www.getwsodo.

com
www.getwsodo.com

Backlink Blueprint
Instructions

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www.getwsodo.com

WELCOME!
Welcome to Backlink Blueprint!
This guide will help you pitch target sites for guest posts, scale your link
building, and find freelance writers to outsource to. Tabs in this workbook have
examples as guides that you can delete when ready. Please check out my
strategy notes at the bottom of this sheet for tips to be successful. And use the
Document Templates as guides for your outreach, outlines, and drafts.

Questions: adam@adamenfroy.com

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STEP-BY-STEP
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GUEST POST SYSTEM

TARGET SITES AND FIND CONTACT INFORMATION

STEP 1: Find Guest Post Sites

Use "Target Sites" Tab to find websites you want to guest post on. Can
filter by Domain Authority and industry. Higher DA = better for SEO.
Click the box next to the domain to visit their "write for us" page.

STEP 2: Find Contact Email Format

Based on Target Site you choose, use a free tool like Hunter.io to input
target domain and fnd contact email address/format (i.e.
first@website.com, first.

Tools to Use: hunter.io

STEP 3: Find Correct Person to Contact

Use LinkedIn to fnd contact to email: Use Advanced Search -
Search for "Content" or "Marketing" fltered only to the specifc Target
Company/Website.

Tools to Use: LinkedIn

STEP 4: Input Contact Information

Once you have the correct contact name and their email format
from Hunter.io, add their contact information to "Guest Post
Outreach" tab

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GUEST POST SYSTEM

GUEST POST OUTREACH

STEP 5: Begin Outreach with Templates

Once you have the contact information of 5-10 target sites,
begin outreach with the outreach templates

Tools to Use: Outreach Template

STEP 6: Document Your Outreach

Can reach out via email, LinkedIn, Facebook, or a combination.
Make note of type of outreach and date in "Guest Post Outreach" tab

STEP 7: Use Outreach Template to Pitch Topics

Once you pitch topic and it's accepted add topic to
"Guest Post Outreach" tab

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GUEST POST SYSTEM

WORK ON AND COMPLETE GUEST POST

STEP 8: Create Guest Post Outline (if neccessary)

If outline is required, provide outline with Outline Template Doc via
Google Docs (set sharing to “Anyone with link can edit")

STEP 9: Find Writers to Outsource Writing (Optional)

To outsource guest post writing, use "Writers" tab - use "Where to Find
Writers" column to find writers and keep track of your writers in one
place. Add their contact info and rates.

Tools to Use: hunter.io

STEP 10: Outreach to Writers (Optional)

Use Writer Outreach Template to email writers and get
cheap/free content in exchange for backlinks in
your guest posts.

Tools to Use: Outreach Template

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GUEST POST SYSTEM

WORK ON AND COMPLETE GUEST POST

STEP 11: Write Guest Post Draft

Once topic/outline is approved, write and provide draft (and use Draft
Example as formatting guide) via Google Docs (set sharing to "Anyone
with link can edit")

Tools to Use: Use Draft Example as Guide

STEP 12: Link to Your Site in Guest

Make sure to link to your website at least once in the copy,
and in your guest author bio (example bio in Draft Example Template)

Tools to Use: Use Draft Example as Guide

STEP 13: Link to Infuencers and

Future Targets in Guest Post
When writing draft, link to infuencers and
future sites to want to write for to provide value

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STEP-BY-STEP
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GUEST POST SYSTEM

WORK
DOCUMENT
ON AND COMPLETE
YOUR PROGRESS
GUEST POST

STEP 14: Document Live Guest Post:

Once draft is approved and article is published, add live article
link to "Guest Post Outreach" tab

STEP 15: Document Links to

Infuencers and Targets
Also add the live article link and the infuencer sites
you linked to in the "Live Posts and Backlinks" tab

STEP 16: Optional

You can color code your rows in
"Guest Post Outreach" tab by status: Live, Draft
IP, Topic Pitched, etc. to help organize.

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LINK BUILDING
www.getwsodo.com

OUTREACH INSTRUCTIONS
Get Links with Broken Link Building:
1 Use a tool like Broken Link Check to see if any Target Sites
have broken outbound links

Tools to Use: Broken Link Check (free)

This will give you a list of broken outbound links.

2 You can also use Ahrefs (paid) to analyze target
site's content and look for broken links.

Tools to Use: Ahrefs (paid)

Round-Up Post Link Building:

3 Search: “industry + round-up” for
articles/websites to target for

Tools to Use: Google Search

Find website owner's contact information

4 with the same strategies in the guest post
instructions above

5 Add contact info to "Link Building Outreach" tab

Begin outreach with link building outreach

6 emails from Outreach Templates document

Tools to Use: Outreach Template

7 If your link is added, make sure to say thank you

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TIPS TO
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BE SUCCESSFUL
1 Introduce yourself properly with name and job title

Use a blog or company email address

2 - try to avoid Gmail if you can

Do your research on the site you're targeting and focus on

3 the benefts their audience will receive (focus less on you)

4 Customize every outreach template

5 Keep your messages as brief as possible

Keep track every contact in this workbook - the

6 goal is long term relationships and opportunities

Some sites may not be accepting guest posts

7 now, but will in the future - add that under the
Notes column so you can follow-up

When pitching topics, make sure that your topic doesn't

8 exist on their site (Google: “site:targetwebsite.com your
topic" to see if it's on their blog already

Make sure to link to target sites and infuencers you want

9 to work with. Links are valuable so you can add the fact
that you linked to them in future outreach.

When generating links to your site, it is important to have high

10 quality content articles with statistics that you can link to.

When linking to your site, mix up your anchor text so that

11 it's not always just your target keywords - use diferent
variations and anchor text without your keyword at all.

When using the writers tab, keep track of all writers

12 and cost per word. Test quality with one article. Find
quality writer between $0.04 and $0.06 per word.

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