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brands with more than 7000 properties across 131 countries and territories.
Marriott has most of its properties located around North America and Canada, while the rest are
scattered around Europe, the Middle East, Africa, Asia Pacific, the Caribbean, and Latin America.
74% of Marriott’s properties are located in North America and the other 26% are scattered around the
world.
Marriott plans to double its exposure in Asia as early as 2017 while also keeping an eye on the Middle
East and Africa as potential key areas of growth.
Marriott manages these diverse collections of hotel brands by structuring them into two (2) types of
structure: brand architecture and the continent structure.