SKIN CARE IN SINGAPORE - DATAGRAPHICS

Country Report | Apr 2021

Market Sizes

Sales of Skin Care Sales Performance of Skin Care

Retail Value RSP - SGD million - Current - 2006-2025 % Y-O-Y Retail Value RSP Growth 2006-2025

740 Forecast
2.5% Forecast
1.000 12%

10%
800

8%
600
6%

400
4%

200
2%

0 0%
2006 2020 2025 2006 2020 2025

Sales of Skin Care by Category Sales of Body Care

Retail Value RSP - SGD million - Current - 2020 Growth Performance Retail Value RSP - SGD million - Current - 2006-2025
Click on a Category to update Sales Chart

Body Care Forecast

57,3 70 15%

Facial Care 60
624,6
Hand Care 10%
50
5,5

Y-O-Y Growth
Skin Care Sets/Kits 40
52,8
5%
-5% 0% 15% 30
SKIN CARE 740,2 CURRENT % CAGR % CAGR
YEAR % 2015-2020 2020-2025 20
GROWTH 0%
10

0 -5%
2006 2020 2025

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Premium vs Mass
% Breakdown by Value Current 2015-2020
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 2016 2017 2018 2019 2020

Mass Premium

Distribution

Channel Distribution for Skin Care

Retail Value RSP 2020 and Percentage Point Growth - 2015-2020

0.2% Convenience Stores

0% Forecourt Retailers
3.9% Modern Grocery Retailers
4.5% Grocery Retailers 0.8% Hypermarkets
0.6% Traditional Grocery Retailers
2.8% Supermarkets

15.9% Beauty Specialist Retailers

75.3% Store-Based Retailing
32.2% Non-Grocery Specialists 32.2% Health and Beauty Specialist 1% Chemists/Pharmacies
Retailers
15.3% Drugstores/parapharmacies

38.6% Department Stores

38.6% Mixed Retailers
0% Variety Stores

14.8% Direct Selling

24.7% Non-Store Retailing 0% Homeshopping

9.9% E-Commerce

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Skin Care Brand Shares of Skin Care

% Share (NBO) - Retail Value RSP - 2020 % Share (LBN) - Retail Value RSP - 2020

L'Oréal (S) Pte Ltd 12.3% SK-II 9.5%

Procter & Gamble (S) Pte... 11.0% Shiseido 3.9%
Estée Lauder Cosmetics P... 8.5% Lancôme 3.9%
AmorePacific Singapore P... 6.0% Clarins 3.8%
Shiseido (S) Co Pte Ltd 4.3% Kiehl's 3.3%
Beiersdorf (S) Pte Ltd 3.9% The Body Shop 3.1%
Clarins Pte Ltd 3.8% Estée Lauder 2.9%
TFS Singapore Pte Ltd 3.5% Bio-essence 2.7%
Body Shop (S) Pte Ltd, T... 3.1% Nu Skin 2.7%
Nu Skin Enterprises Sing... 2.7% L'Oréal Dermo-Expertise 2.4%
LD Waxson (S) Pte Ltd 2.7% The Face Shop 2.3%
Kosé Singapore Pte Ltd 2.2% Laneíge 2.2%
Johnson & Johnson Pte Lt... 1.8% La Mer 1.8%
Amway (S) Pte Ltd 1.8% Artistry 1.8%
Kao (S) Pte Ltd 1.1% Sulwhasoo 1.6%
Rohto Pharmaceutical Co ... 1.0% Nivea Visage 1.6%
Chanel (S) Pte Ltd 1.0% Olay 1.5%
Elizabeth Arden (S) Pte ... 0.8% Innisfree 1.4%
Other Private Label 0.2% Other Private Label 0.2%
Others 28.3% Others 47.5%

5-Year Trend
Increasing share Decreasing share No change

Company Share Performance in Skin Care

% Share (NBO) - Retail Value RSP - 2011-2020
Shiseido (S) Co
Gamble (S) Pte

Clarins Pte Ltd

L'Oréal (S) Pte

Cosmetics Pte

TFS Singapore
Singapore Pte

Beiersdorf (S)

Body Shop (S)

AmorePacific
Estée Lauder

Pte Ltd, The

Procter &

Others
Pte Ltd

Pte Ltd

Pte Ltd
Ltd

Ltd

Ltd

Ltd

50%

40%

30%

20%

10%

0%

© Euromonitor Interna onal 2022 Page 3 of 4

Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - SGD million 2020 - % CAGR 2015-2020 % Y-O-Y Growth (NBO) 2011-2020
Click on company to compare against market L'Oréal (S) Pte Ltd

350 10%
OTHERS
300

5%
250

200
0%
150

100
L'ORÉAL (S) PTE LTD -5%
PROCTER & GAMBLE (S) PTE LTD
ESTÉE LAUDER COSMETICS PTE LTD
50 AMOREPACIFIC SINGAPORE PTE LTD

0 -10%
-5% 0% 5% 10% 15% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Skin Care L'Oréal (S) Pte Ltd

Market Concentration of Skin Care by Company Private Label in Skin Care

% Share (NBO) - Retail Value RSP - 2011-2020 % Share (NBO) - Retail Value RSP - 2011-2020

70% 8%

60% 7%

6%
50%
5%
40%
4%
30%
3%
20%
2%

10% 1%

0% 0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Top 3 Companies Others Beauty and Personal Care Skin Care Others

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