Professional Documents
Culture Documents
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
When
it
comes
to
“closing
the
sale”,
the
last
thing
a
salesperson
wants
to
hear
is
“I
can’t
afford
it!”
or
“I
don’t
have
the
money.”
Unfortunately,
the
“no
money”
excuse
defeats
far
too
many
sales
professionals.
For
this
reason,
I
created
A.T.M.™
-‐
21
Strategies
For
AJracKng
The
Money
And
Funding
The
Deal.
You’ve
most
likely
heard
of
the
old
English
adage,
"Where
there's
a
will,
there's
a
way.”
This
simply
means
that
a
person
with
determinaKon
will
find
a
way
of
doing
something.
The
key
to
AJracKng
The
Money
is
to
find
the
dominant
buying
moKve
for
the
client.
Once
you
do
that,
then
Funding
The
Deal
is
just
a
maJer
of
which
method
works
best.
With
A.T.M.™,
AJracKng
The
Money
and
Funding
The
Deal
has
never
been
easier!
Once
you
master
these
powerful
and
proven
financing
strategies,
you’ll
be
able
to
close
more
sales
and
make
more
money—as
if
you
have
your
own
A.T.M.
(Automated
Teller
Machine)
in
your
living
room
or
office!
I
have
used
many
of
these
strategies
personally
and
have
benefited
greatly
as
a
direct
result.
These
strategies
have
helped
me
pay
off
debts,
buy
my
first
home,
purchase
investment
real
estate,
pay
for
advanced
training
and
higher
educaKon,
buy
new
cars,
fund
start-‐up
businesses,
and
more.
Whether
you
use
these
strategies
personally
or
help
your
clients
purchase
your
products
and
services,
A.T.M.™
will
keep
your
cash
flowing!
AJract
The
Money
and
Fund
The
Deal!
Cheri
Tree
CEO,
Global
XTS
Author,
A.T.M.™
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
INTRODUCTION
INVESTMENT
ASSET
STRATEGIES
I. The
Author’s
PerspecKve
on
Money
II. Advice
From
Rich
Dad
13. Stocks
/
Mutual
Funds
III. ROI
Investment
Formula
14. Individual
ReKrement
Accounts
(IRA)
IV. The
Rule
of
72
15. 401
(K)
Loan
V. Credit
&
Debt
16. Life
Insurance
Cash
Value
Loan
VI. Credit
Scores
&
Worthiness
VII. Disclaimers
SOCIAL
LENDING
/
PEER-‐TO-‐PEER
(P2P)
LENDING
STRATEGIES
CASH
&
CASH
EQUIVALENT
STRATEGIES
17. Prosper.com
1. Checking
/
Savings
Accounts
18. LendingClub.com
2. Cash
Equivalents
FRIENDS
&
FAMILY
FUNDRAISING
STRATEGIES
CREDIT
CARD
FINANCING
STRATEGIES
19. “Love
Money”
3. ExisKng
Credit
Cards
20. Private
Loans
4. New
Credit
Cards
21. Crowd
Sourcing
/
Fundraising
FINANCIAL
INSTITUTION
&
INVESTOR
LOAN
STRATEGIES
CREATIVE
FINANCING
BONUS
STRATEGIES
5. Unsecured
Signature
Loan
22. Garage
Sale
6. Secured
Collateral
Loan
23. Craigslist
7. Home
Equity
Line
Of
Credit
(HELOC)
24. Pawn
Shop
8. Refinance
/
2nd
Mortgage
25. E-‐bay
AucKons
9. Small
Business
AdministraKon
(SBA):
Loans
/
26. Cash
Advance
/
Payday
Loan
MicroLoans
27. ConsulKng
/
New
Product
Launch
10. Credit
Card
Merchant
Reserves
28. VacaKon
Day
Cash-‐out
11. Student
Loans
29. Timeshare
Exchange
12. Angel
Investors
/
Venture
Capital
30. Sky
Miles
31. Reward
Points
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
INTRODUCTION
I. THE
AUTHOR’S
PERSPECTIVE
ON
MONEY
From
a
young
age,
I’ve
been
fascinated
by
money.
In
the
6th
Grade,
I
was
given
the
assignment
to
write
a
report
on
“What
I
want
to
be
when
I
grow
up”.
My
report
was
about
being
a
stock
broker.
Two
decades
later,
I
joined
one
of
the
largest
financial
companies
in
the
world
and
received
training
and
licenses
for
dealing
with
money.
I
received
my
SecuriKes
License,
Insurance
License,
and
dealt
with
all
types
of
investments,
reKrement
accounts,
mutual
funds,
money
market
accounts,
insurance
policies,
unsecured
debts,
mortgages,
credit,
etc.
I’ve
consulted
countless
clients
and
had
millions
of
dollars
in
Assets
Under
Management
for
my
clients.
In
addiKon,
I
became
interested
in
real
estate
and
investment
real
estate,
and
studied
everything
I
could
on
the
topic.
I
have
personally
invested
in
real
estate
and
at
one
point
controlled
a
property
porrolio
worth
millions
of
dollars.
Today,
one
of
my
favorite
investments
is
in
businesses.
I
love
being
an
entrepreneur.
I
love
creaKng
intellectual
property
that
I
can
sell
for
an
incredible
ROI,
Return
on
Investment.
That
being
said,
creaKve
financing
has
played
a
crucial
role
in
my
own
success
as
an
entrepreneur.
I
haven’t
always
had
the
luxury
of
having
endless
cash
at
my
disposal
to
fund
the
next
deal.
I
am
a
product
of
my
own
product,
A.T.M.™.
My
journey
to
success
has
been
an
interesKng
one,
filled
with
ups
and
downs.
I
have
made
millions,
and
lost
millions.
I
have
had
good
credit,
bad
credit,
and
no
credit.
I
have
been
debt
free
and
bankrupt.
All
of
this
has
led
to
an
incredible
life
experience
with
money,
or
the
lack
thereof.
I
have
learned
along
the
way
to
respect
money,
but
also
not
to
be
afraid
of
losing
money.
I’ve
learned
a
lot
about
money,
invesKng,
credit,
risk,
and
when
an
opportunity
jusKfies
creaKve
financing.
A
few
of
the
best
investments
that
I’ve
ever
made
were
made
with
OPM,
Other
People’s
Money.
Money
is
simply
a
tool,
and
how
you
use
and
leverage
that
tool
can
be
incredibly
rewarding.
In
short,
don’t
feel
bad
if
you
have
to
get
creaKve
with
money
to
finance
something
that’s
worthwhile,
even
if
you
have
to
go
into
debt
for
it.
There’s
a
difference
between
‘good
debt’
and
‘bad
debt’.
Be
smart
about
what
you’re
purchasing
or
invesKng
in,
and
then
get
creaKve
about
how
to
pay
for
it.
There’s
nothing
to
be
ashamed
of
in
doing
so,
and
that
is
why
I
created
this
A.T.M.™
product!
I
love
helping
people
live
their
dreams,
which
otenKmes
requires
access
to
cash!
" P.S.
When
you
see
this
liJle
green
money
bag,
it’s
an
important
Kp
to
help
you.
So
here’s
my
first
Kp:
If
you’re
ready
to
achieve
financial
income
milestones
at
a
whole
new
level,
then
be
sure
to
invest
in
our
other
powerful
training
systems.
The
B.A.N.K.™
Personality
Sales
Training
System
is
an
absolute
must
for
any
sales
professional,
as
is
our
next
product
coming
to
market,
C.O.I.N.™,
Center
Of
Influence
Networking.
J
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
Unfortunately,
I’ve
seen
many
people
take
bad
advice
from
people
they
love
and
trust
…
and
most
of
the
Kme
these
“advisors”
are
related
to
these
people
(parents,
spouse,
friends,
in-‐laws,
siblings,
etc.)
I’m
sure
they
had
good
intenKons,
but
I’d
encourage
you
to
do
your
own
due
diligence
and
consult
with
experts
that
are
more
successful
that
you.
This
is
why
I
highly
recommend
invesKng
your
Kme
and
money
into
reading
the
enKre
Rich
Dad
series,
including
Rich
Dad
Poor
Dad
and
Cashflow
Quadrant.
In
his
books,
Robert
Kiyosaki
shares
his
philosophy
on
money,
invesKng,
borrowing,
financing,
etc.
One
of
the
biggest
“aha”
moments
that
I’ve
experienced
on
my
own
financial
journey
was
learning
the
difference
in
thinking
between
the
poor,
middle
class,
and
rich:
When
it
comes
to
purchasing
or
invesKng
money,
poor
&
middle
class
people
say
“I
can’t
afford
it”.
Rich
people
say
“How
can
I
afford
it?”
This
simple,
yet
profound
thought
process
disKncKon
has
literally
helped
me
make
millions
of
dollars
and
achieve
financial
milestones
that
were
only
a
fantasy
beforehand.
On
your
own
journey
towards
financial
freedom,
you’ll
be
faced
with
many
opportuniKes,
many
of
which
will
require
access
to
funds
or
creaKve
financing.
I
encourage
you
to
make
decisions
based
on
what
will
bring
you
the
best
return
on
your
money
or
other
people’s
money.
Technically,
the
ROI
number
doesn’t
maJer,
as
long
as
it
a
posiKve
number.
In
a
more
formal
explanaKon,
www.Investopedia.com
explains
the
definiKon
of
'Return
On
Investment
-‐
ROI'
A
performance
measure
used
to
evaluate
the
efficiency
of
an
investment
or
to
compare
the
efficiency
of
a
number
of
different
investments.
To
calculate
ROI,
the
benefit
(return)
of
an
investment
is
divided
by
the
cost
of
the
investment;
the
result
is
expressed
as
a
percentage
or
a
raKo.
The
return
on
investment
formula:
According to www.Investopedia.com, here’s the definiKon of the Rule of 72 and how it works:
A
rule
staKng
that
in
order
to
find
the
number
of
years
required
to
double
your
money
at
a
given
interest
rate,
you
divide
the
compound
return
into
72.
The
result
is
the
approximate
number
of
years
that
it
will
take
for
your
investment
to
double.
Here’s
the
formula:
Years
to
double
=
72
/
Interest
Rate
For
example,
if
you
want
to
know
how
long
it
will
take
to
double
your
money
at
12%
interest,
divide
12
into
72
and
you
get
six
years.
" The
reason
this
is
so
important
to
me
is
because
there
have
been
Kmes
when
I
have
pulled
money
out
of
different
investment
accounts,
even
reKrement
accounts,
in
order
to
fund
a
deal.
Using
the
Rule
of
72
as
a
guideline,
if
I
pulled
money
out
of
an
investment
account
earning
6%
interest,
I
would
have
12
years
to
use
that
money
with
the
goal
of
simply
doubling
the
amount
that
I
withdrew
to
basically
match
the
equivalent
of
leaving
it
in
the
investment
vehicle,
untouched.
As
long
as
I
was
doing
something
producKve
with
my
money
(building
a
business,
buying
training
that
made
me
beJer,
etc.),
I
would
come
out
ahead
nearly
every
Kme.
The
key
is
to
put
that
money
back
in
to
replace
it,
at
the
doubled
value,
within
the
scheduled
8me
frame.
12%
8%
6%
4%
2%
0
10
20
30
40
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
V. CREDIT
&
DEBT
Using
credit
to
purchase
or
finance
a
deal
is
standard
pracKce.
As
a
maJer
of
fact,
even
wealthy
people
use
credit
instead
of
their
cash,
so
that
they
leverage
someone
else’s
money,
ideally
at
a
lower
rate
than
their
return.
Credit
allows
you
to
“buy
now
and
pay
later”.
Using
credit
can
be
a
powerful
way
to
finance
business
start-‐up
costs,
educaKon
and
training,
sotware,
etc.
For
those
that
have
the
discipline
to
pay
their
debts
on
Kme,
leveraging
credit
can
be
a
great
way
to
finance
your
purchase
and
fund
the
deal.
However,
using
credit
can
also
lead
to
accumulaKng
debt.
Spending
credit
to
purchase
things
that
are
“doodads”
(or
depreciaKng
assets)
can
result
in
an
excessive
accumulaKon
of
debt
that
accrues
interest
and
becomes
challenging
to
pay
off.
The
typical
credit
card
amorKzes
over
a
22-‐23
year
period,
which
means
it
takes
that
long
to
pay
off,
based
on
minimum
payments.
For
someone
with
liJle
or
no
discipline
or
cash
flow,
this
can
be
a
dangerous
thing,
which
is
why
advice
oten
suggests
that
one
should
avoid
ge|ng
into
debt.
" The
key
is
to
know
when
to
use
credit
and
get
into
debt.
Remember
the
principles
of
ROI
when
making
your
decision.
If
using
credit
can
help
you
make
more
money
than
the
cost
to
borrow
that
money,
it
can
be
considered
a
“good
debt”.
If
you’re
going
to
use
credit
for
a
“bad
debt”
(or
“doodad”),
it’s
a
good
idea
to
have
that
same
amount
of
money
in
cash
reserves,
or
a
plan
and
budget
to
pay
back
the
debt
at
an
accelerated
rate.
According
to
www.CreditScore.net,
your
credit
is
your
financial
reputaKon.
Before
you
can
have
access
to
many
financial
products
and
services,
your
credit
will
be
checked.
Your
credit
is
a
record
of
the
way
you
have
handled
your
money
obligaKons
in
the
past,
and
what
sort
of
credit
risk
you
represent.
If
you
have
a
high
credit
score,
you
are
considered
a
low
risk,
and
you
are
likely
to
be
approved
for
services
with
favorable
terms.
If
your
credit
score
number
is
lower,
you
are
likely
to
be
viewed
as
a
threat
of
default.
For
those
who
aren’t
denied
outright,
the
penalty
is
oten
paying
a
higher
cost.
Understanding
the
relaKonship
between
your
credit
report
and
your
credit
score
is
important
if
you
want
to
succeed
financially.
While
the
exact
formulas
used
to
determine
your
credit
score
are
considered
proprietary
informaKon,
it
is
sKll
possible
to
learn
a
liJle
bit
about
different
credit
scoring
systems,
and
get
an
idea
of
how
they
measure
you.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
VI. CREDIT
SCORES
&
WORTHINESS
CON’T
The
most
common
credit
scoring
models
you
run
into
are
based
on
the
score
developed
by
the
Fair
Isaac
Company:
the
FICO
score.
If
you
visit
www.myFICO.com,
you
will
find
that
the
FICO
score
is,
at
its
most
basic,
weighted
according
to
five
different
factors:
1. Payment
History:
This
is
whether
or
not
you
make
your
payments
on
Kme,
and
includes
reports
of
missed
payments
from
non-‐credit
enKKes,
like
uKlity
companies
and
landlords.
Your
payment
history
accounts
for
35%
of
your
FICO
score.
2. Credit
UNlizaNon:
How
much
money
you
owe
maJers.
This
looks
at
how
much
money
you
owe,
and
also
considers
how
much
you
owe
as
a
percentage
of
the
available
credit
you
have.
The
more
you
owe,
the
lower
your
credit
score.
Your
credit
uKlizaKon
accounts
for
30%
of
your
FICO
score.
3. Length
of
Credit
History:
There
are
two
consideraKons
with
your
credit
history.
FICO
considers
how
long
you
have
had
a
loan
of
any
kind.
Also
considered
in
the
formula
is
the
average
age
of
your
loans.
So,
the
length
of
Kme
you
have
had
each
of
your
loans
is
added
up
and
divided
by
the
total
number
of
loans
to
get
an
average.
The
longer
your
history,
the
beJer
your
credit
score.
Your
credit
history
accounts
for
15%
of
your
FICO
score.
4. New
Credit:
Have
you
applied
for
a
new
credit
account
lately?
Have
you
taken
on
new
debt?
Both
of
these
factors
figure
into
the
“new
credit”
porKon
of
your
credit
score.
If
you
are
applying
for
more
credit,
or
if
you
have
just
opened
a
new
loan
account,
it
can
send
your
FICO
score
a
liJle
bit
lower.
Your
new
credit
accounts
for
10%
of
your
FICO
score.
5. Types
of
Credit
You
Have:
Finally,
the
FICO
credit
scoring
model
considers
the
different
types
of
loans
you
have.
It
looks
at
credit
cards
(and
whether
they
are
issued
by
a
major
bank,
or
by
a
department
store),
mortgages,
auto
loans,
payday
loans
and
other
types
of
credit.
Payday
loans
count
heavily
against
you
in
this
secKon
of
the
formula,
while
major
bank
issued
credit
cards
are
generally
considered
posiKve.
The
scoring
model
recognizes
the
importance
of
having
a
mix
of
installment
loans,
which
are
paid
off
on
a
regular
schedule,
and
revolving
loans,
which
–
like
credit
cards
–
are
open
accounts
that
allow
you
to
keep
borrowing
as
long
as
you
haven’t
reached
your
limit.
The
types
of
credit
you
use
accounts
for
10%
of
your
FICO
score.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
VII. DISCLAIMER
Content
in
this
training
product
provides
general
informaKon
and
advice
only.
It
has
been
prepared
without
taking
into
account
your
objecKves,
financial
situaKon
or
needs.
Before
acKng
on
this
advice
you
should
consider
the
appropriateness
of
the
advice,
having
regard
to
your
own
objecKves,
financial
situaKon
and
needs.
This
informaKon
is
NOT
intended
to
replace
professional
financial,
legal
or
tax
advice
customized
to
meet
an
individual's
specific
circumstances.
Although
we
do
our
best
to
share
various
financial
strategies
to
fund
the
deal
and
make
sure
the
informaKon
is
accurate
and
useful,
we
always
recommend
and
encourage
you
to
first
consult
with
a
qualified
professional
to
assure
appropriate
guidance
for
your
specific
situaKon.
Neither
Global
XTS,
it’s
partners,
employees,
trainers,
independent
contractors,
affiliates,
nor
the
author
Cheri
Tree
assume
any
responsibility
for
the
content
or
accuracy
of
any
informaKon
here
nor
undertake
any
obligaKon
to
update
any
of
the
informaKon
provided.
The
user
must
accept
sole
responsibility
associated
with
the
use
of
the
material,
irrespecKve
of
the
purpose
for
which
such
use
or
results
are
applied.
The
informaKon
is
no
subsKtute
for
professional
or
financial
advice.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
CASH
&
CASH
EQUIVALENT
STRATEGIES
1. CHECKING
/
SAVINGS
ACCOUNTS
A. The
most
common
place
that
people
keep
their
cash
is
in
the
bank,
in
their
checking
account.
Money
held
in
a
checking
account
is
very
liquid,
and
can
be
withdrawn
using
checks,
Automated
Teller
Machines
(ATM)
and
electronic
debits,
among
other
methods.
A
checking
account
balance
typically
maintains
enough
to
cover
the
monthly
bills,
plus
a
basic
reserve.
If
the
product
purchase
is
for
a
high
Kcket
item,
then
your
client
may
need
to
tap
into
their
savings
or
other
reserves.
B. Another
common
place
to
store
money
is
in
a
savings
account.
OtenKmes
people
will
put
their
excess
cash
monies
for
short
term
savings
in
a
savings
account
or
even
a
Money
Market
account.
It’s
fast
and
simple
to
transfer
money
from
savings
to
checking
in
order
to
purchase
more
expensive
items.
B. Cash
equivalents
are
assets
that
are
readily
converKble
into
cash,
such
as
money
market
holdings,
short-‐term
government
bonds
or
treasury
bills,
marketable
securiKes,
or
commercial
paper.
Your
clients
may
have
uncashed
checks
or
money
orders,
or
even
git
cerKficates
or
git
cards
from
birthdays
or
holidays.
Cash
equivalents
are
disKnguished
from
other
investments
through
their
short-‐
term
existence,
since
they
mature
within
3
months.
C. Another
cash
equivalent
can
be
coins
or
precious
metals
like
gold
and
silver.
These
assets
can
also
be
easily
converted
into
cash,
and
the
amount
can
be
substanKal.
And
by
the
way,
with
the
price
of
gold
on
the
rise,
this
is
not
a
bad
idea.
A
lot
of
people
have
old
gold
jewelry
that
they
don’t
even
wear
any
more
that
could
be
fairly
valuable.
This
is
an
asset
that
can
be
leveraged
to
purchase
a
product
or
investment
that
can
have
more
value
to
them
now.
" I
once
had
a
client
purchase
a
$10,000
product
with
her
gold
coins.
She
was
so
excited
to
take
acKon
that
she
literally
showed
up
at
my
office
with
the
coins.
I
had
to
ask
her
to
convert
those
to
standard
cash
before
I
could
accept
her
payment!
J
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
" Suggest
that
your
client
pay
with
a
credit
card
that
has
sky
mileage
or
some
type
of
rewards
points.
This
will
help
them
jusKfy
the
use
of
their
credit
cards.
Earning
the
rewards
is
someKmes
just
the
thing
to
help
your
client
decide
to
make
the
purchase
now,
rather
than
later.
" One
of
my
clients
wanted
to
purchase
a
product
from
me
but
didn’t
have
enough
credit
on
any
one
of
his
credit
cards.
I
told
him
we
could
accept
mulKple
cards
to
pay
for
the
product.
He
came
up
with
7
different
credit
cards
to
pay
for
the
enKre
balance!
Don’t
be
afraid
to
ask
your
clients
to
do
the
same,
if
your
product
is
worth
it.
B. If
your
client
doesn’t
have
enough
credit
on
their
exisKng
credit
cards
to
purchase
your
product,
you
can
recommend
to
them
that
they
call
their
credit
card
provider
and
request
a
raise
of
their
limits.
If
your
client
has
a
good
payment
history
and
their
debt-‐to-‐income
raKo
is
in
check,
the
credit
card
companies
are
generally
willing
to
raise
the
limits.
It’s
best
to
ask
for
more
than
they
need,
so
they
don’t
max
out
their
cards.
" I’ve
personally
called
on
my
own
cards
had
the
limits
raised
as
well.
I’d
always
rather
have
more
access
to
credit
than
less.
In
one
case,
I
raised
a
$5,000
limit
to
$20,000.
In
another
case,
I
raised
a
$20,000
limit
to
$70,000.
As
long
as
you
make
your
payments
on
Kme
or
pay
off
your
balances
oten,
credit
card
companies
actually
appreciate
your
business!
" One
tricky
way
to
do
it
is
to
apply
for
several
cards
with
different
companies
at
the
same
Kme.
Each
respecKve
credit
card
company
won’t
know
that
they’ve
applied
simultaneously
with
another
vendor
and
they
can
potenKally
get
2-‐5
cards
within
a
few
weeks,
each
with
their
own
limits.
Likewise,
if
married,
husband
and
wife
applying
individually
can
oten
get
more
credit
than
applying
jointly.
J
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
CREDIT
CARD
FINANCING
STRATEGIES
4. NEW
CREDIT
CARDS
(CON’T)
B. If
all
else
fails,
borrow
someone
else’s
credit
card.
You’d
be
surprised
at
how
many
people
are
willing
to
help
you
out,
if
you
ask
and
are
responsible.
(We’ll
talk
more
about
this
under
the
Friends
&
Family
secKon.)
" I’ve
personally
borrowed
money
from
my
friends
or
family
on
their
credit
card
to
purchase
training.
In
one
case,
I
borrowed
from
my
brother
so
that
I
could
aJend
a
training
cerKficaKon
to
help
me
with
my
business.
He
lent
me
several
thousand
dollars
because
he
believed
in
me
and
knew
I
was
a
hard
worker.
I
paid
him
back,
plus
bought
him
a
laptop
as
a
thank
you
git.
We
both
won
from
this
deal!
J
" Another
Kme,
I
wanted
to
launch
a
new
business
and
needed
$20,000.
At
the
Kme,
I
didn’t
have
it,
so
I
asked
a
good
friend
if
I
could
borrow
it
on
her
credit
card
and
promised
to
make
the
monthly
payments
unKl
I
could
pay
it
off
in
full.
Within
six
months,
she
was
fully
paid
back,
plus
a
significant
amount
more.
Launching
this
business
is
what
made
me
a
Millionaire.
I’m
so
glad
I
asked
for
help!
J
" Here
are
my
final
thoughts
on
credit
cards.
1.
I
personally
love
using
them.
2.
Many
people
don’t
like
using
credit
cards
because
they
are
afraid
of
ge|ng
into
debt.
3.
There
are
smart
ways
to
use
OPM
(Other
People’s
Money).
4.
If
I
have
cash
in
the
bank
and
a
credit
card
with
plenty
of
available
credit,
I’ll
use
my
credit
card
t
purchase
my
product,
however
I
do
it
wisely.
5.
I
try
to
use
cards
with
0%
interest
and
if
possible,
reward
points
as
well.
6.
Banks
would
rather
see
me
have
liquid
cash
in
the
bank,
especially
when
I
have
credit
card
debt.
7.
If
I
pay
with
a
card
that
charges
interest,
I
make
sure
that
I’m
buying
an
asset
or
training
that
will
return
more
in
profits
and
revenue
than
the
cost
of
the
interest.
8.
Many
entrepreneurs
bootstrap
their
businesses
with
their
personal
credit
cards.
It
CAN
be
a
very
smart
and
strategic
way
to
finance
your
way
to
success.
9.
Be
smart
about
credit
and
be
responsible.
Know
yourself.
If
you
need
help
controlling
your
use
of
credit,
get
the
help
you
need.
" P.S.
If
you’re
looking
for
a
great
way
to
get
cash
back
on
every
purchase,
we
have
found
an
incredible
resource
that
offers
its
members
up
to
2%
cash
back,
plus
addiKonal
member
benefits.
This
strategy
has
altered
the
way
I
shop
and
spend
money
on
a
daily
basis.
If
you’d
like
more
informaKon,
send
us
an
email
and
we’ll
share
our
strategy
with
you:
info@ATTRACTINGTHEMONEY.com.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FINANCIAL
INSTITUTION
&
INVESTOR
LOAN
STRATEGIES
5. UNSECURED
SIGNATURE
LOAN
Most
banks
and
credit
unions
offer
unsecured
loans,
also
called
signature
loans
or
personal
loans.
These
loans
are
oten
used
by
borrowers
for
small
purchases
such
as
computers,
home
improvements,
vacaKons
or
unexpected
expenses.
It
can
also
be
used
to
purchase
your
products
and
services.
An
unsecured
loan
means
the
lender
relies
solely
on
the
borrower's
promise
to
pay
it
back.
Due
to
the
increased
risk
involved,
interest
rates
for
unsecured
loans
tend
to
be
higher
than
secured
loans,
but
may
be
suitable
if
the
lender
wants
a
short-‐term
loan
(one
to
five
years).
" I’ve
have
many
of
my
clients
apply
for
a
signature
loan
at
their
bank
or
credit
union.
It
can
take
as
liJle
as
24-‐48
hours
to
be
approved
and
receive
the
funds.
It
generally
requires
an
applicaKon,
ID,
good
credit,
and
just
a
signature
—
and
the
loan
can
be
for
$20,000
or
more.
SomeKmes
it’s
best
to
get
a
signature
loan
to
pay
off
credit
cards,
so
that
there
are
fixed
payments
and
not
revolving
debt.
A
secured
loan
is
a
loan
in
which
the
borrower
pledges
an
asset
as
collateral
for
the
loan,
which
then
becomes
a
secured
debt
owed
to
the
creditor
who
gives
the
loan.
This
type
of
loan
is
even
easier
to
get
than
an
unsecured
loan.
Your
client
will
oten
have
assets
that
have
equity
that
can
be
used
as
collateral.
These
can
include:
" Every
now
and
then,
you
might
find
as
asset
from
your
client
that
you
would
like
to
own.
They
may
make
you
an
offer
you
can’t
refuse,
if
they
want
to
purchase
your
product
or
service
badly
enough.
One
of
my
peers
had
a
client
trade
a
motorcycle
for
his
services.
Both
of
them
were
excited
to
do
the
trade,
and
they
both
received
a
great
value.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FINANCIAL
INSTITUTION
&
INVESTOR
LOAN
STRATEGIES
7. HOME
EQUITY
LINE
OF
CREDIT
(HELOC)
A
Home
Equity
Line
of
Credit
(HELOC)
is
a
loan
against
the
equity
in
a
home,
and
the
homeowner
can
borrow
against
that
equity
as
line
of
credit.
This
is
a
great
opKon
if
your
client
doesn’t
want
to
do
a
total
refinance
or
2nd
mortgage
on
the
home.
" I’ve
had
many
of
my
clients
over
the
years
use
a
HELOC
to
pay
for
large
purchases.
A
HELOC
loan
is
a
beJer
type
of
debt
than
a
credit
card
debt.
In
addiKon,
there
can
be
some
tax
advantages
to
using
this
type
of
debt.
If
you
client
owns
a
home
and
has
some
equity,
this
could
be
a
great
opKon.
A. If
your
client
owns
a
piece
of
property
(their
own
home
or
investment
real
estate),
they
can
consider
doing
a
complete
refinance
on
their
property.
This
could
allow
them
to
restructure
their
debt,
payments,
interest
rate,
etc.
and
receive
a
lump
sum
of
cash
to
pay
for
your
product
or
service.
B. Another
opKon
is
to
do
a
2nd
mortgage,
which
means
they
can
leave
their
first
mortgage
in
place,
and
borrow
against
the
addiKonal
equity
in
the
home
and
receive
a
lump
sum
check.
" Keep
in
mind
that
it’s
important
to
be
very
careful
how
this
money
is
spent.
There
will
be
payments
required
against
a
HELOC
or
2nd
mortgage,
and
could
result
in
the
loss
of
a
home,
so
make
sure
your
client
gets
some
financial
advice
in
the
process.
10.
CREDIT
CARD
MERCHANT
RESERVES
If
your
client
has
a
merchant
account
that
they
use
for
business,
they
may
have
access
to
addiKonal
money
in
the
form
of
reserves.
Some
merchants
hold
10-‐20%
of
the
transacKon
revenue
processed
through
the
merchant
account
as
a
way
to
reduce
risk.
If
the
client
has
been
doing
business
with
the
merchant
for
a
period
of
Kme
and
has
a
low
risk
track
record,
the
merchant
may
be
willing
to
release
the
reserves
that
they
have,
which
could
amount
to
thousands
of
dollars.
One
way
to
get
access
to
funds
is
to
go
back
to
school.
What’s
cool
is
that
your
client
can
enroll
in
just
a
single
class
online
and
qualify
for
private
student
loan
money
up
to
$20-‐30,000.
This
money
can
be
used
for
living
expenses
as
well,
and
not
just
educaKon
costs.
(www.privatestudentloans.com)
" I’ve
seen
a
number
of
clients
choose
to
use
this
opKon,
take
a
class
that
helps
them
with
their
business,
and
qualify
for
private
student
loan
money
that
they
used
parKally
for
business
expenses.
It’s
important
to
follow
the
guidelines
of
using
this
money,
but
this
can
be
a
creaKve
way
of
accessing
addiKonal
funds.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FINANCIAL
INSTITUTION
&
INVESTOR
LOAN
STRATEGIES
" Qualifying
for
Angel
capital
requires
preparaKon
and
planning.
The
good
news
is
that
there
are
a
number
of
Angel
investor
groups
across
the
country
and
they
are
moKvated
to
find
great
start-‐up
businesses
that
can
show
promising
returns.
Recommend
to
your
clients
that
they
do
their
due
diligence
if
they
are
hoping
to
raise
money
from
Angel
investors.
(www.angelcapitalassociATIon.org)
B. Venture
Capital
(VC)
is
financial
capital
provided
to
early-‐stage,
high-‐potenKal,
high
risk,
growth
start-‐
up
companies.
The
venture
capital
fund
makes
money
by
owning
equity
in
the
company
it
invests
in.
The
typical
venture
capital
investment
occurs
ater
the
seed
funding
round
as
a
growth
funding
round.
If
your
client
owns
a
hot
start-‐up
company
that
is
on
track
for
hyper
growth,
then
VC
funding
may
be
the
right
opKon.
" Very
few
businesses
qualify
for
venture
capital.
Venture
capital
is
aJracKve
for
new
companies
with
limited
operaKng
histories
that
are
too
small
to
raise
capital
in
the
public
markets
and
have
not
reached
the
point
where
they
are
able
to
secure
a
bank
loan
or
complete
a
debt
offering.
In
exchange
for
the
high
risk
that
venture
capitalists
assume
by
invesKng
in
smaller
and
less
mature
companies,
venture
capitalists
usually
get
significant
control
over
company
decisions,
in
addiKon
to
a
significant
porKon
of
the
company's
ownership
(and
consequently
value).
Be
sure
your
client
is
ready
to
give
up
ownership
if
they
choose
to
use
this
opKon
of
funding.
For
more
informaKon,
visit
www.growthink.com
and/or
www.entrepreneur.com.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
INVESTMENT
ASSET
STRATEGIES
" Non-‐qualified
plans
are
those
that
are
not
eligible
for
tax-‐deferral
benefits
(reKrement
plans).
Withdrawing
money
from
these
types
of
accounts
first
is
generally
beJer
than
withdrawing
money
from
a
qualified
reKrement
account.
Be
advised
that
withdrawals
from
non-‐qualified
plans
are
taxed
when
income
is
recognized.
" There
is
a
really
cool
provision
that
allows
IRA
owners
to
borrow
money
from
their
IRA
for
a
2-‐month
period
of
Kme
in
a
calendar
year.
Savvy
investors
learn
how
to
access
their
qualified
funds
in
the
form
of
a
loan
and
can
use
that
money
to
buy
anything,
from
a
down
payment
on
real
estate
to
buying
a
car
or
even
shopping
for
Christmas
presents.
The
IRA
owner
needs
to
simply
put
that
money
back
into
their
account
within
the
60
days.
This
opKon
requires
planning
and
discipline,
but
is
an
excellent
opKon
for
short-‐term
access
to
cash
on
an
annual
basis.
" DistribuKons
from
IRAs
prior
to
age
59½
can
be
subject
to
a
10%
penalty
in
addiKon
to
federal
and
state
taxes,
depending
on
the
type
of
IRA
account.
StarKng
at
age
59½,
your
client
can
begin
taking
money
out
of
their
reKrement
accounts
without
penalty,
although
taxes
may
be
due.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
INVESTMENT
ASSET
STRATEGIES
1) Borrowing
Limits.
In
general,
your
client
can
borrow
the
lesser
of
$50,000
or
one-‐half
of
their
reKrement
plan
balance.
To
accept
the
loan,
they
must
typically
agree
to
begin
paying
back
the
loan
during
their
next
pay
period.
Most
oten,
this
is
done
via
an
automaKc
deducKon
from
their
paycheck.
" I’ve
worked
with
many
clients
in
the
past
who
have
used
401
(k)
loans
to
pay
for
things.
This
can
be
a
great
place
to
access
money,
and
pay
yourself
back
over
Kme.
If
paying
the
payments
out
of
a
paycheck
affects
your
client’s
budget,
you
can
suggest
to
them
that
they
can
raise
their
number
of
exempKons
to
the
max,
which
means
they’ll
take
home
more
pay
in
their
paychecks,
and
the
excess
can
pay
the
payments
back
to
their
401
(k)
loan.
If
the
money
they
are
spending
with
you
is
tax
deducKble,
then
it
could
be
a
wash
come
tax
Kme.
Be
sure
to
have
them
talk
to
a
CPA
or
financial
professional
for
advice.
2) Loan
Length
RestricKons.
Unless
your
client
uses
the
money
to
acquire
a
home,
they
must
pay
the
loan
back
over
five
years
or
less.
If
they
borrow
the
money
so
they
can
purchase
a
residence,
the
length
of
the
loan
may
be
significantly
longer.
3) Advantage
1:
No
Credit
Check
Required.
No
credit
check
will
be
performed
if
your
client
requests
a
401(k)
loan
since
they
aren’t
actually
borrowing
money.
Instead,
they
are
temporarily
tapping
their
reKrement
funds.
Since
no
enKty
is
loaning
them
money,
there
is
no
need
to
check
their
credit.
4) Advantage
2:
Interest
Rate.
Regardless
of
your
client’s
credit
score,
they’ll
pay
a
compeKKve
interest
rate.
The
rate
is
oten
in
the
neighborhood
of
prime,
consistent
with
typical
consumer
loans.
BeJer
yet,
they’ll
pay
the
loan,
including
the
interest,
to
themselves-‐
not
to
a
bank.
The
enKre
amount
of
each
loan
repayment
goes
straight
to
their
401(k)
account.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
INVESTMENT
ASSET
STRATEGIES
B. If
your
client
elects
to
borrow
against
their
cash
value
policy,
the
loan
may
be
subject
to
interest
at
varying
rates,
depending
on
the
terms
of
their
policy.
However,
they
are
not
obligated
to
financially
"qualify"
for
the
loan.
The
amount
they
can
borrow
is
based
on
the
value
of
the
policy's
cash-‐
accumulaKon
account
and
the
contract's
terms.
The
good
news
is
that
borrowed
amounts
from
non-‐
MEC
(Modified
Endowment
Contract)
policies
are
not
taxable,
and
your
client
won’t
have
to
make
payments
on
the
loan,
even
though
the
outstanding
loan
balance
might
be
accruing
interest.
The
bad
news
is
that
loan
balances
generally
reduce
the
policy's
death
benefit,
meaning
your
client’s
beneficiaries
might
receive
less
than
originally
intended.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
SOCIAL
LENDING
/
PEER-‐TO-‐PEER
(P2P)
LENDING
STRATEGIES
One
of
the
hoJest
new
trends
to
hit
the
financial
lending
market
is
known
as
“Social
Lending”
or
“Peer-‐To-‐Peer
Lending”
(P2P).
Peer-‐to-‐peer
lending
does
not
fit
cleanly
into
any
of
the
three
tradiKonal
types
of
financial
insKtuKons
(deposit
takers,
investors,
insurers)
and
is
someKmes
categorized
as
an
alternaKve
financial
service.
The
development
of
the
market
niche
was
further
boosted
by
the
global
economic
crisis
in
2007-‐2010
when
person-‐to-‐person
lending
plarorms
promised
to
provide
credit
at
the
Kme
when
banks
and
other
tradiKonal
financial
insKtuKons
were
having
fiscal
difficulKes.
The
modern
peer-‐to-‐peer
lending
industry
in
the
U.S.
started
in
February
2006
with
the
launch
of
Prosper,
followed
by
Lending
Club.
Peer-‐to-‐peer
lending
(also
known
as
person-‐to-‐person
lending,
peer-‐to-‐peer
invesKng,
and
social
lending;
abbreviated
frequently
as
P2P
lending)
is
the
pracKce
of
lending
money
to
previously
unrelated
individuals
or
"peers"
without
the
intermediaKon
of
tradiKonal
financial
insKtuKons
(banks).
It
takes
place
on
online
lending
plarorms
that
are
provided
by
peer-‐to-‐peer
lending
companies
on
their
websites
and
is
facilitated
by
credit
checking
tools
of
varying
complexity.
Most
peer-‐to-‐peer
loans
are
unsecured
personal
loans,
i.e.
they
are
made
to
an
individual
rather
than
a
company
and
borrowers
do
not
provide
collateral
as
a
protecKon
to
the
lender
against
default.
Reasons
for
peer-‐from-‐peer
borrowing
range
from
educaKon
and
mortgage
loans,
and
business
funding
to
vet
bills
and
weddings,
the
most
popular
loan
being
debt
consolidaKon.
In
2006,
there
were
$269
million
of
outstanding
peer-‐to-‐peer
loans,
and,
in
2007,
a
total
of
$647
million.
The
projected
loan
amounts
from
2010
was
$5.8
billion.
"
You
may
have
clients
who
cannot
or
will
not
borrow
money
from
friends
and
family.
Social
Lending
or
Peer-‐To-‐
Peer
Lending
may
be
a
great
alternaKve
to
borrow
money
when
tradiKonal
financial
insKtuKons
aren’t
an
opKon.
A
great
resource
to
learn
more
about
P2P
Lending
is
www.LendAcademy.com.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
SOCIAL
LENDING
/
PEER-‐TO-‐PEER
(P2P)
LENDING
STRATEGIES
17.
PROSPER
Prosper
(www.Prosper.com)
is
a
market
leader
in
peer-‐to-‐peer
lending—a
popular
alternaKve
to
tradiKonal
loans
and
invesKng
opKons.
They
cut
out
the
middleman
to
connect
people
who
need
money
with
those
who
have
money
to
invest...so
everyone
prospers!
Prosper
offers
fixed
rate,
"fully
amorKzing",
unsecured
loans
from
$2,000
to
$25,000.
Loan
terms
of
1,
3
and
5
years
are
available,
depending
upon
Prosper
RaKng
and
loan
amount.
Along
with
aJracKve
rates,
these
loans
are
offered
with
no
penalKes
for
paying
the
loan
off
early
or
for
making
parKal
prepayments.
"
To
set
up
an
account
with
Prosper,
go
to
www.ATTRACTINGTHEMONEY.com/Prosper.
18.
LENDING
CLUB
Lending
Club
(www.LendingClub.com)
is
an
online
financial
community
bringing
together
investors
and
creditworthy
borrowers
so
that
both
can
benefit
financially.
By
removing
the
bank
from
the
lending
process,
they
make
it
possible
for
investors
to
earn
a
higher
return
and
for
borrowers
to
get
a
lower
rate
on
personal
loans.
Since
2007,
investors
have
earned
an
average
net
annualized
return
of
over
9.5%,
and
borrowers
have
reported
great
savings.
Lending
Club
is
a
well-‐funded,
established
company
and
a
clear
leader
in
the
fast-‐
growing
peer-‐to-‐peer
lending
market.
Here's
how
it
works:
• By
allowing
its
members
to
directly
invest
in
and
borrow
from
each
other,
they
avoid
the
cost
and
complexity
of
the
banking
system
and
pass
the
savings
on
to
its
members.
Both
sides
can
win:
beJer
rates
to
borrowers
and
beJer
returns
to
investors.
• Approved
borrowers
can
borrow
up
to
$35,000.
• At
Lending
Club,
there
are
no
hidden
fees
or
charges.
Your
client
can
join
Lending
Club
and
apply
for
a
loan
free
of
charge,
and
they
only
pay
an
originaKon
fee
if
their
loan
request
is
granted.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FRIENDS
&
FAMILY
FUNDRAISING
STRATEGIES
Here are five Kps you can give to your clients if they will be asking friends and family for funding:
1. Choose
a
strategy.
Decide
whether
they
want
to
borrow
a
lump
sum
from
one
single
person,
or
borrow
smaller
amounts
from
mulKple
people.
2. Choose
an
investment
type.
Your
client
may
be
asking
for
a
loan
with
payment
terms,
or
offer
an
equity
stake
in
their
company
(if
the
funds
are
being
used
to
finance
a
business
venture).
Your
client
may
even
ask
for
a
financial
donaKon
or
git.
3. Write
out
the
presentaKon.
Whether
it’s
just
a
simple
one-‐page
presentaKon,
or
10+
page
business
plan,
it’s
beJer
to
have
the
offer
in
wriKng.
This
will
help
keep
the
presentaKon
professional
and
have
clear
terms
and
objecKves.
4. Stay
professional.
When
dealing
with
people
they
know
well,
there
is
a
tendency
to
want
to
keep
agreements
informal
out
of
concern
that
official
documents
might
make
things
feel
less
friendly.
However,
there’s
a
way
they
can
stay
a
liJle
casual,
but
sKll
professional.
Your
client
may
want
to
consider
a
resource
that
can
help
structure,
document
and
manage
loans
or
investments
from
friends
and
family.
5. Manage
expectaKons.
A
posiKve
side
of
borrowing
money
from
friends
and
family
is
that
they
are
typically
more
paKent
that
tradiKonal
financial
insKtuKons
or
investors.
That
being
said,
it’s
important
that
the
borrower
set
up
proper
expectaKons
and
Kmelines
for
loan
payments
and
stay
in
frequent
communicaKon.
No
one
wants
to
lend
money
and
be
kept
in
the
dark.
"
I
have
borrowed
money
from
friends
and
family
in
the
past,
and
have
also
lent
money.
One
of
the
biggest
lessons
I’ve
learned
is
to
make
the
lender
beJer
off
because
of
lending
the
money,
whether
it’s
paying
them
interest,
giving
them
some
free
product,
or
doing
something
special
for
them.
They
will
feel
respected
and
valued,
and
may
lend
again
in
the
future
as
well.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FRIENDS
&
FAMILY
FUNDRAISING
STRATEGIES
A. Borrowing
money
from
a
family
member
or
friend
can
someKmes
be
tricky.
On
the
one
hand,
your
client
can
eliminate
a
lot
of
service
fees
and
secure
a
beJer
rate
when
they
borrow
money
from
someone
they
know.
Unfortunately,
bad
feelings
can
arise
if
there
are
late
payments
or
misunderstanding
about
the
terms
of
the
loan.
www.LendingKarma.com
is
a
site
dedicated
to
formalizing
and
tracking
personal
loans
to
prevent
these
types
of
problems.
Your
client
can
purchase
loan
packages
that
track
all
loan
payments,
create
legally
binding
documents
and
provide
online
payment
tracking.
A
professional
loan
arrangement,
such
as
those
provided
by
Lending
Karma
can
help
take
some
of
the
headaches
and
heartaches
associated
with
personal
loans
out
of
the
picture.
Lending
Karma
is
a
San
Francisco
based
company
that
is
focused
on
providing
services
that
help
facilitate
person-‐to-‐person
lending.
Here’s
how
it
works:
1)
Calculate
a
payment
schedule
that
works
for
both
the
borrower(s)
and
the
lender(s).
2)
Clearly
define
and
document
all
loan
terms.
3)
Track
the
loan
all
the
way
through
repayment
with
payment
tracking
and
friendly
email
payment
reminders.
"
Lending
Karma
is
one
of
the
coolest
concepts
I’ve
every
seen
for
doing
personal
loans
with
friends
and
family.
Their
fees
for
official
loan
paperwork
are
nominal,
and
for
$29.95
or
$59.95,
your
client
can
have
all
their
financial
terms
documented
into
a
legally
binding
contract
with
the
lender.
This
helps
the
lender
feel
more
confident,
and
brings
good
karma
to
the
deal!
J
To
learn
more
about
their
services,
go
to
www.ATTRACTINGTHEMONEY.com/LendingKarma
B. Lend
Friend
(www.LendFriend.com)
is
another
online
resource
that
can
help
your
client
create
and
manage
loans
with
their
friends
and
family.
With
Lend
Friend,
the
borrower’s
interest
rate
isn't
calculated
by
a
machine.
As
a
borrower,
your
client
can
work
with
their
loan
partner
to
find
the
perfect
interest
rate
that
works
for
everyone.
No
more
high
interest
loans
that
are
meant
to
keep
them
in
debt.
With
Lend
Friend,
your
client
can
iniKate
a
loan
in
3
simples
steps:
1) Make
a
proposal.
Your
client
will
need
to
define
terms,
including
how
much
to
borrow,
the
interest
rate
they’re
willing
to
pay,
the
term
of
the
loan
and
payment
schedule.
2) Share
the
proposal.
Your
client
will
need
to
share
their
proposal
with
their
friends
and
family
and
Lend
Friend
will
facilitate
this
process
via
email.
3) Finalize
the
loan.
Once
a
lender
agrees
to
the
terms
of
the
loan
proposal,
your
client
will
be
able
to
finalize
the
loan
and
receive
access
to
their
requested
funds.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FRIENDS
&
FAMILY
FUNDRAISING
STRATEGIES
21.
CROWD
SOURCING
Crowd
funding
or
crowdfunding
(alternately
crowd
financing,
equity
crowdfunding
or
hyper
funding)
describes
the
collecKve
effort
of
individuals
who
network
and
pool
their
resources
together
to
fund
a
project,
business,
or
other
acKviKes.
With
today’s
internet
capabiliKes,
coupled
with
the
new
“social
currency”
that
individuals
have
access
to
using
the
power
of
their
social
network,
crowd
funding
creates
more
possibiliKes
for
your
clients
to
raise
money
than
ever
before.
Here
are
a
few
sites
that
you
can
recommend
to
your
clients
as
a
way
to
raise
the
money
needed
to
fund
your
offering:
1) 40Billion.com,
Inc.
(www.40Billion.com)
is
the
entrepreneur's
micro-‐funding
plarorm,
facilitaKng
business
capital
fundraising
from
the
entrepreneur's
social
network
of
friends
and
family
online.
They
are
addressing
a
$40
billion
gap
in
small
business
and
startup
funding
by
providing
an
online
plarorm
for
social
micro-‐funding
networks
(a.k.a.
crowdfunding,
social
funding,
microfinance,
"love
money",
person-‐to-‐person
lending,
social
lending)
so
that
more
entrepreneurs
can
have
access
to
affordable
business
financing.
2) GoFundMe
(www.GoFundMe.com)
launched
in
2010
and
is
a
do-‐it-‐yourself
online
fundraising
service
that
has
helped
thousands
of
people
raise
millions
of
dollars
in
online
donaKons
for
the
fundraising
ideas
that
maJer
most.
GoFundMe
allows
regular
people
to
accomplish
extraordinary
things
with
easy-‐to-‐use
personal
donaKon
websites,
and
leveraging
the
power
of
social
media,
including
Facebook
and
TwiJer.
3) The
Donor
Tree
(www.TheDonorTree.com)
understands
that
the
fundraising
game
is
changing
and
The
Donor
Tree
integrates
your
client’s
message,
social
media
and
fundraising
efforts.
Your
clients
will
be
able
to
communicate,
share,
track
and
fundraise
faster
than
ever
imagined.
The
Donor
Tree
offers
a
unique
Online
Bumper
SKcker®
that
allows
the
client
to
design
it,
distribute
it
and
watch
the
rewards
roll
in.
Donors
and
supporters
receive
this
Online
Bumper
SKcker®
once
they’ve
joined
in
your
client’s
fundraising
campaign
and
they
can
share
it
on
Facebook,
TwiJer,
emails,
blogs
and
more.
4) Kickstarter
(www.KickStarter.com)
is
a
funding
plarorm
for
creaKve
projects
and
helps
to
fund
everything
from
films,
games,
and
music
to
art,
design,
and
technology.
Kickstarter
is
full
of
ambiKous,
innovaKve,
and
imaginaKve
projects
that
are
brought
to
life
through
the
direct
support
of
others.
Since
their
launch
in
2009,
over
$350
million
has
been
pledged
by
more
than
2.5
million
people,
funding
more
than
30,000
creaKve
projects.
Kickstarter
does
not
allow
charity,
cause,
or
"fund
my
life"
projects.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
CREATIVE
FINANCING
BONUS
STRATEGIES
If
the
first
21
strategies
didn’t
bring
your
client
the
funds
they
needed
to
do
the
deal,
then
here
are
some
addiKonal
creaKve
ideas
that
can
generate
cash
in
a
crunch.
I
personally
have
used
these
strategies,
or
worked
with
clients
that
have
used
them.
They
work,
and
remember,
“where
there’s
a
will,
there’s
a
way.”
22.
GARAGE
SALE
Believe
it
or
not,
the
average
person
accumulates
a
lot
of
“stuff”
and
ends
up
storing
it
in
their
garage
or
even
paying
monthly
fees
to
store
it
professionally.
Suggest
to
your
client
that
they
have
a
garage
sale
and
get
rid
the
things
they
don’t
need.
A
simple
weekend
project
can
potenKally
turn
their
“stuff”
into
thousands
of
dollars
of
cash!
22.
CRAIGSLIST
www.CraigsList.com
provides
local
classifieds
and
forums
for
jobs,
housing,
items
for
sale,
personals,
services,
local
community,
and
events.
This
is
a
great
place
for
your
client
to
post
some
of
their
more
valuable
items
so
that
they
can
get
more
than
garage
sale
prices.
Your
client
can
usually
double
or
triple
their
revenue
if
they
take
the
Kme
to
take
pictures
and
describe
the
items
that
they
are
selling.
Craigslist
is
a
very
popular
website
and
your
client
can
usually
sell
nearly
anything
they
have
on
this
site.
24.
PAWN
SHOP
Pawn
shops
are
also
a
great
resource
if
your
client
is
looking
to
sell
an
item,
or
pledge
(pawn)
an
item.
The
pawning
process
begins
when
a
customer
brings
an
item
into
a
pawn
shop.
Common
items
pawned
(or,
in
some
instances,
sold
outright)
by
customers
include
jewelry,
electronics,
collecKbles,
musical
instruments,
tools,
and
any
other
item
of
value.
If
your
client
wants
to
get
the
item
back,
they
simply
borrow
the
cash
against
the
item
and
will
be
required
to
pay
the
pawnbroker
to
get
their
item
back,
or
they
can
choose
to
extend
the
collateral
loan
for
another
term.
Use
cauKon,
as
being
even
one
day
late
paying
the
pawnbroker
may
result
in
the
loss
of
the
item.
25.
EBAY
AUCTIONS
/
EBAY
STORES
www.eBay.com
is
the
world’s
largest
online
aucKon
and
marketplace.
This
is
a
great
place
to
sell
various
items
in
an
aucKon
format
that
could
possibly
create
greater
profits.
In
addiKon,
eBay
offers
a
handful
of
brick
and
mortar
store
locaKons
called
I
Sold
It
On
eBay.
If
your
client
lives
near
one
of
these
stores,
they
can
drop
off
their
items
and
have
professional
eBay
specialists
sell
their
item
on
their
behalf,
for
a
transacKon
fee
and
percentage
of
the
sale.
This
strategy
could
help
your
client
raise
more
money
than
a
typical
garage
sale
since
they
are
able
to
find
specific
target
markets
for
each
item.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
CREATIVE
FINANCING
BONUS
STRATEGIES
26.
CASH
ADVANCE
/
PAYDAY
LOAN
A
payday
loan
(also
called
a
payday
advance)
is
a
term
used
to
describe
small,
short-‐term
unsecured
loans
"regardless
of
whether
repayment
of
loans
is
linked
to
a
borrower's
payday”.
The
loans
are
also
someKmes
referred
to
as
“cash
advances”
though
that
term
can
also
refer
to
cash
provided
against
a
prearranged
line
of
credit
such
as
a
credit
card.
Payday
advance
loans
rely
on
the
consumer
having
previous
payroll
and
employment
records.
These
loans
are
designed
to
be
extremely
short
term,
and
interest
rates
can
be
very
high.
However,
this
can
be
a
great
resource
to
someone
in
a
cash
crunch
with
no
other
alternaKves.
Here
are
a
few
sites
that
offer
this
service.
(Note,
in
some
states
payday
loans
are
illegal.)
• www.MoneyTreeInc.com
• www.CheckCity.com
• www.PayDayOne.com
• www.CashCorner.com
• www.FastBucks.com
26.
CONSULTING
/
NEW
PRODUCT
LAUNCH
A
strategy
to
help
your
client
raise
money
is
to
suggest
he
“sell
himself”.
If
your
client
has
any
experKse
in
a
parKcular
topic,
there’s
a
good
chance
someone
will
pay
for
their
consulKng.
For
example,
at
one
point
I
needed
to
raise
money
to
fund
a
deal,
and
I
was
short
on
cash.
I
decided
I
would
sell
some
private
coaching
packages,
and
raised
over
$10,000
in
less
than
a
week.
Another
strategy
is
to
suggest
he
or
she
launch
a
new
product
and
sell
it
in
advance.
Pre-‐selling
a
book,
an
event,
or
even
a
product
can
help
fund
the
project
in
advance.
If
your
client
is
capable
of
creaKng
and
delivering
a
product
or
service,
this
can
be
a
great
way
to
generate
revenue.
It
is
very
common
pracKce
for
professional
entrepreneurs
to
fund
their
next
project
by
pre-‐selling
it
to
their
list.
28.
VACATION
DAY
CASH-‐OUT
Some
companies
allow
employees
or
partners
to
cash
out
their
accrued
vacaKon
Kme.
This
can
create
a
significant
amount
of
new
cash,
if
there’s
enough
Kme
saved
up.
If
your
client’s
company
won’t
let
them
cash
it
out,
they
may
let
them
use
it
all
and
take
several
months
of
paid
Kme
off
of
work
so
they
can
be
working
on
a
new
project
and
earning
addiKonal
revenue
while
they’re
away
from
their
job.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
CREATIVE
FINANCING
BONUS
STRATEGIES
29.
TIMESHARE
EXCHANGE
Surprisingly,
a
lot
of
people
own
a
Kmeshare
week
or
points
with
a
vacaKon
club.
Your
client
may
have
Kme
or
points
accrued
and
they
can
offer
to
sell
them
or
exchange
them
for
cash.
It’s
usually
not
hard
to
find
someone
willing
to
pay
for
a
vacaKon
if
there’s
an
incenKve
or
discount.
For
example,
your
client
could
offer
to
friends,
family,
or
even
on
www.CraigsList.com
a
week
in
Hawaii
for
$1,000
in
their
Kmeshare.
If
the
normal
price
for
a
week
is
higher
than
the
price
your
client
is
offering,
then
it’s
likely
they
will
be
able
to
sell
that
Kme
or
points
for
cash
today.
(Certain
rules
and
restricKons
may
apply.)
29.
SKY
MILES
Nearly
every
airline
offers
frequent
flyer
programs
to
their
patrons.
Even
credit
card
companies
can
give
sky
miles
points
if
their
credit
card
is
used
for
purchases.
This
can
rack
up
a
lot
of
miles
over
Kme,
and
these
miles
can
be
very
valuable.
If
your
client
has
enough
miles
for
a
round
trip
Kcket,
they
can
offer
to
sell
that
Kcket
for
cash.
For
example,
I’ve
used
sky
miles
to
purchase
round
trip
Kckets
around
the
world!
I
could
have
sold
them
for
a
lot
of
money
if
I
had
wanted
to.
Your
client
might
be
able
to
do
the
same.
(Certain
rules
and
restricKons
may
apply.)
31.
REWARD
POINTS
Many
credit
card
companies,
retail
chains,
hotels
and
others
offer
rewards
points.
Even
banks
may
offer
rewards
points
for
banking
with
them.
All
these
points
can
be
cashed
in
for
prizes,
or
in
some
cases,
for
actual
cash.
These
prizes
can
be
very
valuable.
As
I
menKoned
above,
I
recently
took
a
trip
to
Europe
enKrely
with
sky
miles.
Part
of
my
trip
included
a
week
in
Paris.
I
had
enough
points
accrued
to
pay
for
an
enKre
week
in
the
MarrioJ
on
the
Champs
Elysees,
and
it
even
included
breakfast
every
day!
Just
that
week
at
the
MarrioJ
would
have
cost
nearly
$2,000,
and
if
I
had
needed
the
money,
I
could
have
sold
those
points
for
cash…a
lot
of
cash!
J
" As
menKoned
earlier,
we
have
discovered
a
global
member
rewards
company
that
offers
its
members
up
to
2%
cash
back
on
every
purchase
(including
gas,
travel,
meals,
countless
products
and
services,
etc.),
plus
addiKonal
member
benefits.
This
strategy
has
altered
the
way
I
shop
and
spend
money
on
a
daily
basis.
If
you’d
like
more
informaKon,
send
us
an
email
and
we’ll
share
our
strategy
with
you:
info@ATTRACTINGTHEMONEY.com.
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
FINAL
THOUGHTS
The
boJom
line
is
quite
simple—AJracKng
The
Money
&
Funding
The
Deal
is
quite
possible
for
anyone
who
is
100%
commiJed
and
determined.
It
may
not
be
easy,
it
may
not
even
be
cheap…but
it
could
definitely
be
worth
it.
Had
I
not
borrowed
or
raised
the
money
from
these
many
of
the
sources
listed,
I
never
would
have
achieved
the
level
of
success,
educaKon
and
training
experience,
or
millions
of
dollars
of
income
that
I
aJained!
NEXT
STEPS:
TAKE
IT
TO
THE
BANK!
If
you
don’t
already
own
the
B.A.N.K.™
Personality
Sales
Training
System,
I
strongly
recommend
you
invest
your
money
into
this
powerful
sales
training
system.
B.A.N.K.™
will
teach
you
how
to:
• Connect
faster
and
easier
with
your
prospects
• Sell
more
products
and
services
• Build
a
larger
sales
organizaKon
• Deliver
powerful
presentaKons
to
any
size
audience
• Increase
your
sales
by
300%
• Crack
the
Personality
Code
and
Take
it
to
the
BANK™
• www.Investopedia.com
• www.40Billion.com
• www.CreditScore.net
• www.GoFundMe.com
• www.MyFICO.com
• www.TheDonorTree.com
• www.CreditCards.com
• www.KickStarter.com
• www.SBA.org
• www.CraigsList.com
• www.Privatestudentloans.com
• www.eBay.com
• www.AngelcapitalassociATIon.org
• www.CheckCity.com
• www.Growthink.com
• www.PayDayOne.com
• www.Entrepreneur.com
• www.CashCorner.com
• www.LendAcademy.com
• www.FastBucks.com
• www.Prosper.com
• www.CrackThePersonalityCode.com
• www.LendingClub.com
• www.ATTRACTINGTHEMONEY.com
• www.LendingKarma.com
• www.GlobalXTS.com
• www.LendFriend.com
Below
are
some
of
my
favorite
resources
for
AJracKng
The
Money.
If
you
want
to
learn
more
about
Peer-‐To-‐
Peer
Lending,
click
on
the
Lend
Academy
link.
You
can
access
some
incredible
content
about
this
amazing
new
industry
in
Peter
Renton’s
P2P
Lending
Wealth
System.
To
raise
money
using
Social
Lending,
visit
the
Proper
site
and
try
it
out…it
just
might
work!
And
finally,
if
you’re
ever
going
to
borrow
money
from
a
friend
or
family
members,
I
strongly
encourage
you
to
use
the
loan
templates
available
through
Lending
Karma.
*These
are
affiliate
links,
but
definitely
some
of
my
favorite
resources.
Click
if
you
wish…J
www.ATTRACTINGTHEMONEY.com/LendAcademy
www.ATTRACTINGTHEMONEY.com/Prosper
www.ATTRACTINGTHEMONEY.com/LendingKarma
ATTRACTING
THE
MONEY™
21
STRATEGIES
FOR
ATTRACTING
THE
MONEY
AND
FUNDING
THE
DEAL
LEGAL
DISCLAIMER
By
accepKng
this
AJracKng
The
Money™
Workbook,
you
agree
that
you
will
not
create,
formulate,
or
contribute
to
any
informaKonal
product
based
on
the
informaKon
contained
in
this
product,
and/or
on
our
website
and/or
from
e-‐mails
created
by
us.
Our
materials,
systems,
and
techniques
cannot
be
added
to
or
used
in
any
courses,
arKcles,
e-‐zines,
printed
books,
e-‐books,
or
any
other
format
now
or
exisKng
in
the
future,
whether
the
work
is
for
a
charge
or
for
free.
The
purpose
of
this
product
and/or
related
materials
is
to
educate.
The
author(s)
and/or
Global
XTS,
LLC
shall
have
neither
liability
nor
responsibility
to
any
person
or
enKty
with
respect
to
any
loss
or
damage
caused,
or
alleged
to
be
caused,
directly
or
indirectly,
by
the
informaKon
contained
in
this
product.
Every
effort
has
been
made
to
make
this
product
and/or
related
materials
as
complete
and
accurate
as
possible.
Nevertheless,
there
may
be
mistakes
both
typographical
and
in
content.
Therefore,
this
product
should
be
used
as
a
general
guide
and
not
as
a
sole
or
complete
authority.
The
examples
presented
in
this
product
and/or
related
materials
have
been
chosen
solely
to
demonstrate
given
points.
You
should
conduct
a
thorough
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