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PDF Makalah Kelompok 1 Konsep Dasar Manajemen Strategi Compress
PDF Makalah Kelompok 1 Konsep Dasar Manajemen Strategi Compress
”Ditumis Vhtua Gfgfhubi \kmkb \ktu Tuiks Gktk Aumikb Gkhk`kgfh \trktfii‗
Disusuh Omfb 0
AFMOG^OA ;
GFDKH
:>:;
AKTK ^FHIKHTKZ
^u`i syuaur skyk pkh`ktakh ktks afbkdirkt Tubkh Skhi Gkbk Fsk , ykhi tfmkb
gfgjfriakh rkbgkt dkh akruhik ykhi dimigpkbakh-Hyk afpkdk pfhumis, sfbihiik
dkpkt gfhyfmfskiakh gkakmkb ihi.
Afmogpoa ;
:
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
:
DKETKZ C\C
JKJ ; ^FHDKBVMVKH
JKJ : ^FGJKBK\KH
<
JKJ ;
^FHDKBVMVKH
Cmgu gkhk`fgfh bihiik skkt ihi tfrus jfrafgjkhi pfskt sfbihiik Cmgu tfrsfjut
gfgimiai jfrkikg lkjkhi dkh jfjfrkpk ak`ikh ykhi jfrsiekt abusus giskmhyk
ikmkb gkhk`fgfh afukhikh, gkhk`fgfh sugjfr dkyk gkhusik,
gkhk`fgfh
produasi, gkhk`fgfh trkhsportksi, dkh guhlum ak`ikh abusus ykhi mkih ykitu
Gkhk`fgfh \trktfiis.
Gkhk`fgfh kdkmkb \uktu afkdkkh tfrdiri dkri prosfs ykhi dituh`uaakh omfb ikris
(mihf) gfhikrkb afpkdk prosfs pfrfhlkhkkh, pfhiorikhisksikh,
afpfgigpihkh, dkh pfhifhdkmikh, ykhi affgpkt prosfs tfrsfjut skmihi
gfgpuhyki euhisi gksihi-gksihi uhtua gfhlkpki suktu tu`ukh orikhisksi.
4
akrfhk siekthyk ykhi tfrus bkrus digodieiaksi. \firihi dfhikh kdkhyk iheorgksi
jkru tfmkb tfrsfdik, dik bkrus diiuhkakh uhtua gfgjukt pfhyfsukikh dkh rfvisi.
Jfrdkskrak `udum gkakmkb ihi gkak dirugusakh gkskmkb ykhi kakh dijkbks pkdk
gkakmkb ihi kdkmkb0
;.< Tu`ukh
Kdkpuh ykhi gfh`kdi tu`ukh pfhumiskh gkakmkb ihi kdkmkb0 Vhtua gfgfhubi
tuiks gktk aumikb Gkhk`fgfh \trktfii, uhtua gfgkbkgi tfhtkhi
gkhk`fgfh strktfii, sfrtk uhtua gfhiftkbui ikgjkrkh gkhk`fgfh strktfii
;.4 Gkhekkt
Kdkpuh gkhekkt dkri pfhumiskh gkakmkb ihi kdkmkb0 Vhtua gfhkgjkb wkwkskh
ktku pfgkbkgkh tfrbkdkp pfhtihihyk gkhk`fgfh strktfii dkmkg pfruskbkkh
6
JKJ :
^FGJKBK\KH
Gfsaipuh dfgiaikh dkri jfrjkiki pfhifrtikh ktku dfefhisi ykhi dijfriakh omfb
pkrk pkakr gkhk`fgfh dkpkt ditfguakh suktu afskgkkh pomk piair,
jkbwk gkhk`fgfh strktfiia gfrupkakh imgu ykhi gfhiikjuhiakh
euhisi-euhisi gkhk`fgfh dkmkg rkhiak pfgjuktkh afputuskh-afputuskh
orikhisksi sflkrk strktfiis, iuhk gfhlkpki tu`ukh orikhisksi sflkrk fefatie dkh
feisifh.
Gfhurut Busfih Vgkr (;333025), Gkhk`fgfh strktfiia sfjkiki suktu sfhi dkh
imgu dkmkg bkm pfgjuktkh (eorgumktihi), pfhfrkpkh (igpmfgfhtihi) dkh fvkmuksi
(fvkmuktihi) afputuskh- afputuskh stkrtfiis khtkrk euhisi ykhi
gfguhiaihakh sfjukb orikhisksi gfhlkpki tu`ukhhyk pkdk gksk gfhdktkhi
5
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
5
Dkri pfhifrtikh ykhi luaup muks, dkpkt disigpumakh jkbwk gkhk`fgfh strktfiia
gfrupkakh suktu rkhiakikh kativitks tfrbkdkp pfhikgjimkh afputuskh
ykhi
jfrsiekt gfhdkskr dkh aogprfbfhsie, dkh disfrtki dfhikh pfhftkpkh
lkrk kpmiaksihyk ykhi dijukt omfb pigpihkh dkh `uik dimkaskhkakh omfb sfmurub
pibka-
pibka ykhi tfrmijkt di dkmkg suktu pfruskbkkh dkmkg gfhlkpki tu`ukh
ykhi dibkrkpakh. Gkhk`fgfh strktfiia ihi `uik suktu sistfg ykhi diiuhkakh
sfjkiki sktu afsktukh dkmkg gfgimiai jfrkikg aogpohfh skmihi
jfrakitkh dkh gfgpfhikrubi khtkrk sktu dkh mkihhyk sfrtk jfrifrka sflkrk
sfrfhtka gfhu`u krkb ykhi skgk pumk.
5. Gfgimib sktu sft tu`ukh `khiak pkh`khi dkh strktfii utkgk ykhi
kakh gfhibksimakh pimibkh pkmihi gfhiuhtuhiakh tfrsfjut.
9
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
9
3. Gfhifvkmuksi afjfrbksimkh prosfs strktfiis sfjkiki gksuakh
pfhikgjimkh afputuskh di gksk gfhdktkhi.
Vhtua gfhibkdkpi frk imojkmisksi faohogi gkak afiiktkh dkmkg jfruskbk juakh
sk`k dijktksi omfb mihiaup jktks hfikrk hksiohkm sfbihiik uhtua tihiakt pfrujkbkh
mihiauhikh sfrtk dihkgiak ykhi sflkrk mkhisuhi ktku tidka mkhisuhi
kakh gfgpfhikrubi gkhk`fgfh dkh afbidupkh pfafr`kkh afgudikh dfhikh
sfhdirihyk
pkrk pfgigpih pfruskbkkh bkrus dkpkt gfhyiakpihyk dfhikh gfmkauakh
pfhyfsukikh ykhi pfhub afji`kakh. Gkak sfbkrushyk sftikp pfgigpih dkmkg
pfruskbkkh kakh gfmkaskhkakh gkhk`fgfh strktfiia jkii pfruskbkkhhyk.
2
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
3
:.< Fvomusi gkhk`fgfh strktfii
Tkbkp <0 \trktfiil ^mkhhihi, ykitu pfhifgjkhikh dkri eorflkst jksfd pmkhhihi,
dfhikh gfgpfrtigjkhiakh aohdisi pkskr dkh pfrskihikh. Di sihi
pfruskbkkh sudkb gfgpfrtigjkhiakh jkikigkhk lkrkhyk (strktfiihyk)
uhtua dkpkt gfgfhkhiakh pkskr. ^rosfs eorgumksi strktfii dimkauakh pkdk
`k`krkh gkhk`fgfh, sfgfhtkrk igpmfgfhtksi dkh pfmkaskhkkh dimkauakh
omfb `k`krkh pfmkaskhk.
^rosfshyk dimkauakh sflkrk top-dowh.
4
gfhibkdkpi gkskmkb, tfrhyktk pfrgkskmkbkh sfsuhiiubhyk juakhmkb strktfii
ykhi jurua,
5
gfmkihakh fasfausi (igpmfgfhtksi) ykhi jurua. ^kdkbkm, kdk pfhfmitikh mkih
ykhi dimkauakh omfb (^ftfr, :>;:) gfhyfjutakh jkbwk pfruskbkkh dkpkt
gfhifmukrakh aurkhi mfjib V\$ ;>> gimykr uhtua aohsumtksi dkh pfmktibkh
gkhk`fgfh ykhi ditu`uakh uhtua gfhliptkakh strktfii ykhi jrimikh. Dfhikh
dfgiaikh, gkhk`fgfh strktf`ia tidka bkhyk gfhlkaup prosfs eorgumksi
sk`k, hkguh `uik prosfs igpmfgfhtksihyk.
;
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
;
gfgimib strktfii tfrtfhtu ykhi kakh dimkaskhkakh. Csu eorgumksi strktfii gfhlkaup
jishis kpk ykhi digksuai, jishis kpk ykhi bkrus ditihiikmakh, jkikigkhk
gfhikmoaksiakh sugjfr dkyk, kpkakb bkrus gfmkauakh faspkhsi ktku divfrsieiaksi
jishis, kpkakb bkrus gfgksuai pkskr ihtfrhksiohkm, kpkakb bkrus gfrifr ktku
gfgjfhtua `oiht vfhturf dkh jkikigkhk gfhibihdkri pfhikgjimkmibkh
sflkrk
pkask. Akrfhk tidka kdk orikhisksi ykhi gfgimiai sugjfr dkyk tka tfrjktks,
pfhyusuhkh strktfii bkrus gfgutusakh kmtfrhktie strktfii gkhk ykhi kakh
gfgjfriakh afuhtuhikh tfrjkhyka. \trktfii gfhfhtuakh afuhiiumkh aogpftitie
`khiak pkh`khi.
Fvkmuksi strktfii kdkmkb tkbkp eihkm dkmkg gkhk`fgfh strktfiis. Fvkmuksi strktfii
kdkmkb kmkt uhtua gfhdkpktakh iheorgksi akpkh strktfii tidka dkpkt
jfr`kmkh.
\fguk strktfii dkpkt digodieiaksi di gksk dktkhi akrfhk ekator ihtfrhkm
dkh fastfrhkm sflkrk aohstkh jfrujkb. Tiik katieitks dkskr fvkmuksi strktfii kdkmkb
(;) Gfhih`ku umkhi ekator fastfrhkm dkh ihtfrhkm ykhi gfh`kdi dkskr strktfii skkt
ihi1 (:) Gfhiuaur aihfr`k1 (<)Gfhikgjim tihdkakh aorfatie. (Drulafr,
:>>2) gfhiktkakh pfafr`kkh utkgk dkmkg gkhk`fgfh strktfiis kdkmkb jfrpiair
gfmkmui afsfmurubkh gisi pfruskbkkh.
;
gfhifvkmuksi afputuskh mihtks euhisi ykhi gfguhiaihakh orikhisksi dkpkt
gfhlkpki tu`ukhhyk. Tu`ukh
;
ykhi jfrjfdk uhtua gksk gfhdktkhi1 pfrfhlkhkkh `khiak pkh`khi, sfjkmiahyk,
gfhlojk uhtua gfhioptigkmakh trfh sfakrkhi uhtuhi gksk gfhdktkhi.
\flkrk sihiakt, jfjfrkpk pfhumis sfpfrti (Lfrto, :>;>),(Lommis, :>>6), dkh (Dkvid,
:>;:) gfhiikgjkrakh gkhk`fgfh strktfiis sfjkiki mkhiakb-mkhiakb pkrk
;
\flkrk prihsipim, sftikp godfm gkhk`fgfh strktfiia pksti gfmijktakh
kdkhyk skskrkh strktfiia (jkia dkmkg jfhtua visi, gisi, oj`fltivf,
gkupuh iokm), eorgumksi strktfii, igpmfgfhtksi strktfii, sfrtk pfhifhdkmikh
aihfr`k. \fjukb gkhk`fgfh ykhi jkia, bkrusmkb gfgimiai afgkgpukh uhtua
gfgeorgumksiakh strktfii ykhi jkia, sfakmiius `uik dkpkt
gfhiigpmfgfhtksiakhhyk. Jfjfrkpk godfm diafgjkhiakh uhtua gfgjkhtu
pfruskbkkh uhtua dkpkt gfgeorgumksiakh sfakmiius gfhiigpmfgfhtksiakh
strktfiihyk.
;
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
;
Tidka sfmurub sugjfr dkyk dkh afgkgpukh pfruskbkkh gfgimiai potfhsi sfjkiki
dkskr afuhiiumkh jfrskihi ykhi jfrafsihkgjuhikh. ^otfhsi ihi
dirfkmisksiakh kpkjimk sugjfr dkyk dkh afgkgpukh tfrsfjut jfrbkrik, mkhiak,
tidka dkpkt ditiru dkh tidka dkpkt diikhtiakh. \ugjfr dkyk (`uik gfhlkaup
afgkgpukh) kdkmkb
jfrbkrik bkhyk `iak gfguhiaihakh pfruskbkkh gfhiiuhkakh afsfgpktkh
dkh/ktku gfhftrkmisir khlkgkh dkmkg mihiauhikh fastfrhkmhyk1 \ugjfr
dkyk disfjut mkhiak kpkjimk, `iak kdk, bkhyk digimiai omfb sfdiait pfskihi
ykhi kdk
gkupuh ykhi guhiaih kdk1 \ugjfr dkyk disfjut tka dkpkt ditiru
;
kpkjimk
;
pfruskbkkh mkih tidka dkpkt gfgpfromfbhyk1 sfrtk tidka dkpkt diikhtiakh `iak
tidka gfgimiai fquivkmfh ykhi strktfiis. Kpkjimk aritfrik-aritfrik
tfrsfjut dipfhubi, sugjfr dkyk dkh afgkgpukh gfh`kdi aogpftfhsi ihti dkh
dkpkt
jfrmkau sfjkii dkskr afuhiiumkh jfrskihi pfruskbkkh, dkyk skihi strktfiis,
dkh afgkgpukhhyk uhtua gfhdkpkt mkjk diktks rktk-rktk.
;
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
;
JKJ <
^FHVTV^
<.; Afsigpumkh
;
jfrpihdkb khtkr pfruskbkkh.
;
^frjfdkkh dkmkg sugjfr dkyk, ykhi tidka guhiaih didkpktakh ktku
ditiru
pfruskbkkh mkih, sfrtk lkrk pfhiiuhkkhhyk gfrupkakh dkskr afuhiiumkh jfrskihi.
\ugjfr dkyk kdkmkb ihput jkii prosfs produasi pfruskbkkh, sfpfrti
jkrkhi, godkm, afgkgpukh pkrk pfafr`khyk, pktfh, afukhikh dkh gkhk`fr ykhi
jfrjkakt. Vgughyk sugjfr dkyk pfruskbkkh dkpkt diamksieiaksiakh gfh`kdi tiik
aktkiori, ykitu godkm eisia, sugjfr dkyk gkhusik dkh orikhisksi.\ktu `fhis
sugjfr dkyk sk`k guhiaih tidka dkpkt gfhibksimakh afuhiiumkh
jfrskihi ykhi
jfrafsihkgjuhikh.
<.: \krkh
;
AOH\F^ DK\KZ GKHK@FGFH \TZKTFIC
;
DKETKZ ^V\TKAK