College of Business Studies

Academic Year Winter 2019 – 2020

Organizational Change MBA 622 Total Marks: 20

Case Study CLO 2, 4 & 5
 It’s an individual/ Group project with 1-2 students each.
 Written assignment will be submitted on the due date.
 Case Study submission Deadline is 8th April 2020
 Plagiarism of no more than 20% is allowed

Attached is the “Rise and Fall of Blackberry” Case Study.

Thoroughly examine the information presented in the case, conduct an intensive literature research on
blackberry, revisit the Organizational Change concepts and answer the case questions.
Some suggested videos are also appended for your review and analysis.

Case Questions for “Rise and Fall of Blackberry”

1. Describe the industry that the originally blackberry competed in? Critically analyze the
internal and external environmental factors calling for large and small scale change
initiatives in the organization. CLO 2 [5 Marks]

2. How did blackberry react to the market indicators to change? Why was blackberry unable
to sustain its industry position? [CLO 2 & 4] [5 Marks]

3. Critically evaluate the way blackberry managed the change initiatives including planning,
implementing, leading and sustaining change by suggesting that how ideally change
should have been approached at each step. [CLO 4][5 marks]

4. What is the role of leaders in managing and implementing change in an organization?

Evaluate the leadership role played in the blackberry between the years 1999-2016.
[CLO 5][5 Marks]
Suggested Videos