CORPORACION UNIVERSITARIA REPUBLICANA

INGRID TATIANA GOMEZ GARZON

202010060036

PROFESOR MANUEL LOPEZ PULIDO

TERCER PARCIAL

CUNDINAMARCA – 2020
We are going to work on the following questions

1. Exporting data of our product to US, if it is possible by city and by state

In this case, as my product is innovative, it is in a process of sustainability, that is, the

statistics are not accurate, however, as demonstrated in the ProColombia to

Colombiatex 2020, the world wears more garments made in Colombia, in this case

event from 21 countries, there were 245 buyers, the majority from the United States and

Europe, their sales increased by 20% compared to the previous year, purchases were

made for a value of US $ 12.4 million.

An advantage of my product is that the textile market is advancing and is attracting the

attention of buyers, and this was verified in the ProColombia to Colombiatex, achieving

70% sales with buyers who have a current commercial agreement; and 42% with buyers

who attended Colombiatex for the first time.

Another advantage of exports is that by not having tariffs, 12% of the tariff is "saved"

on garments, and the delivery of the product is faster compared to other countries.

2. Exporting data of our product to the world, 5 most important countries

If we generate a statistic of the exports that Colombia has to the United States, it

is 22 thousand dollars with a percentage of 13% growth of 5 years.

It is important to mention that the country that imports the most is the United

States for a value of 895,650 dollars,

3. Do we need any certificates to export our product to US?? Which ones?

Foreign trade documents:

•Commercial invoice.

•Certificate of origin.

• Order awarded.

• Letter from the Customs Agent about the process.

•Packing list.

• Transport documents.

• Documents that guarantee tariff compliance.

4. Do we have competitive advantage? Prices? Production times? Innovation?

Our competitive advantage is very broad due to the sustainability that this

garment has in the market, as it is an innovative product, it has an impact at the

 moment of being friendly with the environment, and how it compacts with the

disease of atopic dermatitis.

As we will see below, prices can vary, although they remain in the same interval,

between 96,000 pesos to 380,000 or more, depending on the brand, currently in

Colombia a garment made of ecological materials can cost from $ 60,000 - $

70,0000.

In this product, the production time in the crops is longer than a common

garment, although it requires less labor, in this process the difference is marked in

the crops, which have to be virgin for three years without any fertilizer or

chemical to have the best result and the highest quality.

5. Competitive analysis ( 4 Colombian companies exporting same product)

including facebook, instagram, estimate prices, packaging, production times

MAATHAI ORGANIC (organic cotton lingerie) Produces women's underwear made with

certified organic cotton, grown without pesticides and without chemicals, treated and dyed

by biological and natural means.

The brand that seeks to promote shopping with awareness by changing consumption

patterns, found its market niche in the Nordic countries and in Germany, mainly, where it

sends 90% of its monthly production, while the other 10% is sold in Colombia through

your online store.

Maathai Organic does not use plastic or cardboard, its labels are made of seed material that

can be planted in the garden; while their packaging is all made with sustainable textiles.

The complete chain with organic certification from planting has opened the doors to the
international market, where it intends to continue consolidating its clientele and close 2020

with an increase of at least 50% in its shipments.

The brand has its own manufacturing workshop in the outskirts of Medellín, where it

mainly employs mothers who are heads of families with decent wages.

QUALITY GUARANTEE: Organic pima cotton certified by G.O.T.S from Peru to threads

certified by oeko-Text Standard guarantee that no toxic will touch your skin.

PRICES: Some of their prices are

• Dorothea Tanga

2x1 Monstera Collection

$ 69,900

• PW cachetero

2x1

$ 69,900

• Carlotta seamless black bikini

2x1 Monstera Collection

$ 79,900

• Pure Blossom Gray Bralette

Bralettes EVA Collection New Garments

$ 120,900- $ 97,929
• Emma cachetero Gray

EVA New Garments Collection

$ 59,900- $ 48,519

PACKAGING They do not use plastic in the packaging and labels, free shipping from $

119,000. All products are made locally

Packaging: Kraft Paper

PRODUCTION TIME Organic production generally requires more labor, and harvests

may, but not necessarily, be less abundant than with conventional production methods.

Organic farmers often get better prices for their produce, thus compensating for losses from

the smaller harvest, increased treatment operations and additional costs such as inspection

and certification.

Sitio oficial: https://maathaiorganic.com/categoria-producto/coleccion-eva/

2. LISH CLOTHING

Created and produced in Colombia, this brand adopts the circular economy as its principle.

They are part of the Fashion Revolution movement and aim to create timeless fashion that

does not follow the canons of the seasons. Lish a brand proudly created and produced in

Colombia, narrator of an imaginary about those ideas that arise from the sensations with

which it comes every day and from the constant exploration of forms, techniques and

materials that are intuitively combined to build, deconstruct and rebuild fashion towards a
more conscious way; creating each garment with an untold story waiting to be part of

another that will begin.

Lish also talks about the conviction that fashion is not about trend but about transcendence;

a brand that unpretentiously sets out to be a simple alternative to transience and chaos.

As part of their brand commitment, they are part of different groups such as Fashion

Revolution, Tribeco, Sustainable Fashion Academy, for the transformation of the industry

and share their knowledge and experiences through conferences and talks to open relevant

conversations and spaces for debate around of sustainability.

Prices Some of its collections are:

Ecological PACKAGING

SITIO OFICIAL https://en.lishclothing.com/shop

3. JUAN PABLO MARTÍNEZ

JUAN PABLO MARTÍNEZ is a pioneer of sustainable fashion in Colombia. Its line works

with sustainability parameters such as: zero waste, crafts, handmade, upcycling, workers at

home, end of roll, durability, inter-seasonality, recycling and local textiles on the way to

extinction. It is a brand that questions and reinvents the way clothing is made, guided by

sustainable principles and that strengthens the identity and expression of women who relate

to their garments in a new way.

Since 2010, Martínez has been talking about sustainable fashion and how designers and

brands, as well as the consumer public, must embrace practices that are friendly to the

environment and to the people who work in the chain

The designer Juan Pablo Martínez, this designer not only launches a collection every year,

but also sells outside the country and gives workshops to vulnerable populations and

artisans who he teaches how to improve their products so that they can live off their sale,

everything counts also in the sustainable fashion talks that he dictates. Martínez, involves

issues such as the conscious use of natural organic materials, free of pesticides, vegan

leather and recycled fabrics; the handmade and the artisanal.

Point of sale: Carrera 3A # 63-36 La Cosmo Bogotá. Colombia

PRICE: Some of its collections

SITIO OFICIAL http://www.disenadorescolombia.com/juan-pablo-martinez

4. LITTLE RAMONAS

Little Ramonas uses materials such as chrome-free leather and recycled fibers, in addition,

it seeks to reduce water in its manufacturing processes to offer high-quality garments with a

low environmental impact. In accordance with the slow fashion philosophy that it defends,

Little Ramonas requires certificates of origin from its suppliers, uses recycled raw materials

and carries out an eco-friendly process to tan the leather of its garments.

A couple of years later, Mariana Puerta brought the company to Colombia with its first

physical point of sale in Bogotá. In 2014, the company launched its own brand, specializing

in essentials. Currently, the company has a fashion proposal that also includes jeans and

jackets.

Prices Some of their prices are:

6. Estimate prices with a logistics Colombian Companies (REAL) an exportation to

US by air, by boat and land transport