I.

OBJECTIVES

This marketing research is ought to study the millennial and gen Z’s buying behavior
and perceptions of the different eco-friendly products that our company can offer. Within
the whole marketing research, we aim to know their insights on eco-friendly products.
According to a study of businesswire.com, millennials and Gen Zs lead the pack when it
comes to consumers patronizing environmentally sustainable products. The data they
gathered provided that 75% of Millennials are willing to pay more for an environmentally
sustainable product compared to 63% of Gen Z, 64% of Gen X, and 57% of Boomers.
These numbers show a positive expected outcome for the business that our company is
making. But aside from the possible profit and market that our company can get with
these products. Think also of climate change, pollution, and global warming that are
knocking on our doors. The products that we can make and sell to the market can also
help in aiding the growing and alarming climate change and global warming. To specify
all of the objectives, we formulated questions that can help in giving better conclusions
from the data gathered.

General Question.
Are the millennials and generation z willing to buy eco-friendly products?

Specific Questions.
1. What are their considerations in buying eco-friendly products?
2. What eco-friendly products are they willing to buy?
3. What are the hindrances today in patronizing eco-friendly products?
4. Is there a lot of competition in the market for eco-friendly products?
5.

II. RESEARCH METHODOLOGY

The descriptive design will be utilized to know the opinion of Millennials and Gen Z on
the Eco-friendly products in the market. This type of research entails gathering and
evaluating non-numerical data to better comprehend the subjects' concepts, opinions, or
experiences about the study.

Purposive or judgmental sampling is the method used by the researchers. This kind of
sampling allows the researchers to select the respondents who are most interested in
the study. Through this method, the research will have respondents who can supply the
necessary information to satisfy the study.
 After profiling the respondents for this research study, it is decided that a survey
questionnaire will be efficient for gathering the respondents' data with a sense of
anonymity and confidentiality.

This research study's survey questionnaire will consist of 6 questions, figuring out the
respondents' thoughts and opinions about Eco-friendly products. It is decided to find
respondents with a minimum of 30 sample sizes.

The questionnaire therefore will be designed to deal with the thoughts and opinions of
Millennials and Gen Z about eco-friendly products. The survey questionnaire will suffice
the data that will be needed to prove and solidify this study.

III. COLLECTION OF DATA

For us to be able to gather the data we need, we surveyed the millennials and
gen z respondents. Our survey includes questions that will help our research to solve
the main problem and objective. The questions that we made will be helpful in our
research. Those questions are, if they are willing to buy eco-friendly products, what are
the things they consider in buying eco-friendly products, what specific eco-friendly
products will they buy, would they endorse these kinds of products to other people, what
are the things that prevent them in buying eco-friendly products and we also ask them if
there are businesses that offer eco-friendly products that can be easily obtained by
consumers. We asked them these kinds of questions since we can know if they will
patronize eco-friendly products before we conduct our business about these kinds of
products.

According to our respondents, they are willing to buy eco-friendly products

because it is a good investment, can save Mother Earth, lessen pollution, preserve the
environment and reduce waste materials. In buying eco-friendly products the things that
the Millenials and gen z consider are, it would be a big help for our environment, the
product itself is made out of recyclable materials and a do it yourself product, the
product being sustainable, can help the economy to grow and reduce carbon footprint.
We concluded that these are the things they consider before buying eco-friendly
products because their first intention is to save the environment which is good and
necessary for everyone to have a clean and neat surrounding that could be beneficial to
everyone's health and safety. Since Millenials and gen z are willing to buy eco-friendly
products, the specific products that they want to buy are, bags, metal/bamboo straws,
wallets, and vases. Bags since for them even if it is made out of recyclable materials it
can be fashionable. Metal/Bamboo because instead of using plastic straws which is not
good for our environment, they will buy metal/bamboo straws and they can use them all
the time to not waste plastics and will just add trash to the environment. Wallets are just
 like bags even if it is out of recyclable materials it can still shine and be fashionable.
Vases could also be an eco-friendly product that is made out of big plastic bottles like
Wilkins bottles. Although eco-friendly products could save our environment and
preserve it, there is some hindrance for the consumers to buy these kinds of products
and according to our respondents the hindrances that hinder them to patronize these
products are the products are pricey, some eco-friendly products don’t have a good
quality, lack of availability in the market, pandemic and consumers’ being busy. Even
though a lot of people are willing to buy eco-friendly products, some businesses or
sellers don't have a competition when it comes to selling these kinds of products since
not all businesses are eco-friendly minded and also our respondents said that there are
still businesses who use plastics.

IV. INTERPRETATION OF DATA

A.

For the first pie

chart. This answers our general question. Are the millennials and gen z willing to
buy Eco-friendly products?

Seen on the pie chart is a positive and absolute response of yes.

This means a lot to our developing company since we gathered the absolute
approval of our respondents who can also be our possible customers in the
future.
 But of course, we wouldn't be over-compliant on this statistical number. And
instead, we will always strive to be better, original, and innovative. So we can be
ready for any possible changes in the future.

B.

This chart answers our first specific question.

What are their considerations in buying eco-friendly products?

For this question, our respondents only provided one reason. That is for the
betterment of our environment

To specify some responses we got were, to avoid pollution, to save the earth, to
reduce waste, and to stop climate change and other environmental reasons.
C.

This pie chart answers our second specific question.

What eco-friendly products are the millennials and gen z willing to buy?

Written on the chart are 5 products that the respondents considered.

Bags is number 1 with 35%

Second is Straws like metal or bamboo straws with 25%

The third and fourth are tumblers and utensils both with 15%

And shirt or clothing with 10%

These numbers help in analyzing what economical products are most considered
by our possible customers. This also helps us in knowing what eco-friendly
product we should focus on and endorse more.
D.

Now for our fourth chart, This chart answers our 3rd specific question. “What are the
hindrances today in patronizing eco-friendly products? "

The chart includes things that hinder people or consumers from patronizing eco-
friendly products.

The first, lack of money. Even though a product is made up of recyclable

materials, the seller sells it for a higher price because some of the eco-friendly products
are handmade.

Second, it is not good quality. Like what I have mentioned earlier, some of it is
handmade so maybe other products were not properly made and also another reason
why it doesn’t have a good quality is that the recyclable materials aren’t good enough.

Third, lack of availability in the market. Since not all markets are selling these
kinds of products may be due to a lack of materials as well or supplies.

Fourth, pandemic. Due to health protocols, consumers need to follow them to be

safe and with that, they can’t go to markets that sell eco-friendly products.

Fifth, being busy. Consumers can’t buy eco-friendly products since they have
things to do so instead of going to the market and buying these products, they just tend
to do the things they need to do and somehow they lack time to go out.
 The hindrances included in the chart are necessary because we can know what
are the things that serve as a barrier to consumers to patronize eco-friendly products.
Knowing the hindrances could help us to adjust for them before endorsing the products.

E.

This graph answers the fourth specific question: Is there a lot of competition in the
market for eco-friendly products? So according to our respondents, there are 23.3% for
none at all, 26.7% for yes there are and 50% for there are few but it is lacking. This
graph shows that there are few Eco-friendly businesses in the market therefore, our
company has few competitors which are good for our future operations.

IV. SWOT AND PESTLE

A. SWOT ANALYSIS
B. PESTLE ANALYSIS