IMC CAMPAIGN

PLANNING
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 HELLO!
I am Jayden Smith
I am here because I love to give presentations.
You can find me at @username

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Review of the Marketing Plan
⬩ Marketers must understand where the company (or the brand)
has been, its current position in the market, where it intends to
go, and how it plans to get there.
⬩ Most of this information should be contained in the marketing
plan, in a written document.
⬩ The marketing plan has five elements

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⬩ Describes the overall marketing strategy ( internal marketing
audit,external analysis of the market competition and environmental
factors.
⬩ Time frame for marketing activities.
⬩ Selection of target market.

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⬩ Decisions and plans for the four elements of the marketing mix.
⬩ A process for monitoring and evaluating performance and providing
feedback so that proper control can be maintained and any necessary
changes can be made in the overall marketing strategy or tactics.

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Promotional Program Situation Analysis

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 USE DIAGRAMS TO EXPLAIN YOUR IDEAS

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Analysis of Communication Process:

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It involves the communication decision
regarding the use of various sources,
messages and channel factors. It involves
the analysis of effects of various types of
advertising messages might have on
consumers and whether they are
appropriate for the product or brand.

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Budget Determination
White
Is the color of milk and fresh
snow, the color produced by the
combination of all the colors of
the visible spectrum.
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Black
Is the color of ebony and of outer
space. It has been the symbolic
color of elegance, solemnity and
authority.
Developing the Integrated Marketing Communications Programme

Yellow Blue Red

Is the color of gold, Is the colour of the clear Is the color of blood, and
butter and ripe lemons. sky and the deep sea. It because of this it has
In the spectrum of visible is located between violet historically been
light, yellow is found and green on the optical associated with sacrifice,
between green and spectrum. danger and courage.
orange.

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Mentoring, Evaluation and Control

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 What is Marketing Communication?

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and the Is the color of blood, and because of
lemons. In the spectrum of visible deep sea. It is located between this it has historically been
light, yellow is found between green violet and green on the optical associated with sacrifice, danger and
and orange. spectrum. courage.

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and the Is the color of blood, and because of
lemons. In the spectrum of visible deep sea. It is located between this it has historically been
light, yellow is found between green violet and green on the optical associated with sacrifice, danger and
and orange. spectrum. courage.

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4000

3000

2000

1000

You can insert graphs from Excel or Google Sheets

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 Show and explain your web,
MOBILE app or software projects
using these gadget
PROJECT templates.

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 Marketing message has three basic
components: an object, a sign or symbol
and an interpretant. The object is the
product that is the focus of the message
DESKTOP (e.g., Marlboro cigarettes). The sign is the
sensory imagery that represents the
PROJECT intended meanings of the object (e.g., the
Marlboro cowboy). The interpretant is the
meaning derived (e.g., rugged,
individualistic, American).”

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Marketing Communication Mix

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 TABLET
PROJECT

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 PRESENTATION DESIGN

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 THANKS!
Any questions?
You can find me at:
@username · user@mail.me

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 2.
EXTRA RESOURCES
For Business Plans, Marketing Plans, Project Proposals, Lessons, etc