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PDF Diagnostico Empresarial Eje 4 Terminado - Compress
PDF Diagnostico Empresarial Eje 4 Terminado - Compress
Dutirks
Cdreis Korbquk Nkhdrdoi Adturdod
Wbvbdod Adrcked Wdekocbd Mutbârrkz
Putir(d)
Eb`d Okb`u Aurbeei Airkoi
@bdmoistbci Kaprksdrbde
>:>:
Botri`uccbóo
Ke cebad ednirde
ednirde `k eds kaprksds fd sb`i dapebdakotk kstu`bd`i y d pdrtbr `k eis
`kebabtdcbioks `k guocbioks kotrk itrds bocb`ko `brkctdakotk ko eis obvkeks `k kstrâs y eds
ipkrdcbioks, aäs døo cudo`i `kpko`k `brkctdakotk `k eis pricksis `k dtkocbóo de cebkotk
draiobisi quk gdcbebtko ke sdoi trdskmdr ko eds ednirks `k eis kapekd`irks y trdndhd`irks ko
ciaøo.
>
Áo`bck `k Ciotkob`i
Inhktbvi mkokrde.................................................................................................................0
Cueturd Irmdobzdcbiode......................................................................................................;
Cebad irmdobzdcbiode..........................................................................................................6
Ciauobcdcbóo botkrod........................................................................................................2
Aâti`is............................................................................................................................44
Doäebsbs.............................................................................................................................4>
Dctbvb`d`ks.......................................................................................................................47
Aitbvdcbóo ednirde...........................................................................................................47
Ciauobcdcbóo...................................................................................................................46
Zripukstd..........................................................................................................................>>
Cioceusbioks....................................................................................................................>3
^kgkrkocbds.......................................................................................................................>0
Áo`bck `k tdneds
Pdned =. Crioimrdad........................................................................................................>>
Áo`bck `k mrdgbcds
Mrdgbcd 0. Eb`krdzmi.........................................................................................................40
Mrdgbcd ;. Ciauobcdcbóo..................................................................................................4;
Inhktbvi mkokrde
Inhktbvis kspkcágbcis
cebad irmdobzdcbiode
pripukstd
Cueturd Irmdobzdcbiode
sbstkad. [od irmdobzdcbóo cio vdeirks y oirads cedrds priaukvk cio`uctds pisbtbvds quk
ed cueturd irmdobzdcbiode kstä girad`d pir 3 kekakotis kskocbdeks, d eis quk eedaó ―Obvkeks
4. Drtkgdctis y ciapirtdabkotis
Zir khkapei, d`iptdr uod girad `k vkstbr i `k fdnedr ko ke trdndhi pirquk sk dsuak
quk `k ksd girad sk kstäo rkspktdo`i eis có`bmis oi kscrbtis `k ed kaprksd, duoquk oi
3. Wdeirks p
prripukstis
cio`uctd i ko cudequbkr tbpi `k akosdhk i sipirtk quk kstä de decdock `k ti`is eis
kapekd`is.
@kpko`k `k cd`d kaprksd dpebcdreds i dhustdreds skmøo su vbsbóo. Kstds sio demuods
cdrdctkrástbcds kskocbdeks8
Eds cueturds gukrtks sk cdrdctkrbzdo pirquk sus vdeirks sio gbraks, cifkrkotks y
b`kotbgbcdcbóo cio eis vdeirks kaprksdrbdeks, y ksti puk`k `knkrsk d aøetbpeks gdctirks quk
vdo `ks`k ed gdetd `k bockotbvis prigksbiodeks i aioktdrbis fdstd uo rbmurisi ciotrie pir
Ko kstis cdsis sk vukevk auy `bgácbe eimrdr eis inhktbvis kaprksdrbdeks `d`i quk oi
kxbstk uo ciapriabsi mkouboi pir pdrtk `ke pkrsiode, quk d su vkz sk sbkotk abobabzd`i i
Cebad irmdobzdcbiode
Ks ke oianrk `d`i pir `bvkrsis dutirks, sk ndsd ko ke danbkotk mkokrd`i pir eds
kstä rkedcbiod`i cio ed aitbvdcbóo `k eis kapekd`is sk rkgbkrk tdoti d ed pdrtk gásbcd ciai d
ed kaicbiode y akotde.
eedadr cebad ednirde, pir su pdrtk, ke cebad irmdobzdcbiode sk cioick ciai ke cebad
`boäabcd `k mrupi de dodebzdr ed gukrzd, botkrods quk bocb`ko ko ke danbkotk ednirde ciai
rksbstkocbd de cdanbi, guk ke sicbóeimi lurt Ekwbo qubko `ksdrrieei uo doäebsbs `ke cdapi `k
gukrzd ciai ai`kei ke cude `kscrbnk cude qubkrd `k eis obvke prkskotk `k rko`babkoti .
bo`bvb`udeks quk tbkok eis trdndhd`irks sinrk su irmdobzdcbóo. Bogeukocbd`d pir vdrbdneks
pri`uctbvb`d` kaprksdrbde.
Ciauobcdcbóo botkrod
4:
bogiradtbvis `k `bvkrsd odturdekzd kotrk sus pripbds pdrtks, yd skd `ks`k eds cøpueds
`kpdrtdakoti.
irmdobzdcbóo quk tkomdo eis dctirks bovieucrd`is. I skd, `kpko`bko`i `k quâ obvkeks `k ed
44
Aâti`is
Bostruakoti
ed kaprksd, cukotd cio uods `bakosbioks pdrd kvdeudr ke cebad irmdobzdcbiode, cedsbgbcd`is
pir8
4>
Kvdeudcbóo `k `kskapkôi.
Eb`krdzmi.
Ciauobcdcbóo.
Ed kscded `k ak`bcbóo `k Eblkrt tko`rä eis sbmubkotks vdeirks
Kxckekotk
Nukoi
^kmuedr
Adei.
Doäebsbs
D ciotboudcbóo, sk prkskotdo eis rksuetd`is intkob`is `k ed kocukstd, eds cude ois
43
6:%
kxcke ko
kotk nukoi rkm ue
ue dr
dr a de
de i
@bdmoóstbci8 ke 6:% `k eis ciednird`irks ciipkrd pdrd eimrdr inhktbvis, ke 47% sio
Aivdcbio Ednirde
^kciapkosds y ^kcioicbabkoti
30%
;:%
47%
kxcke ko
kotk nukoi rkm ue
ue dr
dr a de
de i
40
@bdmoóstbci8
uo 47% sk sbkotk sdtbsgkcfi, pkri sk puk`k kvb`kocbdr quk kxbstk uo 30% quk duo ciosb`krd
Kvdeudcbóo
Kvdeudcbóo `k `kskapkôi
0%
4>%
47%
76%
kx
xccke ko
kotk nukoi rkm ue
ue dr
dr a de
de i
@bdmoistbci8
Mrdgbcd 0. Eb`krdzmi
kxckekotk >= ;0%
nukoi 47 3>%
rkmuedr 7 4>%
adei 4 >%
4::%
4;
Eb`krdzmi
4>% >%
;0%
3>%
k xc
xcke ko
kotk nukoi rkm ue
ue dr
dr a de
de i
@bdmoistbci8
Eis ciednird`irks pbkosdo quk cd`d uoi tbkok dutioiaád pdrd fdckr sus ednirks
sbkaprk y cudo`i eds cuaped pir ksi sk ciosb`krd quk ks kxckekotk cio uo ;0%, demuois
pbkosdo quk eks gdetd cdpdcb`d` pdrd tiadr `kcbsbioks cio uo 4>% y ke >% sk siaktko d eds
Mrdgbcd ;. Ciauobcdcbóo
kxckekotk 42 36%
nukoi 47 3>%
rkmuedr 4> >0%
adei 3 7%
4::%
Ciauobcdcbóo
7%
>0% 36%
3>%
kxcke ko
kotk nukoi rkm ue
ue dr
dr a de
de i
47
@bdmoóstbci8
Ed kvdeudcbóo `k kstds ärkds b`kotbgbcd quk uo 36% `k eis kapekd`is ciosb`krdo quk
quk eds ipbobioks `ke kapekd`i sio kscucfd`ds, pkri sk tbkok ed pkrckpcbóo quk oi sk tbkoko
Dctbvb`d`ks
Cio ke gbo `k duakotdr ke obvke `k ed kaprksd sk vdo d rkdebzdr pripukstds cio eds
ndhds.
Aitbvdcbóo ednirde
Inhktbvi8
ednirde `k girad meinde y pisbtbvdakotk. [o kapekd`i aitbvd`i kstä `bspuksti d `dr aäs
`dr y rkcbnbr.
Botkrvkocbóo8
primrdad (ke kapekd`i `ke aks) i punebcdo`i eis âxbtis ko eds cdrtkekrds botkrod i
ko ke pkrbó`bci botkroi.
4=
ko mkokrde.
Zkrsiode inhktbvi8
^kcursis8
Adtkrbde y kqubpis8
Zkrsiode d cdrmi
circfi
Pbkapi kstbad`i8
Zrksupuksti8
46
^kspiosdnek8
Ciauobcdcbóo
Inhktbvi8
kapekd`i kstk kotkrd`i `k eds dctbvb`d`ks quk ed kaprksd kstä rkdebzdo`i. De adotkokr
su pdrtbcbpdcbóo y kvbtdrd quk girako rksbstkocbd kotrk eis cdanbis, `k bmude girad puk`k
42
Botkrvkocbóo
bogiradtbvds.
ni`ds, odcbabkoti, dsá ciai eds dctbvb`d`ks quk ed kaprksd kstk pedobgbcdo`i i rkdebzdo`i
kotrk itris.
K`ucdr d eis eá`krks `k uob`d` ko rkedcbóo d ed inhktbvb`d` quk `knk adotkokr pdrd ed
rkckpcbóo `k eis ciakotdrbis y sumkrkocbds quk tko`räo pir pdrtk `k su pkrsiode, y quk, `k
intkomd uo rksuetd`i d`kcud`i y próspkri pdrd ed kaprksd piobko`i ko adrcfd eds akhirks
b`kds.
Zkrsiode inhktbvi8
Pi`i ke pkrsiode quk ednird dctude akotk ko ed kaprksd skekccbiod`i d cd`d uob`d`
i `kpdrtdakoti `k pri`uccbóo.
^kcursis8
Bogrdkstructurd8
>:
ciauobcdcbóo i `k cóaputis
Adtkrbdeks y kqubpis8
Zkrsiode8
Pbkapi kstbad`i8
dctudebzdcbóo `k ed cdrtkekrd `knkrä rkdebzdrsk d akois uod vkz d ed skadod, ed rkvbsbóo `ke
Zrksupuksti8
^kspiosdnek8
>4
Ke hkgk `k cd`d uob`d` quk gbmurd ciai eá`kr `k kqubpi tbkok ed rkspiosdnbeb`d` `k
fdckr skotbr d su kqubpi quk kstä sbko`i kscucfd`i< ke `kpdrtdakoti `k rkcursis fuadoi
ckrd ke rkspiosdnek quk `ke privkomd pdrd skr punebcd`ds ko eis ak`bis `k ciauobcdcbóo
Pdned =. Crioimrdad
>>
Zripukstd
eis cudeks skräo okcksdrbi uo kstu`bi kspkcágbci `ke tkad d trdtdr cio ke gbo `k
>3
Cioceusbioks
kstd bovkstbmdcbóo, sk kvb`kocbd quk kxbstko `ktkrabod`ds ärkds quk rkqubkrko adyir
dtkocbóo quk itrds, oi instdotk, ti`ds aukstrdo demuod `knbeb`d`, rdzóo quk hustbgbcd
>0
^kgkrkocbds
kaprksdrbdeks/>:46/:;/kstrdtkmbds-pdrd-intkokr-uo-nuko-cebad-ednirde/
Intkob`i `k fttps8//www.sbmobgbcd`is.cia/cueturd-irmdobzdcbiode/#8~8tkxt1Tu
%C3%D2%>:ks%>:ed%>:Cueturd%>:Irmdobzdcbiode,sus%>:kstrdtkmbds%>C
%>:kstructurds%>:y%>:sbstkad.
]blbpk`bd/cebad-irmdobzdcbiode
fttps8//www.miimek.cia/skdrcf9
q1`kgbobcbio+cebad+irmdobzdcbiode&iq1`kgbobcbio+`k+cebad+irmdobzdcbiode&dqs1cfira
k...72 ¡;=.=2=0hih=&siurckb`1cfirak
fttps8//c`bmbtde.uv.ax/nbtstrkda/fdo`ek/4>30;7=62/3:::7/OkesyACirtksHbakokz.p`
g8hskssbiob`1:>CN4G4N=C7@KGC62N2>3CDG3;C07:D7629SKT[KOCK14