7 Principles of

Design
What makes instructional design effective?
Instructional design may look different in
different settings; however, all effective
instructional designs share the following
principles:

1) Unity
Unity is the concept of creative
cohesiveness in which each
component is given an equal relevance
while at the same time achieving a
sense of overall belonging

2) Balance
Balance encompasses the act of
ensuring visual weight of all
components by size, shape, and
contrast

3) Hierarchy 4) Contrast
Arranging the set of elements Ensuring that the most important
adequately by prioritized in elements have the most contrast to
order of importance facilitate readability and accessibility

5) ~Emphasis~
Creating dominance through the use of a focal
point to attract attention and create visual
impact

6) Scale
Sizing elements to emphasize a
focal point within the set of
components

7) Repetition
Utilizing repetition in terms of patterns
of design through lines, objects,
colors, and other design features

Components in Action
It is important to emphasize that an effective
design is based on the well usage of all the
principles combined.