1. Danaher, P. J., Conroy, D. M., McColl-Kennedy, J. R. (2008),Who Wants a Relationship
Anyway?: Conditions When Consumers Expect a Relationship With Their Service Provider, Journal of Service Research , 11 (1): 43-62. 2. Gebauer, H. (2008), Identifying Service Strategies in Product Manufacturing Companies by Exploring Environment–Strategy Configurations, Industrial Marketing Management, 37 (3): 278-291. 3. Heskett, J.L., Sasser, W.E., Schlesinger, L.A. (1997), The Service Profit Chain, The Free Press, Simon & Schuster. 4. Ioncică, M. (coordonator) (2004), Strategii de dezvoltare a sectorului terțiar, Editura Uranus, Bucureşti. 5. Ionescu, S.(2000), Managementul serviciilor, Editura INID,Bucureşti. 6. Lovelock, C., Gummesson, E. (2004), Whither ServicesMarketing?: In Search of a New Paradigm and Fresh Perspectives, Journal of Service Research , 7 (1): 20-41. 7. Lovelock, C.H., Wright, L.K. (1999), Principles of Service Marketing and Management , First Edition, Prentice Hall Business Publishing. 8. Lusch, R. F., Vargo, S. L., O’Brien, M. (2007), Competing through Service: Insights from Service-Dominant Logic, Journal of Retailing , 83 (1): 5-18. 9. Maister, D.H. (2003), Managing the Professional Service Firm,2nd edition, The Free Press. 10. McKee, D., Simmers, C. S., Licata, J. (2006), Customer Self-Efficacy and Response to Service, Journal of Service Research,8 (3): 207-220. 11. Ng, S., Russel-Bennett, R., Dagger, T. (2007), A Typology of Mass Services: the Role of Service Delivery and Consumption Purpose in Classifying Service Experiences, Journal of Services Marketing , 21 (7): 471-480. 12. Nicolescu, O., Plumb, I., Pricop, M., Vasilescu, I., Verboncu,I. (coordonatori)(2004), Tetralogie Abordări moderne în managementul şi economia organizației, 4 volume, Editura Economică, Bucureşti. 13. Paton, R. A., McLaughlin, S. (2008), Services Innovation: Knowledge Transfer and the Supply Chain, European Management Journal , 26: 77-83. 14. Plumb, I., Zamfir, A., Ionescu, M., Ionescu, S.(2004), Reingineria serviciilor , Editura ASE, Bucureşti. 15. Schwemmer, R.W. (1995), Service Operations Management, Englewood Cliffs, Prentice Hall.
How to Read People: The Complete Psychology Guide to Analyzing People, Reading Body Language, and Persuading, Manipulating and Understanding How to Influence Human Behavior
ChatGPT Millionaire 2024 - Bot-Driven Side Hustles, Prompt Engineering Shortcut Secrets, and Automated Income Streams that Print Money While You Sleep. The Ultimate Beginner’s Guide for AI Business
Summary Guide: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The Mindset Warrior Summary Guide: ( Persuasion Marketing, Copywriting, Storytelling, Branding Identity )