Professional Documents
Culture Documents
Unit 1
Business Essentials: Business means Busi-ness and refers to work, efforts, and act of human in
connection with production of wealth. Business is sum total of activities which are connected
with the production or purchase and sale of good and service to earn profit. Business essentials
include all of the human activities that contribute to the success or failure of a business.
Concept of Business
1 Profit oriented concept of Business: According to this concept business is a wealth
producing or profit making economic activity. Also, known as traditional concept of the
Business.
2 Customer oriented concept of Business: According to this concept business should be
done for mutual benefits of both business organizations & customers. Business should
earn profits through service and satisfaction of the customers. Customer is the king of the
market.
3 Social or Modern eclectic concept of Business: This concept emphasis on social
responsibility of business. Societal concept of business holds that every business
organization should determine the needs, wants and interest of the customers and deliver
the desired satisfactions effectively & efficiently in such a way that contributes to the
customer’s and society’s well being.
Nature of Business: The nature of businesses is changing very quickly.
The people, who are engaged in business, must have to cope with the changing
environment because the people’s attitudes, habits, testes, likes and dislikes, norms,
beliefs, values, perceptions and motives are changing with the change of time.
Profit earning cannot be the sole motive of business activity. Businessmen do have a
social responsibility too that must be met.
Business organizations produce goods and services to generate profit but such activities
create impact on society as well as the whole community. The responsibility of
businessman is to provide the goods and services in a way which is not harmful to the
society e.g. by
o Sale or exchange of goods and services.
o Regularity or continuity of dealing
o Profit motive
o Risk and uncertainty
o Social Objectives
Scope of Business: The scope of business is very comprehensive
a) It encompasses all human activities, which tend to satisfy needs and wants of the human
beings living in a society.
Human Activities can be classified into two categories viz.
1. Economic Activities and
2. Non-Economic Activities.
Economic Activities: The Activities related to production, Exchange, distribution
and consumption of wealth are known as Economic Activities. These Activities
may be undertaken to produce something for or consumption or to earn income to
buy goods from the market. For example- A doctor attends to his patients and a
shopkeeper selling goods to his customers.
Non-Economic Activities: All human activities which are related to wealth or
assets are known as non economic activities. Those activities which are related to
social welfare are termed as non-economic activities. These activities takes
initiatives to satisfy sentimental pleasures.. Activities involved are social, charity,
etc.
Type of Economic Activities
1) Profession: The term profession refers to the activities which require special
knowledge and skill to be a master by individuals in their work for a living. For
example-Doctors are engaged in medical profession, Lawyers are engaged in
legal profession, teachers are engaged in teaching profession etc.
2) Employment: When a person works regularly for another person and gets
salary in return he is said to be in employment. For example- companies appoint
managers, hospitals appoint doctors or any enterprise appoints employees.
3) Business: The term business means the state of being busy. Business refers to
a set of organised activities for production of various goods and services and their
exchange for money. This way business creates utilities by producing and selling
goods and services to satisfy human wants. Thus business includes all activities
connected with production, trade, banking, insurance, finance, agency,
advertising, packaging and other related activities.
b) A large part of the business is concerned with providing the final or finished products or
goods to the desired people.
c) Business is universal and everywhere.
d) It is essential to ensure the production and distribution of goods and services to satisfy
the economic wants of people at a profit.
Classification of Business Activities: Business activities may broadly be classified into two
categories namely
1 Industry: Industry is concerned with the making or manufacturing of goods. It is that
constituent of production which is involved in changing the form of goods at any stage from
raw material to the finished product, e.g., weaving woolen yarn into cloth. Thus, industry
imparts ‘form utility’ to goods.
A) Classification of Industries: Industries may be classified as to the types of goods
produced, scale of investment and type of technology employed
On the basis of type of goods produced:
(i) Primary and Genetic Industry: Nurseries, cattle breeding, fish hatcheries, poultry farms
(ii) Extractive Industry: Mining, fishing, and hunting is covered in this category agriculture
and forestry.
(iii) Construction Industry: This industry is engaged in the creation of infra-structure e. g.
buildings, roads, dams, bridges, and canals.
iv) Manufacturing Industry: This Industry is engaged in the conversion of raw materials
into semi-finished or finished goods.
On the basis of size and investment:
(i) Large Scale Industry
(ii) Small Scale Industry
On the basis of technology employed
(i) Heavy Industry: The industry engaged in the production of machinery, steel, power
generation are called heavy industry.
(ii) Light Industry: Industries engaged in producing consumer goods etc. arc called light
industries.
2 Commerce. Industry involves production of goods and services whereas commerce is
concerned with the distribution of goods and services.
All those activities which are connected with taking goods and services from producers to
users come under the purview of commerce.
The goal of commerce is to ensure a proper flow of goods and services for the benefit of
both producers and consumers.
People are able to buy goods produced anywhere in the world with the help of commerce.
Commerce is related to the activities dealing with distribution and exchange of goods and
services. These activities relate to trade aspect.
Commerce covers all these activities which smoothen or help trade. These activities are
transport, banking, insurance, warehousing, advertising, etc. These are ancillary services
and are called aids to trade.
Commerce is a part of business. Business is a wider concept and includes industry too.
Commerce is a part of economics. Economics is a study of human beings as consumers
and producers and it has a much wider scope than commerce.