Principles of Marketing Quarter 3 - Module 1

TOPIC: Marketing Principles and Strategies

Let Us Try

VERTICAL

V1. PRODUCTION

V2. MARKETING

V3. RELATIONSHIP

V4. PRODUCT

V5. INNOVATION

V6. DEMAND

V7. SELLING

HORIZONTAL

H1. WANT

H2. SOCIETAL

H3. NEED

H4. SATISFACTION

H5. EXCHANGE

H6. MARKET

H7. SERVICE

H8. PROFIT

Let Us Practice
 1. The basic needs of an SHS student like me are yellow paper, a phone to access hard
copies modules and to search some information through the internet, and a ballpen. On
the other hand, the wants of SHS students like me are WiFi, laptops, and books.
2. The enumerated needs and wants are all essential for my schooling. Still, if I choose only
one in need, I would like to prioritize the phone so that I can access hard copies modules,
and this will help me search for some information on Google about some activities that I
can't understand. In terms of stated wants, I'd like to prioritize the Laptop because I
utilize it to save files and keep track of my class schedule.
3. I always prioritize my needs over my wants since they are critical to my survival and
well-being, such as shelter, food, clothes, etc.
4. As mentioned above, my expectation for the product is that we cannot live without it
because it plays such an important role in our lives. We should never let our wants lead
us astray; instead, we should think about what we need.
5. We must be actively engaged in buying or choosing a product since it has a significant
impact on ourselves, and we must buy or choose what we need, not what we want. My
recommendation for improving the product is to upgrade it rather than sticking with what
you have now to avoid criticism from customers and never disappoint them.
6. Based on the chart, the purpose of marketing is for us to prioritize what we need over
what we want because we never know what awaits us. Improving the product is also
necessary in order to acquire the trust of customers and make a profit.

Let Us Practice More

Let Us Remember

1. market
2. need
3. want
4. demand
5. satisfied
6. value
7. product
8. transaction
9. relationship
10. customer relationship