afer ae aT B 7 TTI Tero GAT TIA war a sire artes Afae | Elucidate the basic process of marketing communication. What makes international marketing communication process much more complex compared to domestic one ? Justify your answer with suitable examples. 10 art (gada) ft aa falta ae & fatter fat & anit ste eet ar arias 1 8 qpaies afte, | Critically evaluate the pros and cons of the various methods adopted to determine the cost of inventories. 10 fearon ean @ 2 fern Bs rere: float were Ta S73 ate oe wae @ fer fe waa & 7 What is a swap ? What are the common types of swaps ? How are these investments induced ? 10 “af fren agen fe atta & at rater a ang She ae & 1” we TG TTT ? ara (waftafaa) aa ar Tea art ay rif aA BAe Tae 7 “{f sales forecast is subject to error, then there is no purpose of budgeting.” Do you agree ? How can a flexible budget be used to control costs ? 10 amar franfacn & daern at araed | siaciegia arent # dhe aifis-19 & sarge word arr apc BF rater eek Fone 3 are BY ETA ike eT we Pe ow care fae argos Store SATA | Explain the concept of market segmentation. Prepare a comprehensive market research plan to identify and target markets for newly developed herbal preparations to alleviate post-COVID 19 adverse effects in international markets. 10 fever Peden ger 2 fafa aera ferret & ets are aera B 7? What is Variance Analysis? What are the possible reasons for different Cost Variances ? 15 Sifter doit faa & faa favor & fea; () ake; Gi) = Hee fart; (iii) co TT RTT Geet at daa HF aAETEA | Explain in brief the (i) Conventional; (ii) The First Chicago; and (iii) The Revenue Multiplier Valuation approaches for financial analysis of Venture Capital Investments. 15 HXS-U-MGMT 46.(c) 7.(a) 7.(b) 7.(€) @ “ana Fira at fratita axa @, ae we fire 2” | ar an ge ae 8 TET 7 wae area & ava eK ar siren arfara Fifsre | Gi) fafa wa At Fra orhfeat at aera ee after (shifter) wes ave aT afra at & faq ua vafectira faenftar diet went tq sag Stra wre a gaa afi | (i) “Cost determines price is a myth”. Do you agree with the statement ? Justify your answer with suitable examples. 10 (ii) Explaining the various types of pricing strategies, suggest a suitable pricing strategy for a newly developed luxury cosmetic targeted at premium customer segment. 10 arg farts ag & dem, xyz fates 4 &1,05,00,000/- t fast Hx &5,00,000/- aT ara sara | oRadaafter a &55,00,000/- & | frraterftaa A aor fare: (i) Heh & ert at 1 (ii) are facta aed & fet ar-farede fame | (ii) WH Peds fara afe ufadaatia arrat % 20% A af Bt 1 (iv) Be Bt acter eae ara Ta & fT er -farede fea, af fae ART 10% a fer art @ | During the current financial year, XYZ Ltd. generated a profit of €5,00,000/- on a sale of €1,05,00,000/-. The variable expenses were ¥55,00,000/-. Compute the following : (i) Fixed expenses of the company. (ii) Break-even sales for the current financial year. (iii) Break-even sales if variable costs increase by 20%, (iv) Break-even sales required to maintain the profit as at present, if the selling price has to be reduced by 10%. 20 () Um Fraere; (i) TH AAR; (ii) Wer aT UH aha; a (iv) wher aT Ow afar & gear a amy ert A fara feat ar fate 3a att 7 How would you analyse the financial position of a company from the point of view of (i) An Investor; (ii) A Creditor; (iii) An Employee of the firm; and (iv) A Supplier of the firm ? 20 urate from eh (Ata) oe atten for & ware an otras ATT Aifrq | affae wend & arg sae vRfere H scare ger fait ar at or tat we wfrefer & aah @ onafes aaa fama & afered sik fara & fa ortite fafa Fife | Critically evaluate the impact of online marketing on traditional marketing channel In view of the fierce competition by online retailers in emerging post-pandemic situation, evolve a strategy for traditional retailers for survival and growth. 10 5 HXS-U-MGMT8.(a) 8.(b) 8.(c) fred aaiea safe a ara ariv, afer ft daies safrdt & gaa wa & fer wa watts @ 2 aftarra: Ger 7S ora ae & eeltaoit ar sea aka EO AAT | How is the income summary of the last accounting period connected with the balance sheet of the future accounting periods? Explain, preferably using the balance sheet and income summary equations. 15 Waa weal fate aa dhe fire us wfteor ge mas arate Soh afr sfra quien 2g fran aa At saver 2 | Highlight the major factors that need to be considered for a proper assessment of the quantum of working capital required by a firm. 15 am # sat wart enfia axt bq fare ofa ud aafia Sat aka aa ard @ | facet ger aardt weit er safe oraet at veers aa eet wardtercaa & fare fem After sat ar aero aif | ara Gi, ga Wa aaaent a wart gr 8 fara at 2g sage eifeera sarat ar gera cific | Marketers often adopt means and ways, both fair and unfair, to establish their supremacy in the marketplace. Identify key unethical practices adopted by the marketers and evaluate the existing policy frameworks for its efficacy. Also suggest suitable policy measures to curb such practices effectively. 20 HXS-U-MGMT 6