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ATTRACTING

 THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
 
When  it  comes  to  “closing  the  sale”,  the  last  thing  a  salesperson  wants  to  hear  is  “I  can’t  afford  it!”  or  “I  don’t  
have   the   money.”     Unfortunately,   the   “no   money”   excuse   defeats   far   too   many   sales   professionals.       For   this  
reason,  I  created  A.T.M.™  -­‐  21  Strategies  For  AJracKng  The  Money  And  Funding  The  Deal.      
 
You’ve  most  likely  heard  of  the  old  English  adage,  "Where  there's  a  will,  there's  a  way.”    This  simply  means  that  a  
person  with  determinaKon  will  find  a  way  of  doing  something.    The  key  to  AJracKng  The  Money  is  to  find  the  
dominant   buying   moKve   for   the   client.     Once   you   do   that,   then   Funding   The   Deal   is   just   a   maJer   of   which  
method  works  best.      
 
With   A.T.M.™,   AJracKng   The   Money   and   Funding   The   Deal   has   never   been   easier!     Once   you   master   these  
powerful  and  proven  financing  strategies,  you’ll  be  able  to  close  more  sales  and  make  more  money—as  if  you  
have  your  own  A.T.M.  (Automated  Teller  Machine)  in  your  living  room  or  office!  
 
I  have  used  many  of  these  strategies  personally  and  have  benefited  greatly  as  a  direct  result.    These  strategies  
have   helped   me   pay   off   debts,   buy   my   first   home,   purchase   investment   real   estate,   pay   for   advanced   training  
and   higher   educaKon,   buy   new   cars,   fund   start-­‐up   businesses,   and   more.     Whether   you   use   these   strategies  
personally  or  help  your  clients  purchase  your  products  and  services,  A.T.M.™  will  keep  your  cash  flowing!    
 
AJract  The  Money  and  Fund  The  Deal!  
 
 
 
 
 
Cheri  Tree  
CEO,  Global  XTS  
Author,  A.T.M.™  
 
ATTRACTING  THE  MONEY™    
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  

INTRODUCTION    
  INVESTMENT  ASSET  STRATEGIES  
I.  The  Author’s  PerspecKve  on  Money    
II.  Advice  From  Rich  Dad   13. Stocks  /  Mutual  Funds  
III.  ROI  Investment  Formula   14. Individual  ReKrement  Accounts  (IRA)  
IV.  The  Rule  of  72   15. 401  (K)  Loan  
V.  Credit  &  Debt   16. Life  Insurance  Cash  Value  Loan  
VI.  Credit  Scores  &  Worthiness  
VII.  Disclaimers    
  SOCIAL  LENDING  /  PEER-­‐TO-­‐PEER  (P2P)  LENDING  
  STRATEGIES  
CASH  &  CASH  EQUIVALENT  STRATEGIES    
  17. Prosper.com  
1.  Checking  /  Savings  Accounts   18. LendingClub.com  
2.  Cash  Equivalents    
   
  FRIENDS  &  FAMILY  FUNDRAISING  STRATEGIES  
CREDIT  CARD  FINANCING  STRATEGIES    
  19. “Love  Money”  
3.  ExisKng  Credit  Cards   20. Private  Loans  
4.  New  Credit  Cards   21. Crowd  Sourcing  /  Fundraising  
 
FINANCIAL  INSTITUTION  &  INVESTOR  LOAN  
STRATEGIES   CREATIVE  FINANCING  BONUS  STRATEGIES  
   
5.  Unsecured  Signature  Loan   22. Garage  Sale  
6.  Secured  Collateral  Loan   23. Craigslist  
7.  Home  Equity  Line  Of  Credit  (HELOC)   24. Pawn  Shop  
8.  Refinance  /  2nd  Mortgage   25. E-­‐bay  AucKons  
9.  Small  Business  AdministraKon  (SBA):  Loans  /   26. Cash  Advance  /  Payday  Loan  
MicroLoans   27. ConsulKng  /  New  Product  Launch  
10. Credit  Card  Merchant  Reserves   28. VacaKon  Day  Cash-­‐out  
11. Student  Loans   29. Timeshare  Exchange  
12. Angel  Investors  /  Venture  Capital   30. Sky  Miles  
31. Reward  Points  

 
 
 
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
INTRODUCTION  
 
I.  THE  AUTHOR’S  PERSPECTIVE  ON  MONEY  
 
From  a  young  age,  I’ve  been  fascinated  by  money.    In  the  6th  Grade,  I  was  given  the  assignment  to  write  a  report  
on  “What  I  want  to  be  when  I  grow  up”.    My  report  was  about  being  a  stock  broker.    Two  decades  later,  I  joined  
one   of   the   largest   financial   companies   in   the   world   and   received   training   and   licenses   for   dealing   with   money.     I  
received  my  SecuriKes  License,  Insurance  License,  and  dealt  with  all  types  of  investments,  reKrement  accounts,  
mutual   funds,   money   market   accounts,   insurance   policies,   unsecured   debts,   mortgages,   credit,   etc.     I’ve  
consulted  countless  clients  and  had  millions  of  dollars  in  Assets  Under  Management  for  my  clients.  

In  addiKon,  I  became  interested  in  real  estate  and  investment  real  estate,  and  studied  everything  I  could  on  the  
topic.    I  have  personally  invested  in  real  estate  and  at  one  point  controlled  a  property  porrolio  worth  millions  of  
dollars.  

Today,  one  of  my  favorite  investments  is  in  businesses.    I  love  being  an  entrepreneur.    I  love  creaKng  intellectual  
property   that   I   can   sell   for   an   incredible   ROI,   Return   on   Investment.     That   being   said,   creaKve   financing   has  
played  a  crucial  role  in  my  own  success  as  an  entrepreneur.    I  haven’t  always  had  the  luxury  of  having  endless  
cash  at  my  disposal    to  fund  the  next  deal.    I  am  a  product  of  my  own  product,  A.T.M.™.      

My  journey  to  success  has  been  an  interesKng  one,  filled  with  ups  and  downs.    I  have  made  millions,  and  lost  
millions.    I  have  had  good  credit,  bad  credit,  and  no  credit.    I  have  been  debt  free  and  bankrupt.    All  of  this  has  
led   to   an   incredible   life   experience   with   money,   or   the   lack   thereof.     I   have   learned   along   the   way   to   respect  
money,   but   also   not   to   be   afraid   of   losing   money.   I’ve   learned   a   lot   about   money,   invesKng,   credit,   risk,   and  
when  an  opportunity  jusKfies  creaKve  financing.    A  few  of  the  best  investments  that  I’ve  ever  made  were  made  
with   OPM,   Other   People’s   Money.     Money   is   simply   a   tool,   and   how   you   use   and   leverage   that   tool   can   be  
incredibly  rewarding.  

In  short,  don’t  feel  bad  if  you  have  to  get  creaKve  with  money  to  finance  something  that’s  worthwhile,  even  if  
you   have   to   go   into   debt   for   it.     There’s   a   difference   between     ‘good   debt’   and   ‘bad   debt’.     Be   smart   about   what  
you’re   purchasing   or   invesKng   in,   and   then   get   creaKve   about   how   to   pay   for   it.     There’s   nothing   to   be   ashamed  
of  in  doing  so,  and  that  is  why  I  created  this  A.T.M.™  product!    I  love  helping  people  live  their  dreams,  which  
otenKmes  requires  access  to  cash!    

" P.S.  When  you  see  this  liJle  green  money  bag,  it’s  an  important  Kp  to  help  you.    So  here’s  my  first  Kp:  
If   you’re   ready   to   achieve   financial   income   milestones   at   a   whole   new   level,   then   be   sure   to   invest   in  
our  other  powerful  training  systems.  The  B.A.N.K.™  Personality  Sales  Training  System  is  an  absolute  
must   for   any   sales   professional,   as   is   our   next   product   coming   to   market,   C.O.I.N.™,   Center   Of  
Influence  Networking.  J  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 

II.  ADVICE  FROM  RICH  DAD  


 
One  of  the  best  pieces  of  advice  that  I  ever  received  was  from  my  “Rich  Dad”,  Robert  Kiyosaki,  author  of  Rich  
Dad  Poor  Dad.    He  said,  “Never  take  financial  advice  from  someone  more  financially  messed  up  than  you  are.”    

Unfortunately,  I’ve  seen  many  people  take  bad  advice  from  people  they  love  and  trust  …  and  most  of  the  Kme  
these  “advisors”  are  related  to  these  people  (parents,  spouse,  friends,  in-­‐laws,  siblings,  etc.)    I’m  sure  they  had  
good   intenKons,   but   I’d   encourage   you   to   do   your   own   due   diligence   and   consult   with   experts   that   are   more  
successful   that   you.     This   is   why   I   highly   recommend   invesKng   your   Kme   and   money   into   reading   the   enKre   Rich  
Dad  series,  including  Rich  Dad  Poor  Dad  and  Cashflow  Quadrant.  

In  his  books,  Robert  Kiyosaki  shares  his  philosophy  on  money,  invesKng,  borrowing,  financing,  etc.    One  of  the  
biggest  “aha”  moments  that  I’ve  experienced  on  my  own  financial  journey  was  learning  the  difference  in  thinking  
between  the  poor,  middle  class,  and  rich:    When  it  comes  to  purchasing  or  invesKng  money,  poor  &  middle  class  
people  say  “I  can’t  afford  it”.    Rich  people  say  “How  can  I  afford  it?”    This  simple,  yet  profound  thought  process  
disKncKon   has   literally   helped   me   make   millions   of   dollars   and   achieve   financial   milestones   that   were   only   a  
fantasy  beforehand.      

On   your   own   journey   towards   financial   freedom,   you’ll   be   faced   with   many   opportuniKes,   many   of   which   will  
require  access  to  funds  or  creaKve  financing.    I  encourage  you  to  make  decisions  based  on  what  will  bring  you  
the  best  return  on  your  money  or  other  people’s  money.  

III.  ROI  INVESTMENT  FORMULA  


 
When  it  comes  to  making  a  decision  about  spending  or  invesKng  money  for  anything,  I  use  a  simple  formula  to  
help   me   make   sure   that   I’m   making   a   good   decision.     The   formula   is   based   on   earning   an   ROI,   Return   On  
Investment.    This  was  taught  to  me  by  Brian  Tracy,  a  world  class  mentor,  speaker,  and  trainer.    He  taught  me  that  
if   my   ROI   was   greater   than   the   cost   of   the   product   (service,   training   fee,   etc.),   that   it   was   a   good   decision   to  
make  the  investment.    In  other  words,  a  good  rule  of  thumb  to  follow  is  this:  if  spending  money  will  make  me  
money,  it’s  worth  doing.    (Not  everything  you  buy  will  meet  this  criteria.)  

Technically,   the   ROI   number   doesn’t   maJer,   as   long   as   it   a   posiKve   number.     In   a   more   formal   explanaKon,  
www.Investopedia.com  explains  the  definiKon  of  'Return  On  Investment  -­‐  ROI'  

A   performance   measure   used   to   evaluate   the   efficiency   of   an   investment   or   to   compare   the   efficiency   of  
a  number  of  different  investments.  To  calculate  ROI,  the  benefit  (return)  of  an  investment  is  divided  by  
the  cost  of  the  investment;  the  result  is  expressed  as  a  percentage  or  a  raKo.    The  return  on  investment  
formula:    
 

   ROI  =  (Gain  from  Investment  –  Cost  of  Investment)  


                 Cost  of  Investment  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
IV.  THE  RULE  OF  72  
 
During  my  Kme  as  a  financial  advisor,  I  learned  about  a  fascinaKng  concept  called  “The  Rule  of  72”.    This  was  a  
principle  based  on  how  quickly  your  money  can  double  over  Kme,  based  on  the  interest  rate.  

According  to  www.Investopedia.com,  here’s  the  definiKon  of  the  Rule  of  72  and  how  it  works:  

A  rule  staKng  that  in  order  to  find  the  number  of  years  required  to  double  your  money  at  a  given  interest  
rate,  you  divide  the  compound  return  into  72.  The  result  is  the  approximate  number  of  years  that  it  will  
take  for  your  investment  to  double.  
 
Here’s  the  formula:  
Years  to  double  =  72  /  Interest  Rate  
 
For  example,  if  you  want  to  know  how  long  it  will  take  to  double  your  money  at  12%  interest,  divide  12  
into  72  and  you  get  six  years.  
   
" The  reason  this  is  so  important  to  me  is  because  there  have  been  Kmes  when  I  have  pulled  money  out  
of  different  investment  accounts,  even  reKrement  accounts,  in  order  to  fund  a  deal.    Using  the  Rule  of  
72  as  a  guideline,  if  I  pulled  money  out  of  an  investment  account  earning  6%  interest,  I  would  have  12  
years   to   use   that   money   with   the   goal   of   simply   doubling   the   amount   that   I   withdrew   to   basically  
match   the   equivalent   of   leaving   it   in   the   investment   vehicle,   untouched.     As   long   as   I   was   doing  
something  producKve  with  my  money  (building  a  business,  buying  training  that  made  me  beJer,  etc.),  
I  would  come  out  ahead  nearly  every  Kme.    The  key  is  to  put  that  money  back  in  to  replace  it,  at  the  
doubled  value,  within  the  scheduled  8me  frame.  

RULE  OF  72  


#  OF  YEARS  TO  DOUBLE  YOUR  MONEY  

12%  
8%  
6%  
4%  
2%  

0   10   20   30   40  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
V.  CREDIT  &  DEBT  
 
Using   credit   to   purchase   or   finance   a   deal   is   standard   pracKce.     As   a   maJer   of   fact,   even   wealthy   people   use  
credit  instead  of  their  cash,  so  that  they  leverage  someone  else’s  money,  ideally  at  a  lower  rate  than  their  return.    
Credit  allows  you  to  “buy  now  and  pay  later”.    Using  credit  can  be  a  powerful  way  to  finance  business  start-­‐up  
costs,   educaKon   and   training,   sotware,   etc.     For   those   that   have   the   discipline   to   pay   their   debts   on   Kme,  
leveraging  credit  can  be  a  great  way  to  finance  your  purchase  and  fund  the  deal.  

However,   using   credit   can   also   lead   to   accumulaKng   debt.   Spending   credit   to   purchase   things   that   are  
“doodads”   (or   depreciaKng   assets)   can   result   in   an   excessive   accumulaKon   of   debt   that   accrues   interest   and  
becomes  challenging  to  pay  off.    The  typical  credit  card  amorKzes  over  a  22-­‐23  year  period,  which  means  it  takes  
that  long  to  pay  off,  based  on  minimum  payments.    For  someone  with  liJle  or  no  discipline  or  cash  flow,  this  can  
be  a  dangerous  thing,  which  is  why  advice  oten  suggests  that  one  should  avoid  ge|ng  into  debt.    

   
" The   key   is   to   know   when   to   use   credit   and   get   into   debt.     Remember   the   principles   of   ROI   when  
making  your  decision.    If  using  credit  can  help  you  make  more  money  than  the  cost  to  borrow  that  
money,   it   can   be   considered   a   “good   debt”.     If   you’re   going   to   use   credit   for   a   “bad   debt”   (or  
“doodad”),   it’s   a   good   idea   to   have   that   same   amount   of   money   in   cash   reserves,   or   a   plan   and  
budget  to  pay  back  the  debt  at  an  accelerated  rate.  

VI.  CREDIT  SCORES  &  WORTHINESS  


 
Because  using  credit  is  a  common  way  to  fund  the  deal,  I  want  to  share  some  important  informaKon  with  you  
about  your  credit  scores,  credit  reports,  and  credit  worthiness.  

According  to  www.CreditScore.net,  your  credit  is  your  financial  reputaKon.  Before  you  can  have  access  to  many  
financial  products  and  services,  your  credit  will  be  checked.    Your  credit  is  a  record  of  the  way  you  have  handled  
your  money  obligaKons  in  the  past,  and  what  sort  of  credit  risk  you  represent.    If  you  have  a  high  credit  score,  
you  are  considered  a  low  risk,  and  you  are  likely  to  be  approved  for  services  with  favorable  terms.    If  your  credit  
score   number   is   lower,   you   are   likely   to   be   viewed   as   a   threat   of   default.     For   those   who   aren’t   denied   outright,  
the  penalty  is  oten  paying  a  higher  cost.  
 
Understanding   the   relaKonship   between   your   credit   report   and   your   credit   score   is   important   if   you   want   to  
succeed  financially.    While  the  exact  formulas  used  to  determine  your  credit  score  are  considered  proprietary  
informaKon,  it  is  sKll  possible  to  learn  a  liJle  bit  about  different  credit  scoring  systems,  and  get  an  idea  of  how  
they  measure  you.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 

 
VI.  CREDIT  SCORES  &  WORTHINESS  CON’T  
 
The   most   common   credit   scoring   models   you   run   into   are   based   on   the   score   developed   by   the   Fair   Isaac  
Company:  the  FICO  score.  If  you  visit  www.myFICO.com,  you  will  find  that  the  FICO  score  is,  at  its  most  basic,  
weighted  according  to  five  different  factors:  
 
 
 
 
 
 
 
 
 
 
1.  Payment  History:  This  is  whether  or  not  you  make  your  payments  on  Kme,  and  includes  reports  of  missed  
payments  from  non-­‐credit  enKKes,  like  uKlity  companies  and  landlords.  Your  payment  history  accounts  for  
35%  of  your  FICO  score.  
2.  Credit   UNlizaNon:   How   much   money   you   owe   maJers.   This   looks   at   how   much   money   you   owe,   and   also  
considers  how  much  you  owe  as  a  percentage  of  the  available  credit  you  have.  The  more  you  owe,  the  lower  
your  credit  score.  Your  credit  uKlizaKon  accounts  for  30%  of  your  FICO  score.  
3.  Length   of   Credit   History:   There   are   two   consideraKons   with   your   credit   history.   FICO   considers   how   long   you  
have  had  a  loan  of  any  kind.  Also  considered  in  the  formula  is  the  average  age  of  your  loans.  So,  the  length  of  
Kme  you  have  had  each  of  your  loans  is  added  up  and  divided  by  the  total  number  of  loans  to  get  an  average.  
The  longer  your  history,  the  beJer  your  credit  score.  Your  credit  history  accounts  for  15%  of  your  FICO  score.  
4.  New  Credit:  Have  you  applied  for  a  new  credit  account  lately?  Have  you  taken  on  new  debt?  Both  of  these  
factors   figure   into   the   “new   credit”   porKon   of   your   credit   score.   If   you   are   applying   for   more   credit,   or   if   you  
have  just  opened  a  new  loan  account,  it  can  send  your  FICO  score  a  liJle  bit  lower.  Your  new  credit  accounts  
for  10%  of  your  FICO  score.  
5.  Types  of  Credit  You  Have:  Finally,  the  FICO  credit  scoring  model  considers  the  different  types  of  loans  you  
have.   It   looks   at   credit   cards   (and   whether   they   are   issued   by   a   major   bank,   or   by   a   department   store),  
mortgages,  auto  loans,  payday  loans  and  other  types  of  credit.  Payday  loans  count  heavily  against  you  in  this  
secKon  of  the  formula,  while  major  bank  issued  credit  cards  are  generally  considered  posiKve.  The  scoring  
model   recognizes   the   importance   of   having   a   mix   of   installment   loans,   which   are   paid   off   on   a   regular  
schedule,  and  revolving  loans,  which  –  like  credit  cards  –  are  open  accounts  that  allow  you  to  keep  borrowing  
as  long  as  you  haven’t  reached  your  limit.  The  types  of  credit  you  use  accounts  for  10%  of  your  FICO  score.  
ATTRACTING  THE  MONEY™  
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VII.  DISCLAIMER  
 
Content   in   this   training   product   provides   general   informaKon   and   advice   only.   It   has   been   prepared   without  
taking  into  account  your  objecKves,  financial  situaKon  or  needs.  Before  acKng  on  this  advice  you  should  consider  
the  appropriateness  of  the  advice,  having  regard  to  your  own  objecKves,  financial  situaKon  and  needs.  
 
This   informaKon   is   NOT   intended   to   replace   professional   financial,   legal   or   tax   advice   customized   to   meet   an  
individual's  specific  circumstances.    Although  we  do  our  best  to  share  various  financial  strategies  to  fund  the  deal  
and  make  sure  the  informaKon  is  accurate  and  useful,  we  always  recommend  and  encourage  you  to  first  consult  
with  a  qualified  professional  to  assure  appropriate  guidance  for  your  specific  situaKon.    
 
Neither  Global  XTS,  it’s  partners,  employees,  trainers,  independent  contractors,  affiliates,  nor  the  author  Cheri  
Tree  assume  any  responsibility  for  the  content  or  accuracy  of  any  informaKon  here  nor  undertake  any  obligaKon  
to  update  any  of  the  informaKon  provided.    The  user  must  accept  sole  responsibility  associated  with  the  use  of  
the   material,   irrespecKve   of   the   purpose   for   which   such   use   or   results   are   applied.   The   informaKon   is   no  
subsKtute  for  professional  or  financial  advice.  
 
ATTRACTING  THE  MONEY™  
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CASH  &  CASH  EQUIVALENT  STRATEGIES  
 
1.  CHECKING  /  SAVINGS  ACCOUNTS  
 
A.  The  most  common  place  that  people  keep  their  cash  is  in  the  bank,  in  their  checking  account.    Money  
held   in   a   checking   account   is   very   liquid,   and   can   be   withdrawn   using   checks,   Automated   Teller  
Machines  (ATM)  and  electronic  debits,  among  other  methods.    A  checking  account  balance  typically  
maintains  enough  to  cover  the  monthly  bills,  plus  a  basic  reserve.    If  the  product  purchase  is  for  a  high  
Kcket  item,  then  your  client  may  need  to  tap  into  their  savings  or  other  reserves.  

B.  Another   common   place   to   store   money   is   in   a   savings   account.     OtenKmes   people   will   put   their  
excess  cash  monies  for  short  term  savings  in  a  savings  account  or  even  a  Money  Market  account.    It’s  
fast   and   simple   to   transfer   money   from   savings   to   checking   in   order   to   purchase   more   expensive  
items.  

2.  CASH  EQUIVALENTS  


 
A.  First,   let’s   talk   about   cash   …   real   cash.   Believe   it   or   not,   there   are   sKll   a   lot   of   people   who   have   a  
decent  pot  of  cash  that’s  not  kept  in  the  bank.    It  may  be  in  jars  full  of  coins,  or  bills  rolled  up  and  
hidden   in   the   maJress,   freezer,   or   even   the   back   yard.     OtenKmes,   your   clients   may   not   think   of   this  
money  during  the  sales  process.    Don’t  forget  about  the  “piggy  bank”!  

B.  Cash   equivalents   are   assets   that   are   readily   converKble   into   cash,   such   as   money   market   holdings,  
short-­‐term   government   bonds   or   treasury   bills,   marketable   securiKes,   or   commercial   paper.   Your  
clients   may   have   uncashed   checks   or   money   orders,   or   even   git   cerKficates   or   git   cards   from  
birthdays  or  holidays.  Cash  equivalents  are  disKnguished  from  other  investments  through  their  short-­‐
term  existence,  since  they  mature  within  3  months.  

C.  Another  cash  equivalent  can  be  coins  or  precious  metals  like  gold  and  silver.    These  assets  can  also  be  
easily  converted  into  cash,  and  the  amount  can  be  substanKal.  And  by  the  way,  with  the  price  of  gold  
on  the  rise,  this  is  not  a  bad  idea.    A  lot  of  people  have  old  gold  jewelry  that  they  don’t  even  wear  any  
more  that  could  be  fairly  valuable.    This  is  an  asset  that  can  be  leveraged  to  purchase  a  product  or  
investment  that  can  have  more  value  to  them  now.  

" I   once   had   a   client   purchase   a   $10,000   product   with   her   gold   coins.   She   was   so   excited   to   take   acKon  
that  she  literally  showed  up  at  my  office  with  the  coins.    I  had  to  ask  her  to  convert  those  to  standard  
cash  before  I  could  accept  her  payment!  J  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 

CREDIT  CARD  FINANCING  STRATEGIES  


 
3.  EXISTING  CREDIT  CARDS  
 
A.  The   quickest   and   most   popular   way   to   pay   for   a   product   or   service   is   with   a   credit   card.     Most  
merchants  accept  the  four  big  credit  card  vendors:  Visa,  Mastercard,  American  Express,  and  Discover.    
Even   when   your   client   has   cash   or   a   cash   equivalent   to   pay   for   your   product,   it’s   usually   best   and  
fastest  to  have  them  pay  with  a  credit  card.      

"   Suggest  that  your  client  pay  with  a  credit  card  that  has  sky  mileage  or  some  type  of  rewards  points.    
This   will   help   them   jusKfy   the   use   of   their   credit   cards.     Earning   the   rewards   is   someKmes   just   the  
thing  to  help  your  client  decide  to  make  the  purchase  now,  rather  than  later.  

"   One  of  my  clients  wanted  to  purchase  a  product  from  me  but  didn’t  have  enough  credit  on  any  one  of  
his   credit   cards.   I   told   him   we   could   accept   mulKple   cards   to   pay   for   the   product.     He   came   up   with   7  
different  credit  cards  to  pay  for  the  enKre  balance!    Don’t  be  afraid  to  ask  your  clients  to  do  the  same,  
if  your  product  is  worth  it.  

B.  If  your  client  doesn’t  have  enough  credit  on  their  exisKng  credit  cards  to  purchase  your  product,  you  
can  recommend  to  them  that  they  call  their  credit  card  provider  and  request  a  raise  of  their  limits.    If  
your   client   has   a   good   payment   history   and   their   debt-­‐to-­‐income   raKo   is   in   check,   the   credit   card  
companies  are  generally  willing  to  raise  the  limits.    It’s  best  to  ask  for  more  than  they  need,  so  they  
don’t  max  out  their  cards.      

"   I’ve   personally   called   on   my   own   cards   had   the   limits   raised   as   well.     I’d   always   rather   have   more  
access  to  credit  than  less.    In  one  case,  I  raised  a  $5,000  limit  to  $20,000.    In  another  case,  I  raised  a  
$20,000  limit  to  $70,000.    As  long  as  you  make  your  payments  on  Kme  or  pay  off  your  balances  oten,  
credit  card  companies  actually  appreciate  your  business!  

4.  NEW  CREDIT  CARDS  


 
A.  “One  man’s  trash  is  another  man’s  treasure.”    Have  you  ever  heard  of  this?    Think  about  how  many  
people  get  credit  card  offers  in  the  mail  and  they  immediately  shred  them  and  throw  them  away  as  
“junk  mail”.    Well,  for  others,  ge|ng  an  offer  is  the  best  news  of  their  day!    If  your  client  needs  to  
come  up  with  more  funds,  and  they  have  decent  credit,  they  can  apply  for  a  new  credit  card  and  be  
ready  to  transact  with  you  within  2-­‐3  weeks.  (Apply  online:  www.CreditCards.com)    

" One   tricky   way   to   do   it   is   to   apply   for   several   cards   with   different   companies   at   the   same   Kme.     Each  
respecKve   credit   card   company   won’t   know   that   they’ve   applied   simultaneously   with   another   vendor  
and  they  can  potenKally  get  2-­‐5  cards  within  a  few  weeks,  each  with  their  own  limits.      Likewise,  if  
married,  husband  and  wife  applying  individually  can  oten  get  more  credit  than  applying  jointly.  J  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
CREDIT  CARD  FINANCING  STRATEGIES  
 
4.  NEW  CREDIT  CARDS  (CON’T)  
 
B.  If  all  else  fails,  borrow  someone  else’s  credit  card.    You’d  be  surprised  at  how  many  people  are  willing  
to  help  you  out,  if  you  ask  and  are  responsible.    (We’ll  talk  more  about  this  under  the  Friends  &  Family  
secKon.)  

" I’ve  personally  borrowed  money  from  my  friends  or  family  on  their  credit  card  to  purchase  training.    
In  one  case,  I  borrowed  from  my  brother  so  that  I  could  aJend  a  training  cerKficaKon  to  help  me  with  
my  business.    He  lent  me  several  thousand  dollars  because  he  believed  in  me  and  knew  I  was  a  hard  
worker.    I  paid  him  back,  plus  bought  him  a  laptop  as  a  thank  you  git.    We  both  won  from  this  deal!  J  

" Another  Kme,  I  wanted  to  launch  a  new  business  and  needed  $20,000.    At  the  Kme,  I  didn’t  have  it,  so  
I   asked   a   good   friend   if   I   could   borrow   it   on   her   credit   card   and   promised   to   make   the   monthly  
payments  unKl  I  could  pay  it  off  in  full.    Within  six  months,  she  was  fully  paid  back,  plus  a  significant  
amount  more.    Launching  this  business  is  what  made  me  a  Millionaire.    I’m  so  glad  I  asked  for  help!  J  

" Here  are  my  final  thoughts  on  credit  cards.    1.  I  personally  love  using  them.    2.  Many  people  don’t  like  
using  credit  cards  because  they  are  afraid  of  ge|ng  into  debt.    3.  There  are  smart  ways  to  use  OPM  
(Other  People’s  Money).    4.  If  I  have  cash  in  the  bank  and  a  credit  card  with  plenty  of  available  credit,  
I’ll  use  my  credit  card  t  purchase  my  product,  however  I  do  it  wisely.    5.  I  try  to  use  cards  with  0%  
interest  and  if  possible,  reward  points  as  well.    6.  Banks  would  rather  see  me  have  liquid  cash  in  the  
bank,  especially  when  I  have  credit  card  debt.    7.  If  I  pay  with  a  card  that  charges  interest,  I  make  sure  
that  I’m  buying  an  asset  or  training  that  will  return  more  in  profits  and  revenue  than  the  cost  of  the  
interest.    8.  Many  entrepreneurs  bootstrap  their  businesses  with  their  personal  credit  cards.    It  CAN  
be  a  very  smart  and  strategic  way  to  finance  your  way  to  success.    9.  Be  smart  about  credit  and  be  
responsible.    Know  yourself.    If  you  need  help  controlling  your  use  of  credit,  get  the  help  you  need.  

" P.S.  If  you’re  looking  for  a  great  way  to  get  cash  back  on  every  purchase,  we  have  found  an  incredible  
resource   that   offers   its   members   up   to   2%   cash   back,   plus   addiKonal   member   benefits.     This   strategy  
has  altered  the  way  I  shop  and  spend  money  on  a  daily  basis.    If  you’d  like  more  informaKon,  send  us  
an  email  and  we’ll  share  our  strategy  with  you:  info@ATTRACTINGTHEMONEY.com.    
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21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
FINANCIAL  INSTITUTION  &  INVESTOR  LOAN  STRATEGIES  
 
5.  UNSECURED  SIGNATURE  LOAN  

Most  banks  and  credit  unions  offer  unsecured  loans,  also  called  signature  loans  or  personal  loans.  These  loans  
are   oten   used   by   borrowers   for   small   purchases   such   as   computers,   home   improvements,   vacaKons   or  
unexpected  expenses.    It  can  also  be  used  to  purchase  your  products  and  services.    An  unsecured  loan  means  the  
lender  relies  solely  on  the  borrower's  promise  to  pay  it  back.    Due  to  the  increased  risk  involved,  interest  rates  
for  unsecured  loans  tend  to  be  higher  than  secured  loans,  but  may  be  suitable  if  the  lender  wants  a  short-­‐term  
loan  (one  to  five  years).  

"   I’ve  have  many  of  my  clients  apply  for  a  signature  loan  at  their  bank  or  credit  union.    It  can  take  as  
liJle  as  24-­‐48  hours  to  be  approved  and  receive  the  funds.    It  generally  requires  an  applicaKon,  ID,  
good   credit,   and   just   a   signature   —   and   the   loan   can   be   for   $20,000   or   more.     SomeKmes   it’s   best   to  
get  a  signature  loan  to  pay  off  credit  cards,  so  that  there  are  fixed  payments  and  not  revolving  debt.  

5.  SECURED  COLLATERAL  LOAN  

A  secured  loan  is  a  loan  in  which  the  borrower  pledges  an  asset  as  collateral  for  the  loan,  which  then  becomes  a  
secured  debt  owed  to  the  creditor  who  gives  the  loan.    This  type  of  loan  is  even  easier  to  get  than  an  unsecured  
loan.    Your  client  will  oten  have  assets  that  have  equity  that  can  be  used  as  collateral.    These  can  include:  

•  Car  /  Truck   •  Jet  Skis   •  CollecKbles  


  •  Boat   •  ATV   •  AnKques  
•  Motorcycle   •  Equipment   •  Other  Valuables  

"   Every  now  and  then,  you  might  find  as  asset  from  your  client  that  you  would  like  to  own.    They  may  
make  you  an  offer  you  can’t  refuse,  if  they  want  to  purchase  your  product  or  service  badly  enough.    
One  of  my  peers  had  a  client  trade  a  motorcycle  for  his  services.    Both  of  them  were  excited  to  do  the  
trade,  and  they  both  received  a  great  value.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
FINANCIAL  INSTITUTION  &  INVESTOR  LOAN  STRATEGIES  
 
7.  HOME  EQUITY  LINE  OF  CREDIT  (HELOC)  

A  Home  Equity  Line  of  Credit  (HELOC)  is  a  loan  against  the  equity  in  a  home,  and  the  homeowner  can  borrow  
against  that  equity  as  line  of  credit.    This  is  a  great  opKon  if  your  client  doesn’t  want  to  do  a  total  refinance  or  2nd  
mortgage  on  the  home.  

"   I’ve  had  many  of  my  clients  over  the  years  use  a  HELOC  to  pay  for  large  purchases.    A  HELOC  loan  is  a  
beJer  type  of  debt  than  a  credit  card  debt.    In  addiKon,  there  can  be  some  tax  advantages  to  using  
this  type  of  debt.    If  you  client  owns  a  home  and  has  some  equity,  this  could  be  a  great  opKon.  

7.  REFINANCE  /  2ND  MORTGAGE  

A.  If   your   client   owns   a   piece   of   property   (their   own   home   or   investment   real   estate),   they   can   consider  
doing   a   complete   refinance   on   their   property.     This   could   allow   them   to   restructure   their   debt,  
payments,  interest  rate,  etc.  and  receive  a  lump  sum  of  cash  to  pay  for  your  product  or  service.  

B.  Another  opKon  is  to  do  a  2nd  mortgage,  which  means  they  can  leave  their  first  mortgage  in  place,  and  
borrow  against  the  addiKonal  equity  in  the  home  and  receive  a  lump  sum  check.    

"   Keep  in  mind  that  it’s  important  to  be  very  careful  how  this  money  is  spent.    There  will  be  payments  
required  against  a  HELOC  or  2nd  mortgage,  and  could  result  in  the  loss  of  a  home,  so  make  sure  your  
client  gets  some  financial  advice  in  the  process.  

8.  SMALL  BUSINESS  ADMINISTRATION  (SBA):  LOANS  /  MICROLOANS  


 
A.  The   Small   Business   AdministraNon   (SBA)   is   a   U.S.   government   agency   that   provides   support   to  
entrepreneurs   and   small   businesses.   SBA   loans   are   made   through   banks,   credit   unions   and   other  
lenders   who   partner   with   the   SBA.     These   loans   are   designed   to   help   established   businesses   grow  
bigger   and   can   have   a   loan   value   between   $2-­‐5M.     These   can   be   difficult   to   get.     A   microloan   may   be  
more  appropriate.  
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9.  SMALL  BUSINESS  ADMINISTRATION  (SBA):  LOANS  /  MICROLOANS  (CON’T)  


 
B.  The   Small   Business   Jobs   Act   increased   the   maximum   amount   of   SBA   microloans   from   $35,000   to  
$50,000.  These  are  offered  through  non-­‐profit  microloan  financial  intermediaries.    The  SBA  website  
(www.SBA.org)   says   that   the   SBA’s   Microloan   Program   provides   small   businesses   with   small   short-­‐
term  loans  for  working  capital  for  the  purchase  of  inventory,  supplies,  furniture,  fixtures,  machinery  
and/or  equipment.  SBA  makes  funds  available  to  specially  designated  intermediary  lenders,  which  are  
nonprofit   organizaKons   with   experience   in   lending   and   technical   assistance.   These   intermediaries  
then  make  loans  to  eligible  borrowers  in  amounts  up  to  a  maximum  of  $50,000.  The  average  loan  size  
is   about   $13,000.   ApplicaKons   are   submiJed   to   the   local   intermediary   and   all   credit   decisions   are  
made  on  the  local  level.  

 
10.     CREDIT  CARD  MERCHANT  RESERVES  
 
If  your  client  has  a  merchant  account  that  they  use  for  business,  they  may  have  access  to  addiKonal  money  in  the  
form   of   reserves.     Some   merchants   hold   10-­‐20%   of   the   transacKon   revenue   processed   through   the   merchant  
account  as  a  way  to  reduce  risk.    If  the  client  has  been  doing  business  with  the  merchant  for  a  period  of  Kme  and  
has   a   low   risk   track   record,   the   merchant   may   be   willing   to   release   the   reserves   that   they   have,   which   could  
amount  to  thousands  of  dollars.  

11.     STUDENT  LOANS  

One  way  to  get  access  to  funds  is  to  go  back  to  school.    What’s  cool  is  that  your  client  can  enroll  in  just  a  single  
class   online   and   qualify   for   private   student   loan   money   up   to   $20-­‐30,000.     This   money   can   be   used   for   living  
expenses  as  well,  and  not  just  educaKon  costs.    (www.privatestudentloans.com)    

"   I’ve   seen   a   number   of   clients   choose   to   use   this   opKon,   take   a   class   that   helps   them   with   their  
business,  and  qualify  for  private  student  loan  money  that  they  used  parKally  for  business  expenses.    
It’s  important  to  follow  the  guidelines  of  using  this  money,  but  this  can  be  a  creaKve  way  of  accessing  
addiKonal  funds.  
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12.     ANGEL  INVESTORS  /  VENTURE  CAPITAL  


 
A.  Your   client   may   be   trying   to   raise   more   money   for   their   business   growth,   and   qualify   for   Angel  
funding.    Angel  capital  fills  the  gap  in  start-­‐up  financing  between  "friends  and  family”  seed  funding,  
and   and   venture   capital.   Although   it   is   usually   difficult   to   raise   more   than   a   few   hundred   thousand  
dollars   from   friends   and   family,   most   tradiKonal   venture   capital   funds   are   not   able   to   consider  
investments   under   US$1–2   million.   Thus,   Angel   investment   is   a   common   second   round   of   financing  
for  high-­‐growth  start-­‐ups.  

 
"   Qualifying   for   Angel   capital   requires   preparaKon   and   planning.     The   good   news   is   that   there   are   a  
number   of   Angel   investor   groups   across   the   country   and   they   are   moKvated   to   find   great   start-­‐up  
businesses   that   can   show   promising   returns.     Recommend   to   your   clients   that   they   do   their   due  
diligence  if  they  are  hoping  to  raise  money  from  Angel  investors.  (www.angelcapitalassociATIon.org)    

B.  Venture  Capital  (VC)  is  financial  capital  provided  to  early-­‐stage,  high-­‐potenKal,  high  risk,  growth  start-­‐
up  companies.    The  venture  capital  fund  makes  money  by  owning  equity  in  the  company  it  invests  in.  
The   typical   venture   capital   investment   occurs   ater   the   seed   funding   round   as   a   growth   funding  
round.     If   your   client   owns   a   hot   start-­‐up   company   that   is   on   track   for   hyper   growth,   then   VC   funding  
may  be  the  right  opKon.  

"   Very  few  businesses  qualify  for  venture  capital.  Venture  capital  is  aJracKve  for  new  companies  with  
limited   operaKng   histories   that   are   too   small   to   raise   capital   in   the   public   markets   and   have   not  
reached  the  point  where  they  are  able  to  secure  a  bank  loan  or  complete  a  debt  offering.    In  exchange  
for  the  high  risk  that  venture  capitalists  assume  by  invesKng  in  smaller  and  less  mature  companies,  
venture  capitalists  usually  get  significant  control  over  company  decisions,  in  addiKon  to  a  significant  
porKon  of  the  company's  ownership  (and  consequently  value).    Be  sure  your  client  is  ready  to  give  up  
ownership   if   they   choose   to   use   this   opKon   of   funding.   For   more   informaKon,   visit  
www.growthink.com  and/or  www.entrepreneur.com.  
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13.     STOCKS  /  MUTUAL  FUNDS  


 
Your   client   may   have   access   to   non-­‐qualified   investments   in   a   stock   or   mutual   fund   porrolio.     Although   this  
money  may  be  managed  through  an  official  financial  advisor  or  stock  broker,  it  is  fairly  common  today  for  people  
to  manage  their  own  non-­‐qualified  investments  in  an  E-­‐Trade  account,  or  something  similar.    If  your  client  has  
access   to   this   type   of   money,   they   can   request   to   sell   shares   or   stocks   and   cash   out   a   porKon   or   all   of   their  
account  balance  and  have  access  to  that  money  within  a  week.  

 
"   Non-­‐qualified   plans   are   those   that   are   not   eligible   for   tax-­‐deferral   benefits   (reKrement   plans).    
Withdrawing   money   from   these   types   of   accounts   first   is   generally   beJer   than   withdrawing   money  
from   a   qualified   reKrement   account.     Be   advised   that   withdrawals   from   non-­‐qualified   plans   are   taxed  
when  income  is  recognized.      

13.     INDIVIDUAL  RETIREMENT  ACCOUNTS  (IRA)  


 
An  Individual  ReKrement  Account  (IRA)  is  a  form  of  reKrement  plan  that  provides  tax  advantages  for  qualified  
reKrement  savings  in  the  United  States.    There  are  several  different  types  of  IRA  accounts,  including  Roth  IRA,  
TradiKonal  IRA,  SEP  IRA,  SIMPLE  IRA,  and  Self-­‐Directed  IRA.    There  is  also  another  subtype  of  IRA  account  called  a  
Rollover   IRA.     Your   client   can   access   any   of   these   types   of   accounts   at   any   Kme,   but   there   are   rules   and  
consequences  to  withdrawing  qualified  funds.    Be  sure  to  have  your  client  speak  to  a  qualified  financial  advisor  
so  they  select  the  opKon  that  is  best  for  them.  

 
"   There  is  a  really  cool  provision  that  allows  IRA  owners  to  borrow  money  from  their  IRA  for  a  2-­‐month  
period   of   Kme   in   a   calendar   year.     Savvy   investors   learn   how   to   access   their   qualified   funds   in   the  
form   of   a   loan   and   can   use   that   money   to   buy   anything,   from   a   down   payment   on   real   estate   to  
buying  a  car  or  even  shopping  for  Christmas  presents.    The  IRA  owner  needs  to  simply  put  that  money  
back   into   their   account   within   the   60   days.     This   opKon   requires   planning   and   discipline,   but   is   an  
excellent  opKon  for  short-­‐term  access  to  cash  on  an  annual  basis.  

"   DistribuKons  from  IRAs  prior  to  age  59½  can  be  subject  to  a  10%  penalty  in  addiKon  to  federal  and  
state  taxes,  depending  on  the  type  of  IRA  account.  StarKng  at  age  59½,  your  client  can  begin  taking  
money  out  of  their  reKrement  accounts  without  penalty,  although  taxes  may  be  due.  
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15.     401  (K)  LOAN  


 
A  401  (k)  loan  is  a  loan  against  a  qualified  reKrement  account  with  an  employer.    Many  employers  allow  their  
employees  to  borrow  money  from  their  401  (k)  plans.    Make  sure  your  client  knows  the  rules  and  understands  
the  potenKal  advantages  and  disadvantages  of  a  401  (k)  loan  before  they  withdraw  the  money.    Here  are  a  few  
facts  about  401  (k)  loans,  and  some  of  the  advantages  to  borrowing  money  from  this  type  of  account.    (Note,  
there  are  also  disadvantages,  so  advise  your  client  to  consult  with  a  professional.)  

1)  Borrowing   Limits.   In   general,   your   client   can   borrow   the   lesser   of   $50,000   or   one-­‐half   of   their  
reKrement  plan  balance.  To  accept  the  loan,  they  must  typically  agree  to  begin  paying  back  the  loan  
during  their  next  pay  period.  Most  oten,  this  is  done  via  an  automaKc  deducKon  from  their  paycheck.  

 
"   I’ve  worked  with  many  clients  in  the  past  who  have  used  401  (k)  loans  to  pay  for  things.    This  can  be  a  
great   place   to   access   money,   and   pay   yourself   back   over   Kme.     If   paying   the   payments   out   of   a  
paycheck   affects   your   client’s   budget,   you   can   suggest   to   them   that   they   can   raise   their   number   of  
exempKons  to  the  max,  which  means  they’ll  take  home  more  pay  in  their  paychecks,  and  the  excess  
can   pay   the   payments   back   to   their   401   (k)   loan.     If   the   money   they   are   spending   with   you   is   tax  
deducKble,  then  it  could  be  a  wash  come  tax  Kme.    Be  sure  to  have  them  talk  to  a  CPA  or  financial  
professional  for  advice.  

2)  Loan  Length  RestricKons.    Unless  your  client  uses  the  money  to  acquire  a  home,  they  must  pay  the  
loan   back   over   five   years   or   less.   If   they   borrow   the   money   so   they   can   purchase   a   residence,   the  
length  of  the  loan  may  be  significantly  longer.  

3)  Advantage  1:  No  Credit  Check  Required.    No  credit  check  will  be  performed  if  your  client  requests  a  
401(k)   loan   since   they   aren’t   actually   borrowing   money.   Instead,   they   are   temporarily   tapping   their  
reKrement  funds.  Since  no  enKty  is  loaning  them  money,  there  is  no  need  to  check  their  credit.  

4)  Advantage  2:  Interest  Rate.  Regardless  of  your  client’s  credit  score,  they’ll  pay  a  compeKKve  interest  
rate.  The  rate  is  oten  in  the  neighborhood  of  prime,  consistent  with  typical  consumer  loans.  BeJer  
yet,  they’ll  pay  the  loan,  including  the  interest,  to  themselves-­‐  not  to  a  bank.    The  enKre  amount  of  
each  loan  repayment  goes  straight  to  their  401(k)  account.  
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15.     401  (K)  LOAN  CON’T  


 
5)  Advantage  3:  Low  or  No  ApplicaKon  Fees.  Since  a  401(k)  loan  isn’t  a  true  loan,  any  applicaKon  fees  are  
usually  minimal  or  non-­‐existent.    Your  client  simply  needs  to  call  the  HR  department  or  the  financial  
insKtuKon  managing  their  401  (k)  plan  to  iniKate  the  loan  process.  

16.     LIFE  INSURANCE  CASH  VALUE  LOAN  


 
A.  Cash-­‐value  life  insurance,  such  as  whole  life,  universal  life,  variable  life,  etc.  builds  reserves  through  
excess  premiums  plus  earnings.    These  reserves  are  held  in  a  cash-­‐accumulaKon  account  within  the  
policy.  Cash-­‐value  life  insurance  offers  the  opportunity  to  access  cash  accumulaKons  within  the  policy  
either  through  withdrawals,  policy  loans,  or  parKal  or  full  surrender  of  the  policy.  Another  alternaKve  
involves  selling  your  policy  for  cash,  a  method  known  as  a  life  seJlement.  

B.  If  your  client  elects  to  borrow  against  their  cash  value  policy,  the  loan  may  be  subject  to  interest  at  
varying  rates,  depending  on  the  terms  of  their  policy.    However,  they  are  not  obligated  to  financially  
"qualify"  for  the  loan.    The  amount  they  can  borrow  is  based  on  the  value  of  the  policy's  cash-­‐
accumulaKon  account  and  the  contract's  terms.    The  good  news  is  that  borrowed  amounts  from  non-­‐
MEC  (Modified  Endowment  Contract)  policies  are  not  taxable,  and  your  client  won’t  have  to  make  
payments  on  the  loan,  even  though  the  outstanding  loan  balance  might  be  accruing  interest.    The  bad  
news  is  that  loan  balances  generally  reduce  the  policy's  death  benefit,  meaning  your  client’s  
beneficiaries  might  receive  less  than  originally  intended.  
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SOCIAL  LENDING  /  PEER-­‐TO-­‐PEER  (P2P)  LENDING  STRATEGIES  
 
One  of  the  hoJest  new  trends  to  hit  the  financial  lending  market  is  known  as  “Social  Lending”  or  “Peer-­‐To-­‐Peer  
Lending”  (P2P).    Peer-­‐to-­‐peer  lending  does  not  fit  cleanly  into  any  of  the  three  tradiKonal  types  of  financial  insKtuKons  
(deposit  takers,  investors,  insurers)  and  is  someKmes  categorized  as  an  alternaKve  financial  service.  The  development  of  
the  market  niche  was  further  boosted  by  the  global  economic  crisis  in  2007-­‐2010  when  person-­‐to-­‐person  lending  plarorms  
promised  to  provide  credit  at  the  Kme  when  banks  and  other  tradiKonal  financial  insKtuKons  were  having  fiscal  difficulKes.    

The  modern  peer-­‐to-­‐peer  lending  industry  in  the  U.S.  started  in  February  2006  with  the  launch  of  Prosper,  followed  by  
Lending  Club.  Peer-­‐to-­‐peer  lending  (also  known  as  person-­‐to-­‐person  lending,  peer-­‐to-­‐peer  invesKng,  and  social  lending;  
abbreviated  frequently  as  P2P  lending)  is  the  pracKce  of  lending  money  to  previously  unrelated  individuals  or  "peers"  
without  the  intermediaKon  of  tradiKonal  financial  insKtuKons  (banks).  It  takes  place  on  online  lending  plarorms  that  are  
provided  by  peer-­‐to-­‐peer  lending  companies  on  their  websites  and  is  facilitated  by  credit  checking  tools  of  varying  
complexity.  

Most  peer-­‐to-­‐peer  loans  are  unsecured  personal  loans,  i.e.  they  are  made  to  an  individual  rather  than  a  company  and  
borrowers  do  not  provide  collateral  as  a  protecKon  to  the  lender  against  default.    

Most  peer-­‐to-­‐peer  intermediaries  provide  the  following  services:  


•  An  on-­‐line  investment  plarorm  to  enable  borrowers  to  aJract  lenders  and  investors  to  idenKfy  and  purchase  
loans  that  meet  their  investment  criteria  
•  Credit  models  for  loan  approvals  and  pricing  
•  VerificaKon  of  borrower  idenKty,  bank  account,  employment  and  income  
•  Credit  checks  for  borrowers  and  filtering  out  unqualified  borrowers  
•  Payment  processing  from  borrowers  and  apporKoning  those  payments  to  the  lenders  who  invested  in  the  loan  
•  Loan  servicing,  providing  customer  service  to  borrowers  and  aJempKng  to  collect  payments  from  borrowers  
who  are  delinquent  or  in  default  
•  Legal  compliance  and  reporKng  
•  MarkeKng  to  find  new  lenders  and  borrowers  
 
Peer-­‐to-­‐peer  lenders  offer  a  narrower  range  of  services  than  tradiKonal  banks  and  may  not  be  required  to  have  a  banking  
license  to  operate  in  some  jurisdicKons.  Banks  fund  loans  with  money  from  depositors  or  money  that  they  have  borrowed  
from  other  sources;  the  depositors  are  not  able  to  choose  which  loans  to  fund.  Peer-­‐to-­‐peer  loans,  in  contrast,  are  funded  
by  investors  who  can  choose  the  loans  they  fund;  someKmes  as  many  as  several  hundred  investors  fund  one  loan.  Because  
of  these  characterisKcs,  peer-­‐to-­‐peer  lenders  fall  under  the  heading  of  non-­‐banking  financial  companies.  

Reasons  for  peer-­‐from-­‐peer  borrowing  range  from  educaKon  and  mortgage  loans,  and  business  funding  to  vet  bills  and  
weddings,  the  most  popular  loan  being  debt  consolidaKon.  In  2006,  there  were  $269  million  of  outstanding  peer-­‐to-­‐peer  
loans,  and,  in  2007,  a  total  of  $647  million.  The  projected  loan  amounts  from  2010  was  $5.8  billion.  

"    You  may  have  clients  who  cannot  or  will  not  borrow  money  from  friends  and  family.    Social  Lending  or  Peer-­‐To-­‐
Peer  Lending  may  be  a  great  alternaKve  to  borrow  money  when  tradiKonal  financial  insKtuKons  aren’t  an  
opKon.    A  great  resource  to  learn  more  about  P2P  Lending  is  www.LendAcademy.com.    
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
SOCIAL  LENDING  /  PEER-­‐TO-­‐PEER  (P2P)  LENDING  STRATEGIES  
 

17.     PROSPER  
 
Prosper   (www.Prosper.com)   is   a   market   leader   in   peer-­‐to-­‐peer   lending—a   popular   alternaKve   to   tradiKonal  
loans  and  invesKng  opKons.  They  cut  out  the  middleman  to  connect  people  who  need  money  with  those  who  
have  money  to  invest...so  everyone  prospers!  

Here's  how  it  works:  


•  Borrowers  choose  a  loan  amount,  indicate  a  purpose  and  post  a  loan  lisKng.  
•  Investors  review  loan  lisKngs  and  invest  in  lisKngs  that  meet  their  criteria.  
•  Once   the   process   is   complete,   borrowers   make   fixed   monthly   payments   and   investors   receive   a  
porKon  of  those  payments  directly  to  their  Prosper  account.  

Prosper   offers   fixed   rate,   "fully   amorKzing",   unsecured   loans   from   $2,000   to   $25,000.     Loan   terms   of   1,   3  
and  5  years  are  available,  depending  upon  Prosper  RaKng  and  loan  amount.    Along  with  aJracKve  rates,  
these  loans  are  offered  with  no  penalKes  for  paying  the  loan  off  early  or  for  making  parKal  prepayments.    
 

"    To  set  up  an  account  with  Prosper,  go  to  www.ATTRACTINGTHEMONEY.com/Prosper.    
18.     LENDING  CLUB  
 
Lending   Club   (www.LendingClub.com)   is   an   online   financial   community   bringing   together   investors   and  
creditworthy   borrowers   so   that   both   can   benefit   financially.     By   removing   the   bank   from   the   lending   process,  
they   make   it   possible   for   investors   to   earn   a   higher   return   and   for   borrowers   to   get   a   lower   rate   on   personal  
loans.    Since  2007,  investors  have  earned  an  average  net  annualized  return  of  over  9.5%,  and  borrowers  have  
reported   great   savings.     Lending   Club   is   a   well-­‐funded,   established   company   and   a   clear   leader   in   the   fast-­‐
growing  peer-­‐to-­‐peer  lending  market.  
 
 Here's  how  it  works:  
 
•  By   allowing   its   members   to   directly   invest   in   and   borrow   from   each   other,   they   avoid   the   cost   and  
complexity  of  the  banking  system  and  pass  the  savings  on  to  its  members.  Both  sides  can  win:  beJer  
rates  to  borrowers  and  beJer  returns  to  investors.  
•  Approved  borrowers  can  borrow  up  to  $35,000.  
•  At  Lending  Club,  there  are  no  hidden  fees  or  charges.  Your  client  can  join  Lending  Club  and  apply  for  a  
loan  free  of  charge,  and  they  only  pay  an  originaKon  fee  if  their  loan  request  is  granted.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
FRIENDS  &  FAMILY  FUNDRAISING  STRATEGIES  
 

19.     “LOVE  MONEY”  


 
“Love  Money”  is  money  that  is  borrowed  from  friends  or  family  and  is  generally  based  on  a  strong  relaKonship  
with  the  borrower.    Depending  on  your  client’s  credit  worthiness,  they  may  be  able  to  borrow  money  from  this  
source.    If  they  have  a  history  of  paying  back  previous  loans  in  a  responsible  way,  then  chances  are  they  will  be  
able  to  borrow  again.    However,  if  your  client  has  burned  a  few  bridges  along  the  way,  then  borrowing  money  
from  the  same  lenders  may  not  be  an  opKon.  

Here  are  five  Kps  you  can  give  to  your  clients  if  they  will  be  asking  friends  and  family  for  funding:  

1.  Choose   a   strategy.     Decide   whether   they   want   to   borrow   a   lump   sum   from   one   single   person,   or  
borrow  smaller  amounts  from  mulKple  people.  

2.  Choose   an   investment   type.     Your   client   may   be   asking   for   a   loan   with   payment   terms,   or   offer   an  
equity   stake   in   their   company   (if   the   funds   are   being   used   to   finance   a   business   venture).     Your   client  
may  even  ask  for  a  financial  donaKon  or  git.  

3.  Write  out  the  presentaKon.    Whether  it’s  just  a  simple  one-­‐page  presentaKon,  or  10+  page  business  
plan,   it’s   beJer   to   have   the   offer   in   wriKng.     This   will   help   keep   the   presentaKon   professional   and  
have  clear  terms  and  objecKves.  

4.  Stay   professional.   When   dealing   with   people   they   know   well,   there   is   a   tendency   to   want   to   keep  
agreements   informal   out   of   concern   that   official   documents   might   make   things   feel   less   friendly.    
However,  there’s  a  way  they  can  stay  a  liJle  casual,  but  sKll  professional.    Your  client  may  want  to  
consider  a  resource  that  can  help  structure,  document  and  manage  loans  or  investments  from  friends  
and  family.      

5.  Manage  expectaKons.    A  posiKve  side  of  borrowing  money  from  friends  and  family  is  that  they  are  
typically   more   paKent   that   tradiKonal   financial   insKtuKons   or   investors.     That   being   said,   it’s  
important  that  the  borrower  set  up  proper  expectaKons  and  Kmelines  for  loan  payments  and  stay  in  
frequent  communicaKon.    No  one  wants  to  lend  money  and  be  kept  in  the  dark.  

"     I  have  borrowed  money  from  friends  and  family  in  the  past,  and  have  also  lent  money.    One  of  the  
biggest  lessons  I’ve  learned  is  to  make  the  lender  beJer  off  because  of  lending  the  money,    whether  
it’s  paying  them  interest,    giving  them  some  free  product,  or  doing  something  special  for  them.    They  
will  feel  respected  and  valued,  and  may  lend  again  in  the  future  as  well.      
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
FRIENDS  &  FAMILY  FUNDRAISING  STRATEGIES  
 

20.     PRIVATE  LOANS  

A.  Borrowing  money  from  a  family  member  or  friend  can  someKmes  be  tricky.  On  the  one  hand,  your  
client   can   eliminate   a   lot   of   service   fees   and   secure   a   beJer   rate   when   they   borrow   money   from  
someone   they   know.   Unfortunately,   bad   feelings   can   arise   if   there   are   late   payments   or  
misunderstanding   about   the   terms   of   the   loan.     www.LendingKarma.com   is   a   site   dedicated   to  
formalizing  and  tracking  personal  loans  to  prevent  these  types  of  problems.  Your  client  can  purchase  
loan   packages   that   track   all   loan   payments,   create   legally   binding   documents   and   provide   online  
payment   tracking.   A   professional   loan   arrangement,   such   as   those   provided   by   Lending   Karma   can  
help  take  some  of  the  headaches  and  heartaches  associated  with  personal  loans  out  of  the  picture.    
 
Lending  Karma  is  a  San  Francisco  based  company  that  is  focused  on  providing  services  that  help  
facilitate  person-­‐to-­‐person  lending.    Here’s  how  it  works:  

1)  Calculate  a  payment  schedule  that  works  for  both  the  borrower(s)  and  the  lender(s).  
2)  Clearly  define  and  document  all  loan  terms.  
3)   Track   the   loan   all   the   way   through   repayment   with   payment   tracking   and   friendly   email  
payment  reminders.  
 
"      Lending  Karma  is  one  of  the  coolest  concepts  I’ve  every  seen  for  doing  personal  loans  with  
friends  and  family.    Their  fees  for  official  loan  paperwork  are  nominal,  and  for  $29.95  or  $59.95,  
your   client   can   have   all   their   financial   terms   documented   into   a   legally   binding   contract   with  
the  lender.    This  helps  the  lender  feel  more  confident,  and  brings  good  karma  to  the  deal!  J    
To  learn  more  about  their  services,  go  to  www.ATTRACTINGTHEMONEY.com/LendingKarma    
 
B.  Lend  Friend  (www.LendFriend.com)    is  another  online  resource  that  can  help  your  client  create  and  
manage   loans   with   their   friends   and   family.   With   Lend   Friend,   the   borrower’s   interest   rate   isn't  
calculated   by   a   machine.   As   a   borrower,   your   client   can   work   with   their   loan   partner   to   find   the  
perfect   interest   rate   that   works   for   everyone.   No   more   high   interest   loans   that   are   meant   to   keep  
them  in  debt.    With  Lend  Friend,  your  client  can  iniKate  a  loan  in  3  simples  steps:  
1)  Make  a  proposal.    Your  client  will  need  to  define  terms,  including  how  much  to  borrow,  the  
interest  rate  they’re  willing  to  pay,  the  term  of  the  loan  and  payment  schedule.  
2)  Share   the   proposal.     Your   client   will   need   to   share   their   proposal   with   their   friends   and   family  
and  Lend  Friend  will  facilitate  this  process  via  email.  
3)  Finalize  the  loan.    Once  a  lender  agrees  to  the  terms  of  the  loan  proposal,  your  client  will  be  
able  to  finalize  the  loan  and  receive  access  to  their  requested  funds.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
FRIENDS  &  FAMILY  FUNDRAISING  STRATEGIES  
 
 
21.     CROWD  SOURCING  

Crowd  funding  or  crowdfunding  (alternately  crowd  financing,  equity  crowdfunding  or  hyper  funding)  describes  
the   collecKve   effort   of   individuals   who   network   and   pool   their   resources   together   to   fund   a   project,   business,   or  
other  acKviKes.    With  today’s  internet  capabiliKes,  coupled  with  the  new  “social  currency”  that  individuals  have  
access   to   using   the   power   of   their   social   network,   crowd   funding   creates   more   possibiliKes   for   your   clients   to  
raise  money  than  ever  before.    Here  are  a  few  sites  that  you  can  recommend  to  your  clients  as  a  way  to  raise  the  
money  needed  to  fund  your  offering:  
 
1)  40Billion.com,   Inc.   (www.40Billion.com)   is   the   entrepreneur's   micro-­‐funding   plarorm,   facilitaKng  
business  capital  fundraising  from  the  entrepreneur's  social  network  of  friends  and  family  online.    They  
are  addressing  a  $40  billion  gap  in  small  business  and  startup  funding  by  providing  an  online  plarorm  
for   social   micro-­‐funding   networks   (a.k.a.   crowdfunding,   social   funding,   microfinance,   "love   money",  
person-­‐to-­‐person  lending,  social  lending)  so  that  more  entrepreneurs  can  have  access  to  affordable  
business  financing.  

2)  GoFundMe   (www.GoFundMe.com)   launched   in   2010   and   is   a   do-­‐it-­‐yourself   online   fundraising   service  
that  has  helped  thousands  of  people  raise  millions  of  dollars  in  online  donaKons  for  the  fundraising  
ideas   that   maJer   most.     GoFundMe   allows   regular   people   to   accomplish   extraordinary   things   with  
easy-­‐to-­‐use   personal   donaKon   websites,   and   leveraging   the   power   of   social   media,   including  
Facebook  and  TwiJer.  

3)  The   Donor   Tree   (www.TheDonorTree.com)   understands   that   the   fundraising   game   is   changing   and  
The  Donor  Tree  integrates  your  client’s  message,  social  media  and  fundraising  efforts.    Your  clients  
will  be  able  to  communicate,  share,  track  and  fundraise  faster  than  ever  imagined.    The  Donor  Tree  
offers  a  unique  Online  Bumper  SKcker®  that  allows  the  client  to  design  it,  distribute  it  and  watch  the  
rewards   roll   in.     Donors   and   supporters   receive   this   Online   Bumper   SKcker®   once   they’ve   joined   in  
your   client’s   fundraising   campaign   and   they   can   share   it   on   Facebook,   TwiJer,   emails,   blogs   and  
more.    

4)  Kickstarter   (www.KickStarter.com)   is   a   funding   plarorm   for   creaKve   projects   and   helps   to   fund  
everything   from   films,   games,   and   music   to   art,   design,   and   technology.     Kickstarter   is   full   of  
ambiKous,  innovaKve,  and  imaginaKve  projects  that  are  brought  to  life  through  the  direct  support  of  
others.     Since   their   launch   in   2009,   over   $350   million   has   been   pledged   by   more   than   2.5   million  
people,   funding   more   than   30,000   creaKve   projects.   Kickstarter   does   not   allow   charity,   cause,   or  
"fund  my  life"  projects.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
CREATIVE  FINANCING  BONUS  STRATEGIES  
 
If   the   first   21   strategies   didn’t   bring   your   client   the   funds   they   needed   to   do   the   deal,   then   here   are   some  
addiKonal  creaKve  ideas  that  can  generate  cash  in  a  crunch.    I  personally  have  used  these  strategies,  or  worked  
with  clients  that  have  used  them.    They  work,  and  remember,  “where  there’s  a  will,  there’s  a  way.”  
 
22.     GARAGE  SALE  

Believe  it  or  not,  the  average  person  accumulates  a  lot  of  “stuff”  and  ends  up  storing  it  in  their  garage  or  even  
paying  monthly  fees  to  store  it  professionally.    Suggest  to  your  client  that  they  have  a  garage  sale  and  get  rid  the  
things  they  don’t  need.    A  simple  weekend  project  can  potenKally  turn  their  “stuff”  into  thousands  of  dollars  of  
cash!  

22.     CRAIGSLIST  
 
www.CraigsList.com   provides   local   classifieds   and   forums   for   jobs,   housing,   items   for   sale,   personals,   services,  
local  community,  and  events.    This  is  a  great  place  for  your  client  to  post  some  of  their  more  valuable  items  so  
that  they  can  get  more  than  garage  sale  prices.    Your  client  can  usually  double  or  triple  their  revenue  if  they  take  
the  Kme  to  take  pictures  and  describe  the  items  that  they  are  selling.    Craigslist  is  a  very  popular  website  and  
your  client  can  usually  sell  nearly  anything  they  have  on  this  site.  
 
24.     PAWN  SHOP  

Pawn   shops   are   also   a   great   resource   if   your   client   is   looking   to   sell   an   item,   or   pledge   (pawn)   an   item.   The  
pawning  process  begins  when  a  customer  brings  an  item  into  a  pawn  shop.    Common  items  pawned  (or,  in  some  
instances,  sold  outright)  by  customers  include  jewelry,  electronics,  collecKbles,  musical  instruments,  tools,  and  
any   other   item   of   value.     If   your   client   wants   to   get   the   item   back,   they   simply   borrow   the   cash   against   the   item  
and  will  be  required  to  pay  the  pawnbroker  to  get  their  item  back,  or  they  can  choose  to  extend  the  collateral  
loan   for   another   term.     Use   cauKon,   as   being   even   one   day   late   paying   the   pawnbroker   may   result   in   the   loss   of  
the  item.  
 
25.     EBAY  AUCTIONS  /  EBAY  STORES  

www.eBay.com  is  the  world’s  largest  online  aucKon  and  marketplace.    This  is  a  great  place  to  sell  various  items  in  
an   aucKon   format   that   could   possibly   create   greater   profits.     In   addiKon,   eBay   offers   a   handful   of   brick   and  
mortar  store  locaKons  called  I  Sold  It  On  eBay.    If  your  client  lives  near  one  of  these  stores,  they  can  drop  off  
their   items   and   have   professional   eBay   specialists   sell   their   item   on   their   behalf,   for   a   transacKon   fee   and  
percentage  of  the  sale.    This  strategy  could  help  your  client  raise  more  money  than  a  typical  garage  sale  since  
they  are  able  to  find  specific  target  markets  for  each  item.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
CREATIVE  FINANCING  BONUS  STRATEGIES  
 
 
26.     CASH  ADVANCE  /  PAYDAY  LOAN  

A   payday   loan   (also   called   a   payday   advance)   is   a   term   used   to   describe   small,   short-­‐term   unsecured   loans  
"regardless   of   whether   repayment   of   loans   is   linked   to   a   borrower's   payday”.   The   loans   are   also   someKmes  
referred  to  as  “cash  advances”  though  that  term  can  also  refer  to  cash  provided  against  a  prearranged  line  of  
credit  such  as  a  credit  card.  Payday  advance  loans  rely  on  the  consumer  having  previous  payroll  and  employment  
records.      These  loans  are  designed  to  be  extremely  short  term,  and  interest  rates  can  be  very  high.    However,  
this  can  be  a  great  resource  to  someone  in  a  cash  crunch  with  no  other  alternaKves.      
 
Here  are  a  few  sites  that  offer  this  service.    (Note,  in  some  states  payday  loans  are  illegal.)  
•  www.MoneyTreeInc.com  
•  www.CheckCity.com  
•  www.PayDayOne.com  
•  www.CashCorner.com  
•  www.FastBucks.com  
 
26.     CONSULTING  /  NEW  PRODUCT  LAUNCH  
 
A  strategy  to  help  your  client  raise  money  is  to  suggest  he  “sell  himself”.    If  your  client  has  any  experKse  in  a  
parKcular  topic,  there’s  a  good  chance  someone  will  pay  for  their  consulKng.    For  example,  at  one  point  I  needed  
to  raise  money  to  fund  a  deal,  and  I  was  short  on  cash.    I  decided  I  would  sell  some  private  coaching  packages,  
and  raised  over  $10,000  in  less  than  a  week.  
 
Another   strategy   is   to   suggest   he   or   she   launch   a   new   product   and   sell   it   in   advance.     Pre-­‐selling   a   book,   an  
event,  or  even  a  product  can  help  fund  the  project  in  advance.    If  your  client  is  capable  of  creaKng  and  delivering  
a  product  or  service,  this  can  be  a  great  way  to  generate  revenue.    It  is  very  common  pracKce  for  professional  
entrepreneurs  to  fund  their  next  project  by  pre-­‐selling  it  to  their  list.  
 
 
28.     VACATION  DAY  CASH-­‐OUT  
 
Some   companies   allow   employees   or   partners   to   cash   out   their   accrued   vacaKon   Kme.     This   can   create   a  
significant  amount  of  new  cash,  if  there’s  enough  Kme  saved  up.    If  your  client’s  company  won’t  let  them  cash  it  
out,  they  may  let  them  use  it  all  and  take  several  months  of  paid  Kme  off  of  work  so  they  can  be  working  on  a  
new  project  and  earning  addiKonal  revenue  while  they’re  away  from  their  job.  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
CREATIVE  FINANCING  BONUS  STRATEGIES  
 
29.     TIMESHARE  EXCHANGE  

Surprisingly,   a   lot   of   people   own   a   Kmeshare   week   or   points   with   a   vacaKon   club.     Your   client   may   have   Kme   or  
points   accrued   and   they   can   offer   to   sell   them   or   exchange   them   for   cash.     It’s   usually   not   hard   to   find   someone  
willing  to  pay  for  a  vacaKon  if  there’s  an  incenKve  or  discount.    For  example,  your  client  could  offer  to  friends,  
family,  or  even  on  www.CraigsList.com  a  week  in  Hawaii  for  $1,000  in  their  Kmeshare.    If  the  normal  price  for  a  
week  is  higher  than  the  price  your  client  is  offering,  then  it’s  likely  they  will  be  able  to  sell  that  Kme  or  points  for  
cash  today.    (Certain  rules  and  restricKons  may  apply.)  
 
 
29.     SKY  MILES  
 
Nearly   every   airline   offers   frequent   flyer   programs   to   their   patrons.     Even   credit   card   companies   can   give   sky  
miles  points  if  their  credit  card  is  used  for  purchases.    This  can  rack  up  a  lot  of  miles  over  Kme,  and  these  miles  
can  be  very  valuable.    If  your  client  has  enough  miles  for  a  round  trip  Kcket,  they  can  offer  to  sell  that  Kcket  for  
cash.     For   example,   I’ve   used   sky   miles   to   purchase   round   trip   Kckets   around   the   world!     I   could   have   sold   them  
for  a  lot  of  money  if  I  had  wanted  to.    Your  client  might  be  able  to  do  the  same.  (Certain  rules  and  restricKons  
may  apply.)  
 
 
31.     REWARD  POINTS  
 
Many  credit  card  companies,  retail  chains,  hotels  and  others  offer  rewards  points.    Even  banks  may  offer  rewards  
points   for   banking   with   them.     All   these   points   can   be   cashed   in   for   prizes,   or   in   some   cases,   for   actual   cash.      
These  prizes  can  be  very  valuable.    As  I  menKoned  above,  I  recently  took  a  trip  to  Europe  enKrely  with  sky  miles.    
Part  of  my  trip  included  a  week  in  Paris.    I  had  enough  points  accrued  to  pay  for  an  enKre  week  in  the  MarrioJ  
on  the  Champs  Elysees,  and  it  even  included  breakfast  every  day!    Just  that  week  at  the  MarrioJ  would  have  cost  
nearly  $2,000,  and  if  I  had  needed  the  money,  I  could  have  sold  those  points  for  cash…a  lot  of  cash!  J  
 

" As  menKoned  earlier,  we  have  discovered  a  global  member  rewards  company  that  offers  its  members  up  to  
2%   cash   back   on   every   purchase   (including   gas,   travel,   meals,   countless   products   and   services,   etc.),   plus  
addiKonal  member  benefits.    This  strategy  has  altered  the  way  I  shop  and  spend  money  on  a  daily  basis.    If  
you’d   like   more   informaKon,   send   us   an   email   and   we’ll   share   our   strategy   with   you:  
info@ATTRACTINGTHEMONEY.com.    

 
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
FINAL  THOUGHTS  
 
The  boJom  line  is  quite  simple—AJracKng  The  Money  &  Funding  The  Deal  is  quite  possible  for  anyone  who  is  
100%  commiJed  and  determined.    It  may  not  be  easy,  it  may  not  even  be  cheap…but  it  could  definitely  be  worth  
it.     Had   I   not   borrowed   or   raised   the   money   from   these   many   of   the   sources   listed,   I   never   would   have   achieved  
the  level  of  success,  educaKon  and  training  experience,  or  millions  of  dollars  of  income  that  I  aJained!  
 
 
NEXT  STEPS:  TAKE  IT  TO  THE  BANK!  
 
If   you   don’t   already   own   the   B.A.N.K.™   Personality   Sales   Training   System,   I   strongly   recommend   you   invest   your  
money  into  this  powerful  sales  training  system.  B.A.N.K.™  will  teach  you  how  to:  
 
•  Connect  faster  and  easier  with  your  prospects  
•  Sell  more  products  and  services  
•  Build  a  larger  sales  organizaKon  
•  Deliver  powerful  presentaKons  to  any  size  audience  
•  Increase  your  sales  by  300%  
•  Crack  the  Personality  Code  and  Take  it  to  the  BANK™    

For  more  informaKon,  visit  www.CrackThePersonalityCode.com.    


ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
 
RESOURCES  
 
Here’s   a   list   of   the   different   resources   we   referred   to   in   the   AJracKng   The   Money™   workbook   for   your  
convenience.    Feel  free  to  do  you  own  addiKonal  research  if  you  can’t  find  what  you’re  looking  for  here.  
 

•  www.Investopedia.com   •  www.40Billion.com  
•  www.CreditScore.net   •  www.GoFundMe.com  
•  www.MyFICO.com   •  www.TheDonorTree.com  
•  www.CreditCards.com   •  www.KickStarter.com  
•  www.SBA.org   •  www.CraigsList.com  
•  www.Privatestudentloans.com   •  www.eBay.com  
•  www.AngelcapitalassociATIon.org   •  www.CheckCity.com  
•  www.Growthink.com   •  www.PayDayOne.com  
•  www.Entrepreneur.com   •  www.CashCorner.com  
•  www.LendAcademy.com     •  www.FastBucks.com  
•  www.Prosper.com     •  www.CrackThePersonalityCode.com  
•  www.LendingClub.com   •  www.ATTRACTINGTHEMONEY.com    
•  www.LendingKarma.com     •  www.GlobalXTS.com  
•  www.LendFriend.com  

Below  are  some  of  my  favorite  resources  for  AJracKng  The  Money.    If  you  want  to  learn  more  about  Peer-­‐To-­‐
Peer  Lending,  click  on  the  Lend  Academy  link.    You  can  access  some  incredible  content  about  this  amazing  new  
industry  in  Peter  Renton’s  P2P  Lending  Wealth  System.      To  raise  money  using  Social  Lending,  visit  the  Proper  site  
and   try   it   out…it   just   might   work!     And   finally,   if   you’re   ever   going   to   borrow   money   from   a   friend   or   family  
members,   I   strongly   encourage   you   to   use   the   loan   templates   available   through   Lending   Karma.     *These   are  
affiliate  links,  but  definitely  some  of  my  favorite  resources.    Click  if  you  wish…J  

www.ATTRACTINGTHEMONEY.com/LendAcademy  
www.ATTRACTINGTHEMONEY.com/Prosper  
www.ATTRACTINGTHEMONEY.com/LendingKarma  
ATTRACTING  THE  MONEY™  
21  STRATEGIES  FOR  ATTRACTING  THE  MONEY  AND  FUNDING  THE  DEAL  
 
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