Ultimateguide

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Price
JOE VITALE & BILL HIBBLER

with Pat O’Bryan, Willie Crawford, Nathan Anderson, Stephan
Miller, Jim Edwards & John Metcalfe
The Ultimate Guide to Creating
Moneymaking Ebooks
GIGTIME MEDIA
The Ultimate Guide to Creating

Moneymaking Ebooks
Edited by Victoria Rosendahl

(rosendahlwrites@yahoo.com)
© 2004 Gigtime Media
2-B Deerfield Drive, Wimberley, Texas 78676
Phone 512.847.3252 • http://www.Create-Ultimate-Ebooks.com
Table of Contents
CHAPTER 1 CHAPTER 5
Getting Started 1
Pricing Your Ebook 38
CHAPTER 2 Competition 38
Selecting a Topic and Creating An Idea 3 Value 38
Choosing Your Niche 4 Bonus Items 39
Credibility 40
CHAPTER 3 Back-End Potential 40
Writing your eBook quickly 15 Selling Your Ebook On a Website 42
Don’t Write It, Speak It 17 Product Name Based Domains: 42
Software: 18 Keyword Based Domains: 43
Transcription 18 Your Website and Sales Copy 43
Teleseminar / Bridge Line 19 Designing your website 49
Interview An Expert 19 Accepting Credit Cards on your website 49
Places To Find People To Interview Subjects Automating your website 50
19 Search Engine Ranking 53
Preparing For The Interview 22 Pay-Per-Click Advertising 62
Create your Interview Questions 22 Overture 64
Your Interview Format 23 Google Adwords 65
Coauthor your ebook 25 Other PPC search engines 65
Initial Agreement 26 Choosing keywords & keyword phrases 66
Software 27
Outline 28 Distributing Your Articles 78
Make Soup 28 Paid Advertising 79
Don’t Write It At All 31 Ezines 79
Banner ads 82
CHAPTER 4 Selling Your eBook on Amazon.com 82
Selling Your eBook on eBay 82
PDF Ebooks 33 Using Forums to Advertise Your eBook 84
HTML Ebook Format 35 Selling Your eBook Using Joint Ventures 87

Selling Your eBook With an Affiliate Program 90
ClickBank marketplace 91
Conclusion 93
About the Authors 95

T H E U L T I M A T E G U I D E T O C R E A T I N G M O N E Y - M A K I N G E B O O K S
Introduction
Inside this ebook you'll discover tips you need in order to write, publish and sell your very own ebook...
It's a FACT!
Most people find it incredible to believe they could actually write their own ebook in as little as 7 Days...
But people just like you do it all the time... because they know the secrets to getting their own ebook into
their computer and out on the web where people can buy it as quickly as possible.
What you should expect from this ebook...
In Chapter 1, we'll give you the two keys in the ebook writing process...
Then we'll cover:
Chapter 2 - Selecting a Topic and Creating An Idea
Chapter 3 - Writing your eBook quickly
Chapter 4 - Publishing Your eBook so everyone can read it
Chapter 5 - Selling Your eBook and making money!
So you see we have a lot of ground to cover... let's get started!

T H E U L T I M A T E G U I D E T O C R E A T I N G M O N E Y - M A K I N G E B O O K S
1
Chapter
J O E V I T A L E & B I L L H I B B L E R
Getting Started
The Two Keys to Writing Your Own eBook – FAST!
T he very first step in writing your ebook is to decide what you will write about.
That sounds like elementary school... but it's true!
Most people say things like "I should write a book" or they read somebody else's
book and say, "I could do better than that." But they never pick a topic and go for
it... they just hope, wish, or dream about it.
With so much to write about you need to pick a subject and narrow down your topic
to something specific.
"E-authors" on the web have published every type of book...
Fiction, non-fiction, how-to, history & mystery
You need to decide what type of ebook you will write... but even before that, it
helps to decide why you will write it!
Why you write your ebook is the single most powerful ingredient of getting the job
done.
What do we mean?
The "why" is your purpose in writing your ebook... and purpose drives you
forward to the prize!
Want to do something exciting?
Let's take two minutes right now to figure out your purpose -- your prize -- for
writing your very own ebook.
T H E U L T I M A T E G U I D E T O C R E A T I N G M O N E Y - M A K I N G
E B O O K S
Ask yourself why you want to write an ebook...
To make money?
To become famous?
To be recognized as an expert in your field?
All of the above? <smile>
Take a moment right now to visualize all the great things you would get from
having your own best-selling ebook:
Would you buy a new car?
Would you go on vacation?
Would you buy something for a loved one?
Would you feel great about all the bragging rights that come from having a
best-selling ebook?
While you're sitting there with a smile on your face, think about this too...
With your own ebook you can also create a stream of what's called "passive
income".
What, you ask, is passive income?
In a nutshell, passive income means you get paid over and over again for
something you did one time!
That's right...
That's why people get so excited about writing their own ebooks... you write it once
and get paid over and over every time someone buys your ebook!
So take today and think about what having a "best-selling" ebook would mean in
your life.
Once you've figured out what you will write about and why you'll write it - you
need to go ahead and get the job done... quickly!
Writing your ebook doesn't need to take a lifetime... and in the next chapter
we'll tell you what you need to do in order to get it written while you're still
young enough to enjoy it.
2
2
Chapter
Selecting a Topic and

Creating An Idea
S ome people already know what they want to write their ebook about... we've all
heard people say "I've wanted to write a book about [blah blah] for years!"
Unfortunately, knowing exactly what you want to write about may actually be a
handicap you'll have to overcome.
What do we mean by that?
You see... if you've had your heart set on writing a book about a certain subject
"forever" you may not have given thought to one of the most important parts (in our
opinion) of the ebook writing process -- determining if anyone will actually buy
your ebook.
What we’re about to say may shock you, but it's critical you understand:
If nobody is waiting to buy your ebook -- DON'T write it!
Some people get so focused on one idea they fail to realize they were the only ones
who wanted the ebook.
Please... don't make that same "classic" author mistake.
You need to make sure there is an audience willing to pay for your ebook before
you write it.
Make sure the idea you choose to write about meets the following two criteria:
You need to be very passionate about the subject -- and --

E B O O K S
You need to make sure you have an audience who can and will pay you for your
ebook.
So, how do you go about selecting a topic that meets these two criteria?
Good question! In the next section, we’ll show you how to choose a topic you’ll be
passionate about and that has a ‘hungry’ audience eager to buy your ebook.
Choosing Your Niche

First, you want to pick a topic that you're really interested and excited in. You don't
necessarily have to have a lot of expertise in that area, just a passionate interest will
do.
Also, the method we’ll demonstrate is effective for more than just ebooks. You can
use these tactics to gauge interest in a particular subject for a website selling
tangible products as well as ebooks.
In fact, when you start selling your ebook, you can often go back to your customers
and recommend other products. This is known as having ‘back-end’ income.
“Back-end income sources” is a topic too large for the scope of this book. For now,
just keep in mind that the tactics we’re about to show you aren’t just limited to
finding topics for ebooks.
1. List your hobbies, skills and interests.
On your computer or with pen and paper, make a list of any hobbies, skills and
interests you have. Write down everything that comes to mind no matter how off
the wall.
Don't censor yourself at this stage. Are you a big fan of a particular sport or team?
Write that down. Do you know tricks for saving money on a particular product or
service? Is there a particular topic that people often call to get your advice on? Add
those to your list.
Let’s dig deeper. What about pets? Do any particular aspects of history interest
you? How about cars? Gardening? What about health issues? Have you ever had to
do research on how to deal with a particular illness or injury that you'd like to help
others cope with? Or do you know a great way to lose weight or cook healthy
foods? Really think about this.
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Tip: When doing this exercise, a good way to spur your memory is
to take a look at your bookshelves. You can often find clues there.
Anything you've purchased several books on is a prime candidate
for a topic.
The idea is to find a niche to start out in that you'd enjoy doing even if it didn't make
money for you. Whatever niche you choose is going to require some time on your
part doing research, writing and discussing. If you choose something you love, that
passion is going to show in everything you do. Plus, you’ll have enjoyed the
process.
2. When you’re done, for each item on your list, ask yourself the following
questions:
Does this particular market have money to spend?
Is this market easy to find online?
Are there websites selling products and services in this niche?
Is this a large enough niche to support a website?
Let's take those questions one at a time.
Does this audience have money to spend?
While a course on how to find a good job when you're broke might be of interest to
a lot of people, chances are people won't have money to buy it or they may not even
have a credit card.
Is this market easy to find online?
One common mistake new authors make is trying to write a book that's targeted at
'everyone'. “Oh, everyone needs my ebook.” ‘Everyone’ is not easy to reach online.
Books on general topics are very expensive to advertise. Unless you've got very
deep pockets, don’t go there. Your ebook needs to target a specific segment of the
market or niche like, say, ‘bass fisherman’, ‘stay-at-home moms’ or ‘electric guitar
players’.
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Let’s say you have wanted to write an ebook on teaching people to choose an ISP
(Internet service provider). That's a difficult audience to reach online because if they
don't yet have an ISP, they probably aren't online at all.
Take a look at the following topics:
Helping singles meet Mr. or Mrs. Right.
Organic gardening
Golf
Home Schooling
Customizing Sports Cars
Snowboarding
Model Trains
How to cook healthy meals for diabetics
The people interested in these topics are easy to find online.
We'll talk more about how to find them in a minute but, for now, let's move on to
the third question…
Are there websites selling products and services in this niche?
This is easy to check. Go to Google.com and do a search on the topic.
Let's try 'bongo drums'. Sounds kind of obscure doesn't it? Well, in Google, there
are over 72,000 listings for bongo drums. And looking to the right on Google, there
are several paid ads for sites dealing with bongo drums including Musician's Friend,
Amazon, eBay and several other companies. Some hobby sites feature things like
the history of bongo drums, how to care for bongos, etc. So, this tells us that if we
want to do an ebook on bongo drums that: a) this is a group easily reached online;
and b) that there are already people selling bongo drums online so there's a likely
market. Also, since bongos are relatively inexpensive and are being sold online,
there are people in this niche that can afford to spend money online.
Even better, the sites ranked high in the search engines either don't specialize in
bongos, they are sites selling all kinds of instruments or sites like eBay and
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Amazon. And the sites dedicated to bongos, don't look that great. So if you were a
bongo fanatic, this would be a good niche to choose. You could write an ebook on
bongo drums and even sell them on your website.
ClickBank (http://www.ClickBank.com) is another good place to check. ClickBank

is a company that handles payment processing for websites selling digital products
like ebooks and software. There are thousands of sites listed in the ClickBank
marketplace.
Do a search of ClickBank’s vendors to see if anyone is selling products to your

prospective niche. ClickBank’s website makes it difficult to research specific topics
and they only list the top sellers in several broad categories. They do not have a
search function on their website.
Fortunately, a custom script on this website allows you to search ClickBank:

http://www.ecommerceconfidential.com/cbsearch/search.php
Let’s say one of your prospective topics is surfing. Enter that in the search window.
That brings up one listing in the ClickBank Marketplace.
The listing takes us to surfsecrets.com where we see an ebook selling for $23. The
sales letter is just ok and the site isn’t laid out well at all. They do have tips and
techniques from 3 national champion surfers, though. A closer look reveals that
these are surfers from New Zealand.
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The fact that there is a site selling a surfing ebook is good news. That’s a good
indication there’s a market for the topic. Yet the competition is fairly limited.
If it's selling on ClickBank, that's a good sign. Let’s move on to the fourth question:
Is this a large enough niche to support a website?
The Google and ClickBank searches you did earlier will help here. If there are
already ebooks for sale online, that’s a good sign but here's another market test.
Take a trip to either a large bookstore like Barnes & Noble, Borders or a large
newsstand.
Scan the shelves and see if there is a magazine devoted to your topic. If there is, that
means your niche will be large enough for an ebook.
If you can’t find a magazine devoted to your topic, you'll have to do more
homework online. Are there any clubs or organizations devoted to your topic?
Ideally, you want a topic that would have at least 10,000 potential customers. If not,
you may have to ‘widen the net’ just a bit.
For example, you might be extremely interested in 1960's era Mercury Cougars.
There may be only a couple of thousand of these cars around. That’s a tiny market.
However, Ford built the Cougar sports coupe. An ebook devoted to 60's Ford sports
coupes would probably have enough potential customers to support an ebook.
On the other hand, if your target market is too large, you probably want to narrow it
down to a smaller niche. For example, musical instruments would be a very large
market and you'd probably have a ton of competition. However, choosing guitars
narrows the niche to a manageable size. Also, choosing Fender Stratocasters or
Gibson Les Pauls would make you even more of a specialist. Yet, this is still a large
enough niche to support you since there are many thousands of Stratocaster and Les
Paul owners.
3. For now, cross off any topics on your list where you weren't able to answer
'yes' to all four questions. How many topics remain? If you have more than
five, pick the five that appeal to you the most and put the others aside.
4. For each of the topics left on your list, let's do some additional research.
First, let’s visit eBay and see if anyone if there is a market for your niche. eBay
(http://www.eBay.com) is a great place to test new ebook ideas. For about a buck,
you can place an auction before going to the trouble of setting up a website.
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We'll talk more about testing on eBay later but for now, let's see if your target
market is hanging out on the auction site. Let’s say two of the topics you’ve
selected are fishing and playing guitar.
Go to eBay.com…
Once you get there, click on 'Search' in the main menu.
Next, click on the “Advanced Search” tab…
In the “Search keywords or item number” field, type “fishing ebook” (the first topic
on our list). In the field at right, leave the pull-down menu on the default “All of
these words” setting. Under “Price range”, type “9.95” in the first window and
leave the 2nd blank. An ebook selling for less than $9.95 isn’t going to be very
profitable so exclude anything below that price. Also check the box next to “Title
and description” since some sellers may not include the word ebook in their auction
title. Put a check next to “Completed Items only” because you’re only seeking
ebooks that are actually selling rather than all the ebooks available.
That search came up empty so try again using “Learn Fishing”. That yielded four
listings, all videos with only one sold. That doesn’t sound too promising but try one
last search “How to Fishing”. This time, we get 84 listings but few closed with a
purchase. Let’s take a look at the results…
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The only consistent seller spotted was ‘How to Catch Halibut’. As you can see from
the illustration, the book is listed 3 times with two buyers. Notice the category to the
right of the price. If you see a number there, that means the auction closed with a
buyer. If you see a hyphen (-) the auction closed without a buyer.
This particular book is a print book and while there is some interest in the topic, it
does not seem to be a big seller. Let’s move on to the next item on our list: Guitar.
‘Guitar ebook’ brought up a couple of listings but ‘Learn Guitar’ yielded 779
results. One listing stands out immediately: “Learn Guitar Fast” is listed repeatedly
and with at least 12 $14.95 sales in one week (All the listings aren’t shown in the
picture).
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Let’s click on one of the listings and find out more…
You’ll see that this is a book on CD. The selling price is $14.95. The next thing to
do is check out the 'Seller Information' located in the purple box at upper right.
The seller goes by the handle of 'Myndflyte'. ' Myndflyte ' is what's called a 'Power
Seller' on eBay. Generally when you see the power seller logo next to a seller's
eBay feedback score, it means that person is consistently doing $1,000 or more in
business per month.
Every buyer and seller on eBay has a feedback rating. Every time there's a
transaction the buyer and seller are encouraged to post feedback to help other
eBayers pick and choose whom they do business with. Myndflyte currently has a
feedback rating of 2,203. Clicking on “Read Feedback Comments”, we can get
more detailed info.
Okay, we can now see that this seller has been given feedback 128 times in the past
month (124 positive, 1 negative, 3 neutral), 1005 times in the past six months and
1768 times in the past 12 months. Next, click on ‘Items for Sale’. Skip the photo on
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this one. There are dozens of listings for the same CD/Ebook so this is the only
thing he sells. There’s still one other item check on this page. “Left for others”
shows feedback the seller has left for other buyers.
I see that “Myndflyte” has left feedback 3056 times! Many buyers don't bother to
leave feedback, which is why the feedback number is often lower than the amount
of actual transactions. In Myndflyte’s case, his feedback left is 25% higher than
feedback received. That’s useful info for estimating his actual sales.
So what do these numbers tell us? Based on the feedback he received for one
month, he’s sold at least 128 books. However, based on the feedback left vs.
feedback received ratio (25%) we calculated for Myndflyte, we can estimate that he
actually sold 160 books ebook at $14.95 to gross $2392. (See the figures below)
1-Month Feedback Received: 128

Feedback Left vs. Received Ratio: 25%
128 + 25% = 160 Estimated Books Sold
160 x $14.95 = $2,392 Estimated Gross per Month
This seller’s overhead is probably quite low. This seller is offering his ebook on
CD-ROM but many ebooks are downloadable so there is no actual cost involved.
For CD-ROMs, a small shipping and handling charge usually covers the cost of the
raw CD and envelope.
The seller is probably spending about $2 per sale for the eBay listing and credit card
processing fees. Myndflyte is also running some ‘Featured’ listings on eBay, which
cost $20 per listing. Each listing can run as long as 10 days and offer multiple
copies of the ebook. Let’s say he runs 4 featured listings per month.
160 x 2.00 (Fees) = $320

4 x $20 (Featured Listings) = $80
$320 + $80 = $400.00 (Total Overhead)
$2,392 - $400 = $1992 Estimated Net Profit Per Month
That’s not bad considering all the seller has to do is keep running the same listing
on eBay and ship out 160 CDs per month. But there’s more to the story. In
Myndflyte’s member profile, you’ll notice a few icons to the right of his feedback
rating…
The first symbol with “Power Seller” next to it is important. Power Seller is a
special program run on eBay by invitation only. The minimum level to qualify is
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$1,000 for 3 months of average gross monthly sales. When you see the Power
Seller icon, you’re usually dealing with a seller with a strong track record. The
second item is the “ME” icon. When you see this symbol, it means the seller has
created an ‘About Me’ page on eBay. Any seller can have one and you can often
get quite a bit of info by checking out this ‘About Me’ page. To do so, simply click
on the “ME” icon…
Here, we discover that Myndflyte is Bodie Kent, a guitar instructor from Boulder,
Colorado. We see a listing of his current auctions and get a description of his
business. Most importantly, we learn that the seller has his own website located at:
http://www.myndflyte.com.
His website sells the exact same product with the same sales letter he uses in his
auctions. Although we have no way of knowing for sure, we can assume that Bodie
is generating more income on his website. He may be earning quite a bit more than
$2,000 per month from his ebook in addition to whatever he earns as a guitar
instructor.
He’s producing that income with a fairly ugly looking auction listing/sales letter.
Someone with a better sales letter and decent marketing strategies could probably
do far better.
The amount of research done here took less than an hour and that includes
calculating Myndflyte's sales figures. The point is to show you how to find and
research a particular niche and determine whether or not people are buying that
product or service online. In the case of guitar instruction books, they definitely are.
Do you see how powerful eBay can be for researching a niche? And best of all, it’s
free!
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You'll want to do similar research in whatever niche you're considering. If people

are actually buying the products you have in mind and they aren't being sold by
dozens of other sellers, you've found a strong potential niche.
A good place to identify current trends and measure the

popularity of ebook topics is http:/www.Daypop.com
Daypop is a search engine that specifically crawls news sites,

blogs and news feeds for the latest news and trends. Daypop
has a couple of features that might prove useful in selecting a
topic for your ebook.
Using the "Top Wish List" search, you can access Amazon's
Top Wish lists for books, DVD’s and music. You can also see
the top sellers in each category. You can also see the top rated
blogs online. Blogs, short for web logs, are sort of an online
diary/editorial page. Anyone can have a blog but some are
wildly popular. Daypop allows you to see which blogs rank the
highest in terms of traffic plus what topics people are
searching blogs for.
"Word Bursts" is a featured that indicates words that have

received increased recent usage (within the past few days).
Any of these tools can help you either identify new topics for
ebooks or verify interest in a topic you already have in mind.
Daypop is free to use and can be found at www.DayPop.com.
At this point, it’s decision time. If you ended up with more than one potential topic
on your list, you need to choose which one you’d like to start with. In the next
chapter, we’re going to show you how to get that ebook written quickly.
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3
Chapter
Writing your eBook

quickly
I f you're like most people, the biggest obstacle you'll have to overcome in
physically writing the text for your ebook FAST is eliminating your own doubt that
you can actually do it.
Most people don't believe they can even write a book... let alone do it quickly.
As a society we've been conditioned to think that writing a book takes months and
years of 12-hour days and mind- boggling frustration.
Everyone gets the image of the lonely author slaving away in a dark room over
some manuscript in total frustration... even in physical pain!
What a bunch of baloney!
Quite frankly, these authors don't know the techniques for writing quickly and
communicating their ideas.
This ignorance causes them to bang their heads against a wall in frustration trying to
express their ideas "just right".
FACT: If you can speak and read -- you have what it takes to write a "best-selling"
ebook.
No doubt about it!
With the correct tools and the right instruction you can write an ebook in less than 7
days... anybody with basic communication skills can.
E B O O K S
You just need two things to write your ebook text FAST:
1. The unquestioning belief that you CAN do it!
2. The correct specialized information about HOW to do it... so you get

going quickly in the right direction -- and so you don't waste any time.
Right now you need to ask yourself a question.
Do I believe I can write an ebook quickly?
With the right attitude and the correct tools you bet you can!
So now that you’ve got the belief, let’s talk about HOW to write your ebook
quickly.
How fast can you write an e-book?
A #1 best-selling e-book by Jim Edwards and Joe Vitale titled "How to Write and
Publish Your Own OUTRAGEOUSLY Profitable e-Book in as Little as 7 days,"
(http://www.create-ultimate-ebooks.com/7Days/) shows you how to write your
ebook in seven days but you can do it even quicker than that.
How?
Here are at least five ways (First, we’ll introduce each of the five. Then, we’ll cover
each in detail):
1. Don't write it
That is, speak your book and then transcribe it using a service such as
idictate.com. Or use voice recognition software, such as Dragon Naturally
Speaking. Either way, if you're more comfortable speaking rather than writing,
speak your book first.
2. Interview an expert
This is one of the quickest, easiest ways to create your own ebook. You don’t
need to be a first-rate writer to do it… you don’t need to be a writer at all. You
can simply interview an expert in the market you’ve chosen to pursue. You’ll
have an instant information product.
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3. Coauthor it
You can make yourself almost instantly famous by associating yourself with
someone who is already famous. Jim Edwards co-authored the ebook
mentioned above over three years ago. He did most of the work. That ebook
continues to be a bestseller. Since then, Jim is now a recognized authority in his
own right and has written several other e-books.
4. Make soup
This is the "Chicken Soup for the Soul" approach to creating a book. You don't
write a word. You simply ask people for contributions. Joe Kumar did this with
his popular e-book, "30 Days to Internet Marketing Success". Joe is a teenager
in Singapore, totally unknown until he compiled his ebook and made himself
an online celebrity. For another new book, "The E-Code", we simply wrote
people and asked for their contribution. It's amazingly easy to do. You can be
unknown and famous people will give you contributions.
5. Don’t Write It At All
That’s right, you can put together an entire ebook in as little as an hour without
writing a single word of it yourself! We’ll show you how later in the chapter.
Right now, let’s take a closer look at each of these five methods.
Don’t Write It, Speak It

When it comes to writing, many people have a difficult time getting started. The
whole idea of writing a book seems like a daunting task. Yet, if you get the same
person out from behind the keyboard and engage them in a conversation about their
topic, they can speak passionately about it without any inhibition.
For others, the issue isn’t writing but typing. For ‘two-fingered’ typists or those
with carpal-tunnel syndrome, disabilities or other injuries, typing a book isn’t
practical or even possible.
If either of these descriptions fits you, speaking your book rather than writing it
may be the perfect solution.
There are two ways to ‘speak your ebook’: speech-recognition software and
recording your book and having it transcribed by a professional.
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Software
When it was first introduced, speech-recognition software was difficult to use and
very inaccurate but it’s come a long way since then. Although there are several
programs on the market, the program of choice is Dragon Naturally Speaking.
Dragon, now in its 7th edition, is 98% accurate and can handle speech up to 160
words per minute. That’s faster than the fastest typist.
You generally work with the program using a headset microphone, which is
included with the software although some versions allow you to use recordings
made with various digital recording devices so you can work on your book while
away from the computer.
Tip: The headset included with Dragon Naturally Speaking is not a

high-quality unit. We suggest purchasing a good headset with a
USB port connection. Plantronics offers two in the $50.00 range
that are available at stores like CompUSA designed specifically
for this purpose.
When you first start using the software, you have to ‘train’ it to recognize your
voice. This is done by reading several passages from an included manual. The more
you train the program, the more accurate it becomes.
Dragon can also add punctuation for you and it works with programs like Microsoft
Word, Outlook, Outlook Express and Explorer. There are versions available for a
variety of languages and even dialects. Prices vary according to features, $59 and
up.
Magician and author, Randy Charach, wrote his ebooks, “Secrets of a Millionaire
Magician” and “Niche Magic” (http://www.create-ultimate-ebooks.com/Charach/)
using Dragon Naturally Speaking and was quite pleased with the software. Many
other authors have written books using it, as well.
When first trying the software, you may be uncomfortable with it. You might buy
the program to increase productivity when answering emails. However, some find
dictation to be difficult and typing out words could be an integral part of the process
for you.
Transcription
Software is not the only option for speaking your book. You can dictate your book
into almost any type of recording device and have the recordings transcribed by a
professional.
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You can do this using a traditional micro cassette recorder, cassette deck or mini-
disc recorder. Some services such as Idictate.com (http://www.idictate.com/) allow
you to dictate your project over the phone. Rates vary from $25 - $50 per hour of
audio recorded. Idictate.com charges a flat 2 cents per word.
One of the best places online to find transcribers is elance.com. On this site, you can
post the length and nature of your book and have multiple transcription services bid
on your project. Elance is also a great place to find freelance editors and
proofreaders when your book is complete.
Teleseminar / Bridge Line

If you don’t have recording equipment available or would prefer not to deal with it,
one alternative is to rent a telephone bridge line. These are traditionally lines used
for conference calls and teleseminars. However, they can easily be used by one or
two people to dictate a book over the phone. Many bridge line companies provide
you with the ability to record your call and some provide transcription services in-
house.
One of the best bridge line services is Shannon Seek’s Rentabridge.com

(http://www.rentabridge.com). You can rent a line for $15 hour, which includes
audio recording capabilities. It’ll run you an additional $20 to get your audio
delivered on CD or via downloadable audio file.
Regardless of whether you opt for software or audio recording, either of these
methods will help you get your ebook created quickly.
Interview An Expert
One of the fastest and easiest ways to write your ebook is to interview or profile
someone.
These types of ebooks are in high demand because like to hear about real life
experiences and opinions. Plus people are always interested in other people.
Why do you think TV/radio talk shows and news shows are so popular? People
love to hear other people answer questions and tell short stories about their personal
or business life. And interviews sometimes give out helpful "how to" advice.
P L A C E S T O F I N D P E O P L E T O I N T E R V I E W S U B J E C T S
SEARCH ENGINES – Simply entering the name of your topic followed by the
word “expert” can often lead to dozens of candidates. Sometimes you’ll have to dig
a little deeper and contact the owners of a few websites to find your experts. If the
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website owner isn’t an expert, chances are she will know an expert willing to do an
interview.
ONLINE COMMUNITIES - Chat rooms, message boards, e-mail discussion

lists, blogs. Start off by entering your topic plus the word ‘forum’. This will
often reveal a number of sites where you can find a community discussing your
topic. Join the group and spend some time browsing messages to get a feel for
who the experts are.
You can also find members using Google and Yahoo Groups. Go to Google.com
and click on the “Groups” tab. That’ll take you to a search window to search
through thousands of Usenet discussion forums. Then seek your expert by browsing
messages and notice the members that are answering most of the questions. These
are your potential experts.
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In addition to Google Groups, you’ll also want to take a look at Yahoo Groups.
(http://groups.yahoo.com/) You can browse groups by category or search for a
specific topic.
OFFLINE COMMUNITIES - Associations, clubs, related hangouts, parties.

Often the best way to find these types of groups is through suppliers. If you’re
looking for an expert in, say, coin collecting, check with your local coin dealer.
For an expert on antiques, you could check antiques dealers who can refer you
to experts, print publications and the like.
ONLINE PUBLICATIONS - Ezines, web based ezines, ebooks, membership

web sites. Once again, it’s Google to the rescue. Try doing a search on your
topic plus any of these terms: ezine, newsletter and magazine. There are also
several online directories that list ezines from a variety of topics. The Directory
of Ezines (http://www.create-ultimate-ebooks.com/DOE) is one of the largest
but you can find dozens of them by doing a Google search on “Ezine
Directory”.
PRINT PUBLICATIONS - Books, magazines, newsletters, brochures. Start with

publications you already subscribe to. Large bookstores like Borders and
Barnes & Noble carry hundreds of magazines. Note that most columnists and
article writers include their email address in their byline. The columnist himself
may be the perfect interview subject or they may be able to recommend an
expert to you.
TELEVISION & RADIO SHOWS- Talk shows, news, related channels. Experts
appearing on radio and television are actively seeking interview opportunities
to promote their business or service. There is a directory, the Broadcasting and
Cablecasting Yearbook, which lists hundreds of experts that are available for
interviews. Although these experts are seeking radio exposure, some of the
lesser known names may be willing to grant an interview. The directory is quite
expensive but many libraries carry a copy or will order one for you.
POST ON YOUR WEB SITE or in your e-zine that you regularly like to interview
people who have knowledge in (your topic). They may contact you if they're
interested in doing an interview. You even may be surprised by who contacts you!
H O W T O A P P R O A C H E X P E R T S
You simply contact knowledgeable, targeted experts or famous people and ask
them if they would be up for an interview. You can contact most of them by email
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(Joe has managed to reach everyone from Joe Sugarman to Evel Knievel with
simple searches online).
Offer to interview them by phone, e-mail or in person. In return you can offer them
free publicity because your ebook will expose them to hundreds of potential new
customers for their products or services. Just give them a mention within the ebook
for whatever they want to promote.
You can persuade people to be interviewed many ways.
You can remind them of free publicity, getting famous, being seen as an expert or
give them something in return like a free product or even money (if you can afford
it). But you don’t have to give them anything. Most people realize they will be
getting free publicity and are glad to help you.
Once you select an interviewee, do as much research as possible on them as well as

your topic beforehand. Study the subject’s website, articles, ezine and products.
Then you need to contact them, get them to agree to an interview for your ebook,
and to schedule the interviews.
If it's in person or over the phone tell the interviewee how long the interview will
likely take so they can plan on having the time freed up. Sometimes your
interviewees will want the questions before your interview so they can prepare for
ahead of time. Make sure the subject knows in advance exactly what the purpose of
your interview is.
If you will be interviewing them in person, by phone, in a chat room, with instant
messages (live), you’ll want to make their interview as comfortable as possible to
get the best answers. Have your targeted questions ready ahead of time. Introduce
yourself to the interviewee again. If you will be using a tape recorder, ask their
permission first. Always listen closely and don't interrupt during their answering.
Don't use questions or terms the interviewee may not understand. If there is no way
around it, you can simply explain the term or question to them.
P R E P A R I N G F O R T H E I N T E R V I E W
Create your Interview Questions

Before you begin to create your interview questions, determine what the exact
purpose of your interview will be. Come up with a list of broad topics that you wish
to cover. Then present each of these topics as questions.
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For example, let’s say you’re interviewing an expert on ‘how to avoid getting
ripped off when buying a used car’. Your topics might include:
• Inspecting the vehicle for accident damage
• How to get a history of the vehicle
• Extended Warranties for used cars.
• Used car financing.
• Insurance on a used car
• Common scams to watch out for
You would then turn these topics into questions. You’ll want to try to ask questions
that can’t be answered with a single word. Usually questions starting with ‘what’,
‘why’, ‘how’ or ‘which’ work best for getting good information.
Also, try to shoot for positive rather than negative questions.
You want to ask questions that get your subject involved as quickly as possible. To
make them feel comfortable, start with questions regarding facts before getting into
opinions and conclusions. And sprinkle your fact-based questions throughout the
interview rather than asking them all at once. It keeps things interesting for both the
subject and for your readers.
Keep your questions as brief as possible and submit them in advance.
Tip: In their book, “How to Profit from Other People’s

Information, ” Jimmy D. Brown and Ryan Deiss suggest that
you avoid asking ‘general questions’ during your interview.
“What people want to read are specifics. They want exact
details. Precise information. They don’t want generalized
information that leaves them wondering ‘what now?’
(http://www.create-ultimate-ebooks.com/Interviews)
Your Interview Format

You could get the information many different ways. You could ask them the
questions over the phone, in person, by email, chat room, teleconference line or fax.
The fastest way of getting the information is as you're asking them the questions,
which would take anywhere from 30 minutes to a 1-2 hour session depending on
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the depth of your topic. You would need a notepad, computer or tape recorder to
record or write down their answers.
But with a click of a mouse you could e-mail them the questions. You would have
to wait for their answers, which would likely take longer than 7 minutes, but it’s
very easy to do.
Once you’ve decided on the interview format and agreed to a time and date of your
interview, be sure and double-check with the interviewee a couple days in advance
to make sure they’re clear on the time.
If you’re doing the interview in person, arrive on time. Showing up late for an
interview not only wastes your interviewees time, it erodes trust necessary to build a
rapport with your interviewee.
Arrive prepared. Have all your materials in order. If you plan to use a tape recorder,
arrive early to setup and test the recorder. Or if you’re doing the interview by
phone, be sure and check your equipment prior to bringing the interviewee on the
line.
Unless time is limited, engage in a few minutes of casual conversation in the

beginning to give both you and your interviewee a chance to relax. This also allows
you to build a rapport with your interviewee. As you start the actual interview,
remind your interviewee of the purpose of the interview.
During the interview, give the interviewee time to answer and listen to their
answers rather than focusing on your next question. Also, make sure you
understand their response. If not, ask the interviewee to clarify their point. Try to
draw out specific information, if possible.
If they say “expensive”, try to find out how much. If they say “a lot”, find out how
many. If they give an incomplete answer, restate part of their remarks to get them to
elaborate. For example, you ask ‘What do you think of the Volvo C20?’ They
answer, ‘It’s the safest car on the road.’ So you say, ‘Safest car on the road?’ They
answer, ‘Absolutely, because it’s….’
During the interview, you should also take notes. If there’s a problem with your
recording or an unintelligible passage, your notes can help fill in the gaps.
At the end of your interview, it’s always a good idea to ask if there’s anything
they’d like to add that wasn’t covered during the interview. Make sure they know
how to contact you if they think of anything important after the interview. Also, pay
attention to any comments that come after the interview has ended. Sometimes, the
best quotes come when the recorder has been turned off and the interviewee relaxes.
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After the interview, take time to send a thank-you note to the interviewee. Make it a
hand-written card rather than an email. Let the interviewee know when your ebook
will be published and make sure they get a copy.
As quickly as possible after the interview, go over your notes carefully. Scribbles,
abbreviations and acronyms that made sense during the interview may be
indecipherable a week or two later. Highlight any important quotes or facts so you
can find them easily later on. Be sure to outline your notes so it’s clear which
question and answer they apply to.
Your Finished Product

For an interview product, you have four choices (or any combination of the four):
CD-ROM: If you use the MP3 audio format, you can fit longer interviews (90
minutes +) on a single CD. The disadvantage of using CD-ROM, though, is that it
can’t be played in most CD players so customers can’t listen in their cars.
Audio CD: Provides the best sound quality and can be played in any CD player but
if you’re interview is longer than 60-90 minutes, you’ll have to use more than one
CD.
Transcribed Ebook: More expensive to create initially but there’s no duplication

cost. Using a transcription also allows you to insert links (including affiliate links)
plus illustrations, if needed. Transcriptions often make excellent bonuses for your
audio interviews. Visit Idictate.com (http://www.Idictate.com) for details.
MP3: This common compressed audio standard can be played on any computer or
portable MP3 player. Interviews can be as long as you like without any duplication
cost. Since these are digital files, they can be instantly downloaded without
shipping. Disadvantages include not being able to play in an ordinary CD player
without being converted and burned onto a CD by the user. Also, customers using
dial-up will have extremely slow download times which may lead to complaints.
The best combination would be to offer the MP3 and transcript documents as a
download so there’s instant gratification for the customer and then ship an audio
CD or CD-ROM by mail.
Co-author your ebook

While there are other reasons to co-author books such as division of labor, we’re
strictly talking about using co-authoring to associate yourself with someone that’s
well known in order to capitalize on their fame. You benefit by additional exposure
and your co-author benefits from additional revenue.
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Both of us have co-authored books in this manner. The lesser-known author does
the majority of the writing and then the better-known author reviews it and adds
whatever comments, edits and suggestions he has to the mix. This book was more
of a true collaboration because we both live in the same town and met frequently to
discuss the project.
I N I T I A L A G R E E M E N T
Many of the conflicts that arise in co-author projects occur in the type of
collaboration where the work is equally or at least somewhat divided between the
co-authors. Since that isn’t the case here, many of the potential conflicts will be
avoided. Still, there are some things that need to be agreed to between you and your
co-author.
Those include:
Name Placement Order: Smith & Jones or Jones & Smith.
Financial Split: 50/50?
Who has the last word regarding content if there’s a disagreement? Who
makes the final decision if there’s a disagreement regarding the cover art (ebooks
usually have a 3D mock cover for promotional purposes) or page layout?
Deadlines: From your perspective, you don’t want to write the entire book and then
wait forever for your co-author to review and approve your work. From your co-
author’s perspective, they are likely very busy people. If you propose a project to
them, promise to be finished in one month and they agree based on having room in
their schedule at that time to review your work, then you need to stick to that
schedule. If you turn the book in late and they’re off on a speaking tour, they aren’t
going to have time to review the book.
Restrictions: Do you need to place restrictions on things like article excerpts?

What happens if you want to do a 2nd edition and your co-author doesn’t?
Other issues to consider:
Financial: How will your co-author be paid? Unlike traditional publishing

agreements, the money from ebooks comes in on a daily basis. How often will you
forward your co-author’s share? Will there be a hold-back return to allow for refund
requests?
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Legal Issues: Who will hold the copyright? Who will apply for the ISBN number?
(Few ebooks use ISBN numbers but if you wish to sell your ebook on certain sites,
you’ll need one. For more info, check out Bowker, the U.S. agency for assigning
ISBN’s. (http://www.bowker.com/). Outside the U.S., you’ll want to go here:
http://www.isbn-international.org/.
Give away rights: Many authors use ebooks as bonuses or as freebies to get thinks
like ezine subscribers after the book has had its initial sales run. You or your partner
may disagree with this idea. It’s best to work this out in advance.
How will speaking engagements/interview requests be divided? If your ebook is

successful, you’ll get requests for interviews and invitations to speak at seminars
and other events. It’s a good idea to decide in advance how these will be handled.
Once you’ve agreed on the details, you have to decide if you want to put this in
writing or proceed on a handshake. Although we’ve personally done a few
handshake deals, they were all with people we know well. This may not be the best
way to go when working with a stranger, even a famous one.
At the very minimum, put the various terms you’ve both agreed to in writing and
make sure you each have a copy. If that copy is signed and witnessed, even better.
In some cases, you should consider a formal co-author agreement prepared by an
attorney. Keep in mind, though, the more difficult you make it for your co-author,
the less likely she will be to participate.
Also remember that none of us are attorneys and we don’t play attorneys on TV. ☺
So, when in doubt, consult an attorney and look for one that specializes in
publishing.
Once you’ve come to an agreement, there are a few other things to consider before
proceeding.
SOFTWARE
Find out what word processing software your co-author uses, (including which
version) along with whether they’re using a PC or Mac. If you’re both using
different word processors, sharing and editing your book can be a major headache.
If you don’t have the same software, research the compatibility issues in advance.
You may ultimately want to change word processors for this project rather than deal
with the hassles of file conversion. It’s best to be prepared for these problems ahead
of time.
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O U T L I N E
As part of your initial proposal to the coauthor you should prepare an outline of the
book you have in mind. Be sure your coauthor is aware of any revisions you make
to that initial outline as well.
Make Soup
I’m sure you’ve heard of Jack Canfield’s and Mark Victor Hansen’s, “Chicken
Soup for the Soul” series. Canfield and Hansen have created a publishing empire by
getting others to write their books for them. Each book in the series is a collection
of stories. Some of the authors are famous and many are just ordinary people with
an inspiring story to tell.
Canfield and Hansen became best-selling authors while getting others to do all the
writing. You can create your ebook the same way. That’s what our friend Pat
O’Bryan did. We’ll let Pat tell you the story…
“How Tom Sawyer Taught Me to “Write”

ebooks.”
By: Pat O’Bryan, President
Milagro Research Institute
One of my favorite images in American Literature is the young Tom Sawyer who
was commanded to white-wash a fence. It was a boring, tedious job and he really
didn’t want to do it.
Knowing that if you want something other than the obvious to happen you have to
do something other than the obvious, Tom pretended to have so much fun white-
washing that fence that other boys literally begged him to let them do it.
I’ve taken Tom’s approach to fence painting and applied it to writing ebooks.
My first ebook, co-written with Joe Vitale, was the Think and Grow Rich
Workbook. Thousands of people have found success by applying the techniques
that Napoleon Hill describes in his book.
Tip: Napoleon Hill’s, Think and Grow Rich is probably one of the
most influential books of all time regarding building wealth.
Countless successful people cite it as their favorite ‘self-help’
book. We highly recommend it.
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It was Joe who pointed out that one edition of Think & Grow Rich had lapsed into
the public domain. Only one edition and I’m not going to tell you which one.
Don’t try this at home.
Sitting in my favorite coffee shop, I harvested the rich fruit from the book and
condensed it. I added some questions at the end of each chapter. In a very short
time, I had created the framework of the workbook. I sent it to Joe and he added his
hypnotic contributions. Voila! An ebook was born.
We gave away a copy to everybody who subscribed to the Milagro Research

Institute ezine, Milagro World. This increased our list by several thousand names
in a very short time, and has resulted in some exciting viral marketing.
You can get your copy at InstantChange.com
(http://www.create-ultimate-ebooks.com/Instant/)
Tom would have been especially proud of my next ebook project.
At our weekly mastermind meeting, I cracked a joke about The Myth of Passive
Income. I was whining because I had spent two whole hours filling orders and
answering customer service emails. This was the internet age- I was supposed to be
sitting on the beach smoking a Cuban cigar and drinking espresso while the money
magically appeared in my bank account, wasn’t I?
The reality, as most successful internet marketers will tell you if you catch them out
of the public eye, is that most successful internet marketers work long hours to
create passive income. Especially in the beginning of your internet marketing
career, passive income is a myth.
Joe Vitale laughed at my joke and then decided it would make an interesting book.
So he contacted several of the top internet marketers and they each agreed to write a
chapter about their passive income experiences.
I’d like to thank them for painting our fence…. Hmmm, I mean writing our book,
for us.
It is available at MythofPassiveIncome.com
(http://www.create-ultimate-ebooks.com/Myth)
Another ebook generating idea is actually as old as graduate school, but the internet
makes it practical. It’s called “research.”
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The word “research” brings back memories of confusion and frustration for me.
Have they found the idiot that came up with the Dewey decimal system and hung
him yet? I never did understand it.
Google, on the other hand, I understand. Without having to resort to card files or
surly librarians, I can type in the subject of my prospective ebook and hit “enter.”
This will return pages and pages of links to information on my topic.
For example, lately I’ve been working on Meditate for Success. It’s an ebook about
how you can use modern technology and ancient mind control methods as your
secret weapon to get ahead of your competition. As a happy coincidence, I
produce audio products that use modern technology and ancient mind control
methods. You can find out all about them at InstantChange.com
(http://www.create-ultimate-ebooks.com/Instant/)
That one sentence was about all I could think of to say about it, which would have
made for a short and disappointing ebook. So I zipped over to Google and typed in
“benefits of meditation.”
Wow. Over eight thousand web sites just brimming with information, case studies,
galvanic skin response test results, brain wave scans, and magazine articles
appeared out of hyperspace.
I grabbed the most interesting and compelling benefits and pasted them into my
ebook. Under each benefit, I wrote a short paragraph describing the benefit and
how it was achieved. Then I erased the stuff I had pasted, leaving my original
work- a completed chapter on the benefits of meditation.
Using this technique, I believe I could write a believable ebook on almost any
subject and so could you.
With what I’ve shown you so far, you should be able to generate profitable ebooks
any time you want. However, even with the Myth of Passive Income ebook, Joe
and I each wrote a chapter, and I had to format it.
When Tom Sawyer handed his brush to his friends, he didn’t continue painting.
There’s got to be an even easier way, right?
Right.
I’ve saved the easiest method for last. Are you ready? I’m about to give you the
key to the treasure chest.
Several internet marketing fortunes have been made by recycling an out of print
book that has lapsed into the public domain. There is a virtually endless supply of
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valuable and useful books that, with a new title and a modern cover, still have lots
of life- and sales- left in them.
Once you’re absolutely sure that the book you’re interested in recycling is in the
public domain, you’re free to copy, augment, edit, repackage and sell it. There are
some tricks to this- if you’re not sure, ask a lawyer- but once you’ve learned the
ground rules, you’ve got the accumulated inventory of centuries of writing at your
disposal.
Now Tom and I are going to sit under that ol’ oak tree and watch the painters.
Don’t Write It At All

Here’s a method for creating an ebook instantly without writing a word…
“How to Create Your Own Profitable Book---In

One Hour!”
by Joe Vitale and Jim Edwards
Many years ago a stunning blonde woman stopped me dead in my tracks at a trade
show in Chicago for publishers. She thought I was a book reviewer and she was
dead set on getting all living book reviewers to see her client's new book. I was next
in line. I'm glad I didn't run.
As it turned out, her client had put together a collection of inspiring quotes. I don't
recall his name or the book's title, but I do vividly remember that woman and what
she told me.
"We've sold 100,000 copies of the book so far," she announced to me.
Now stop and think about this. What you are about to realize can help you became a
profitable author in as little as one hour---or even less.
That woman's client was selling a book HE DIDN'T WRITE.
His book was a collection of quotes by other people. He may or may not have
tossed a quote by himself in there, too. The point is, he put together an entire book
by not writing a single word himself. And yet he not only is considered "the author"
of the book, but his perky salesperson is out there selling it like it's the next Harry
Potter!
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I just looked on Amazon and there are 539 "quote" books listed. Pretty impressive
for books that aren't so much written as they are collected.
You can create your own profitable book in far less time than you think. You can
write your own book in less than seven days. You write a short book in an
afternoon. And you collect quotes on any theme you might imagine and have it
done tonight.
What are you waiting for?
Again, writing e-books doesn't have to be hard or take a lot of time. The trick is
in delivering something people want. Do that and no one will care if you wrote
your baby in an hour, a day, or a week.
But once it's written, you can make passive money from it for a long, long time.
Go for it!
32
4
Chapter
Y ou have two choices for turning your content into an ebook that’s ready for
the marketplace. They are Adobe Portable Document File (pdf) and HTML
compiled ebook format. There are other formats available but these are the only two
you really need to consider.
PDF Ebooks
The major stumbling block anyone who publishes for the web has to overcome is
this: not everyone online has the same computer you do.
Since they may have a newer / older / slower / faster computer...
They may have a "Mac" instead of a "PC"....
They may have a different version of Windows...
They may use the Netscape web browser instead of Internet Explorer...
In short: they may (and probably do) have a totally different computer set up than
you do.
Since the people who will buy your ebook need to be able to read it -- you must use
a file format that will enable them to view the ebook the same as everyone else... or
they'll ask for their money back!
Right now the most popular way to "publish" so all these different computers,
operating systems and people can download, open and read your ebook is to use the
file format know as "PDF".
People read these documents using a FREE program called "Adobe Acrobat
Reader".
What are the advantages of using PDF?
Because PDF files are easy to download from the web.

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They work on any computer that has the Adobe Acrobat Reader installed.
This includes PC's and Mac's.
Adobe Acrobat Reader is a FREE program - so people don't have to pay for
the tools needed to read your ebook.
PDF documents all look virtually the same from computer to computer.
The Adobe Acrobat Reader program is VERY stable and reliable.
PDF documents are usually easier to print than other formats.
In this age of rampant computer viruses running around the web, it's very
hard to catch a virus from a PDF
Disadvantages of using PDF’s include:
Can easily be ‘shared’ by customers and distributed on peer-to-peer

networks like Kazaa.
Adobe Acrobat, the program used to create PDF’s is expensive.
Longer Ebooks can require lots of vertical scrolling when reading onscreen.
Security is probably the biggest concern among ebook publishers considering using
PDFs. Although the program allows you to password protect your documents, the
same password will open any copy of the file. So a reader can, theoretically, share
the file and the password with a friend if they choose to do so.
Many e-publishers feel their customers are unlikely to do this and assume that such
sharing is fairly rare. However, if you’re marketing an ebook to a younger audience,
you might think twice about PDFs. The ‘Napster Generation’ has grown up in a
time where downloading songs from file sharing networks is a way of life. Few
think twice about doing this and think all the noise coming from the recording
industry is much ado about nothing.
If you’ve ever logged on to one of a service like Kazaa, you’ll discover that there
are a large number of ebooks being passed around along with all the music and
movie files. However, if you’re marketing to the business crowd or to an older
market, this is less likely to be an issue.
To create PDF documents you will need to purchase the full version of the Adobe
Acrobat program, which runs about $300.
-- OR --
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There are third-party products that will allow you to create PDF documents. While
they may not provide all the features of Adobe Acrobat, many of these programs
sell for less than $20. We recommend the PDF995 suite available at
http://www.pdf995.com/suite.html, which was used to create this ebook. Although
there is a basic edition for $9.95, we recommend the $19.95 suite which provides
virtually everything you need to create your ebook.
HTML Ebook Format
This is a popular format among information marketers. Content is prepared in

HTML format and is then compiled into a special executable file (.exe). Some of
the advantages to this format include:
Advanced level of security
Ebook is self-contained. Doesn’t require a special reader to view the ebook
Advanced navigation menus similar to a website
The disadvantages of using this format are that executable ebook files aren’t
compatible with Macintosh computers. Depending on your topic, that means
anywhere from 5 to 50% of your audience won’t be able to buy your ebook. Also,
by using HTML, there’s a chance that the reader may not have the fonts on their
computer that you’ve used in your ebook so it may display differently than you
planned on their machine.
As far as security, some ebook compilers like Armand Morin’s Ebook Generator
(http://www.create-ultimate-ebooks.com/EbookGenerator) or Corey Rudl’s Ebook
Pro (http://www.create-ultimate-ebooks.com/EbookPro) allow you to provide
unique usernames and passwords for each user. That means that if a customer
downloads your ebook, they can’t share it with others by giving them both the file
and the password.
This level of security, however, comes with a price. You’ll need a special
distribution script or a shopping cart service like Profit Automation
(http://www.create-ultimate-ebooks.com/ProfitAutomation) to distribute the unique
passwords. You’ll also find that using a system like this usually means you’ll get 2
to 3 times the amount of customer support emails as the installation and registration
process is complicated. Many customers, especially newbies, need help getting the
ebook installed on their systems.
One last disadvantage to executable ebooks is many people worry that .exe files
might contain viruses and may be hesitant to order an ebook in this format.
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E B O O K S
Tip: If you’d like no-frills, budget Ebook Creation software, try

Jimmy D. Brown’s eBook Creator Toolkit. For less than $20 you
can create your ebook easily. You can find it using clicking
here: (http://www.create-ultimate-ebooks.com/EbookToolkit)
36
5
Chapter
A lot of people ask, "Just how profitable is a best selling ebook?"
The answer: a whole lot more profitable than a traditionally published print book!
With a print book, whether you have a publisher or you do it yourself, you have
printing, shipping and distribution costs.
An author is lucky to make 10 - 20% of the book's cover price.
You also have to wait an eternity for a traditional publisher to do a "run" of your
books - which is the physical printing process.
Here's why ebooks are SO profitable:
With an ebook you can finish your book one day and start selling the next
online
You don't have to wait for printers or publishers or anyone else... you have
control
There is no printing, postage or distribution cost to cut into your profits
If you sell your own ebook for $37, apart from some minor costs for bandwidth and
credit card processing, you make the whole $37 as PROFIT!
It doesn't take nearly as many ebook sales to make the same or more money
than you could make publishing the very same book through traditional means
You can profit from an ebook for as long as you want to keep selling it and
people keep buying it. You can make money from your ebook for years to
come
The profit margins on an ebook are positively startling when you take into
consideration your other, more traditional, options for bringing your book to
market.
E B O O K S
Pricing Your Ebook

Putting the right price tag on your ebook can be difficult. There are a number of
variables involved with no exact science for determining price. This is especially
true for a product that has no 'manufacturing cost' like an ebook.
We both freely admit we often go by intuition when setting ebook prices but not
without doing at least some preliminary research. Here are some steps to help you
find your perfect price.
C O M P E T I T I O N
Do some research to see what other ebooks are selling for in your niche. Visit the
same sites you checked earlier when checking out the competition. Take a look to
see what your competitors are charging. Also, note what bonuses, if any, they
include with their offer. If possible, purchase their products.
You need to offer a better value than your competitors. There are two ways to do
that: offer your ebook at a lower price or put together a better product.
How can you do that?
Add more useful information in your ebook and add valuable bonuses to increase
the value of your offer. Better yet, do both to really outshine the competition.
VALUE
But what if there isn’t any competition? How do you go about pricing your ebook?
Start by considering the value of the information you’re bringing to the reader. For
example, The Rudl Report shows readers how to get immediate discounts on
products from internet marketer Corey Rudl. Ultimately, the reader could save
hundreds of dollars but the perception was that they’d save anywhere from $35 to
$165 on a single purchase.
The ebook is priced at $9.97. Pricing it higher would lose some of the people
seeking discounts on the lower priced products. People aren’t going to spend $20 to
save $35.
The report could sell at $14.95 but not as many copies. In this case, additional back-
end income is generated from The Rudl Report (http://www.RudlReport.com) via
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E B O O K S
affiliate sales, additional product sales and consulting fees. This time it was better to
sell in quantity than go for the higher profit on the front end.
We’ll talk more about front-end and the back-end a little later in the chapter.
If you’re offering people specialized information that could potentially earn or save
them a great deal of money, then you can charge a higher price for that information.
Some business related ebooks regularly sell for $97 or more. In a retail bookstore
like Borders, that price would seem outrageous but online people pay this much and
more ever day.
According to marketing expert, Marlon Sanders (http://snipurl.com/aicx), when

pricing your product you should try to ‘sell dollars for dimes’. If you’re giving
information that is worth $1,000, sell it for $100. To accomplish this, you’ll need to
offer plenty of evidence (via your website copy and testimonials) to your visitors.
B O N U S I T E M S
Another way to increase value is by offering a bonus to your customers. Bonus

items can be anything from additional ebooks to a free consultation. Here are a few
ideas for bonuses you can use:
Interview with an expert either on tape or a written transcript
Additional ebooks on your topic that you own resale rights to. Including a $29
ebook as a bonus increases the value but costs nothing to deliver
A free e-mail or telephone consultation with you (High perceived value to

visitors yet few will actually ask for the consultation)
Magazine subscription in your niche (Can often be obtained free or at wholesale

rates from magazines hoping to increase their reach)
A free ad in your newsletter or ezine (if you have one)
Free tape, CD or video. High perceived value, $1 to $3 cost to fulfill
Ultimately, you want bonuses so enticing that customers would be willing to pay
your price just to get the bonuses.
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E B O O K S
C R E D I B I L I T Y
Another factor that affects pricing is credibility and name recognition. If a retired
general writes a book on military technology, chances are it’s going to sell more
copies than if we write one regardless of how well ours is researched and how low
the price. The general is going to have more credibility. On the other hand, if best-
selling author Tom Clancy releases a book on the topic, he can charge a higher
price because he’s not only a best-selling author of military fiction, he’s considered
an expert on military technology.
If you have similar credibility in your field, you may be able to charge a higher
price for your ebook than other authors.
B A C K - E N D P O T E N T I A L
Any sale you make to a customer who has already purchased your ebook is
considered a back-end sale. It’s critical that you have related products to sell to your
existing customers.
If you price your ebook at $25, advertising costs or affiliate commissions could take
about half your profits, leaving you a net of $12.50. That’s not bad but it could be a
LOT better. If you get one customer per day, you’ll only make $375 in profit per
month.
So let’s say you develop a two to three audiotape set to complement your ebook.
You could go into more detail on the subject of your ebook. You might interview
one or several experts, too. So you price your tape set at $125 and it actually costs
you about $25 to produce.
Now, if you followed up each ebook sale with an email promoting your tape set and
one out of every four of your ebook customers ordered it, you could make an
additional $100 for every four ebooks sold.
Instead of $12.50 profit per sale, you’d be averaging $37.50 per sale. Can you see
what a tremendous difference this will make to your bottom line? Now one
customer per day will bring in $1,125 profit per month.
Of course that’s still not very much money but we can do better.
See, when you’re selling information products, you can find lots of back-end
products. A video set might bring in $300. A full-fledged course with tapes and a
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E B O O K S
workbook could bring $500. Personalized coaching can bring in even $1,500 or
more.
Looking back at our example, let’s say your video set costs $25 to produce so you
make $275 per sale. If one out of every 10 ebook customers buys it, that’s an
average of $27.50 per ebook customer. Now instead of $37.50 per sale, your
average is up to $65.
Now, if you only get one customer per day, you’ll bring in $1950 in profit per
month.
Next, we add the $500 course to the mix. Let’s say the production cost is $40 so
you’re profit is $460 per sale. This is an expensive product so you might only get
one out of 20 customers to order. That’s still going to add up to $23 per customer.
And each customer is now worth $88.
Suddenly one new customer per day brings in a profit of $2,640.
Finally, we add a $1,500 coaching by phone package. The only cost is your time so
this one’s 100% profit. Even if only one out of 100 customers orders a coaching
package, that’s an additional $15 per customer.
Your average profit per customer is now $103 or $3,090 per month. And once
you’ve got a complete line of back-end products, you can focus on bringing in more
customers. We’ve been pretty modest so far in terms of customer numbers. If you
can average two customers a day rather than one, you’re looking at $6,180 per
month. Three per day and you reach $9270 per month and that’s profit.
The skeptic in you might say those numbers aren’t realistic but three customers per
day is less than a 100 per month.
The reality is that in addition to the numbers we’ve discussed here, you’re building
an extremely valuable list. Having a list of newsletter subscribers is valuable but a
list of customers is pure gold. Once people have trusted you enough to pull out their
credit card they’re far more likely to do so again. If you deliver strong value in your
ebook and back-end products, they are likely to buy other products and services
related to your niche again and again.
As long as you only recommend quality products that represent a good value for
them, you can count on that list to respond. If you’ve got a good list of 10,000
names, you won’t have to work another day in your life.
And if you’ve chosen a niche you’re passionate about, it’ll never seem like work,
will it? You won’t even have to seek out products to recommend. People will come
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E B O O K S
to you with all kinds of products and services and they’ll offer you as much as 75%
of the profits just to sell to your customers!
In addition to creating your own products, you can also join an affiliate program
selling a high quality product in your niche. This can be other ebooks or physically-
delivered goods.
For ebook affiliate programs, check out ClickBank.com. For all types of affiliate
programs, visit http://www.associateprograms.com/search/index.shtml. You can
search for affiliate programs by topic and find one or several that are right for you.
Most affiliate programs only take a few minutes to join. You fill out an online form
giving your contact details and website information and then are given a special link
to give to your customers. You’ll also get banners and other promotional tools you
can use. When your customers click on your unique link, visit the affiliate site and
make a purchase, you get a commission.
You aren’t limited to placing links on a website, you can also include links within
your ebooks. Making money with affiliate programs is a topic all to itself so there
won’t be more detail here. If you’d like more information on making money with
affiliate programs, please check the resources section in Chapter 6.
One last word on affiliate programs. With many programs, especially ClickBank, if
customers see a ClickBank affiliate link, they will often substitute their own
ClickBank affiliate ID for yours and cheat you out of your commissions.
Fortunately, there’s an inexpensive program that will prevent this by disguising
your affiliate links. For details, visit LinkDefender.com.
(http://www.LinkDefender.com)
Once you’ve determined your price and considered back-end products, it’s time to
determine where you’ll sell it.
Selling Your Ebook On a Website

The first step is to create your domain name. I recommend picking a domain name
that’s either the same as your product or a keyword type domain name related to
your niche. Here are a few examples:
Product Name Based Domains:

http://www.hypnoticwriting.com
http://www.RudlReport.com
http://www.hypnoticwritingwizard.com
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E B O O K S
Keyword Based Domains:

http://www.SetupInternetBusiness.com
http://www.buyclassiccars.com
http://www.instantchange.com
There are a variety of places online to register domain names. The best we’ve found
is GoDaddy (http://www.GoDaddy.com). They’re cheap, reliable and have a great
user interface. (Although GoDaddy is great for domain registration, we don’t
recommend them for web hosting. If you need a great web host, we recommend
this company: http://www.rudlreport.com/host.html.
When it comes to domain, stick to the .com domains. If you’re a non-profit, you can
use .org but we don’t recommend any of the other extensions like .net, .biz or .us.
Finally, when you wish to check to see if a domain is available, be prepared to
register it immediately. An available domain can be had one day only to return the
next day to find out that someone swooped in and registered it. So if it’s available,
register it immediately.
Your Website and Sales Copy

By far the best type of website to use to sell your new ebook is what’s known as the
mini-site. Mini-sites are single-page sites with a sales letter that focuses on selling a
single product or at least getting a customer to provide their name and email
address.
Many websites try putting up lots of contents, links to other websites and articles.
While this type of website has its place, it is not nearly as effective as a strong sales
letter with a good graphic image of your book.
How do you write a good sales letter? Good question. For starters, look at the 21
most powerful copywriting rules of all time:
1. Know your USP
USP = Unique Selling Proposition = A one line statement (proposition) that

explains (sells) how your product or service differs (is unique) from the
competition. You can't know it unless you research your product as well as your
competition. What does Federal Express say? Dove soap? You must know your
basic offer before you can begin to persuade anyone to accept it.
2. Use layout that supports copy
Graphics, fonts, and layouts don't sell, but they can help bring attention to your sales
message. Use proven formats. Look at the famous Maxwell Sackheim ad in the
book, The AMA Complete Guide to Small Business Advertising by Joe Vitale
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E B O O K S
(http://www.mrfire.com/books.html). Consider an advertorial style. It can get 80%

more attention than any other ad layout. You must know the form your sales
message will take before you begin to draft your actual message. Knowing you are
about to write a classified ad will lead you to write differently than if you were
about to write a sales letter or a display ad.
3. Create a riveting and relevant headline
Round-up your prospects with a headline that makes them sit up and take notice.
Best place to see good headlines is on the cover of Reader's Digest. See the AMA
advertising book for 30 ways to write headlines. A headline calls out your readers.
A change in headline can bring 19 times more response.
Tip: Two excellent resources for quickly and easily creating

irresistible headlines are Scott Britner’s software, “Headline
Creator Pro” and Robert Boduch’s ebook, “Write Great
Headlines Instantly”. You can get both in a special package at
http://www.create-ultimate-ebooks.com/Headline
4. Write simply, directly, and in the conversational style of your prospects
Who are you trying to reach? Housewives, business executives, children? You must
know the type of person you are writing to. Write to one person from that group and
you will speak to all people in that group. Forget trying to impress people, win
writing awards, or please a past English teacher. Good copy often violates the rules
of English but still makes the sale.
5. So that…
Write of the benefits, not the features. A feature generally describes a product; a
benefit generally explains what the product does for you. A good way to write
about benefits would be to keep saying you get this...and the product does this...so
that you get.... Look at Kodak. People don't buy film for the pictures they create.
They are buying memories. Look at their advertising and you'll barely see film
anywhere. What you will see are family reunions, graduations and weddings. You
get film which helps you take pictures so that you get memories. Keep asking So
that -- ? to dig up benefits. For example, This computer is a 486...so that...you get a
computer that is twice the speed of other computers...so that...you can get twice the
work done in the same amount of time...so that....you are free to have longer
lunches, make more calls or focus on something else.
44
6. Use emotional appeal
People buy for emotional reasons and justify with logic. Gene Schwartz wrote an ad
that ran for 20 years and sold so many flowers it exhausted nurseries. It's packed
with emotional appeal. It read in part:
When you put this into the Earth, and you jump back (quickly), it explodes
into flowers. And everybody in your neighborhood comes and they look.
And people take home blooms because you've got so many you could never
find a house big enough to put them. And you've become the gardening
expert for the entire neighborhood.
7. Demolish the five basic objections within your copy:
A. I don't have enough time
B. I don't have enough money
C. It won't work for me
D. I don't believe you
E. I don't need it
8. Activate your writing
Whenever you write the words "is," "was," "are," or "to be," train yourself to stop
and change them to something more active. "The meeting is tonight" sounds dead;
"The meeting starts at 7 PM sharp tonight" feels clear, direct and alive. "Clair
Sullivan is the finest promoter in the country" doesn't convey the excitement that
"Clair Sullivan creates corporate events better than anyone else on the planet" does.
9. Tell them something they don't know
Fascinate your readers. The more you tell, the more you sell. Long copy usually
works better than short copy, as long as the copy holds interest. After all, people
read whole books. They will read your copy IF it interests them.
10. Seduce the reader into continued reading
Keep your reader reading any way you can. Questions, unfinished sentences,
involving statements, sub-heads, bulleted points, quizzes, all work. These
techniques also handle the skimmers who just glance at your copy, as well as the
word-for-word readers.
11. Say collie

E B O O K S
Be specific. Whenever you write something vague, such as "they say," or "later on,"
or "many," train yourself to stop and rewrite those phrases into something more
concrete, such as: "Mark Weisser said...," or "Saturday at noon" or "Seven people
agreed." Don't say dog when you can say collie.
12. Overwhelm with testimonials
Get as many testimonials as you can. The more specific, the more convincing. In
short, deliver proof that your claim is for real.
13. Remove the risk!
Give a guarantee. Less than 2% of your customers will ever ask for their money
back, so offering a guarantee is a safe risk. Here's the guarantee from my book, The
Seven Lost Secrets of Success (http://www.mrfire.com/books.html):
Use these seven principles for six months. If you're out of work, you'll find a job. If
you're employed, you'll get a raise. If you're in business, you'll see a whopping 25%
jump in revenues -- or return this book and your receipt for a full cash refund!
14. Ask for the order
Too much copy these days never asks anyone to buy anything. Sales copy should
SELL. Use a coupon as a way to signal readers that you want their business and to
remind yourself to always ask for the order (or at least to ask people to contact you
or remember you).
15. Use magic words.
There are certain words which have been proven to help get attention. If you just
string these words together, they sound like fluff. But weave them into your
sentences, along with your facts, and they become powerful:
Announcing, astonishing, exciting, exclusive, fantastic, fascinating, first,

free, guaranteed, incredible, initial, improved, love, limited offer, powerful,
phenomenal, revealing, revolutionary, special, successful, super, time-
sensitive, unique, urgent, wonderful, you, breakthrough, introducing, new,
and how-to.
And consider the connotations of the words you use: workshop sounds like hard
work while seminar sounds easier. Read sounds hard while look over sounds easy.
Write sounds difficult while jot down sounds easy. Be aware of the psychological
implications of the words and phrases you use.
46
16. Get pumped up!
Show your excitement for your product. If you aren't pumped up about it, why not?
Enthusiasm sells.
17. Rewrite and test ruthlessly.
Test. Test. Test. A change of one word can increase response 250%. Sackheim
tested his famous ad at least six times before he found the headline and format that
worked. Most copy isn't written in one day. You have to write, rewrite, edit, rewrite,
test, and test again. Keep asking yourself, Would I buy this product? and Have I
said everything to make the sale?
18. State a believable deadline
Most people won't take any immediate action unless there exists a sound reason to
do so. Deadlines help as long as your deadline sounds credible.
19. Instantaneous satisfaction!
Everything should be nearly instantaneous because we want instant gratification.

Toll-free numbers and fax numbers help. If you're marketing on the Web, include a
link or a button that makes it easy for your readers to order.
20. Sincerity sells
Don't offer fluff, mislead, or lie to your prospects. Tell them the truth. While rarely
done, it actually helps sales to admit a weakness or a fault. Remember the ad, These
neckties aren't very pretty, but they're a steal at a nickel each! Tell the truth in a
fascinating way.
21. Copy your copy from the best
Read excellent copy, write it out word-for-word in your own hand to get a feel for
its rhythm, and memorize the following books:
The Copywriter's Handbook by Bob Bly
The AMA Complete Guide to Small Business Advertising

(http://www.mrfire.com/books.html) by Joe Vitale
Tested Advertising Methods by John Caples
CyberWriting: How to Promote Your Product or Service Online (without

being flamed (http://www.mrfire.com/copywritingproducts.html) by Joe
Vitale
E B O O K S
There are literally hundreds of books on writing good copy. We’ve included several
in the resource section but first check out Hypnotic Writing by Joe Vitale. You can
get the first two chapters free at http://www.hypnoticwriting.com. Also, you’ll find
dozens of free articles on copywriting on his website at
http://www.mrfire.com/copywritingarticles.html.
Here are a couple of great books that you can find at your local bookstore or on
Amazon.com on copywriting:
Dan Kennedy’s The Ultimate Sales Letter
Ted Nicholas’ Magic Words That Bring You Riches
(http://www.create-ultimate-ebooks.com/MagicWords/)
Either of these books will give you a quick start on the basics of writing ad copy.
If you feel uncomfortable writing your own copy or don’t have the time, you can
always hire a pro. Copywriters don’t come cheap but a good one will usually pay a
big dividend if you’ve got a strong product. See the resources section for a list of
copywriters that can help you.
Another alternative is sales letter writing software. Marlon Sanders, Armand Morin
and Yanik Silver have all produced excellent products for this purpose but they all
have one flaw. Due to the template they use, each is really only good for writing a
single sales letter. If you plan to sell multiple products to the same group of
customers, you can’t keep using the same sales letter.
That’s how Hypnotic Writing Wizard was born. This program can be used to create
multiple sales letters as well as press releases, articles and virtually any type of
writing project. For details, visit this website:
http://www.create-ultimate-ebooks.com/HypnoticWiz.
Another way to increase the sales of your new ebook is creating a professional
cover graphic. Why would you need a cover for an ebook? Sharp looking cover
graphics, even though your ebook doesn’t actually have a cover, have been proven
to increase sales. They add a sense of professionalism to your site.
If you’re handy with graphics programs, you can create your own cover or you can
hire a pro for around $100. One we recommend is here:
http://www.create-ultimate-ebooks.com/KillerCovers.
You can also get multiple designers to bid on your cover project using sites like
scriptlance.com, elance.com, guru.com and rentacoder.com.
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Designing your website

Although you can do it yourself, it’s not the best use of your time. This is especially
true if this is your first website. You can have complete websites designed for as
little as $25 using sites like rentacoder.com. Also, a quick search on eBay will often
reveal a number of good designers that work cheap.
Once you get your first site up and running (and making money), you can purchase
site design software if you choose. For now, it’s one less thing to learn while you’re
starting out.
Remember to stay away from a lot of fancy graphics or flash presentations. Graphic
designers love these types of things but they do little to help your sales. In fact, in
most cases, they hurt sales. It’s not the pictures that make the sale, it’s the words.
Accepting Credit Cards on your website

When you’re just starting out, we don’t recommend getting your own merchant
account. Although they offer the lowest rates, there are a lot of hassles associated
with getting your own merchant account including large setup fees, hidden charges
and paperwork hassles.
It’s far easier when you’re just starting out to use a service like ClickBank.
ClickBank offers the added advantage of being able to have your own affiliate
program. ClickBank takes care of everything. They track the affiliate sales and even
pay your affiliates for you. Working with ClickBank is about as close as you can
come to putting your website on autopilot.
Your total up-front cost to get setup on ClickBank is $49 and you can be up and
running in a day or two.
Tip: One issue with ClickBank is automating your follow-up

system and capturing your customer's name and email
address. Security can be an issue as well as, unfortunately,
there are thieves that know how to exploit the system and
download your ebook without paying. A great way to eliminate
both these problems is the ClickBank Security Script. For
details, see:
http://www.create-ultimate-ebooks.com/ClickBankScript
49
A D D I T I O N A L C R E D I T C A R D P R O C E S S I N G S E R V I C E S
Paysystems (http://www.create-ultimate-ebooks.com/Paysystems) is available to

process the majority of sales on websites. While they don’t include the built-in
affiliate program, they are less expensive than ClickBank and allow you to use a
single account for multiple websites.
Another option is 2checkout (http://www.create-ultimate-ebooks.com/2Checkout).

They are fairly similar to Paysystems.
One more option is Paypal (http://www.create-ultimate-ebooks.com/Paypal).

Paypal is owned by eBay, the online auction site. Originally, they were not effective
for websites because visitors had to be a member of Paypal to use the service but
that’s no longer the case. Also, a Paypal account is a must if you plan to sell on
eBay. The good news is that there are no sign-up costs with Paypal.
Automating your website

Automation provides true freedom for Internet marketers. Much of our online
business is handled without our direct involvement. At RudlReport.com
(http://www.RudlReport.com), visitors are driven to the site via pay-per-click
advertising on search engines.
Orders are handled automatically. A customer provides their details and is instantly
taken to a page to download their ebook. They’re also added to an email follow-up
system that’s pre-programmed to contact them at certain intervals.
After their initial purchase, a customer gets an email thanking them for their order
and giving them a list of frequently asked questions and answers. A few days later,
they get another follow-up email that includes a free unannounced bonus ebook.
After that, they get a series of emails containing useful articles along with offers for
back-end and other affiliate products.
The great thing about this system is everything is handled automatically. Once the
original series of emails are written and loaded into the system, they’re sent out
automatically and personalized with the customer’s name. As far as the customer
knows, an email was sent to them personally that day.
Do you see the magic in this? Customers can order from a website 24 hours a day, 7
days a week. No pulling orders from inventory or shipping anything. No need for a
warehouse or employees. You don’t have to sit by the phone or fax machine. In
fact, you don’t have to be around at all.
E B O O K S
Of course, not everyone who visits a website makes a purchase right away. They
might be too busy or not yet ready to buy or haven’t made up their minds. They
may leave with the intention of coming back later and placing an order.
The problem is they can easily forget about your website. Other things come up and
they’re distracted. So, you can lose the sale and they can lose the benefit of reading
your ebook. That’s where automation comes in again.
See, by offering a free report or ezine subscription, you can get those visitors that
aren’t ready to make a purchase immediately to at least ‘raise their hand’ and give
you their name and email address.
Once the visitor has given you permission to email them, they immediately get the
free report they requested. They’re also added to a ‘prospect’ autoresponder series
designed to get them to return and buy the product. Within a few days, they get a
second email reminding them about your product and the benefits they’ll gain by
ordering. You can also include testimonials from satisfied customers. Then send
them a series of follow-ups over the next two weeks.
If at any time during this period the customer returns to purchase the ebook, they’re
automatically removed from the prospect autoresponder series. So they don’t keep
getting offers for an ebook they’ve already purchased. Instead, they’re added to a
customer autoresponder series. Now, they’ll get a post-sale series of messages.
There’s hardly any limit to how many messages you can send out. Some systems
allow you to send out unlimited messages for up to 24 months.
This is truly powerful stuff because it enables you to put a website on autopilot.
Once you’ve setup a website for your ebook and added a prospect and post-sale
autoresponder series, you can focus on getting traffic to that site. Then, repeat the
process with another ebook to build multiple streams of income.
Systems to Automate Your Website
In addition to a service like ClickBank, there are all-in-one order processing

solutions available. One service combines order processing, email list management,
autoresponders, ad tracking and affiliate tracking services in one easy-to-use
package for a monthly fee.
While there are less expensive solutions, this one requires no programming skills,
works with a variety of credit card payment solutions and doesn’t need to be
updated. See http://www.create-ultimate-ebooks.com/ProfitAutomation for details.
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Give Them A Taste and Skyrocket Your Ebook Sales
Many people will visit your website and, for one reason or another, won’t make a
purchase right away. Usually, it comes down to:
You didn’t give them enough information on your website to make a

purchase decision.
They don’t believe you.
If it’s A, you need to get to add more to your sales letter. Make sure every question
is answered, every objection addressed. Ask friends or potential customers to read
your sales letter and see if they clearly understood your offer. If not, edit your copy
until all the bases are covered.
If it’s B, then you need to prove to them that you’re product will do what you claim
it will do. One of the best ways to do this is through the use of testimonials. Another
way is to clearly establish yourself as an expert in your sales copy.
But what if you’ve got believable testimonials, strong credibility and a thorough
sales letter but people still aren’t buying? One thing you can do is offer either a free
report or a sample chapter of your ebook.
This gives the visitor an opportunity to see the quality of your work before pulling
out their credit card. You can write a free report that would be a good companion to
your ebook. Make sure it contains useful information and isn’t just a sales pitch.
One to three sample chapters (depending on how many chapters are in your book)
can really boost your sales. Marketing expert Alex Mandossian calls this ‘asking for
the shy yes’. Alex often points out that if you met an attractive stranger, you
probably wouldn’t walk up and ask him or her to marry you. And if you do, do you
you’ll get a “yes”? Probably not.
What you’re more likely to do is ask for a date. Even then they might refuse. After
all, they don’t know you and might not feel comfortable committing to an evening
with someone they may not hit it off with. So you suggest lunch or coffee. That
usually feels safe to people.
The online equivalent to ‘asking them to coffee’ is asking for their name and email
address. It’s, ‘Hey, I know we just met but I have a feeling we just might hit if off’.
How about this… you give me your first name and email address and I’ll send you
the first three chapters of my book free. Read it, see what you think and if you like
it, you can come back and order the entire book. If it turns out you don’t like it, no
harm done, we’ll each go our own way. What do you think?
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Will it work? Yes. It can be especially effective for a more expensive product where
there’s more risk involved for the customer.
If giving away a free chapter or two isn’t practical, you can accomplish the same
thing by offering a free report. A free report can be an email or an ebook. The
format isn’t as important as the content. Just because it’s free, doesn’t mean it
shouldn’t offer value. Not if you want people to then follow through and order your
paid ebook.
Give people valuable information, info they’d be willing to pay for. If it isn’t worth
buying, it isn’t worth giving away free.
Also, give people solid information that they can begin to use right away. If you’ve
decided to write a book on say, classic car restoration, you might create a free report
that’s a checklist or tip list. A free report on 10 surefire ways to save hundreds of
dollars when restoring a classic car would be of interest to anyone visiting your site.
Or “What Car Dealers Don’t Want You To Know – Six Things You Must Do
Before Buying Any Classic Auto”.
People love lists because they’re a quick read and can usually be applied right
away. And if you can show people a way to save money or time in your particular
niche, you go a long way toward convincing them to whip out their credit card and
order your book.
Get the idea? This is also a great way to come up with bonus items for your ebook
offer.
Search Engine Ranking

When it comes to getting top rankings in the search engines, it’s all about search
engine optimization or SEO. For answers on SEO, here’s Nathan Anderson, who
was kind enough to write this section of the book.
Understanding The Search Engines.

What is Search Engine Optimization, Anyway?
Nathan Anderson
Anderson Agencies
SEO Club - http://www.SEOclub.com/
It’s important to understand that YOU are in control of your website. YOU are in
control of your presence on the web. YOU are in control of where you end up in the
search engines.
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The greatest problem webmasters face, in my opinion, is the thought that they are
not in control of their presence on the web... that some gigantic company employing
engineers with intellect beyond comprehension are in control of our online
destinies.
The truth is, we are all in complete control of our websites and their content. The
search engines merely look at our sites and report back to anyone who asks what
was found. It’s really a pretty simple concept. The real trick is in knowing exactly
HOW they will report to people what they find.
Let’s Get Comfortable With A Few Ideas
Search Engine Optimizers (SEOs) use a variety of terms and acronyms that
can sound very technical and confusing to normal folks. I’ll discuss a few
briefly and give you a start on some of the concepts we’re going to talk
about:
SEO - Search Engine Optimization - removing barriers to high placement in

the SERPs
SERPs - Search Engine Result Positions (or Pages, depending on whom

you talk to) - those pages of results you see when you click “search” at a
search engine
SEM - Search Engine Marketing - This concept includes SEO but is a larger
field that also includes Pay-Per-Click (or PPC) search engine advertising,
PFI (Pay For Inclusion) or paid placement, and CPM or cost per impression
search engine advertising
Algorithm - The “brain” of a search engine. The program that decides what
sites to list when you type a word into the search box and click “search”
Keyword - A word that someone types into a search engine or focuses a

web page around
Keyphrase - Same thing as a keyword but more than one! I usually just say
“search term”
Above the Fold - Generally, the first four or five positions displayed by a
search engine. The first window-full of listings. It’s an old newspaper term
for top of page. These listings get far more clicks than any others
Search Engine Optimization can be broken down into three basic activities. First,
and most important, is Keyword Research. Next is On-page Optimization and third
is Link Building.
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What’s the first step when taking on any project that you’re serious about? If you’ve
read as many books on success as I have, that answer pops right out: Goal Setting.
That’s what keyword research is. How can you optimize for something if you don’t
know where you want to end up? We need to find the very best words for a high
site ranking.
There are a number of different resources on the web that can help greatly in this
research. My favorite is Wordtracker ( http://snipurl.com/ahs3). It costs a couple
hundred dollars a year for a membership to this site but it’s well worth it. And if
you don’t have the cash right now, they have a free trial that can give you a limited
number of results, but can get you on the right track.
The second resource I use for keyword research is Overture.com. They have a tool
for seeing which keyphrases have been searched and how many times for the
previous month. You can find it at (http://snipurl.com/8s6v). It’s free to use, but has
some strange results once in a while - usually the result of a site offering its visitors
to search a specific phrase for them on the Overture or Yahoo engines.
The heart of keyword research is finding the phrases people are searching most that
directly relate to your site. Start by thinking to yourself, “Who is my ideal
customer? And what would they be typing in to the search engine to try to find a
site like mine?” Take the words you come up with and enter them into the two
previously mentioned online tools to see what comes up. Find the most searched
phrases and build a list. I try to get my list to exceed 100 terms for any given niche
site.
Try to stay pretty specific to your exact subject area. Sure, there will be more
general terms that have millions of searches for them every month. But these
visitors will most likely NOT be searching for what you have to offer, so your
efforts will be wasted. Plus, these terms are likely to be highly competitive. If the
sites in the top 10 of a search all carry a PageRank of 5 or above, you’re going to
have a very tough time competing with them. You can see the PageRank of sites
you visit by downloading the Google Toolbar at http://toolbar.google.com.
Decide on your #1 search term. Usually it’s pretty obvious - there will be one term
that is searched far more than any other and relates perfectly to your site. This will
be the term you optimize your homepage for. If there are a couple of peripheral
search terms that relate highly to the #1 term, we can add these to the homepage as
well. For example, if my #1 term were “dogs”, and my #2 and #3 terms were “dog
shows” and “dogs for sale” - I could optimize my home page for “dogs - dogs for
sale and dog shows” and still be effective. This example is WAY too general to be
effective, but you get the idea.
As for the other pages of your site, that’s what that long list of keywords is for.
Every page of your site should be optimized for a few more words on that list. A
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really high-performing site, when it comes to SEO, will have a large number of
pages that are all filled with useful content - and all optimized for a very narrow set
of search terms.
Let’s move on to On-page Optimization. This activity is summed up by “The Quest

for Relevance”.
RELEVANCE
The number one thing a search engine does is to determine how relevant your site is
to a given search term. It does this through examining the content of your site - the
actual code served up - and evaluating it according to something called an
algorithm. This algorithm can “score” your site in terms of relevance through some
very complicated formulas.
For example, the algorithm might increase your relevance score in relation to a
search term if that searched term is found within the title of the page. That same
algorithm could also decrease your relevance score if it finds the search term
repeated over and over again in the body copy (because they would figure you’re
trying to artificially increase your rankings).
So when I talk about a specific tactic increasing your relevance, that’s what I’m
talking about: making your page more relevant to a given search term.
The list for increasing relevance is actually pretty short. There are a few specific
places within the HTML where you can increase your relevance:
1. Title tag - This is the title of your page. It’s what you see in the browser bar at
the top left of Internet Explorer. It’s also what most search engines show as the first
line of your listing in the results. The title tag is VERY important to SEO. A
statistical analysis of the Search Engine Result Positions (or SERPs) shows that
having your keyword in the title tag increases relevance, and if it’s in there twice,
it’s even better (at least for now) on both Google and Yahoo.
2. Meta Tags – These are lines of code that tell the search engines your site’s
keywords and description. Many SEO personalities will tell you that the search
engines ignore the Keywords and Description meta tags. A statistical analysis of the
SERPs proves that is NOT the case. Not only can these tags help you, they can hurt
you as well. So if you’d like them to help, you need to stay on top of the monthly
changes to the two search engine algorithms. There is a small benefit if you leave
them out entirely - so if you’d rather not pay attention to it all, just leave them out.
Currently, if your keywords meta begins with your keyword, it gets a decent boost
in both search engines. Same with the description meta. But Yahoo penalizes
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keywords in these tags that are further away from the beginning, so if you want lots
of words in these tags, fill them full of relevant but unimportant words. Keywords
and Description metas that contain only the words you’re optimizing for the page
seem to do pretty well.
3. Page headings - Up until recently, I recommended the use of heading tags for
the page headings; loaded up with your chosen keywords for the page. These are
the HTML <H1> or <H2> etc tags, or simply choosing “heading” in your page
layout program. This is no longer a beneficial tactic. A statistical analysis of the
SERPs shows that Google now seems to ignore these tags and Yahoo actually
assesses a small penalty to relevance for words in these tags. So don’t use them...
and yes, I’m removing them from older sites.
4. Copy on the page - The fact that the search engines no longer look to the
heading tag to find the important words on the page leaves some room for
exploration. How did they now find the important terms? There are two factors that
I can back up with statistical data:
Page location seems to have a decent weight. Copy at the beginning and at
the end of the page is given greater weight than copy in the middle. We
found this by splitting every page studied into thirds and seeing if pages
with the keyword in the top third outranked the control, and so on with the
three parts. There was a definite correlation to the first third and last thirds
being more beneficial, with the middle third having no benefit. So make
sure your keywords are at the very beginning and very end of your copy.
Keyword density is a factor that many top SEO personalities tell you to
ignore. It is the actual percentage of words on the page that are your chosen
keywords. We’ve found a definite pattern to the benefits of certain keyword
densities, so paying attention to it is probably a good idea. Google currently
gives the greatest benefit to pages in the 2% range, while Yahoo gives
greatest benefit to pages in the 3% range. I shoot for 2.5%.
You can test the keyword density of your page with a free tool online
provided by the good people at JimWorld. It’s at
http://jimworld.com/tools/keyword-analyzer/. So make sure to mention
your keywords in your body copy liberally. A 2.5% density may not seem
like much, but it turns out to be more than you think.
5. URL factors - Having your keyword in your domain name is very beneficial. It
doesn’t have to be the only word in the domain; the search engines can pull it right
out of a larger block of letters. For example, if your domain was
mykeywordrules.com, Google and Yahoo can easily see mykeywordrules.com.
Separating your keywords with underscores is unnecessary and separating them
with hyphens actually seems to carry a penalty in Yahoo, though it’s a small one.
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Putting your keywords in the folders or directories of your site makes a lot of sense.
So a page about blue widgets residing in a folder named /bluewidgets/ seems
logical, right? So the URL would be www.mykeywordrules.com/bluewidgets/. This
method currently appears to have a small penalty associated with it in Google and
Yahoo, but not enough that I’m changing anything. What DOES make the biggest
difference is that the URL ends in a slash. Google and Yahoo very much favor links
to directories. So a link to http://www.mykeywordrules.com/ would greatly outrank
a link to http://www.mykeywordrules.com/index.html. And a link to
http://www.mykeywordrules.com/bluewidgets/ would outrank a link to
http://www.mykeywordrules.com/bluewidgets.html. So set your navigation, and
your link requests, to link to directories rather than files.
S I T E R E P U T A T I O N
The second concept we should look at is “importance” or “reputation”. This

concept, in large part, is not in our direct control. But there are a great variety of
ways in which we can work to influence this concept.
Importance is the measurement of what everyone else on the web is saying about
your site. If it isn’t mentioned by anyone else on the web, it obviously isn’t very
important, now, is it? Just how important your site is can be measured by how many
sites mention you and how important those sites are. This is measured by Google
with a factor called PageRank. Yahoo uses a very similar measurement system
(pretty much identical) that is as yet unnamed.
So PageRank is a basic measurement of how important your site is.
Another part of this importance concept is “reputation”. This is not only the sheer
quantity and importance of sites that link to you, it’s the CONTEXT in which you
are mentioned. This can be discovered by seeing where the links to you exist and
what the words of the link and surrounding text say.
There are some very influential sites on the Internet that are held in high regard -
one top example is the Open Directory Project or ODP. Located at dmoz.org
(http://www.dmoz.org), this is a site that does a very good job of cataloging every
unique site on the Web. Human editors look at sites and place listings about them in
very specific categories that describe what your site is about.
Search engines have the ability to look at where the ODP has placed your listing,
and make a number of assumptions about how important you are and what your site
is likely about. The ODP isn’t the only site like this, but is probably the most
influential example. There are many different theories as to how this system does or
will work - you may have heard of “Hilltop” or “Topic Sensitive PageRank”.
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The important thing to learn about “reputation” is to do your best to get into the
ODP and other similar Directories, and be listed in the category that best applies to
your site, as high up in the Directory structure as possible. Check it out at
http://ww.dmoz.org.
Other great Directories to submit your site to:
http://www.goguides.org
http://www.gimpsy.com
http://www.joeant.com
http://www.websavvy.cc
http://www.skaffe.com
Another highly valuable Directory to be listed in is the Yahoo Directory. This

Directory costs $299 per year for inclusion, but if your site has any sort of income,
it is well worth it.
And a quick note on submitting your site to the search engines... Don’t do it. At
least not to Google and Yahoo. They both seem to give preference to sites that they
discover on their own - through links on other sites. Getting listed in any of these
Directories will get you “spidered” by Google and Yahoo within no time. If you’d
like to submit your site to the other 80 million search engines out there, be my
guest. But you’ll get 100 times more spam emails than new visitors by doing so.
Many of these small search engines are nothing more than a ruse to collect email
addresses from people who submit their sites.
So how else do we improve Importance and Reputation?
Links from quality sites is what Importance is all about. There are many ways to
garner incoming links to your site. The most common tactic in this area is a
reciprocal linking campaign. You attempt to get other sites to link to you by linking
to them. This way, both sites improve their Importance or PageRank.
There are a number of programs available that make this process more efficient
through automation. I would caution that some of them can cause a little trouble -
some have you send automated emails to other webmasters, exposing you to CAN-
SPAM (legislation introduced in the U.S. to combat the spam problem) legalities.
Others build your link pages with the same filename as everyone else - making it
easy for the search engines to spot and discount these links (for example, pages that
are named links.html or links.htm seem to have little link effectiveness).
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The most effective method I’ve found for a reciprocal linking campaign is good-old
fashioned elbow grease... Go to Google and search on your most important search
term and see who’s in the top 10. Then find out who’s linking to them - using the
link:http://www.thecompetitorsname.com command in the Google search window.
These would be the best people to contact when looking for a linking partner - after
all, it’s working for your competition!
Put up a link to these sites on your site, then send them an email stating that the two
sites are compatible, visitors would appreciate the information on both sites, and
you’ve linked to them in the hopes that they would return the favor. I’ve found that
a nice percentage of webmasters will do just that - especially if you personalize the
email with obvious information about their site - proving that you are a real person
looking at their site and not some automated program.
Another great way to get links to your site is through the publishing of professional
articles. I occasionally write an article about SEO or Internet marketing, and submit
it to as many ezines and publishing sites as I possibly can. The best resources for
submitting these articles are changing all the time - the best method is to maintain
your own list. But if you’d like the latest info on what the best service is to submit
articles to thousands of publications for you, drop me an email and I’ll give you an
update. One that’s working well for me right now is http://snipurl.com/8s76. They
charge $10, but it’s well worth it.
The important thing to remember when writing and submitting these articles is to
include a link to the site you’re trying to promote either in the article or in your
signature. Most authors include a “resource box” at the end of the article that
contains the information about the author, as well as a link or two back to their sites.
You can see many examples of this on the Internet... check out a site called
stickysauce.com for many examples (including some of mine!).
Guestbooks are another decent way to get your link out there, though more and
more guestbooks won’t allow the posting of live links (too many porn sites
spamming guestbooks!). If you run across a site that is directly related to yours, but
isn’t a direct competitor and they have a guestbook that allows live links, leave a
link!
The last method for getting incoming links I’ll mention is leaving testimonials. Any
product you buy or evaluate that is worth recommending - make sure to give a
testimonial. And always include a link back to your site in the testimonial. Many
sites now only post testimonials with inactive links, but they’re well worth the
attention as well. Out of 10 testimonials you give, fully 4 or 5 should result in a link
back to your site.
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RECAP
Let’s recap the entire process. SEO is the process of removing obstacles to your site
obtaining the ranking in the search engine results pages that it deserves.
There are on-page and off-page factors. The on-page factors are totally within your
control, while off-page factors are within your influence - not complete control.
Here’s a list of the steps to take when pursuing SEO:
1. Research Keywords. Find keywords that are searched frequently, but directly
relate to what your site is about. Find keywords that have as little competition as
possible, yet are searched often.
2. Pick a domain name. Make sure it has your main keyword or term in it and keep
it under 30 characters.
3. Place your keywords in the Title of the page, twice if possible, and at the
beginning and end of the visible copy on the page. Sprinkle your keyphrase
liberally throughout your body copy, focusing on a target of 2.5% keyword density.
4. Only use a Keywords and Description Meta tag if you’re ready to stay up with
the changes.
5. Submit your site to the ODP at dmoz.org, as well as the other various Directories.
Buy a listing in the Yahoo Directory if your site will make money.
6. Find linking partners, write articles, give testimonials.
7. Have fun! Taking this all too seriously can lead to wrinkles... :)
Nathan Anderson is an Internet Marketer and SEO Expert. His passion is running a
club for SEO aficionados where he shares his tools and data freely with members.
This includes links on high-reputation sites, software tools, and a statistical analysis
of the search engine results every month. You can get a $7, 60-day trial by visiting
http://www.create-ultimate-ebooks.com/SEOClub/.
If you would like to have Nathan assist you in your search engine endeavors, he has
limited time available, and isn't remarkably cheap. An SEO consult that includes
keyword analysis and instructions on how to amend your site runs $500. His full
SEO service for one domain runs $2,500.
E B O O K S
Pay-Per-Click Advertising
Many website owners choose to pay for their visitors directly rather than investing
time or money in search engine optimization. They opt to use pay per click search
engines like Overture, Google Adwords, FindWhat, GoClick, Enhance Interactive,
7 Search, Kanoodle and others.
Pay per click (PPC) search engines allow you to get fast, measurable results from
your advertising. You can get targeted traffic for as little as a penny per visitor.
You’re only charged when someone actually clicks on your ad and visits your site,
not by how often your ad is displayed.
With PPC search engines, you bid on keywords and phrases related to your website.
When people search on these terms, they are shown your ad along with those of
other bidders. With one exception, Google Adwords, the higher the bid, the closer
your ad appears to the top of the results. Google Adwords uses a combination of bid
and the percentage of people that click on your ads to determine rank.
While PPC is a great way to generate traffic, if you’re not careful, you can easily
overspend. Many website owners bid more than they can afford. This is usually due
to not determining, in advance, how much they can afford to spend to get a visitor.
D E T E R M I N I N G Y O U R V I S I T O R V A L U E
To determine how much to spend, you need to do the following:
Check your website’s stats to get the total number of unique visitors (not
hits) for the past three months
Divide the total number of unique visitors by three. The result is your
average number of visitors per month
Determine your total profit from the website for the past three months. If
you’re selling ebooks, this will be the total sales less credit card fees (the
amount the credit card companies charge to process our orders, usually a
percentage ranging from 2% to 7% plus a transaction fee ranging from
$0.25 to $1.00)
Divide the total by three. The result is your average gross profit per month
Divide your average monthly gross profit by your average number of

visitors per month
Here’s an example:
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1. Look at the annual stats for the website shown in the example above.
There were 4,222 unique visitors in June; 4,915 in July; and 6,992 in
August for a total of 16,129.
2. 16,129 divided by 3 is 5,376. So our site gets an average of 5,376 visitors

per month.
3. Looking over our sales figures for this site (not shown), after deducting
credit card fees, we did $2,865 in June, $1,806 in July and $2,670 in August
for a total of $7,341.
4. Next, we divide $7,341 by three. The result, $2,447 is our average monthly
profit.
5. Finally, we divide our average monthly profit ($2,447) by our average

monthly visitors (5,376). The result is $0.45. This figure is known as our
visitor value or average profit per visitor.
In our example, our visitor value is 45 cents. This is the maximum amount we can
afford to pay per visitor without losing money. With pay per click advertising, as
long as we bid less than 45 cents per visitor, we’ll turn a profit.
C H O O S I N G W H I C H P P C S E A R C H E N G I N E S T O U S E :
The two largest PPCs are Google Adwords and Overture. There are also numerous
smaller PPCs like FindWhat, GoClick, Enhance Interactive, 7 Search, Kanoodle,
ePilot, Search123, SearchFeed, Espotting and Xuppa.
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Overture
Overture is the granddaddy of PPCs. It started in 1997 as GoTo.com. You can open
an account for a minimum of $50 and the minimum bid for any keyword or phrase
is 10 cents per click. Few people actually use Overture as a search engine. In order
to get substantial traffic, you need to be ranked in the top 3 for your search term.
The top 3 bidders for a keyword are displayed on Overture’s partner sites including
MSN, Yahoo, Lycos and AltaVista. Also, Infospace displays the top 10 bidders on
its network.
If you prefer, Overture offers a service where they’ll write your search listings for
up to 100 search terms if you use their Fast Track service. The cost is $199.
Consider using this option as Overture uses human editors to check each ad you run
and they are very picky about what’s written in your ad. If you use the following
link, you can currently save $50 off the sign-up fee for Fast Track or get a $10
credit for a self-serve account:
http://www.create-ultimate-ebooks.com/Overture
Overture offers a variety of payment options. You can:
Replenish your account manually. Overture will pause your campaign

until you add more funds. You get a warning email when your account is
running low so you can keep your campaign going without interruption.
Set a fixed monthly budget. If your budget is reached before the end of the
month, Overture will pause your campaign. At the beginning of the next
month, Overture will automatically charge your credit card to replenish
your account. Overture sends a warning message to let you know your
account is running low so you can either adjust your monthly budget or
choose to replenish your account manually.
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Set an unlimited budget. Overture automatically charges you a pre-

selected amount and replenishes your account by that same amount as
needed.
Overture has a user-friendly interface that lets you manage your campaigns and
includes a keyword suggestion tool that’s very useful for finding keywords and
phrases that people are actually searching on.
Since Overture is very popular, they also tend to be the most expensive to advertise
with. We recommend trying Google Adwords or one of the secondary PPC search
engines before using Overture.
GOOGLE ADWORDS
Unlike other PPCs, Google requires all ads to maintain a minimum percentage of
clicks. Any underperforming ads are paused until you revise or delete them. Like
Overture, Adwords uses human editors to review ads to check to make sure your ad
meets their standards. You aren’t allowed to advertise under keyword phrases that
aren’t relevant to what your site is selling. Also, Adwords does not allow you to
link to a website that uses popup ads.
Google Adwords requires a $5.00 startup fee and your ads are displayed
immediately. There is no monthly minimum fee and the minimum bid per keyword
is $0.05. Rather than a monthly budget like Overture, you can setup a daily budget.
Your ads also display on Google’s partner sites including AOL, Netscape,
CompuServe, EarthLink, AskJeeves and AT&T WorldNet.
Google currently offers a new service called Jumpstart. They’ll create your new
campaign for you for $299. However, that $299 will then be applied toward your
PPC account so you can recoup the entire investment. The Jumpstart program is
only available to those new to Google Adwords.
O T H E R P P C S E A R C H E N G I N E S
There are a number of smaller PPCs on the market. Most require a minimum
deposit of $25 and minimum bids ranging from $0.01 to $0.05. These secondary
PPCs don’t generate nearly as much traffic as Overture or Google Adwords but
using several may yield positive results especially if the minimum bids for your
keywords in Overture and Adwords are above your visitor value.
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Due to the lower cost, these smaller PPCs are a good way to get your feet wet
before trying Overture or Adwords. Consider running a campaign on one or two of
the PPC search engines listed below. If you get good results, try others on the list.
1. Enhance (http://www.create-ultimate-ebooks.com/Enhance)
2. FindWhat (http://www.create-ultimate-ebooks.com/FindWhat)
3. Kanoodle (http://www.create-ultimate-ebooks.com/Kanoodle)
4. Go Click (http://www.create-ultimate-ebooks.com/GoClick)
5. Xuppa (http://www.create-ultimate-ebooks.com/Xuppa)
For an extensive list of PPC search engines, see payperclicksearchengines.com.
C H O O S I N G Y O U R K E Y W O R D S & K E Y W O R D P H R A S E S
Use the same exercise suggested by Nathan Anderson in the ‘Search Engine
Ranking’ section to build a long list of keywords. For PPC, you’ll want to expand
that list even further than 100 keywords and phrases. In fact, you’ll want to come up
with a list of 1,000 keywords and phrases.
That may seem like a lot of keywords but it’s more cost effective this way. The idea
is to find as many keywords as possible for the minimum bid. Sure, most of these
will get very little traffic but if only 20% get one click per day, that’s 200 targeted
visitors per day.
One useful tool for picking keywords for Overture and Google Adwords is
AdWord Analyzer (http://www.create-ultimate-ebooks.com/AdwordAnalyzer).
This is a simple software tool to help you find keyword phrases and combinations
that don’t have a lot of competition in these two PPCs.
With AdWord Analyzer, you can enter a general keyword like ‘Surfing’ and the
program will create a huge list of variations using the word ‘surfing’. The list will
show you:
1. How many people have searched each phrase using Overture in the past
month
2. The number of websites for each keyword or phrase
3. The ratio between results and searches
4. The number of Google Adwords campaigns for that phrase or keyword
5. The number of Overture campaigns for that phrase or keyword
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Look at the image below to see a partial list of the 100 keywords and phrases
AdWord Analyzer came up with for ‘surfing’. The program automatically sorts the
keywords putting those with the least (or no) Google and Overture campaigns on
top.
Those keywords with 0 or only 1 or 2 keywords will be available for the minimum
bid and often will bring you a more targeted visitor than the general term. For
example, if your ebook is on surfing, you’ll probably pay top dollar to bid on the
word ‘surfing’. Yet, in doing so, you are likely to get people that are interested in
‘surfing’ the web. While they’re unlikely to click on your ad, PPC search engines
like Google Adwords factor the number of people that actually click on your ad into
the actual price you pay. The lower your click-through rate, the more you’ll pay.
Plus, if your click-through rate drops too low, Google will shut down your ad.
Looking over the surfing list, you can spot several keyword combinations with no
bids that might bring good traffic to your site for the minimum bid. If you wrote an
ebook on surfing and created an ezine or free report for your site, ‘surfing tip’
would be an excellent keyword phrase. It has had 711 searches in the past 30 days
yet has 0 campaigns in Google and only 3 in Overture. And people entering surfing
tip into a search engine are specifically interested in surfing information rather than
shopping for surfing gear.
Don’t be afraid to use three to four word phrases. These phrases attract buyers.
Someone typing “football helmet” may be seeking general information: a picture, a
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football helmet lamp, or something else. They’re not necessarily in the market. On
the other hand, someone typing “Rawlings Adult Helmet with Facemask” is likely
ready to make an immediate purchase.
W R I T I N G Y O U R A D
Overture and Google Adwords are both very particular about what goes into your
title and your description. It’s always a good idea to include your actual keyword or
key phrase in the title. You will not be allowed to use symbols or anything that
sounds like ‘hype’ in your title or description.
You can’t use exclamation points, dollars signs, any ‘order today’ or ‘buy now’
type phrases. “Free” is always a good thing to include in your title, if appropriate.
Sticking with our surfing example, “Free Surfing Tip” might be good although you
should keep in mind that freebie seekers are not always the best customers. You
want to write something that’s eye-catching.
T R A C K I N G Y O U R R E S U L T S
It’s very important that you carefully monitor your results with PPC. After entering
your title and description in Overture and Google Adwords, you enter in the URL
that you want to send the traffic to. You don’t necessarily want to enter your home
page although you can. Instead, we recommend using tracking URLs.
Tracking URLs are special links that allow you to track how many people click on
the link and, depending on what you use for tracking, show you how many of those
visitors actually made a purchase and/or signed up for your ezine.
That’s critical information. Let’s say you’re selling sporting goods and use PPC
search engines. You bid on the term “baseball bat” and discover you’re getting
1000 clicks per week. At the same time, you bid on the term “Louisville Slugger” (a
brand of baseball bat) and see you’re only getting 100 clicks per week. During that
time, you made 20 sales of baseball bats.
If you weren’t using any type of tracking, you might assume that since you’re
getting 10 times the traffic from baseball bat, you can drop ‘Louisville Slugger’
from your PPC campaign. However, tracking might reveal that 12 of those sales
came via searches for ‘Louisville Slugger’, a more specific term. Quantity does not
always equal quality and that’s why it’s important to use tracking.
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The image above shows an ad tracker used within an ebook (The Rudl Report).
Take a look at how the tracker is organized:
Campaign Name: This can be whatever name you choose. In this case, “RR X
Factor” tells me that this is the link from a review of Terry Dean’s Internet X-Factor
contained in the Rudl Report (RR).
Adtrack Campaign Link URL: This is the actual tracking link. In this example, it
was used within an ebook but similar links can be created for a keyword in a PPC
campaign, within an ezine, article, webpage or email.
Destination URL: This is the ultimate destination. When the user clicks on a
tracking link, they are immediately forwarded to this URL. Usually, this happens in
a microsecond so it’s unnoticeable. In this example, the visitor is directed to a site
where they can buy Terry Dean’s Internet X-Factor, an Internet marketing course.
http://www.terry-dean-x-factor.com
Total Campaign Info:
Clicks: This is the total number of clicks on the ad tracking link (77)
Leads: This is the number of people that joined the mailing list after
clicking on this link (4)
Lead-Click Conversion: This is the percentage of visitors that joined the

mailing list (5.5%)
Sales Amount: This is the gross sales generated by this link ($296)
# of Sales: Total number of sales generated by this link (8)
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Click-Sale Conversion: This is the percentage of visitors that made a

purchase (11%). This figure is known as the conversion rate
Visitor Value: $4.05 per click. This is arrived by dividing the gross sales by
the number of clicks
Date Created: This shows when the ad tracking link was setup. In this
example, there’s a temporary glitch in the software showing the incorrect
date
If you use a shopping cart service like Profit Automation tracking URLs are
included with your account. For details, please visit:
http://www.create-ultimate-ebooks.com/ProfitAutomation
A D J U S T I N G Y O U R B I D S
When using PPC campaigns, it’s very important to keep track of your bids.
Competitors can raise their bids or place new ones which affect where your ad is
displayed. We recommend checking your stats at least once a week. You’ll also
want to make changes to your ads, eliminate poor performers and add new
campaigns.
The picture above shows an ad campaign from Google Adwords. As you can see,
this particular campaign has a daily budget of $25 and results are displayed from
September 1st through the 7th, 2004.
During this time frame, this particular campaign generated 160 clicks. There were
4,967 ‘Impressions’ which means how many times the ad was actually displayed.
Next, you see CTR, which stands for click-through ratio. That’s calculated by
dividing the number of clicks by the number of impressions. In this case, the CTR is
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3.2%. The average cost-per-click for this campaign was $0.40 for a total cost of
$63.69.
In order to be profitable, the website behind this campaign needs to have a visitor
value over $0.40. If it didn’t, we’d need to adjust our bids accordingly.
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This next image shows a bit more detail from the Adwords campaign. Here, you
can see details for each particular keyword. The Ad Group for the keyword
“AssocTrac” shows this is a keyword that gets few impressions (65) but a fairly
high CTR of 7.6% and at an average CPC of $0.16, it’s relatively inexpensive. The
column at far right shows where our ad ranks for each keyword.
Notice that the rank (Avg. Pos.) isn’t usually a whole number. That’s due to
constant fluctuation in the charts as competitors raise and lower their bids or exceed
their daily budgets.
Don’t worry too much about being #1 for your particular keywords. For your top
keywords, you want to be in the top three so you’re displayed on the search
engine’s partner sites but for your less critical keywords, a lower position may be
more profitable for you.
I often see two competitors in a bidding war for the top two spots with little or no
competition for the third spot. The top bidder might be paying 75 cents per click
and the second 74 cents. I can sometimes pick up the #3 spot for the minimum bid
and still get the same or nearly the same amount of traffic as the number one and
two bidder.
Viral Marketing
One of the best ways to drive traffic to your new website is to provide free content
in the form of articles, free reports and free ebooks. These methods also have the
added benefit of establishing your credibility online. We call using tactics like these
‘Viral Marketing’.
Viral marketing is simply a way to harness the power of word-of-mouth advertising

to rapidly spread the word about your products. One of the early examples of viral
marketing was hotmail. This free email service spread like wildfire.
Each email sent out by Hotmail users carried a one line ad at the bottom promoting
the free email service. People would get an email from a hotmail user, sign up
themselves and then spread the word farther through their own circle of friends and
acquaintances.
In your case, you want to use articles, free reports and free ebooks (or your sample
chapter) to do the same. How do you get others to spread the word for you? Let’s
start with ebooks and reports.
You want everyone that downloads your free report, free ebook or sample chapter
to pass it on to as many people as possible. First of all, any time you create a free
ebook or setup a sample chapter or two of the ebook you plan to sell, you should
always include an offer within the book.
E B O O K S
In the case of the free chapter, it can be an invitation to order the complete ebook.
For free reports or other free content, you include an offer to sign up for your ezine
or to order your ebook with a link back to your site. A good way to get people to
take this extra step is to mention that you frequently update the report. In order to
get the latest version or to be notified of any future updates, they visit your site and
offer their name and email address.
If you really want to accelerate the spread of your ‘virus’, you can enlist other
website and mailing list owners to give your free report away on their sites. If you
really created quality content, other website owners in your genre can give your free
report away as bonuses for their own products or as incentive to get ezine
subscribers.
If you’re going the ‘free sample chapter’ route, the best way to get others to
distribute your ebook is to offer an affiliate program. There are ebook compilers
like Armand Morin’s Ebook Generator that allow affiliates to ‘brand’ your free
ebook with their affiliate link. We’ll talk more about starting your own affiliate
program in a moment. To see Ebook Generator, click on the link below:
http://www.create-ultimate-ebooks.com/EbookGenerator/
M A K I N G S U R E P E O P L E R E A D Y O U R F R E E E B O O K
A note regarding free ebooks. They absolutely must be high-quality and unique
ebooks. The same technology that makes it easy for anyone to easily publish their
own ebook has a downside. And it’s that there are a lot of worthless ebooks out
there. Many are downloaded but never read. Others are compiled and distributed in
huge ebook collections but, again never read.
You need to ensure that your free ebook contains high quality content and that you
actually get people to read it.
So how do you ensure people read your ebook? One of the most important things to
consider is the title. You want a title that really gets people’s attention. Ideally, that
title stresses the most important benefit of your ebook.
Let’s say you’re writing an ebook on how to create an inexpensive but sharp-
looking wardrobe. Which of the following titles do you think would be more
effective?
A. Money-Saving Wardrobe Tips
B. How to Look Like A Million Bucks Without Spending A Fortune
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While both titles cover the same topic, B is far more likely to get people’s attention
than A. The more attention-getting your title, more people will download and read
your ebook.
Another method to make sure people not only download but actually READ your
ebook is to capture their name and email address.
Rather than just allowing people to download your ebook, make them register in
order to get the ebook. When they register have them added to an autoresponder
series that’s designed to get them to read the ebook.
One of the ebooks I promote is Corey Rudl’s 'How to Create a Fortune on the
Internet in Just Four Simple Steps' ebook (http://www.rudlreport.com/Rudlcourse) .
I send the following message three days after customers download the ebook
promoting one of the benefits of using the book. Here’s message one:
Hi (customer’s name goes here),
What's the #1 fatal mistake made by Internet marketers?
Take two minutes and read the section 'The Dawn of a

Direct Marketer' in chapter 1 from your 'How to Create a
Fortune on the Internet in Just Four Simple Steps' ebook
for the answer.
All the best,
Bill Hibbler
Save Big Bucks On All Corey Rudl Products
Three days later, they get a second email:

Once you've discovered an easy-to-target niche market,

what's the fastest, easiest way to discover what products
or services they not only need but want?
Take 30 seconds to read the first three paragraphs of

chapter 9 from your 'How to Create a Fortune on the
Internet in Just Four Simple Steps' ebook for the answer.
Corey shows you the exact steps he took to build a
website in three weeks that has been consistently making
over $50,000 a year - for the past three years.
All the best,
Bill Hibbler
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In another three days, they get message three…
Once you've found an easily targetable market

and identified a product or service they not
only need but WANT, what's the next step?
That's the subject of chapter 4 from your

'How to Create a Fortune on the Internet
in Just Four Simple Steps' ebook. This is
the step that is probably the most challenging.
Fortunately, Corey takes you through the

entire process using his 'Car Secrets Revealed'
as an example. Why not take a few minutes to
read it right now?
All the best,
Bill Hibbler
Three days later (12 days after downloading the book), they get a fourth message…
Marketing guru Jay Abraham once said that 'once you've

developed a customer, you have the most cost-effective,
direct access to the single best source of future
business there is.'
But what if you only have a single product to sell?
Take 1 minute to read the first four paragraphs from your

'How to Create a Fortune on the Internet in Just Four
Simple Steps' ebook for the answer.
All the best,
Bill Hibbler
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Three days later, a fifth message arrives:

Would you like to be able to advertise on hundreds or

even thousands of other web sites -- with no risk or
cost?
Go to page one of chapter 5 from your 'How to Create a

Fortune on the Internet in Just Four Simple Steps' ebook
to find out how.
All the best,
Bill Hibbler
After these five messages, do you think people will read the ebook? If they don’t,
then they’re probably not the customer you’re looking for. Can you see how to
create these messages? Take the strongest benefits contained in the ebook and
promoting one of those in the email while telling them exactly where to find that
benefit in the book.
When you get people to read your ebook, you want to make sure they not only read
it but respond to your offer. How do you insure that happens? You want to give
people solid info but not so much content that they don’t need to buy your main
ebook.
So give useful information. Info they can use but don’t tell the whole story. If you
create an ebook along the lines of ‘101 Ways to Make Money Using Your Digital
Camera’, your free report might be ‘10 Ways to Make Money Using Your Digital
Camera’. The idea being the reader will find the ten tips so useful, they’ll want to
buy your book to get all 101 tips.
We’ve really only scratched the surface when it comes to the power of viral ebooks.
If you’d like to learn more, check out Jimmy D. Brown’s Viral Ebook Brainstorm.
This combination of ebook and audio covers everything you need to know about
viral marketing with ebooks.
http://www.create-ultimate-ebooks.com/ViralBrainstorm
G E T F R E E A D V E R T I S I N G B Y W R I T I N G A R T I C L E S
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The second way to get free advertising using free content is by writing articles.
Most website owners and many ezine publishers need fresh content but don’t
always have the time or the desire to write. As such, they are constantly on the
lookout for fresh, informative and well-written content in the form of articles.
How will writing articles generate traffic to your website? It’s accepted practice
online to allow authors to include an ‘about the author’ paragraph at the end of the
article along with a link to your website.
Here’s one ‘about the author’ blurb:
Bill Hibbler has been marketing online since 1995 and has tried and tested
hundreds of Internet marketing courses, ebooks, software and other
products. To get weekly tips, tricks and brutally-honest product reviews,
sign up for his complimentary ezine at
http://www.ecommerceconfidential.com.
In this case, Bill is using articles to get subscribers for his ezine but he could just as
easily use this section to promote an ebook or other offer.
This ‘about the author’ blurb is also known as the “Johnson Box”. It’s named for its
inventor, direct marketing pioneer, the late Frank H. Johnson. Johnson originally
invented the box to feature the main offer within a sales letter to make it easier to
spot. He used stars, asterisks or a simple border to call attention to the offer. Later,
this same box was adapted and used for author’s blurbs. Here’s and example of a
Johnson box:
Dr. Joe Vitale is the world's first Hypnotic Marketer.

He is President of Hypnotic Marketing, Inc. and author of way too
many books to list here, including the #1 best-selling book "Spiritual
Marketing", the best-selling e-book "Hypnotic Writing", and the
best-selling Nightingale-Conant audio program, "The Power of
Outrageous Marketing". His latest books are the best-selling "The
Greatest Money-Making Secret in History" and "Adventures
Within". His main website is at http://www.MrFire.com
So what should you write about? You can write about anything that relates to the
topic of your ebook. Ideally, this will get people interested enough to visit your
website and buy your ebook.
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Although your goal is to get people to your website, don’t write your article as a
sales piece. Let’s say your ebook is about collecting vintage guitars. An article on a
particularly popular collectible model would be interesting to readers and many will
click through to find out more about your ebook. Another idea would be an article
on how to avoid buying a counterfeit vintage guitar.
This type of article establishes you as an expert and vintage guitar buffs will want to
know more and are likely to click on the link and visit your site. And this is the type
of article that guitar websites and ezines will want to run on their sites.
D I S T R I B U T I N G Y O U R A R T I C L E S
There are three ways to get your articles to spread virally online. You can contact
website owners directly, post them on free content sites and you can include a line
in your Johnson Box giving anyone permission to use your article.
You can write any website owner directly and offer your article for their use. Even
though you’re offering it free, you’ll still need to do a bit of selling to get them to
post your article. If they’re offering content like yours on their site, this should be
relatively easy if you’ve focused on providing good content rather than selling in
your article.
Sometimes you can contact site owners by email. Other times, you’ll want to
contact them by phone. This is especially true the more popular the website.
Popular website owners get a LOT of email so picking up the phone can sometimes
be more effective.
There are also a number of places online that specialize in free content for website
owners. These sites can expose your articles to hundreds of websites hungry for
content:
http://www.web-source.net/syndicator_submit.htm
http://thewhir.com/find/articlecentral/
http://www.ideamarketers.com/
These are just a few of the directories available. To find more, do a search on
Google for “Free Article Syndication Directory” and you’ll find dozens of similar
sites.
Finally, you can add a line to your Johnson Box with text like this:
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You're welcome to distribute this article or post it on your website as long

as you do not edit or alter it in any way and include the author's resource
box.
This tells anyone that reads and enjoys your article that they can post it on their own
website or include it in their ezine. This helps spread the article even further as this
person’s visitors then do the same.
Viral marketing takes time. It won’t make a difference overnight but in time your
ebooks and articles will spread across the Internet. Do a search on your favorite
search engine for "Joe Vitale Article”. On Google, that search yields 13,700 results!
Can you imagine how much it would cost to advertise on 13,700 websites? Even if
you could afford to do so, it would be a small banner ad. An article is the equivalent
in size to a full-page ad yet even better because more people read and trust articles
than they do ads. But how much does all this exposure cost? Not one thin dime.
So start spreading your virus right now and watch your ebook sales grow and grow.
Paid Advertising
E Z I N E S
In chapter 2 we discussed seeking online ezines or newsletters for your particular

niche using sites like the Directory of Ezines. You can find them here…
(http://www.create-ultimate-ebooks.com/DOE). Now that your book is ready to
sell, it's time to revisit the ezines you discovered.
Ezine advertising is an effective way to reach your target market for minimal cost.
If done correctly, ezine advertising can give you the biggest bang for your buck. But
do it wrong and you'll just pour money down the drain.
Ideally, you want an ezine directly targeting your specific audience. For example,
let's say you're selling an ebook on how to restore classic cars. An ad in an ezine for
classic car enthusiasts with 5,000 subscribers will do far better than one with 50,000
subscribers written for car owners in general.
Ezines usually feature 3 types of ads:
• Classified Ads
• Sponsored Ads
• Solo Ads
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Classified ads are just like you see in your daily newspaper. Very brief ads
designed to get you to visit a website or sign up for a free report. They might be
placed at random in the ezine and usually sandwiched between two or three similar
ads. They're the cheapest of the three but also the least effective because most
readers ignore them.
Sponsored Ads are usually the same as classified ads but are more prominently
placed in the ezine. They're usually placed at the top or right before the main article.
Since they're more likely to be read, they cost more than classifieds.
Solo Ads are emails sent to the subscriber list that contain no content other than
your ad. These usually bring the best results since they're far more likely to be read
than a classified or sponsored ad. Of course, solo ads are the most expensive to run.
Although useful for testing headlines and ad copy, classifieds in ezines rarely make
money. Sponsored ads are a little better and may be a good way to go when dealing
with an ezine you've had no experience with.
Solo ads by far offer the best return on your investment but since they're the most
expensive, are also the riskiest.
One mistake many advertisers make is trying to sell a product through a classified
ad. You should never try to make a sale through the ad. Instead, you want to focus
on getting people's attention and getting them to click on the link. Let your website
do the selling.
For classified and sponsored ads, an offer for a free report will usually generate a
better response than trying to sell directly. If possible, use the headline from your
website, offer the free report and then either give them a link or an autoresponder
address they can contact to get the report.
For solo ads, you've got a little more wiggle room depending on whatever policies
the ezine has in place regarding length. A very important thing to remember is with
a solo ad, you'll also be able to choose what goes in the subject line.
In email, the subject line is a headline. That's so important, I'm going to repeat it. In
email, the subject line is a headline. So, treat it as such. Don't write something like,
"Special Offer for Readers of the Acme Newsletter".
Instead, write something that's going to make the reader want to open that email.
For example, in solo ads for The Rudl Report, I use "What Corey Rudl doesn't want
you to know..." in the subject line.
If the subscribers are familiar with Corey Rudl, this phrase will build curiosity and
they'll open the email to satisfy it.
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Once they open the newsletter, I'll give them the actual intro headline from my
website along with the main headline. Also, I'll usually include bullet points from
my sales letter emphasizing the key benefits. So the reader can quickly scan the ad
to see what's in it for them.
I'll usually include a link to the website just under the headline, in the middle of the
ad and again at the end of the ad.
Unfortunately, solo ads carry another type of risk now. Spam complaints. Before
buying a solo ad, make sure you're dealing with a reputable publisher. Ask if they
regularly send out solo mailings so you'll know their subscribers are used to seeing
them.
Also, I recommend subscribing to the ezines you're considering advertising in and

get a feel for their style and how they operate. You can also contact advertisers you
see in these ezines to ask what kind of response they got.
Finally, don't accept the standard advertising rates. Ask for a discount. Mention that
you're considering doing more advertising but want to see what kind of results you
get first. This won't work every time but you've got everything to gain and nothing
to lose by asking.
Always track your ads when advertising in ezines. Using an ad tracker like the one
shown on page 72. You'll want to know how many people clicked on your ad, how
many signed up for your free report or ezine and how many actually made a
purchase.
If you purchase a solo ad in an ezine for $150 and sell your ebook for $25, you need
six sales to break-even.
Let's say you buy that $150 ad in an ezine with 20,000 subscribers. The ad brings in
300 visitors with 12 sales for a total of $300.
After deducting the cost of the ad, you made $150 profit (less credit card fees) and
have 12 new customers.
This is just some of what's involved in ezine advertising. If we covered all the bases,
it would be a book in itself. Instead, we've got a surprise gift. You can download a
copy of Lee Benson's "Amazing Ezine Tactics", a $47 value, absolutely free.
Grab your copy here:
http://www.create-ultimate-ebooks.com/ezinetactics.pdf
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BANNER ADS
Selling Your eBook on Amazon.com

Amazon.com takes 55% of the selling price of your book. Unless you specifically
send customers to Amazon, visitors are unlikely to find your book if they’re
browsing your topic. This is because Amazon charges publishers and authors a fee
(or reduced royalties) for high placement on their rankings charts.
There are valid reasons for wanting to be sold on Amazon. If you generate enough
sales, you’ll attract the attention of major publishers. If you’d like to learn more
about techniques, see your bonus ebook, “How to Easily Make Your Book an
Amazon Best-Seller by Joe Vitale. Joe has successfully promoted several books and
reached the top spot on Amazon.
A great resource for getting your book sold on Amazon and other ebook
marketplaces is Cyberread.com.
http://cyberread.com/mobishop/index.php?page=shop/authors-author
Selling Your eBook on eBay

As we mentioned earlier, the ebook, The Rudl Report was first marketed on eBay.
You can use eBay to sell your ebooks, too, but if you created a free ebook as we
suggested in the viral marketing section, you use eBay to sell your ‘freebie’ for any
price under a dollar to spread the word.
Stephan Miller, the author of “Automated eBay Sales”, one of the bonuses you
received with this book, has some excellent suggestions for how to use eBay for
viral marketing. He calls this…
“Unleashing an eBay Virus”

by Stephan Miller
So you've built your website, optimized all of your keywords, created great content,
and studied all the traffic-building techniques until you are blind from staying up
until two in the morning. You've read the ebooks, bought the packages, set up
autosurf programs, and even tried safelists, but the traffic you get is not rush hour.
It's a trickle. Let me suggest something.
What if there was already a website set up where millions of customers could see
your ad every day? What if the only thing you had to worry about to get traffic was
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create a great headline and keyword loaded ad? I am dreaming, you say. But then
again eBay provides this platform. Although eBay no longer allows you to gather
subscribers from your ad or add a link to other products you have for sale from your
website, you can still promote either or both from your auction. It just takes a little
bit of viral thinking. Let me explain…
A computer virus spreads from file to file until it infects your whole hard drive. An
idea virus spreads from person to person until everyone (I'm exaggerating here),
knows about it.
You say you have a great ebook you just want to give away that provides great info
and will bring more customers to your site, but you can't pay people to take it off
your hands. Set up an auction on eBay and sell 100 copies for a buck or even a cent,
if you want. I guarantee that you will get more downloads a week this way as long
as you write a great headline and ad. But this is not what I mean by a virus.
Now for an even better plan, sell the rebranding rights (allows you to customize the
book with your own affiliate links – Ed.) for your ebook at eBay, but give the book
away for free from a link directly from the auction. Giving your customers a chance
to rebrand your book will allow them to associate their names with the great content
you have provided. Hey, each one may be an even better marketer than you are and
get your book out to ten times as many people. Those who want to rebrand the book
will come back and purchase the package and spread the ebook around for you.
Those that don't will still have your ebook on their computer. But there's more.
To take this one step further: offer resale rights to the rebranding package. Give
your customers a chance to make their money back and spread the word by
spreading your ebook even further. Not only do you give your customers a chance
to promote themselves along with your content, you also give them a chance to
make some cash.
What do you need to do before you get started? Create the ebook, of course. And
it’s best to do this: write what you know. Provide insights into subjects that other
authors seem to float right over. There is nothing new under the sun, except for your
own personal experience and that may be all you need to create the perfect ebook
for your niche. Remember you are doing this for promotion, either for your site, for
another product you have for sale, or to build your list. Give your customers a taste
of what they will get when they click that link that you are promoting.
The second best way: collect articles from article announce groups that relate to
your site and compile them. Make sure you credit their sources and write their
authors to let them know you are creating the book. Who knows, each author may
want a copy to distribute themselves. Then write an introduction.
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The title of the book is one of the most important things. It must describe its
contents and also stand out. You have to create a title that will be remembered.
After all, once you get this virus started, your name, your site, and your ebook will
become synonymous, which is a good thing unless the title of your book is too
generic. Then the effects of the virus you worked to create will evaporate.
Viruses are waiting for you to create them. You just have to think like one. And
how do you that? Start with "I am on 50% of the computers in the free world" and
work your way backward. Of course, this goal is a dream, but the audience that
eBay provides is a step in the right direction.
For more info on Idea Viruses, checkout "Unleashing the Idea Virus" by Seth
Godin and learn the history of every great viral marketing plan from hotmail on up.
~~ Stephan Miller
Excellent ideas, Stephan, especially the idea about selling rebranding rights on
eBay. If you'd like get a free copy of the Seth Godin book, “Unleashing the Idea
Virus” that Stephan mentioned, be sure and sign up for his newsletter at
http://www.profit-ware-com.
Using Forums to Advertise Your eBook

Online discussion boards or forums can be a great place to promote your eBook but
if you don’t do it correctly, you can either end up wasting a tremendous amount of
time or alienating your potential customers.
When it comes to discussion forums, Willie Crawford is the king. A hugely

successful marketer himself, Willie is one of the moderators of one of the oldest and
most popular marketing discussion groups, the Warrior Pro forum. He also hosts his
own forum at http://www.WillieCrawford.com. Read what Willie has to say about
using forums to advertise your products:
“Profiting From Discussion Forums”

by Willie Crawford
I am a big fan of networking and discussing issues on online discussion boards - or

forums. I've frequently been asked if this is a really profitable way to spend one's
time. My answer is that, if done properly, it can be. In fact, it can be VERY
profitable!
Done wrong, you can spend many hours chatting away unproductively when you
should be building your business. Let's look at the difference.
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One of the things that make discussion forums so popular is that they reduce the
coldness of the internet. You get to connect directly with another PERSON and no
longer feel locked away behind a cold computer screen. It's forming those
bonds/those connections that makes forums and discussion boards a medium with
such powerful potential.
If your time online is intended primarily to build your business, then you need to
make sure that you use it most productively. That means you need to balance
building relationships with generating new business. Incidentally, forming new
relationships IS how you generate new business. That means:
You need to join the online discussions that showcase your expertise
and generate leads.
You need to join the online discussions that help to solve your business
problems and allow you to help others.
You need to join the online discussions that like-minded people

participate in.
My specialties are "internet marketing", karate, and also cooking. So I frequent

discussion boards/forums that focus on these topics. Since the audience that I wrote
this article for is "internet marketing" let's focus on that.
First of all, not all internet marketing discussion forums are equal. Some get very
few visitors, spend too much time dealing with non-productive issues, and generally
won't benefit YOU. Others get millions of page views a month, are very helpful
communities, and have the potential to allow you to generate a lot of business and
"connections." Only you can decide which forums are right for you. However, I
have posted a list of my favorites to an autoresponder. You can get this list by
sending a blank email to: willie3-56873@autocontactor.com
I've been using online discussion forums since 1997, so let me share with you a few
time-tested "secrets" to getting more out of them. Just a few quick tips that will
make your posts more likely to be read and responded to:
1) As a rule, you want to post to forums that get a lot of traffic. Naturally
that increases the odds of you making the right connections. The exception
is that sites which aren't moderated, and are full of spam, are generally a
total waste of time
2) When posting to forums, you generally want to let people know who you
are. If you are trying to build business relationships, you don't want to hide
behind a cute username. Instead, I advise using your own name and even
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posting your photo or logo where allowed. You should be branding yourself
and this is a great way to do it
3) Posting your photo or a graphic generally has been proven to increase

response to your posts. They make you seem more "real" to others who read
your post and that allows them to connect more. You allow them to feel that
they know you and they respond
4) To increase the chances of your post being read or responded to, it's
better to post to popular or "hot" topics. When other visitors see that very
few people have responded to a topic, they tend to ignore that thread. Post
to threads that you have something useful to contribute to, but popular
threads are better than ignored threads
5) When posting or responding to a topic, use keywords that people using

the search engines would use to find that topic. Put those right in the subject
line since the search engines do index many popular discussion boards
6) Where allowed, use a signature file or include a link to your site/product.

This pulls double duty by helping your search engine link
popularity/rankings and by letting fellow users of the forum know how to
find out more about you. Some seem to frown upon posting links to your
site for some reason. Done tastefully, I see absolutely nothing wrong with it.
Most of the users of the forums that I visit are in business after all to
generate MORE business. You can't do that by not telling people how to
contact you
7) Contribute to the community rather than just feeding off of it. By that, I
mean, offer useful comments, suggestions, and feedback. Don't just post
only to promote your products. Don't disguise the real purpose of your posts
- most people can see right through that. If you contribute to the community
and offer genuine value, others will notice this and be more open to make
purchases from you. It is in accordance with the inviolate natural law of
reciprocity!
8) Be civil and polite. Too many people attack others and their products
without sufficient justification. Too many people are much ruder on the
internet than they would be in a face to face interaction. Rudeness and lack
of civility are noticed on the discussion forums and those who behave this
way drive away a lot of business without even realizing it. People who see
this type of behavior just make mental (often subconscious) notes not to
deal with people who behave inappropriately!
Those are just a few of my thoughts on how to use discussion forums profitably. I
post regularly to over 20 discussion forums. I also help to moderate several. Being a
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part of these online communities can be very helpful to the growth of your business
when you adhere to just a few rules. Start applying these today and you may be
very surprised at the results.
Willie Crawford has been teaching others how to build an on-line business since
late 1996. Frequently featured in radio, magazine and newspaper articles and
interviews, Willie teaches the average guy what the top marketers are doing but
seldom talking about. For example, Willie demonstrates the power of automated
residual income through his system, Profit Automation. Test-drive this system now.
(http://www.create-ultimate-ebooks.com/ProfitAutomation).
Selling Your eBook Using Joint Ventures

One of the best ways to sell your ebooks is by creating joint ventures. Joe does joint
ventures on an almost daily basis and they play a huge role in his online business.
Another successful marketer that's discovered the value of joint ventures is John
Metcalfe. John is going to reveal to you some excellent tactics and tools for doing
your own joint ventures…
"Little Known Joint Venture Secrets Revealed"

By John Metcalfe
What makes me mad more than anything is why a lot of the most successful
marketers online don't tell you the whole truth of how they get thousands of visitors
AND more importantly BUYERS to their sites. I know just how hard it is to get
ANY traffic to a web site, never mind targeted ready-to-buy traffic. So you'll be
glad to know there's an easier way and today.
I'm going to lift the lid on some of the secret methods and more importantly,
TOOLS that are used to generate qualified ready-to-buy traffic to any web site.
I'm specifically talking about joint venture marketing and how you can use joint
ventures to build your Internet business. In its simplest terms, joint venturing means
two different businesses with customers who have the same sort of interests team-
up.
One business provides the product for sale, the sales message and the product
delivery. The second business provides a recommendation about the first business
product and provides the list of prospects to make the product offer to.
This is a lot easier than spending the next 6-12 months figuring out how to get your
site listed in the major search engines. You could constantly change your pages to
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get top rankings at sites like Google or Yahoo *OR* you can go to the search
engines and find people who already have top rankings and find a way how you can
joint venture with them for a share of the profits.
For instance…
If the top listed web site doesn't want to team up with you with a joint venture deal,
you simply go to no two, three, etc. until you find somebody who IS willing to do a
deal so that you can split the profits. Your goal from any deal is to find a way of
splitting the profits 50/50 but if you have to give away 60-70% of the profits it still
doesn't matter because you'll be able to sell to these customers again and again with
back-end higher ticket offers.
Let’s talk about some of the tools that you can use to find joint venture partners to
team up with for a share of the profits...
Joint Venture Tool No 1: Free Version of Copernic from www.copernic.com
This is a great tool for searching out joint venture partners. It goes out and searches
multiple search engines using keywords that you might use to find your own or
related web sites. It then brings up results of related websites you can contact for
joint venture deals.
You'll be able to visit these websites and take down vital information that you'll
need for contacting them for potential joint venture deals, like their name, email
address, website address, phone number, fax number.
Joint Venture Tool No 2: Alexa from www.alexa.com (Also Free)
This is a tool that downloads right over the top of your browser and gives you some
real vital information, like how much traffic a web site is getting. It doesn't
specifically say how many visitors it's getting but it tells you what ranking they are
compared to other websites.
For instance Yahoo would have a ranking of #1. Consider any web site that has a
ranking of less than 100,000 to be a good potential joint venture partner for you and
your business.
Alexa also lets you see specific information about each particular website, like
name, email address, address, phone and fax number. Also it lets you pull up related
websites for you to visit and take down the information needed for contacting these
people in the future.
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Joint Venture Tool No 3: GroupMail from www.infacta.com
One of the best ways to reach your potential joint venture partners is by email. To
be effective at contacting partners and getting your email read requires you to
personalize each individual email with something that's unique to each publisher or
website owner. For instance the publisher’s ezine, name and website address.
What you do is build a database of potential partners using the tools above and then
input the details you have generated into an email program such as GroupMail.
With GroupMail you are able to personalize your mailings with information from
your database. So in your database you'll have a list of all the names of people you
want to contact and also their ezine name. Wherever you want their name to appear
in your email you simply input the (NAME) tag.
Where you want to have their ezine name appear you input the tag (EZINENAME).
This way instead of having the subject line of your joint venture email simply
saying:
Subject - Joint Venture Request...
You could have:
Subject - Dear (NAME), Joint Venture Request For Your (EZINENAME)
This gives you a lot better chance of getting your email read as it's personalized
with the details that you have collected from your database. Top publishers and web
site owners get huge amounts of email sent to them, and the ones that they receive
which are not personalized with at least their name are simply deleted.
These tools and methods are what the top publishers like Terry Dean and Yanik
Silver are using to produce a large amount of their income online.
I would make a good estimate that they make at least 60% of their profits from
using the methods I have outlined above.
Don't you think you should be using them as well?
Get started today...
Thanks, John. That's excellent advice. By the way, be sure and subscribe to John's
excellent newsletter, "The Secret Marketing Study". You can learn more of the
Internet marketing techniques John Metcalfe tests and uses every single month. Get
your free subscription at http://www.secretmarketingstudy.com
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Selling Your eBook With an Affiliate Program

Earlier, Willie Crawford gave you the lowdown on how to use online forums to
market your ebooks. We also asked Willie to share his thoughts on using an affiliate
program to promote your ebook.
"Should You Start Your Own Affiliate Program?"

By Willie Crawford
If you operate an internet-based business and market your own product(s), you
eventually ask yourself, "Should I Start My Own Affiliate Program?" Even if you
don't have your own product, I think you should have your own affiliate program.
You can start an affiliate program marketing products you have reprint rights to.
Here are reasons you should start your own affiliate program:
1) Since you only pay for performance, you have no advertising investment.
Your job becomes to recruit affiliates who will do the advertising for you. If
you have a two-tier affiliate program, your affiliates will even do most of
the recruiting for you
2) You don't have to spend so much time worrying about search engine
rankings. Your properly trained affiliates will do things to get your site
higher rankings. Your army of affiliates will place thousands of links to
your site and build your site's link popularity
3) You don't have to worry about pay-per-click search engines. Your

affiliates will set up campaigns to market your product
4) You multiply yourself. You can only personally reach a small portion of
your market. Your army of affiliates extends that reach hundreds of times
over
5) You don't need to worry about building a huge list. Building a huge list
takes time, but recruiting affiliates who already have huge lists takes
minutes. Your affiliates reach hundreds of thousands of prospects who will
buy your products based upon affiliates recommending your product to
their list
6) An affiliate program allows you to make more money. Your percentage

from each sale may be lower, but your total revenues will be hundreds if not
thousands of times as much. You get a smaller piece of the pie but the pie
grows so huge that your share of the pie still adds up to so much more
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7) Setting up an affiliate program is much easier than you think. You can
use a program like my Profit Automation - Track all affiliate activity -
Track all sales - Automatically communicate with your affiliates -
Automatically communicate with affiliates’ prospects (as your
autoresponders do the conversion) - Automatically train your affiliates -
Automatically track which promotional tools are working best
http://www.create-ultimate-ebooks.com/ProfitAutomation
A properly set up affiliate program increases your sales many-fold and requires
only a tiny fraction of the work. You do need good organization and the proper
automation tools. You do need to put in some work getting the affiliate program
launched. Then the affiliate program takes on a life of its own and your business
steadily grows from the efforts of others. You reward them for their hard work, and
your affiliates reward you with a larger bank account.
If you don't have your own affiliate program start planning one today. Make sure
you have a quality product, plan everything out, get an affiliate management
program like Profit Automation and watch your business grow itself!
For details, visit http://www.create-ultimate-ebooks.com/ProfitAutomation
CLICKBANK MARKETPLACE
The ClickBank Marketplace, mentioned earlier in the research stage, is one of the
simplest ways to sell your ebook online. They only allow digital products like
ebooks, software and audio or video downloads. Physical products that must be
delivered aren’t allowed. You setup your own website and ClickBank handles the
payment processing. They also have a built-in affiliate network.
Selling on ClickBank has both good and bad points. They eliminate many of the
hassles of selling online. They collect the money, issue refunds, pay your affiliates
and send you a check once or twice a month.
It's fast, easy and inexpensive to get setup. There’s an initial $49.95 setup fee and
ClickBank charges you $1.00 per transaction plus 7.5% of sales. That’s a little
pricey compared to traditional credit card merchant accounts, which typically
charge 20-35 cents per transaction and from 2.25% to 5.5% of sales.
Technically you're selling your product to ClickBank who in turn resells it to the
customer. So, ClickBank is responsible for collecting and remitting any sales tax to
the appropriate authorities. This saves you from applying for a sales tax permit and
dealing with the paperwork hassles.
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E B O O K S
Many ebook sellers love ClickBank and are more than willing to pay a bit more in
fees for the convenience of avoiding the administrative chores.
So, what are the bad points? Let’s start with ClickBank’s built-in affiliate program.
ClickBank allows you to pay affiliates from 1% to 75% commission. Initially,

you're limited to a maximum price of $49.95. You have to request an increase to
sell products over $49.95. No real problems there.
Theoretically, there’s a built-in army of ClickBank affiliates eager to sell your

product. The reality is few, if any, of these affiliates will even be aware of your
product without some major effort on your part.
Part of the problem is the way ClickBank’s website is organized. There’s no search
function. Products are divided into categories and sub-categories, many of which
are poorly organized. That makes it difficult for both affiliates and potential
customers to find your ebook.
For each category and sub-category, products are listed by sales rank from #1 to
#100 with 10 listings per page. If your ebook isn’t the top 100, it isn't listed. New
products are displayed temporarily in a ‘New Releases’ category but these are often
overlooked. While you have the option of advertising on ClickBank's affiliate login
page, I believe most affiliates ignore these ads.
Several third-party vendors have created ClickBank 'malls' or search engines

offering the ability to search by topic on ClickBank. These sites use special scripts
so that if a search leads to a purchase, the site hosting the "mall" gets the affiliate
commission. You can see one of these sites for yourself here:
http://www.ecommerceconfidential.com/cbsearch/search.php
Another drawback of using ClickBank is you have no control over who joins your
affiliate program. In fact, a big problem on ClickBank is customers taking a
commission on their own purchase. With traditional affiliate programs, you can
control and prevent this (if you choose to).
There's also the issue of communicating with your affiliates. To be successful, you
need to provide affiliates with promotional tools like banners and sales material.
You should tell them about new product releases, updates, etc. While there are
methods to get affiliates to sign-up for your program, many will bypass whatever
system you implement.
Another drawback to the ClickBank affiliate program is that you can't adjust
commissions for individual joint venture partners or 'super-affiliates'. While you
might offer regular affiliates a 50% commission, it's common practice to offer big-
name marketers and large list owners commissions up to 75%.
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These high-commission deals mean you'll get a large number of sales plus new
customers to offer your back-end products to. While you could track these super-
affiliates’ sales manually and pay the additional commissions yourself, it’s a lot of
extra work. And extra work is what most people are trying to avoid when choosing
ClickBank.
Another drawback to ClickBank is not being able to automatically add customers to

your mailing list. With each sale, ClickBank emails you the customers name, email
address, city and state but does not add these names to any type of mailing list, a
feature most shopping carts offer.
There are third party solutions, though. You can combine a product like the
ClickBank Total Protection Script (http://snipurl.com/ahx9) with an autoresponder
service like Aweber (http://snipurl.com/ahxp) or Autoresponder Unlimited
(http://snipurl.com/ahxc) to get these customer names in an automated follow-up
system.
You can install the Total Protection Script and Autoresponder Unlimited yourself or
find someone on rentacoder.com to install it for you for around $15-20.
For the budget-minded, using ClickBank with the Total Protection Script and
Autoresponder Unlimited will keep your total start-up cost under $150 with no
monthly costs other than web hosting.
ClickBank Setup Fee + Total Protection Script + Autoresponder Unlimited
$49.95 + $49.95 + $34.97= $134.87 + Installation (optional) $15 = $149.87
Or to get a more powerful autoresponder system, you could combine the Total
Protection Script with an autoresponder service like Aweber and get started for
$100 up front and $19.95 a month for the autoresponders.
Conclusion
Here’s the bottom line on selling ebooks:
To win the game of selling as many ebooks as possible you MUST put your sales
message in front of as many people as possible!
It really is a "numbers" game... more so than anything else. It's not "best writing"
author - it's best SELLING!
The term "best selling" author has the word "selling" in it.
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You need to become an author who knows how to sell their own ebook... or get
other people to sell it for you.
You need to constantly look out for new and better ways to reach your target
audience and sell your ebook.
That's your job!
Writing the ebook is only part of it... once it is done you MUST SELL it.
But the great news is that a lot of other people have gone before you... made the
right distinctions... and now you can benefit by just doing what they did.
Don't try to re-invent the wheel -- copy what successful people who came before
you have done.
You'll be successful a lot faster by doing it that way!
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About The Authors:
DR. JOE VITALE
D r. Joe Vitale, President of Hypnotic Marketing, Inc., has written

far too many books to list here. He is the author of the international best-seller,
The Greatest Money-Making Secret in History!, the best-selling e-book
Hypnotic Writing, and the best-selling Nightingale-Conant audio program, The
Power of Outrageous Marketing, and numerous other works.
He has written books for the American Marketing Association and the
American Management Association, including The AMA Complete Guide to
Small Business Advertising and There’s A Customer Born Every Minute. His
most recent book, co-authored with Jo Han Mok, is The E-Code: 47 Secrets
for Making Money Online Almost Instantly. His next book, due out in 2005,
will be The Attractor Factor.
Joe has also created software, such as Hypnotic Writing Wizard and
Intention Creator. He recently created a home-study course titled, Spiritual
Marketing: How to Earn $1,000,000 or More This Year Alone.
Dr. Vitale currently lives in the Hill Country outside of Austin, Texas
with his pets and his love, Nerissa.
95
To browse an online catalog of his books and tapes, to read dozens of
free articles by him, or to sign up for his popular free e-newsletter, see his
main website at http://www.MrFire.com
BILL HIBBLER
B ill Hibbler is the Master Site Reviewer

(http://www.MasterSiteReviewer.com) and helps website owners turn their
websites into money-makers. He is the owner of EcommerceConfidential.com
and a dozen other websites.
A former successful artist & tour manager in the music industry

(Humble Pie, Deep Purple's Glenn Hughes and many others), Bill turned to
the web to market a music business seminar and eventually made the transition
from the music industry into Internet Marketing.
Bill's first ebook, The Rudl Report, has been a big hit with readers who
learn how to save money on Internet marketing products and services and
enjoy Bill's honest, unbiased reviews.
He also helps current site owners improve their sites with his extensive
website critiques and helps traditional 'brick & mortar' businesses bring their
products and services online.
He currently runs his company, Gigtime Media, out of his home office
alongside his wife Elena. They live in an artist community in Wimberley, TX
in the beautiful Central Texas Hill Country where deer roam freely in the
neighborhood and air pollution, alarm clocks & traffic jams are a fading
memory.
To see an online catalog of his ebooks and software, read free articles
by him, or to sign up for his free e-zine, visit
http://www.EcommerceConfidential.com . For a free website evaluation, visit
http://www.MasterSiteReviewer.com.
96

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JOE VITALE & BILL HIBBLER

The Ultimate Guide to Creating

The Ultimate Guide to Creating

Edited by Victoria Rosendahl

Pricing Your Ebook 38

Selecting a Topic and Creating An Idea 3 Value 38

Choosing Your Niche 4 Bonus Items 39

CHAPTER 3 Back-End Potential 40

Writing your eBook quickly 15 Selling Your Ebook On a Website 42

Don’t Write It, Speak It 17 Product Name Based Domains: 42

Software: 18 Keyword Based Domains: 43

Transcription 18 Your Website and Sales Copy 43

Teleseminar / Bridge Line 19 Designing your website 49

Interview An Expert 19 Accepting Credit Cards on your website 49

Places To Find People To Interview Subjects Automating your website 50

19 Search Engine Ranking 53

Preparing For The Interview 22 Pay-Per-Click Advertising 62

Create your Interview Questions 22 Overture 64

Your Interview Format 23 Google Adwords 65

Coauthor your ebook 25 Other PPC search engines 65

Initial Agreement 26 Choosing keywords & keyword phrases 66

Outline 28 Distributing Your Articles 78

Make Soup 28 Paid Advertising 79

Don’t Write It At All 31 Ezines 79

CHAPTER 4 Selling Your eBook on Amazon.com 82

Selling Your eBook on eBay 82

PDF Ebooks 33 Using Forums to Advertise Your eBook 84

HTML Ebook Format 35 Selling Your eBook Using Joint Ventures 87

About the Authors 95

What you should expect from this ebook...

Then we'll cover:

Chapter 2 - Selecting a Topic and Creating An Idea

Chapter 3 - Writing your eBook quickly

Chapter 4 - Publishing Your eBook so everyone can read it

Chapter 5 - Selling Your eBook and making money!

So you see we have a lot of ground to cover... let's get started!

That sounds like elementary school... but it's true!

"E-authors" on the web have published every type of book...

Fiction, non-fiction, how-to, history & mystery

Want to do something exciting?

Ask yourself why you want to write an ebook...

To be recognized as an expert in your field?

All of the above? <smile>

Would you buy a new car?

Would you go on vacation?

Would you buy something for a loved one?

What, you ask, is passive income?

Selecting a Topic and

What do we mean by that?

If nobody is waiting to buy your ebook -- DON'T write it!

Please... don't make that same "classic" author mistake.

You need to be very passionate about the subject -- and --

Choosing Your Niche

1. List your hobbies, skills and interests.

Does this particular market have money to spend?

Is this market easy to find online?

Are there websites selling products and services in this niche?

Is this a large enough niche to support a website?

Let's take those questions one at a time.

Does this audience have money to spend?

Is this market easy to find online?

Take a look at the following topics: