1 (a): BCG Matrix (2.

5 Marks)

Relative Market Share

v
1.0 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0
I
20
n
d
15 u
52% s
10 tr
y
26%
05
G
ro
0 18%
w
t
-5 5 h

-10 1% R
a
t
-15
e

-20

1 (b): Quadrant Name (2.5 Marks)

Products Quadrant Name

1. Cornetto 2nd
2. Knorr Noodles 1st
3. Brooke Bond 1st
4. Clear Shampoo 3rd
5. Domex 4th
6. Glow & Lovely 2nd
7. Sunlight 1st
8. VIM 1st
9. TRESemme 2nd
10. Ponds Men 3rd

2: Strategies Suggested (5 Marks)

Products Strategy Name

1. Cornetto Hold strategy
2. Knorr Noodles Build strategy
3. Brooke Bond Build strategy
4. Clear Shampoo Harvesting strategy
5. Domex Divest strategy
6. Glow & Lovely Hold strategy
7. Sunlight Build strategy
8. VIM Build strategy
9. TRESemme Hold strategy
10. Ponds Men Harvest strategy