Management 5: STRATEGIC MANAGEMENT

Challenges in the Internal Environment

Learning Outcomes

Particularly at the end of this module, the students should be able to:

1. Assess the internal environment;

2. Identify the role of the government as the business caretaker;
3. Appreciate the role of culture as a venue of communal convergence;
4. Classify and compare the types of competitors;
5. Relate consumer behavior to specific consumer outcomes;
6. Appreciate the importance of suppliers in any business transactions; and
7. Explain Porter’s Five Forces Model