TITLE OF THE PROJECT

Marketing Strategies Of Bata India Ltd.

Introduction

In today’s dynamic world with the entrance of more & more rivalry the competition is getting
intense. In this competition, Marketing is a key differentiator between corporate success and failure.
Hence, I chose to study the vital aspect of Bata i.e. Marketing

SOURCES OF INFORMATION: After understanding the data requirement, the sources of information
were identified.

. DATA GATHERING: Primary Data Was Gathered:  Through Printed Questionnaires.  Personal
Interviews Of Authorities.  Through Customer Feedbacks. Secondary Data Was Gathered:  From
Various Books.  From Various Websites.  From Product Catalogues.

MEANING: Before moving to the main topic, the term marketing should be understood formerly.
Today marketing is the pivotal function of any business. Whether small or large, simple or complex,
public or private – the real test of every business is in the market

FEATURES:  Marketing creates time, place & possessions utility.  Includes all activities from
manufacturing to consumption.  Aims at satisfying human wants.  Marketing creates customer

IMPORTANCE OF MARKETING:  Marketing raises standard of living.  Marketing creates

employment.  Marketing acts as a source of new ideas.  Marketing acts as a source of income. 
Marketing helps in development of economy.

According to Modern Concept: “A firm makes continuous & organized efforts to find out what the
members of the community needs and how it can provide maximum satisfaction.

CLASSIFICATION OF MARKETING FUNCTION

 INDIAN CONSUMER’S WALLET ALLOCATION

BAT 2017 TURNOVER

Particulars Mar 2021 Mar 2020 Mar 2019 Mar 2018 MAR 2017 MAR 2016

( ).Cr ( ).Cr ( ).Cr ( ).Cr ( ).Cr ( ).Cr
INCOME
SALES 1707.30 3053.47 2928.44 2638.32 2497.24 2448.60
TURNOVER
EXCISE DUTY 0.00 0.00 0.00 7.05 30.08 33.21

NET SALES 1707.30 3053.47 2928.44 2629.27 2467.16 2415.39

OTHER 94.04 68.84 68.54 50.84 46.65 130.38
INCOME
STOCK -261.73 34.27 82.52 57.90 26.35 -13.61
ADJUSTMEN
T
TOTAL 1539.61 3156.56 3079.50 2738.01 2540.16 2532.26
INCOME

SOURCE: WWW.CAPITALMARKET.COM