Professional Documents
Culture Documents
InFocus BNPL
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Stagewise Analysis
4 INDIA’S DIGITAL ECONOMY OUTLOOK
Top Hubs For Fintech Funding
7 INDIA’S FINTECH ECOSYSTEM 2021: KEY HIGHLIGHTS 24 MOST ACTIVE FINTECH INVESTORS IN THE SPOTLIGHT: BNPL
Top 10 Funding
BNPL: An Overview
Top 10 Acquisitions
Key Players
Competitive Landscape
8 INDIA’S FINTECH LANDSCAPE
Market Opportunity
9 FINTECH MARKET OPPORTUNITY IN INDIA Growth Drivers & Market Challenges
Market Size (2021-2025)
34 EARLY STAGE FINTECH STARTUPS MAKING WAVES
Number Of Transacting Users (2021-2025)
50 EMERGING TRENDS
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Executive Summary
4,827 Number Of Active Fintech Startups In India 61% Internet Penetration In India
$1.3 Tn Estimated Fintech Market Opportunity By 2025 19 Number Of Fintech Unicorns In India
$20 Bn+ Total Funding Raised Between 2014 And 2021 533 Funded Fintech Startups In India
$43 Bn BNPL Market Opportunity In India By 2025 Regulatory Uncertainty Key Market Challenge
1000
834 Mn+ 61% 931 Mn
Total Number Of Internet Penetration Smartphone Users
825 Internet Subscribers In India In India
In India As Of
Internet Subscribers (In Mn)
Payments Late Stage 560 Tiger Global Management, Northern Arc, MAS Financial Services
Payments Late Stage 547 Alpha Wave Global, Tiger Global Management, DST Global
Payments Late Stage 535 Alkeon Capital, Lone Pine Capital, Salesforce Ventures
Investment Tech Late Stage 334 ICONIQ Growth, Sequoia Capital, Tiger Global Management
Lendingtech Growth Stage 283 Insight Partners, Tiger Global Management, Moore Strategic Ventures
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Insurtech Late Stage 234 TVS Capital, Faering Capital, A91 Partners
Insurtech Late Stage 225 General Atlantic, Multiples Alternate Asset Management, Munich Re
Fintech SaaS Late Stage 221 Riverwood Capital, Temasek, Emtek Group
1500
$1,300
$990
1000
Market Size ($ Bn)
$758
$584
500 $435
0
2022 2023 2024 2025
Neobanking Fintech SaaS Insurtech Investment Tech Lendingtech Payments
Source: Inc42 Plus. Multiple Secondary Sources
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Insurtech
Investment Tech
Fintech SaaS
Neobanking
Lendingtech
Payments
Fintech Market Opportunity In India To Increase 2.2x In The Next Three Years
Lending Tech to remain the dominant subsector in the Indian fintech market
48 (8.2%) 97 (7.5%)
2022 2025
Compared to 2020, the funding amount and deal count surged surged 3.7x and 2x respectively
$31Mn $33Mn
Average Ticket Size Of Investments ($ Mn)
30
$25Mn
$23.6Mn
20
$19.6Mn
10 $13Mn
$9.7Mn
$5.7Mn
0
2014 2016 2018 2020
Fintech SaaS
3.5% 3.7 Payments
Neobanking 0.267 48.1%
5.3%
0.406
$7.9 Bn
Insurtech Fintech Funding
0.822
10.7%
Lendingtech
Others 86
7.5% 30.7%
23
Fintech SaaS
8.2% 24 Investment Tech
280
19.3%
Funding Deals
Neobanking
3.7 54
8.6%
Insurtech 34
38
12.1% Payments
13.6%
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20
M&A Count
10
0
2015 2016 2017 2018 2019 2020 2021
Year
Note: Only M&A deals recorded in our database are taken into account.
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20%
10%
% Change Daily Closing Price
0%
-10%
-20%
-30%
Dec 27 Jan 27 Jan 10 Jan 17
Paytm Fino Payments Bank PolicyBazaar
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20
15
Market Capitalisation ($ Bn)
10
0
20 Nov 2021 27 Nov 2021 4 Dec 2021 11 Dec 2021 18 Dec 2021 25 Dec 2021 1 Jan 2022 8 Jan 2022 15 Jan 2022 19 Jan 2022
Source: CompaniesMarketCap, Inc42 Plus
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Share Prices Of All Three Public Indian Startups Has Seen A Downward
Trend Since Their IPOs
20%
0%
% Change In Share Price Since IPO
980 999 2%
-20%
-40%
-60%
Policy Bazaar Fino Paytm
Source: Inc42 Plus, NSE
Note: Current Price (LTP) is the closing stock price on 18th Jan. 2022
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3 Dezerv, FloBiz
Note: This is not a ranking, the organisation name is arranged in alphabetical order and only deals recorded in our dataset are taken into consideration.
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Key players
Key Investors
Upto 6 lakhs
Upto 30K
Upto 2 lakhs
Upto 25K
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No No N/A N/A
Registered NBFC Physical Card Maximum Credit Limit Select Lending Partners
No No N/A N/A
No Yes Upto 10 lakh DMI Finance, Quadrillion Finance, Northern Arc Capital
Product by MobiKwik Delhi NCR Sequoia Capital, InnoVen Capital, Trifecta Capital
50.0
11x Growth
40.0
BNPL Market Size ($ Bn)
30.0
20.0
10.0
0.0
2021 2022 2023 2024 2025
Market Challenges:
Growing Competition
The addressable BNPL market in India is estimated to reach $43 Bn+ by 2025. As of now, the domestic market is already ruled by a plethora of tech giants such as Paytm
(Paytm Postpaid), Ola (Ola Money Postpaid), BharatPe (PostPe), Flipkart (Flipkart Pay Later) and others. With the competition getting more intense, it will result in higher
customer acquisition costs (CAC) in the coming years, hampering active players' profitability/operating efficiency.
The RBI working group is still finalising the regulatory framework for all digital lending operators in India. Also, the laws regarding financial data storage/sharing and
recurring payments have seen drastic changes, creating a bubble of regulatory uncertainty in the overall fintech market, including the digital lending space.
The RBI working group has proposed setting up a nodal agency called DIGITA to supervise all digital lending apps in India. The agency will also check and validate software
updates, patches and publisher certificate forgeries. Besides, DIGITA will issue basic digital guidelines that all digital lending companies must follow.
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SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Y Combinator, JAFCO Asia, Incubate Fund India, AET Fund Michael & Susan Dell Foundation, Sunil Gulati, Ajit Ranade
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Investmenttech $4 Mn 2018 Berkely, CA Lendingtech $3 Mn 2019 California
Moving Capital, Ovo Fund, TenOneTen Ventures, Inflection Point Ventures Goat Capital, JAM Fund, Olive Tree Capital, Good Water Capital, Kunal Shah
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Clinikk Defy.club
Clinikk is an insurance tech startup that offers affordable 360-degree Defy Club is a cryptocurrency-focussed startup offering investment and
healthcare insurance packages. portfolio management services.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
MassMutual Ventures, Kunal Shah, Anjali Bansal, Rohit M.A. Michael & Susan Dell Foundation, Sunil Gulati, Ajit Ranade
DGV EduFund
DGV is a neobank that offers an array of banking services for dairy EduFund enables parents to plan/borrow/invest funds for future education
enterprises in India. expenses of their children.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Neobank $3 Mn 2019 Investmenttech/
Bengaluru $1.3 Mn 2020 Ahemdabad
Lendingtech
Even Stack
Even is an insurance tech startup whose healthcare plan covers doctor Stack is an investment tech startup that offers DIY portfolio builders for
consultation and diagnostics. The plan covers a user’s medical expenses beginners in the stock market.
from day 1.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Khosla Ventures, Founders Fund, Lachy Groom, Nikesh Arora, Kunal Shah Y Combinator, Harvard Management, Goodwater Capital, Soma Capital
Vital Gosats
Insurance tech startup Vital offers a healthcare plan that covers doctor GoStats is a rewards payment platform that enables users to earn bitcoin
consultation, diagnostics and pharmacy bills. when shopping online.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Insurancetech $3 Mn 2020 Delhi NCR Payments $700K 2020 Bengaluru
BLinC Invest, Venture Catalysts, Survam Partners Alphabit Fund, Fulgur Ventures, Stacks Accelerator, SBX Capital
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HappyCredit Hypto
HappyCredit is a rewards payment platform that enables users to earn Hypto is a fintech SaaS startup that provides integrable APIs to facilitate
cashbacks/coupons on purchases made using credit cards or the UPI. financial services such as payment aggregation, lending and payment
collection.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Inai Ippopay
Inai is an Indian fintech SaaS startup that offers a no-code global payment Ippopay is a digital payment solution provider that offers payment
stack for accepting digital payments. aggregation and neobanking API stacks.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Fintech SaaS $4 Mn 2021 London Fintech SaaS $2.4 Mn 2020 Chennai
Paua Ventures, 9Unicorns, Uncommon Capital, Soma Capita Blume Ventures, Coinbase Ventures, Better Capital
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Junio FEGO
Junio provides a prepaid debit card for teenagers to help with online and FEGO is a fintech SaaS startup which solves use cases across user/data
offline payments. It also helps teens manage their expenses and savings. connectivity, transactional intelligence and behavioural insights.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Kunal Shah, Ashneer Grover,Amit Lakhotia Eximius Ventures, Speciale Invest, 3one4 Capital, First Cheque
Niro OneAssure
Niro provides embedded consumer lending solutions. Consumer businesses OneAssure is a full-stack digital health insurance platform.
can launch credit products by embedding Niro’s platform.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Lendigtech $4 Mn 2021 Bengaluru Insurancetech $675K 2019 Bengaluru
Elevar Equity, Kunal Shah, Nitin Gupta, Bala Parthasarathy Arun Venkatachalam, Amit Midha, Dalvir Suni
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Pazcare Revfin
Pazcare offers insurance packages for employees. Revfin provides commercial EV loans to underserved segments, claiming to
rely less on numbers and more on a psychometric and biometric
assessment.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
BEENEXT, 3One4 Capital, Kunal Shah, Zishaan Hayath, Ashneer Grover Dheeraj Jain, Let's Venture Angel Fund, Anuraag Jaipuria, Ruchirans Jaipuria
Rulezero Ruptok
Rule Zero is an all-in-one equity management platform for cap table Ruptok provides gold loan at one's doorstep at the lowest interest rate.
management and caters to startups and other businesses.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Fintech SaaS $4 Mn 2019 Bengaluru Lendingtech $5 Mn 2020 Delhi NCR
The Treasury,Valiant Capital,YourNest Venture Capital,Blume Founders Fund Manuvel Malabar Jewellers
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SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
LetsVenture, AngelList India, Founder Room Circle, Kunal Shah, Beerud Sheth Blue Ashva Capital
Threedots TradeX
threedots is an online social investing platform for stock market trading. It TradeX is a prediction market platform, enabling people to trade on
also features a forum for market insights and offers financial news updates. opinions across topics and get rewarded based on real-life outcome.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Investmenttech $4 Mn 2021 Bengaluru Investmenttech $946K 2021 Delhi NCR
Kalaari Capital, Better Capital, iSeed Soma Capital, TDV Partners, Rajesh Sawhney
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Transak WealthDesk
Transak is a fiat-to-crypto payment gateway that streamlines buying and WealthDesk allows users to invest in stock and ETF portfolios called the
selling of cryptocurrency, allowing mainstream users and businesses to WealthBaskets, created by SEBI-registered professionals.
access crypto and blockchain.
SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ SUBSECTOR TOTAL FUNDING ($ MN) FOUNDING YEAR HQ
Fintech SaaS $3 Mn 2019 London Investmenttech $3 Mn 2016 Mumbai
Founded In Time Taken To Become Unicorn (Years) Headquarters Segments Valuation (In $ Bn)
Founded In Time Taken To Become Unicorn (Years) Headquarters Segments Valuation (In $ Bn)
Together, Payments & Investment Tech Account For 68% Of The Fintech
Unicorns In India
Fintech SaaS
5.3% 9 Payments
1
47.4%
Lendingtech
2
10.5% 19 Fintech
Unicorns
Insurtech
3
15.8%
Investment Tech
4
21.1%
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2008 Lending Chennai 115 Sequoia Capital India, Amazon Inc, Eight Roads Ventures India
2013 Lending Bengaluru 201 Amazon, Creation Investments Capital Management, Elevation Capital
2011 Fintech SaaS Bengaluru 140 Composite Capital Management, Elevation Capital, Founders Fund
2015 Lending Mumbai 260 Accel, Barclays Investment Bank, East West Bank
2019 Neobanking Bengaluru 75 B Capital Group, Hillhouse Capital Group, Ribbit Capital
Founded In Sub Sector Headquarters Total Funding (in $ Mn) Notable Investors
2016 Lending Mumbai 254 Anshu Jain, Franklin Templeton India, Bhupinder Singh
2018 Investment Tech Delhi NCR 143 Dragoneer Investment Group, Steadview Capital, Tiger Global
2019 Neobanking Mumbai 157 Global Founders Capital, Hummingbird Ventures, Matrix Partners India
2018 Fintech SaaS Bengaluru 187 B Capital Group, Moore Strategic Ventures, Surge, Tribe Capital
2014 Lending Ahmedabad 257 India Quotient, FMO, Alteria Capital, Bertelsmann India Investments,
2011 Payments Mumbai 105 Matrix Partners India, Axis Bank, Falcon Edge Capital
2018 Lending Bengaluru 582 Gaja Capital, International Finance Corporation, Anand Rao, Shweta Mani
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Founded In Sub Sector Headquarters Total Funding (in $ Mn) Notable Investors
2019 Payments Pune 121 QED Investors, Oceanview Capital Partners, Sequoia Capital
Investment Tech
9.1%
9
Lendingtech
2
40.9%
Neobanking
13.6% 22 Fintech
3
Soonicorns
Payments
13.6%
3 5 Fintech SaaS
22.7%
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Neobanking
Neobanks in India currently work as a layer2 fintech solution sitting on top of existing legacy banks. But with fintech firm BharatPe tying up with Centrum Finance (an NBFC) to
acquire PMC Bank and the UK-based fintech firm Revolut entering India, a full-fledged digital bank as an alternative to traditional banking may soon emerge in India
Investment Tech
As of 2019, only 3% of the Indian population participated in the national stock market compared to 55% in the US. In FY21, the estimated value of total equity in the Indian
stock market was $990 Bn, and the same is likely to increase 2.3x to $2.2 Tn in FY26. A combination of growing awareness and rising demand regarding financial securities
and a vast addressable market portray investment tech as a lucrative business opportunity in India.
Insurancetech
Among other fintech sub sectors, insurance tech is the fastest in terms of market size. From $87 Bn (2022) to $339 Bn (2025), the addressable market is estimated to surge
4x. The rapid adoption of non-life insurance covering health, education, vehicle and other areas will spearhead the growth of insurtech for the next three years
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Fintech SaaS
The Covid-19 pandemic has accelerated the adoption of digital financial products and services among India's SMBs, driving the demand for fintech SaaS solutions such as
app-based accounting & bookkeeping, no-code payment aggregation and equity cap table management. The market size for fintech SaaS in India is expected to see a 2.7x
surge in the next three years, from $4.6 Bn in 2022 to $12.6 Bn in 2025.
Market Consolidation
Many established fintech startups in India are eyeing IPOs this year, including MobiKwik, Navi Technologies and Pine Labs. Understandably, the greater a company's market
share, the better the chance of a successful IPO, which helps raise investor confidence. In fact, a substantial market share is one of the critical indicators that analysts use
to determine a company's competitive position. Hence, a rush of M&A deals is on the cards. Moreover, the requirement of full-stack solutions to capture potential customers
and new markets at the earliest will also send these top players on a shopping spree.
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