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INDEX
SL NO TITLE
1 CONTENT
2 LIST OF TABLS
3 LIST OF CHART
CONTENT
CHAPTER TITLE PAGE NO
1 INTRODUCTION
SCOP OF STUDY
OBJECTIVES OF STUDY
LIMITATION OF STUDY
2 INDUSTRY PROFILE
COMPANY PROFILE
3
REVIEW OF LITERATURE
4
RESEARCH METHODOLOGY
5 DATA ANALYSIS AND

INTERPRETATION
CORRELATION
6 FINDINGS
SUGGESITION
CONCLUTION
7
BIBILOGRAPHY
ANNEXURE
LIST OF TABLES
1
SL NO TILES PAGE NO
1 GENDER
2 AGE GROUP
3 SMART PHONE
4 TYPE OF PHONE
5 RATE
6 NETWOORK OPERATORS
7 WHY DID YOU CHOOSE THIS OPERATOR
8 WHO BOUGHT YOU SMARTPHONE
9 SATISFIED WITH CURRENT PHONE
10 YOU ARE USING
11 TIME SPENT ON SMART PHONE IN A DAY
12 DISTRBENCE OF SMART PHONE DURING STUDIES
13 DO YOU USE SMART PHONE WHILE DRIVING
14 ARE YOU AWARE ABOUT POSSIBLE HEATH RISK
15 ARE YOU AWARE ABOUT POTENTIAL DAMAGES
16 CAN YOU BE WITH OUT SMARTPHONE A DAY
17 DO YOU THIINK THRE IS SIDE EFECTS USING

SMART PHONE
18 WHILE YOU ARE TALKING OVER SMARTPHONE
DOES IT BOTHERS YOU WHEN OTHERS ARE
AROUND YOU TALK ON THEIR SMARTPHONES
TOO
19 LIMITATION OF USING INTERNET ON YOUR
SMARTPHONE
20 WHAT WOULD YOU DISCRIBE AS THE MAIN
LIMITATION OF USING INTERNET ON YOUR
SMARTPHONE
21 WHAT IS YOUR PRIMARY MOTIVE OF USING
INTERNET ON SMARTPHONE
22 WHICH OF THESE IS YOUR FAVORITE FEATURE
23 DO YOU THINK SMARTPHONE SECURES YOUR

LIFE IN EMERGENCY
2
24 DO YOU FIND DECREASI IN YOUR GPA AFTER
USING SMARTPHONE
LIST OF CHARTS
3
SL NO TILES PAGE NO
4
1 GENDER
2 AGE GROUP
3 SMART PHONE
4 TYPE OF PHONE
5 RATE
6 NETWOORK OPERATORS
7 WHY DID YOU CHOOSE THIS OPERATOR
8 WHO BOUGHT YOU SMARTPHONE
9 SATISFIED WITH CURRENT PHONE
10 YOU ARE USING
11 TIME SPENT ON SMART PHONE IN A DAY
12 DISTRBENCE OF SMART PHONE DURING STUDIES
13 DO YOU USE SMART PHONE WHILE DRIVING
14 ARE YOU AWARE ABOUT POSSIBLE HEATH RISK
15 ARE YOU AWARE ABOUT POTENTIAL DAMAGES
16 CAN YOU BE WITH OUT SMARTPHONE A DAY
17 DO YOU THIINK THRE IS SIDE EFECTS USING

SMART PHONE
18 WHILE YOU ARE TALKING OVER SMARTPHONE
DOES IT BOTHERS YOU WHEN OTHERS ARE
AROUND YOU TALK ON THEIR SMARTPHONES
TOO
19 LIMITATION OF USING INTERNET ON YOUR
SMARTPHONE
20 WHAT WOULD YOU DISCRIBE AS THE MAIN
LIMITATION OF USING INTERNET ON YOUR
SMARTPHONE
21 WHAT IS YOUR PRIMARY MOTIVE OF USING
INTERNET ON SMARTPHONE
22 WHICH OF THESE IS YOUR FAVORITE FEATURE
23 DO YOU THINK SMARTPHONE SECURES YOUR

LIFE IN EMERGENCY
24 DO YOU FIND DECREASI IN YOUR GPA AFTER

USING SMARTPHONE
5
6
INTRODUCTION
Smartphone has impacted almost all walk of Students Life. The prominent areas,
where impacts of Smartphone are obvious include business, education, health and social life.
Mobile technology has drastically changed the cultural norms and behavior of individuals.
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The impacts are both at the positive side and also at the negative side. At one end Smartphone
are enabling people to create their own micro cultures and engage into activities considered
dangerous of Students and on the other end Smartphone enabling people to remain connected
all the time. The subsequent sub sections of this study provide detailed account on positive
and negative impacts of Smartphone on Students .Mobile is very beneficial for us because it’s
the way of communication. We can communicate with each other. Either we live near or we
live far away from each other. If we go previous years we came to know when there is no
concept of cell phones people use letters to communicate its very inconvenient way of
communication because its very long procedure of communication it take 15 to 20 days .But
by the invention of mobile phones we can communicate not only same country but also out of
countries it removes distances. It's a good impact on us and on generation.
Today‘s Smartphone‘s has been around since last six years when Apple introduced
the Smartphone in mass consumer market, but in reality the Smartphone has been in market
since 1993. The different between today‘s Smartphone and early Smartphone‘s is that early
Smartphone‘s were predominantly meant for corporate users and used as enterprise devices
and also those phone were too expensive for the general consumers. The Smartphone era is
divided into three main phases. First phase was purely meant for enterprises. During this
phase all the Smartphone‘s were targeting the corporations and the features and functions
were as per corporate requirements. This era began with the advent of the very first
Smartphone ̳The Simon‘ from IBM in 1993. Blackberry is considered as the revolutionary
device of this era, it introduced many features including Email, Internet, Fax, Web browsing,
Camera. This phase was totally based on Smartphone targeting enterprises. The second phase
of Smartphone era started with the advent of iPhone, the major breakthrough Smartphone
market in 2007. Apple revealed its first smart phone in 2007. This was the time when first
time ever industry introduced the Smartphone for general consumers market [8]. End of 2007
Google unveiled its Android Operating System with the intention to approach the consumer
Smartphone market. The emphasis during this time period was to introduce features that the
general consumer requires and at the same time keep the cost at lower side to attract more
and more customers. Feature like, email, social website integration, audio/video, internet
access, chatting along with general features of the phone were part of these entire phone.
Third phase of Smartphone was mainly closing the gap between enterprise centric and
general consumer centric Smartphone and improvement the display quality, display
technology and on top of that also aiming to stabile the mobile operating system, introduce
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more powerful batteries and enhance the user interface and many more features within these
smart devices.
OBJECTIVES OF STUDY
9
 To find out the impact of smart phone users in CMS College of science and
commerce.
 To understand the satisfaction level of the present smart phone which they use at
present.
 To suggest the additional smart phones and networks to the students satisfaction.
 To identify the satisfaction level of their current network.
 To evaluate how many of them using smart phones and other phones.
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SCOPE OF STUDY
 This study focuses the impact of smart phone users in CMS College of science and
commerce.
 This study would help us to find the smartphone users and as well as the other mobile
users.
 The scope of the project was limited to CMS College of science and commerce
Coimbatore.
 The findings and recommendations can be applicable to only CMS College of science
and commerce Coimbatore. This cannot be generalized.
11
LIMITATIONS OF STUDY
 There is difficult to find the other phone users.

 The personal opinion collected from the students could be biased.
 The participation of the respondents in providing the information was found difficult,
as they were quite busy with the schedule.
 Personal Character tics or view of the students may affect the research results
 The study is subjected to sampling errors
12
RESEARCH METHODOLOGY
Research means search for knowledge. It’s only a systematic enquiry i to the existing system
of knowledge to disapprove or approve or to arrive at a new conclusion for the betterment of
the existing system. Research methodology is the description, explanation and justification of
the various method of conducting research. It deals with the objectives of a research study,
the method of defining the research problem, the type of hypothesis formulated, the type of
data collected, method used for collecting and analyzing data etc.
RESEARCH DESIGN
A research design is an arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure. It
is the conceptual structure within which research is conducted and it constitutes the blue print
for the collection, measurement and analysis of data. The research design may be specific
representation of the various steps in the process of research. Descriptive design was taken
for the study focuses on phenomena, group and situation.
SAMPLE SIZE
A Finite subset of population selected from it with the objective of investigating its properties
called sample. A sample is a representative part of the population. A sample of 100
respondents in total selected, the response to various elements under each questions were
totaled for the purpose of various statistical testing.
SAMPLING METHOD
A sampling design is a finite plan for obtaining a sample from given population. Convenient
sampling is used for this study.
SAMPLING PROCEDURE
The procedure adopted in the present study is probability sampling, which is also known as
chance sampling.
TOOLS AND TECHNIQUES OF DATA ANALYSIS:
Data analysis was done using percentage analysis technique and using statistical tools.
Simple percentage was used to calculate the percentage.
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(Simple percentage=no. of respondents in each group/total respondents * 100)
Correlation (r) = ∑xy / (√∑x2√∑y2)
SOURCES OF DATA COLLECTION
1) PRIMARY DATA
Primary data are the first hand information collected by the research for immediate
purpose of the study. For the present study structured questionnaire and personnel
interview was used to response from the respondents because of simplicity and
reliability
a) Questionnaire
A questionnaire is a research instrument consisting of a series of questions and
other prompts for the purpose of gathering information from respondents.
2) SECONDARY DATA COLLECTION

Secondary data was collected from company, library, company records, magazines,
internet etc. A secondary questionnaire was used to elicit the primary data. The
questionnaire contains closed ended questions with two points, four points and five points
technique.
a) Journals and magazines

b) Websites
c) Reports.
14
INDUSTRY ROFILE
15
Education in India is provided by the public sector as well as the private sector, with control
and funding coming from three levels: central, state and local. Under various articles of the
Indian Constitution, free and compulsory education is provided as a fundamental right to
children between the ages of 6 and 14. The ratio of public schools to private schools in India
is 7:5.
India has made progress in terms of increasing the primary education attendance rate and
expanding literacy to approximately three-quarters of the population in the 7–10 age group,
by 2011.[5] India's improved education system is often cited as one of the main contributors to
its economic development.[6] Much of the progress, especially in higher education and
scientific research, has been credited to various public institutions. While enrollment in
higher education has increased steadily over the past decade, reaching a Gross Enrollment
Ratio of 24% in 2013,[7] there still remains a significant distance to catch up with tertiary
education enrollment levels of developed nations,[8] a challenge that will be necessary to
overcome in order to continue to reap a demographic dividend from India's comparatively
young population.
At the primary and secondary level, India has a large private school system complementing
the government run schools, with 29% of students receiving private education in the 6 to 14
age group.[9] Certain post-secondary technical schools are also private. The private education
market in India had a revenue of US$450 million in 2008, but is projected to be a US$40
billion market.[10]
As per the Annual Status of Education Report (ASER) 2012, 96.5% of all rural children
between the ages of 6-14 were enrolled in school. This is the fourth annual survey to report
enrollment above 96%. Another report from 2013 stated that there were 22.9 crore students
enrolled in different accredited urban and rural schools of India, from Class I to XII,
representing an increase of 23 lakh students over 2002 total enrollment, and a 19% increase
in girl's enrollment.[11] While quantitatively India is inching closer to universal education, the
quality of its education has been questioned particularly in its government run school
system.While more than 95 percent of children attend primary school, just 40 percent of
Indian adolescents attend secondary school (Grades 9-12). Since 2000, the World Bank has
committed over $2 billion to education in India. Some of the reasons for the poor quality
include absence of around 25% of teachers every day.[12] States of India have introduced tests
and education assessment system to identify and improve such schools.[13]
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Although there are private schools in India, they are highly regulated in terms of what they
can teach, in what form they can operate (must be a non-profit to run any accredited
educational institution) and all other aspects of operation. Hence, the differentiation of
government schools and private schools can be misleading.[14]
In India's higher education system, a significant number of seats are reserved under
affirmative action policies for the historically disadvantaged Scheduled Castes and Scheduled
Tribes and Other Backward Classes. In universities, colleges, and similar institutions
affiliated to the federal government, there is a maximum 50% of reservations applicable to
these disadvantaged groups, at the state level it can vary. Maharashtra had 73% reservation in
2014, which is the highest percentage of reservations in India.
Primary education
The Indian government lays emphasis on primary education, also referred to as

elementary education, to children aged 6 to 14 years old.[30] Because education
laws are given by the states, duration of primary school visit alters between the
Indian states. The Indian government has also banned child labour in order to
ensure that the children do not enter unsafe working conditions.[30] However,
both free education and the ban on child labour are difficult to enforce due to
economic disparity and social conditions.[30] 80% of all recognised schools at
the elementary stage are government run or supported, making it the largest
provider of education in the country.[31]
However, due to a shortage of resources and lack of political will, this system
suffers from massive gaps including high pupil to teacher ratios, shortage of
infrastructure and poor levels of teacher training. Figures released by the Indian
government in 2011 show that there were 5,816,673 elementary school teachers
in India.[32] As of March 2012 there were 2,127,000 secondary school teachers
in India.[33] Education has also been made free[30] for children for 6 to 14 years of
age or up to class VIII under the Right of Children to Free and Compulsory
Education Act 2009
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Secondary Education
Secondary education covers children aged 12 to 18, a group comprising 8.85

crore children according to the 2001 Census of India. The final two years of
secondary is often called Higher Secondary (HS), Senior Secondary, or simply
the "+2" stage. The two halves of secondary education are each an important
stage for which a pass certificate is needed, and thus are affiliated by central
boards of education under HRD ministry, before one can pursue higher
education, including college or professional courses.
UGC, NCERT, CBSE and ICSE directives state qualifying ages for candidates
who wish to take board exams. Those at least 15 years old by 30 May for a
given academic year are eligible to appear for Secondary board exams, and
those 17 by the same date are eligible to appear for Higher Secondary certificate
board exams. It further states that upon successful completion of Higher
Secondary, one can apply to higher education under UGC control such as
Engineering, Medical, and Business Administration.
Secondary education in India is examination-oriented and not course-based:

students register for and take classes primarily to prepare for one of the
centrally-administered examinations. Senior school or high school is split into 2
parts (grades 9-10 and grades 11-12) with a standardized nationwide
examination at the end of grade 10 and grade 12 (usually informally referred to
as "board exams"). Grade 10 examination results can be used for admission into
grades 11-12 at a secondary school, pre-university program, or a vocational or
technical school. Passing a grade 12 board examination leads to the granting of
a secondary school completion diploma, which may be used for admission into
vocational schools or universities in the country or the world. Most reputable
universities in India require students to pass college-administered admissions
tests in addition to passing a final secondary school examination for entry into a
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college or university. School grades are usually not sufficient for college
admissions in India.
19
COMPANY PROFILE
20
CMS College of Science and Commerce
CMS College of Science and Commerce is one of the premier institutions of higher
learning in Coimbatore, Tamil Nadu, India. It was established in 1988 by the CMS
Educational and Charitable Trust, which is a non-profit organization. The college is situated
in a 26 acre complex with excellent infrastructure. Although it is just 8 kms. from the centre
of the city, the campus can be justifiably proud of a peaceful, congenial atmosphere, ideal for
academic pursuits. CMS CSC offers 17 Undergraduate courses and 14 Postgraduate courses
besides 7 M.Phil and 3 Ph.D research programmes.
As a centre for academic excellence CMS College of Science and Commerce offers
affordable and quality education to thousands of aspirants every year. Our students excel in
various curricular fields and bring many University ranks to the institution. The College
follows a rigorous academic schedule which is complemented by a varied spectrum of co-
curricular activities, providing the students with opportunities to display their creativity and
talent.
Vision
 A centre of excellence, capable of empowering seekers of knowledge through holistic

education.
Mission
 To create worthy citizens by providing holistic, qualitative, value based education and
make them creative members of the global society.
21
REVIEW OF LITERATURE
22
Sinhas and Wagh in their article “Analyzing Growth of Cellular TelecomSector and
Understanding Consumer’s preferences and choices on the use of cellphone”, published in
Indian journal of Marketing. September 2008 has studies thegrowth and performance of
cellular telecom sector. The study measures consumerchoices, preferences regarding mobile
services and mobile usage. The study wasbased on primary data, collected from businessmen,
employees, students,agriculturalists and others. The study area is Janupur, Eastern Uttar
Pradesh districtand sample size was 100 respondents and survey collected through
questionnaire.They study concludes that majority of the consumers are prepaid consumers
and prefer lower tariff followed by better service and considered 30 paisa as ideal call rate.
Further study found that majority of the consumers are satisfied with service provided by
mobile service provider. Further analysis was made that there us lack of coordination
between service providers, handset manufactures and customers. Ultimately, the coordination
between service providers and mobile phone manufactures play an important role in
satisfying needs of mobile phone users. The study provides various thoughts and open up
vistas for the mobile service providers to gain momentum and technological breakthrough in
such a way so that this should be able to reach to the common man of the country.
Srivastava, Bhangde, Bhatt, Gori and Marfatia in their article “Role of Competition in
Growing Market: Telecom Sector” published in Indian Journal of marketing. September 2006
has discussed the Theory of product life cycle to study the impact of competition on
developing markets in India and also to understand the importance of value addition and
pricing strategies. They pointed out that price plays an importance role in growing or
emerging mobile market and to survive in the industry, it needs to provide customers extra
value added features, high quality services at competitive price. The study selected Hutch,
Airtel, and RIM mobile product based an primary data. The data was collected through
questionnaires on the basis of survey. The sample was 100 respondents from central, western
and South Mumbai.
Banumathy, and Kalaivani, in their article “Customers’ Attitude Towards Cellphone

Services in Communication Systemm” published in Indian Journal of Marketing. March,
2006 has studied the customer’ attitude towards cell phone services in communication system
on the basis of survey method. The study is based on primary data, collected by way of
survey from 300 respondents, consists of 189 from prepaid and 111 from posted schemes.
This study attempt to know the type of calls attended period and nature of usage, effect on
landline connection, use of SMS, reasons for choosing a cell phone and level of satisfaction
23
of services. The study concludes that the overall consumers’ attitude towards cell phone
services is that they are satisfied with the existing services but they will still want more
services to be provided.
Desai Ashok, in his article “Revolution in India’s Telecommunications Industry”

published in Economic and Political weekly. February 17,2007 has studied
telecommunication industry and its history. He studied further ownership pattern and
financing of private communication pattern. This includes the growth and emergence of
digital electronic technologies in the case of fix line and mobile technology. He stated that a
village telephone is not of much use unless it unable villagers to talk to friends and relatives.
In addition to it he further stated what is required to commitment developing the mobile
systems providing and connecting the backward area including village to forward area. In
short a significant break in the trend has occurred in the mobile technology in the recent year.
The size and the distance of communication industry decreased to the great extent to –
2G. at present 3G revolution is taking place and therefore mobile system has increased its
network from urban to rural area and from richer to poor. It is evident from cover story
presented by Business India in November 2008 which shows that more than 300 million
subscribers already exist and it may increase to 550 million by 2010 which indicate very fast
development in the mobile business. There is lot of difficulties in using and handling the
mobile phones and the cover story of Business India brought out this feature clearly. The uses
of handset and talk time price is higher. It is not benefiting to a common man. This is also
pointed out by the article.
Two studies were conducted by karjaluotoet. Karvonen, Kesti, Koivumaki, Manninen,

Pakola, Ristola, Salo, in their article “Factor Affecting Consumer’ Choice on Mobile Phone:
Two studies from Finland” published in Journal of Euro Marketing, in 2005 on factors
affecting consumer choice of mobile phones. Mobile phones markets are one of the most
turbulent market environments today due to increased competition and change. In fact, it is of
growing concern to look at customer buying decision process and cast light on the factors that
finally determine consumer choices between different mobile phone brands. On this basis,
this research study deals with consumers choice criteria in mobile phonemarkets by studying
factors that influence intension to acquire new phones on one hand and factors that influence
on mobile phone change on the other. With the use of a series of focus interviews (study 1)
79 graduate students followed by a survey (study 2) of 196 respondents. It was found that
24
although the choice of a mobile phone is subjective choice situation. There are some general
factors that seem to guide the choices. The two studies show that while technical problems
are the basic reason to change mobile phone amongst students, price, brand, interface and
properties are the most influential factors affecting the actual choice between brands. Further
the study found strong evidence that although mobile phones are developing at a rapid pace
closer to personal digital assistants, many consumers tend to be unaware of the properties and
services the new models in the market contain.
Satya, in his article “Cost Reduction top priority in telecom sector” published in Facts
for you, January 2008 has highlighted growth of Telecommunication industry and make
aware total development in the field of telecommunication. The revenue has increased along
with net profit from the mobile industry to a large extent. It is also pointed out by this study
more than 87% of village have already been covered by 5.3lakh village public telephone and
FDI attracted to a large extent. However there are lot of problems and measuring to them is
also complex. In such a situation studying mobile technology and its aspect is an important
experience and that was done by Mr.Satya
Sharma and Singla in their article “Telecom Equipment Industry: Challenges and
prospects” published in Economic & political weekly, January 3, 2009 has highlighted
the major challenges faced by India’s telecom equipment manufacturing sector, which lags
behind telecom services. They found that only 35% of the total demand for telecom
equipment in the country is met by domestic production. This is not favorable to long-term
sustained growth of the telecom sector. The country is also far behind in R & D
spending when compared to other leading countries. Farther they have analyzed that India
needs to see an increase in R&D investment, industry- academia government
partnership, better quality doctoral education and incentives to entrepreneurs for start-ups in
telecom equipment manufacturing.
Mobile services consist of two components, (a) the phone or the handset, and (b) the
services or the ability to make phone calls. Hence, the pricing of mobile services involves the
pricing of the handset and the price of the phone calls. A segment level analysis of pricing
patterns of cellular phones and phone calls in US was undertaken by Jain, Muller Eitan,
Naufel in their joint article “ Pricing Patterns of Cellular Phones and Phone calls: A Segment-
Level Analysis” published in Management Science / Vol.45, No. 2, February 1999. The main
25
contribution of their study is that they developed an analytical model to examine cellular
phones and phone call pricing based on demand side characteristics. It was the expectations
of US Federal communication commission (FCC) that granting license to two firms would
induce competition in the pricing of cellular phone services, and therefore in the price of both
the handset and the phone calls would decline over time. An attempt has been made to find
out that the competitive market conditions can result in declining prices for the handset but
not for the phone calls, depending on production costs of the handset.
Bhatt, in his article “A study of mobile Phone Usage Among the Post Graduate
Students” released in Indian Journal of Marketing, April 2008 has studied mobile phone
usage, duration of use, necessity, the spending on mobile phones, influencing factor for
purchasing the mobile phone, awareness of medical side effects of the mobile phone usage
amongst the post graduate student on the basis of primary data; which was collected at Sardar
Patel University from 700 post graduate students. The results indicate that the usage and
satisfaction level of mobile phone users differ from company to company.
Determination for customer satisfaction and dissatisfaction in model handsets using

kano model, was studies by Mishra and Mahajan, Cheatna, in their article “Determination of
potential for Customer Satisfaction and Dissatisfaction in Mobile Handsets Using Kano
Model” published in Indian Journal of Marketing, November, 2008. Mishra and Mahajan.
Kano method is a concept engineering tool that was developed to help design engineers better
understand what customers want and don’t want. They examined the dynamic consumer
behaviour and their changing preferences by segregating changing trends in different market
sectors. The study is based on primary dat. In the present area of immense competition and
changing consumer preferences, it becomes eminent for the organizations to gain competitive
advantage over the other firms to become a market leader. This can be only achieved by
continuous innovation in the product by perfectly understanding the customer requirements
which could lead to higher customer satisfaction.
Julian in her article “Access Pricing Under Completion: An Application To Cellular

Networks” published in The Journal of Industrial Economics, September 2002 “Access
Pricing under Competition: An application to Cellular Networks” analyzed the pricing
problem in which upstream firms compete for customers and access to these customers is
required by downstream markets. Using fixed-to- cellular as an example, a model is
26
presented which shows that the determination of cellular termination charges is quite
different to standard access pricing problems.
Selwyn, Neil in their article, “Schooling the Mobile Generation : the Future for
schools in the Mobile-networked society” released in British Journal of Sociology of
Education, Vol.24 No.2, 2003 has studied a detailed consideration of the theoretical and
practical implications of mobile technologies such as phones and handheld computers on
school and schooling by contrasting the ‘fixed’ nature of schools against ‘mobile
technologies’ freeing up of the key symbolic forms of power of information and
communication. He further pointed out that changes in the ,mobile technology are prompting
at faster rate this will radically change students, and nature of school and schooling.
Seth, Momaya, Gupta, in their article “ Managing the Customer Perceived Service
Quality for Cellular Mobile Telephony: An Empirical Investigation released in “Vikalpa,
Volume 33, No.1, January-March 2008 has discussed Service Quality, Cellular Mobile
Services, Exploratory Factor Analysis, Confirmatory Factor Analysis and Competitiveness in
the Telecom Sector13. The Study indicates that among the various services quality
dimension, ‘responsiveness’, is the best predictor, followed by reliability, customer perceived
network quality, assurance, convenience, empathy, and tangibles which implies that cellular
mobile service providers should invest in empowering the contact employees and providing
them with adequate resources so that they can take they can take prompt actions to customer
queries.
Market Analysis and Consumer Research Organization has presented a report on, “A
study of Mobile Phone Usage among the Teenager and Youth in Mumbai” They have
attempted to study the have attempted to study the attitude of teenager of towards cellular
phones and enumerate the pattern and arrive peculiarities gender wise. Further they have
examined the way young people relate to the functionality of mobile phones as well as assess
observable phenomena. It was analyzed that majority of respondents perceive cell phone as
the technology that offers convenience and makes their life easier.
Xuanming, in his article “Intertemporal Pricing with Strategic Customer Behavior”

published in Management Science , Vol. 53, No. 5, May 2007 has studied international
pricing with strategic customer behavior and shed light on how the composition of the
customer population affects optional revenue consumer surplus and social welfare. He
developed a model of dynamic pricing with endogenous intertemporal demand. In the model,
27
there is a monopolist who sells a finite inventory over a finite time horizon. Wireless number
portability (WNP) is telecommunication regulatory policy that requires cellular phone service
providers to allow customers who switch service subscription to retain their original phone
numbers. The right to retain the number lowers the switching cost for a customer. It means
the purpose of the policy is to induce more completion and facilitate the growth of new or
small service providers.
Gaur and Young-Hoon Park, in their article “Asymmetric Consumer Learning and
Inventory Competition” published in Management Science, Vol. 53, No. 2, February 2007
developed a model of consumer learning and choice behavior in response to uncertain service
in the marketplace under the model, they characterize the steady-state distribution of demand
for retailers given that each retailer holds a constant in-stock service level. They have
highlighted that asymmetry in consumer learning has a significant impact on the optimal
service levels, market shares, and profit of the retailers. When retailers have different costs, it
also determines the extent of competitive advantages enjoyed by the lower-cost retailer in
their article. “Asymmetric Consumer learning and Inventory Competition”.
A full mobile telephone history was traced out by Farley from 1940s to 2005 in his
article “ Mobile Telephone History” published in Telektronikk, April 3, 2005, this study
described how mobile telephones for decades a near dormant technology, became the
dynamic and perhaps most important communication tool of our lives. He first examined
mobile telephony’s early and bulky beginnings, commercial mobile telephony began in 1946.
the cellular radio concept was published in 1974. But since 1995 mobiles have become low
cost, rich in features and used worldwide.
Mengze, Jeongwen and Duk in their article “Price Competition with Reduced
Consumer Switching Costs: The Case of “Wireless Number Portability” in the cellular phone
industry” released in Management science, Vol. 52. No.1, January 2006, has studied that
wireless number portability drives market price downward as expected but with a surprising
twists-rather than helping smaller firms around, the policy may accelerate the process of
market concentration. They find out that the main contributing factor to this particularly is the
discriminating pricing scheme prevalent in the industry- that is a service provider charging a
lower per minute fee for the calls initiated and received within the same network for the calls
connected across two networks. The study area is Hong Kong. They also examined the
28
implications of the reduced switching costs due to wireless number portability on consumers’
service valuation and firms profits.
Tripathi and Masood in their article “Effectiveness of Mobile Advertising: The India
scenario” released in Vikalpa, Volume 33. No. 4, October-December 2008 has attempted to
critically analyze the effectiveness of mobile advertising in its current format (as prevalent in
India). ‘Effectiveness’ for the purpose of this study has been concretized in terms if impact of
mobile advertising on the purchase decision of a consumer, and that there might be other
significant factors like firm’s marketing efforts (marketing mix), a consumers’ socio-cultural
environment (family, informal sources, non commercial sources, social class, culture and
sub-culture), and an individual’s psychological fields (motivation, perception, learning,
personality and attitudes) that affects his purchase decision. The study also found that internet
advertising has been the principal source of media investment growth in the Western nation
since 2001 as spending in traditional media has leveled off.
Abraham (2007) studied the effect that mobile phones ha on the fishing industry in
India. Although telecommunications were considered a luxury in India, there were about 156
million mobile phone subscribers by 2007. Abraham notes that the teledensity of phones was
about eleven telephone lines per 100 people, and that this low ratio suggests ample room for
growth in telecommunications in the nation. After conducting a survey of Indian fisherman,
he found that 80 percent of the respondents thought mobile phones useful. He concluded that
because fisherman could take mobile phones with them to sea, they could more easily access
market information, including selling prices and demand. Fishermen could then decide how
much fish to catch, which reduced the amount of the catch that was dumped or used as
fertilizer. Additionally, the fisherman could better communicate at sea, enabling them to
catch more fish if a large shoal appeared in neighboring waters. The increased availability of
information reduced the risks and uncertainty of the volatile fish market. Mobile phones thus
reduced search costs, reduced waste and improved quality of life, as they allowed fishermen
to communicate with their families and those on shore about bad weather forecasts like
storms and other problems like engine failure.
Sinha in his article “shopping Orientation in the Evolving market” published in

Vikapla, Vol 8,no.2,April-june 03, has attempted to study shopping orientation of India
shoppers based on the orientation, shoppers have been classified into two segments: fun
shoppers and work shoppers. The two segments are found to be different in terms of their
29
demographic and behavioral profile. In the light of findings, the paper draws implications for
store format, pricing, and merchandising and suggests that, in order to be successful; the
retailers need to experiment with a format that attracts both types of shoppers.
Sinha Siddharth in his article “India’s response to the changing international

telecommunication Environment” released in Vikalpa, Vol. 24, No.1, January-march 1999
has discussed the implications of various changes in the technological environment, mostly
the technological revolution of “converged networks” brought by the development of internet
for India and further suggests that VSNL should be given complete autonomy, subject to
regulation by Telecom Regulatory Authority of Inida (TRAI), for determining the technology
and tariffs for international telecommunication as well as negotiating settlement rates with
foreign carriers and interconnections charges with Department of Telecommunication (DoT)
in his article “India’s response to the changing International Telecommunication
Environment”
Sinha, Banarjee and Uriyal a in their article “Deciding where to buy: store choice
Behaviour of Indian shoppers” Vol.27, no.2 April-June 2002 has attempted to understand
store choice behavior of shoppers. The primary motivation behind the study was to identify
major drivers behind choice of stores for various shopping needs as exhibited by typical
Indian consumers.
30
DATA ANALYSIS AND INTERPRETATION
31
Gender
OPTION NO OF RESPONDENTS PERCENTAGE (%)
MALE 55 55
FEMALE 45 45
TOTAl 100 100
No. of consumers surveyed: 100

Source : primary data (Questionnaire)
INTERPRETATION:
The above table showing 55% peoplesare Male

The above table showing 45% peoplesare Female
.
32
gender
120
100
80
Axis Title 60
40
20
0
MALE FEMALE TOTAl
33
AGE GROUP
up to 18 10 10
18-20 75 75
20 and above 15 15
TOTAL 100 100

INTERPRETATION:
The above table showing 10% peoplesage is up to 18

The above table showing 75% peoplesage is 18 – 20
The above table showing 15% peoplesage is 20 and above
34
AGE GROUP
120
100
80
Axis Title 60
40
20
0
up to 18 18-20 20 and above TOTAL
35
SMART PHONE
YES 93 93
NO 7 7
TOTAL 100 100

INTERPRETATION:
The above table showing 93% peoples are yes.

The above table showing 7% peoplesare No.
36
CHART 3
SMART PHONE
120
100
80
Axis Title 60
40
20
0
YES NO TOTAL
37
TABLE 4
TYPE OF PHONE

REGULAR SMART 2 2
ANDROID 88 88
I PHONE 8 8
WINDOWS 1 1
OTHER 1 1
TOTAL 100 100

INTERPRETATION:
The above table showing 2% peoples are using regular smart phone.
The above table showing 88% peoplesare using Android.
The above table showing 8% peoplesare using I phone.
The above table showing 1% peoplesare using Windows.
The above table showing 1% peoplesare usingOthers.
38
CHART 4
TYPE OF PHONE
120
100
80
60
Axis Title
40
20
0
REGULAR ANDROID I PHONE WINDOWS OTHER TOTAL
SMART
39
TABLE 5
RATE
1000-5000 8 8
5000-10000 33 33
10000-15000 43 43
15000 - ABOVE 17 17
TOTAL 100 100

INTERPRETATION:
The above table showing 8% peoples are using 1000 – 5000 Range.
The above table showing 33% peoples are using 5000 – 10000Range.
The above table showing 43% peoples are using 10000 – 15000 Range.
The above table showing 17% peoples are using 15000 & AboveRange.
40
CHART 5
RATE
120
100
80
Axis Title 60
40
20
0
1000-5000 5000-10000 10000-15000 15000 - ABOVE TOTAL
41
TABLE 6
NETWORK OPERATORS
AIRTEL 35 35
VODAPHONE 18 18
BSNL 11 11
IDEA 14 14
JIO 22 22
OTHERS 0 0
TOTAL 100 100

INTERPRETATION:
The above table showing 35% peoples are using Airtel.
The above table showing 18% peoples are using Vodaphone.
The above table showing 11% peoples are using BSNL.
The above table showing 14% peoples are using Idea.
The above table showing 22% peoples are using Jio.
The above table showing 0% peoples are using Other.
42
CHART 6
NETWORK OPERATORS
120
100
80
Axis Title 60
40
20
0
AIRTEL VODAPHONE BSNL IDEA JIO OTHERS TOTAL
43
TABLE 7
WHY DID YOU CHOOSE THIS OPERATOR
PERCENTAGE
OPTION NO OF RESPONDENTS (%)
GOOD NETWORK COVERAGE 51 51
BRAND IMAGE 7 7
BEST OFFER 30 30
GOOD CUSTOMER SERVICE 8 8
OTHER 4 4
TOTAL 100 100

INTERPRETATION:
The above table showing 51% peoples choose for good network coverage
The above table showing 7% peoples choose for Brand Image.
The above table showing 30% peoples choose for Best Offer.
The above table showing 8% peoples choose for Good customer Service.
The above table showing 4% peoples choose forOther.
44
CHART 7
WHY DID YOU CHOOSE THIS OPERATOR
120
100
80
Axis Title 60
40
20
0
YES NO TOTAL
45
TABLE 8
WHO BOUGHT SMART PHONE FOR YOU

FATHER 52 52
MOTHER 14 14
ELDER BROTHER/SISTER 11 11
SELF 23 23
TOTAL 100 100

INTERPRETATION:
The above table showing 52% peoples said Father.
The above table showing 14% peoples said Mother.
The above table showing 11% peoples said Elder Brother/ Sister.
The above table showing 23% peoples said Self.
46
CHART 8
WHO BOUGHT SMART PHONE FOR YOU
120
100
80
60
Axis Title
40
20
0
FATHER MOTHER ELDER SELF TOTAL
BROTHER/SISTER
47
TABLE 9
ARE YOU SATISFIED WITH CURRENT SMARTPHONE
YES 79 79
NO 21 21
TOTAL 100 100

INTERPRETATION:
The above table showing 79% peoples says Yes.
The above table showing 21% peoples says No.
48
CHART 9
ARE YOU SATISFIED WITH CURRENT SMARTPHONE
120
100
80
Axis Title 60
40
20
0
YES NO TOTAL
49
TABLE 10
YOU ARE USING
PREPAID 90 90
POSTPAID 10 10
TOTAL 100 100

INTERPRETATION:
The above table showing 90% peoples Prepaid
The above table showing 10% peoples Postpaid.
50
CHART 10
YOU ARE USING
120
100
80
Axis Title 60
40
20
0
PREPAID POSTPAID TOTAL
51
TABLE 11
HOW MUCH TIME DO YOU SPEND ON YOUR SMART PHONE AVERAGE IN A

DAY
30MINUTES 7 7
30MINUTES - 1hr 26 26
1hr-2hr 23 23
>2hr 44 44
TOTAL 100 100

INTERPRETATION:
The above table showing 7% peoples using 30Munits
The above table showing 26% peoples Using 30Munits to 1hr.
The above table showing 23% peoples Using1hr to 2hr
The above table showing 44% peoples Using More than 2hr.
CHART 11
52
HOW MUCH TIME DO YOU SPEND ON YOUR SMART PHONE AVERAGE IN A
DAY
120
100
80
Axis Title 60
40
20
0
30MINUTES 30MINUTES - 1hr 1hr-2hr >2hr TOTAL
TABLE 12
53
DO YOU FEEL DISTURBED BY SMART PHONE DURING YOUR STUDIES
STRONGLY AGREE 10 10
AGREE 26 26
NEUTRAL 34 34
DISAGREE 22 22
STRONGLY DISAGREE 8 8
TOTAL 100 100

INTERPRETATION:
The above table showing 10% peoples are Strongly Agree.
The above table showing 26% peoples are Agree.
The above table showing 34% peoples are Neutral.
The above table showing 22% peoples are Disagree.
The above table showing 8% peoples are Strongly disagree.
CHART 12
54
DO YOU FEEL DISTURBED BY SMART PHONE DURING YOUR STUDIES
120
100
80
60
Axis Title
40
20
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY TOTAL
AGREE DISAGREE
TABLE 13
55
DO YOU USE SMARTPHONE WHILE DRIVING
YES 19 19
NO 63 63
ANSWERING CALL USING
BT/HEADPHONE 18 18
TOTAL 100 100

INTERPRETATION:
The above table showing 19% peoples are says Yes.
The above table showing 63% peoples are says No.
The above table showing 18% peoples are says for answering call using BT/Headphone.
CHART 13
56
DO YOU USE SMARTPHONE WHILE DRIVING
120
100
80
60
40
20
0
Axis Title
L
NO
S
NE
TA
YE
HO
TO
DP
EA
/H
BT
G
IN
US
LL
CA
G
IN
ER
SW
AN
TABLE 14
57
ARE YOU AWAREABOUT THE POSSIBLE HEALTH RISK
YES 81 81
NO 19 19
TOTAL 100 100

INTERPRETATION:
CHART 14
58
ARE YOU AWAREABOUT THE POSSIBLE HEALTH RISK
120
100
80
Axis Title 60
40
20
0
YES NO TOTAL
TABLE 15
59
ARE YOU AWARE ABOUT POTENTIAL DANGERS
STRONGLY AGREE 17 17
AGREE 55 55
NEUTRAL 21 21
DISAGREE 5 5
STRONGLY DISAGREE 2 2
TOTAL 100 100

INTERPRETATION:
The above table showing 17% peoples are Strongly Agree.
The above table showing 55% peoples are Agree.
The above table showing 21% peoples are Neutral.
The above table showing 5% peoples are Disagree.
The above table showing 2% peoples are Strongly disagree.
CHART 15
60
ARE YOU AWARE ABOUT POTENTIAL DANGERS
120
100
80
60
Axis Title
40
20
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY TOTAL
AGREE DISAGREE
TABLE 16
61
CAN YOU BE WITHOUT SMART PHONE FOR A DAY
YES 61 61
NO 39 39
TOTAL 100 100

INTERPRETATION:
CHART 16
62
CAN YOU BE WITHOUT SMART PHONE FOR A DAY
120
100
80
Axis Title 60
40
20
0
YES NO TOTAL
TABLE 17
63
DO YOU THINK THRER IS SIDE EFFECTS USING SMART PHONES
YES 49 49
NO 15 15
MAYBE 36 36
TOTAL 100 100

INTERPRETATION:
The above table showing 36% peoples are says Maybe.
CHART 17
64
DO YOU THINK THRER IS SIDE EFFECTS USING SMART PHONES
120
100
80
Axis Title 60
40
20
0
YES NO MAYBE TOTAL
TABLE 18
65
WHILE YOU ARE TALKING OVER SMARTPHONE DOES IT BOTHERS YOU WHEN
OTHERS ARE AROUND YOU TALK ON THEIR SMARTPHONES TOO
NO 23 23
NEVER 12 12
SELDOM OR RARELY 17 17
SOMETIMES 41 41
YES 7 7
TOTAL 100 100

INTERPRETATION:
The above table showing 12% peoples are says Never.
The above table showing 17% peoples are says Seldom or Rarely.
The above table showing 41% peoples are says Sometimes.
CHART 18
66
WHILE YOU ARE TALKING OVER SMARTPHONE DOES IT BOTHERS YOU WHEN
OTHERS ARE AROUND YOU TALK ON THEIR SMARTPHONES TOO
120
100
80
60
Axis Title
40
20
0
NO NEVER SELDOM OR SOMETIMES YES TOTAL
RARELY
TABLE 19
67
LIMITATION OF USING INTERNET ON YOUR SMARTPHONE
IT IS EXPENSIVE 20 20
RADIATION 26 26
WASTAGE OF TIME 25 25
SECURITY ISSUES 19 19
OTHER 10 10
TOTAL 100 100

INTERPRETATION:
The above table showing 20% peoples are says It Is Expensive.
The above table showing 26% peoples are says Radiation.
The above table showing 25% peoples are says Wastage of time.
The above table showing 19% peoples are says Security issue.
The above table showing 10% peoples are says Other.
CHART 19
68
LIMITATION OF USING INTERNET ON YOUR SMARTPHONE
120
100
80
60
Axis Title 40
20
L
R
N
E
TA
S
E
HE
SIV
IO
UE
IM
TO
OT
AT
SS
EN
FT
DI
YI
P
O
RA
EX
RIT
GE
IS
CU
TA
IT
SE
AS
W
TABLE 20
69
WHAT WOULD YOU DISCRIBE AS THE MAIN LIMITATION OF USING INTERNET
ON YOUR SMARTPHONE
NO OF PERCENTAG
OPTION RESPONDENTS E (%)
CAN BE CARRIED ANY WHERE 20 20
I CAN SEARCH ANY INFORMATION THAT I
NEED URGENTLY 62 62
WAY TO PASS MY TIME 13 13
ALLOWS ME TO USE ONLINE UTILITIES 4 4
OTHERS 1 1
TOTAL 100 100

INTERPRETATION:
The above table showing 20% peoples are says can be carried any where.
The above table showing 62% peoples are says i can search any information that i need urgently.
The above table showing 13% peoples are says way to pass my time.
The above table showing 4% peoples are says allows me to use online utilities.
CHART 20
70
WHAT WOULD YOU DISCRIBE AS THE MAIN LIMITATION OF USING INTERNET
ON YOUR SMARTPHONE
120
100
80
60
40
20
0
L
RS
TA
E
RE
IM
ES
HE
TO
LY
HE
ITI
YT
OT
NT
TIL
YW
M
GE
Axis Title
EU
SS
AN
UR
IN
PA
IED
NL
EE
EO
RR
YT
IN
CA
US
A
AT
W
BE
O
TH
ET
N
N
CA
SM
IO
AT
W
M
LO
OR
AL
NF
YI
AN
CH
AR
SE
AN
IC
TABLE 21
71
WHAT IS YOUR PRIMARY MOTIVE OF USING INTERNET ON SMARTPHONE
TO READ NEWS 6 6
TO READ OR SENT EMAIL 13 13
TO BROWSE WWW 21 21
TO INCREASE EXTRA SKILL 46 46
OTHER 14 14
TOTAL 100 100

INTERPRETATION:
The above table showing 6% peoples are says to read news.
The above table showing 13% peoples are says to read or sent email.
The above table showing 21% peoples are says to browse www.
The above table showing 46% peoples are says to increase extra skill.
CHART 21
72
WHAT IS YOUR PRIMARY MOTIVE OF USING INTERNET ON SMARTPHONE
120
100
80
60
Axis Title
40
20
0
TO READ TO READ OR TO BROWSE TO INCREASE OTHER TOTAL
NEWS SENT EMAIL WWW EXTRA SKILL
TABLE 22
73
WHICH OF THESE IS YOUR FAVORITE FEATURE
CAMERA 16 16
GAMES 16 16
INTERNET 43 43
CHATTING 18 18
CALLING 7 7
TOTAL 100 100

INTERPRETATION:
The above table showing 16% peoples are says camera.
The above table showing 16% peoples are says games.
The above table showing 43% peoples are says internet.
The above table showing 18% peoples are says chatting.
The above table showing 7% peoples are says calling.
CHART 22
74
WHICH OF THESE IS YOUR FAVORITE FEATURE
120
100
80
Axis Title 60
40
20
0
CAMERA GAMES INTERNET CHATTING CALLING TOTAL
TABLE 23
75
DO YOU THINK SMARTPHONE SECURES YOUR LIFE IN EMERGENCY
YES I THINK 64 34
NO 12 12
SOMETIMES 24 24
TOTAL 100 100

INTERPRETATION:
The above table showing 64% peoples are says Yes I think.
The above table showing 24% peoples are says Sometimes.
CHART 23
76
DO YOU THINK SMARTPHONE SECURES YOUR LIFE IN EMERGENCY
120
100
80
Axis Title 60
40
20
0
YES I THINK NO SOMETIMES TOTAL
TABLE 24
77
DO YOU FIND DECREASI IN YOUR GPA AFTER USING SMARTPHONE?
YES 55 55
NO 45 45
TOTAL 100 100

INTERPRETATION:
CHART 24
78
DO YOU FIND DECREASI IN YOUR GPA AFTER USING SMARTPHONE?
120
100
80
Axis Title 60
40
20
0
YES NO TOTAL
79
CORRELATION
Correlation is the statistical measure that indicates the extent to which two or more
variables fluctuate together. A positive correlation indicates the extent to which those
variables increase or decrease in parallel; a negative correlation indicates the extent to which
one variable increase as the other decrease.
X= without smart phone for a day
Y= aware about the possible health risk
x=X– X
y=Y-Y
X Y x2 y2 Xy
61 81 3721 6561 4941
39 19 1521 361 741
100 100 5242 6922 5682
r = ∑xy / (√∑x2√∑y2)
= 5682 / (√5242 *√ 6922)
= 0.943
Result:
There’s a positive correlation between without Smartphone for a day and they are aware about the
possibility of health risk.
80
X= There is effects using smart phones
Y= do you use Smartphone while driving
x=X– X
y=Y-Y
X Y x2 y2 Xy
49 19 2401 361 931
15 63 225 3969 945
36 18 1296 324 648
100 100 3922 4654 2524
r = ∑xy / (√∑x2√∑y2)
= 2524 / (√3922 *√ 4654)
= 0.591
Result:
There’s a positive correlation between effects of using Smartphone and using smart phones while
driving.
FINDINGS
 The majority of 55% peoples are Male
81
 The majority of 75% peoples age is 18 – 20
 The majority of 93% peoples are yes.
 The majority of 88% peoples are using Android.
 The majority of 43% peoples are using 5000 – 10000Range.
 The majority of 35% peoples are using Airtel.
 The majority of showing 30% peoples choose for Best Offer.
 The majority of 52% peoples said Father.
 The majority of 79% peoples says Yes.
 The majority of 90% peoples Prepaid
 The majority of 44% peoples Using More than 2hr.
 The majority of 34% peoples are Neutral.
 The majority of 63% peoples are says No.
 The majority of 81% peoples are says Yes.
 The majority of 55% peoples are Agree.
 The majority of 41% peoples are says Sometimes.
 The majority of 26% peoples are says Radiation.
 The majority of 62% peoples are says i can search any information that i need urgently.
 The majority of 46% peoples are says to increase extra skill.
 The majority of 43% peoples are says internet.
 The majority of 64% peoples are says Yes I think.
SUGGESTIONS
82
 Mostly all are aware about smart phones , but some of them are not using
Smartphone.
 Mostly all are using phone for internet and gaming.
 Some of the respondents said that they using the Smartphone’s while driving, better to
avoid that.
 Many of the respondents are using jio and airtel networks.
 Mostly all are choose their network for special offers.
 Mostly many of them are aware about the health risk.
83
CONCLUSION
The project was very useful for me. The training gives me confidence and innovative idea for
the day to day activities. And it also helps me to study more about the organization and also
about the interiors industry.
The organization is recognizing the IMPACT OF SMARTPHONE AMOUNG CMS

COLLEGE STUDENTS and retaining them. Further improvement can be made so that all
students are highly satisfied with their smart phones. The suggestion and recommendation
when implemented will still more benefit the organization.
84
BIBILIOGRAPHY
WWW.WIKIPEDIA.COM
WWW.CMSCBE.IN
WWW.GOOGLE.COM
WWW.GOOGLESCHOLAR.COM
85

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INDEX

CHAPTER TITLE PAGE NO

5 DATA ANALYSIS AND

7 WHY DID YOU CHOOSE THIS OPERATOR

8 WHO BOUGHT YOU SMARTPHONE

9 SATISFIED WITH CURRENT PHONE

10 YOU ARE USING

11 TIME SPENT ON SMART PHONE IN A DAY

12 DISTRBENCE OF SMART PHONE DURING STUDIES

13 DO YOU USE SMART PHONE WHILE DRIVING

14 ARE YOU AWARE ABOUT POSSIBLE HEATH RISK

15 ARE YOU AWARE ABOUT POTENTIAL DAMAGES

16 CAN YOU BE WITH OUT SMARTPHONE A DAY

17 DO YOU THIINK THRE IS SIDE EFECTS USING

23 DO YOU THINK SMARTPHONE SECURES YOUR

7 WHY DID YOU CHOOSE THIS OPERATOR

8 WHO BOUGHT YOU SMARTPHONE

9 SATISFIED WITH CURRENT PHONE

10 YOU ARE USING

11 TIME SPENT ON SMART PHONE IN A DAY

12 DISTRBENCE OF SMART PHONE DURING STUDIES

13 DO YOU USE SMART PHONE WHILE DRIVING

14 ARE YOU AWARE ABOUT POSSIBLE HEATH RISK

15 ARE YOU AWARE ABOUT POTENTIAL DAMAGES

16 CAN YOU BE WITH OUT SMARTPHONE A DAY

17 DO YOU THIINK THRE IS SIDE EFECTS USING

23 DO YOU THINK SMARTPHONE SECURES YOUR

24 DO YOU FIND DECREASI IN YOUR GPA AFTER

 There is difficult to find the other phone users.

TOOLS AND TECHNIQUES OF DATA ANALYSIS:

Simple percentage was used to calculate the percentage.

Correlation (r) = ∑xy / (√∑x2√∑y2)

SOURCES OF DATA COLLECTION

2) SECONDARY DATA COLLECTION

a) Journals and magazines

The Indian government lays emphasis on primary education, also referred to as

Secondary education covers children aged 12 to 18, a group comprising 8.85

Secondary education in India is examination-oriented and not course-based:

 A centre of excellence, capable of empowering seekers of knowledge through holistic

Banumathy, and Kalaivani, in their article “Customers’ Attitude Towards Cellphone

Desai Ashok, in his article “Revolution in India’s Telecommunications Industry”

Two studies were conducted by karjaluotoet. Karvonen, Kesti, Koivumaki, Manninen,

Determination for customer satisfaction and dissatisfaction in model handsets using

Julian in her article “Access Pricing Under Completion: An Application To Cellular

Xuanming, in his article “Intertemporal Pricing with Strategic Customer Behavior”

Sinha in his article “shopping Orientation in the Evolving market” published in

Sinha Siddharth in his article “India’s response to the changing international

OPTION NO OF RESPONDENTS PERCENTAGE (%)

TOTAl 100 100

No. of consumers surveyed: 100

The above table showing 55% peoplesare Male

OPTION NO OF RESPONDENTS PERCENTAGE (%)

TOTAL 100 100

No. of consumers surveyed: 100

The above table showing 10% peoplesage is up to 18

OPTION NO OF RESPONDENTS PERCENTAGE (%)

TOTAL 100 100

No. of consumers surveyed: 100

The above table showing 93% peoples are yes.

OPTION NO OF RESPONDENTS PERCENTAGE (%)

No. of consumers surveyed: 100

OPTION NO OF RESPONDENTS PERCENTAGE (%)

TOTAL 100 100