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Writing Guide
Whenever I’m pressed for writing time, I follow the acronym FAST. It stands for find,
assemble, speak, and teach.
Print this worksheet and write with it whenever you’re writing under a deadline.
Step 1: Find
Collecting ideas is the first step to writing from abundance. Don’t focus on how relevant each idea is. As long as it resonates,
write it down. Save quotes, stories, data, observations, and personal experiences.. Include one of each.
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I suggest using an app like Otter to transcribe what you’re saying. Often, it helps to repeat the exercise because you’ll clarify
what you’re saying every time you repeat yourself. Condense what you said into a 200-300 word summary, similar to the
abstract of a scientific paper.
If it helps, talk to friends too. Pay attention to their clarifying questions because they’ll identify the holes in your argument.
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In the same way that inviting people into your home forces you to clean up your room, sharing your ideas with other people
forces you to clean up your thinking. Those who enjoy your work will return the favor and teach you in return, often by filling in
the gaps in your knowledge.
As you edit your writing, I suggest that you follow my CRIBS editing formula.
If you can, share your words with a friend who can look for things that are (1) confusing, (2) repeated, (3) interesting, (4) boring, or
(5) surprising.
1. Confusing: If your writing is confusing because you’re trying to sound smart, replace your SAT words with ones that
everybody understands. Alternatively, it may be proof that you haven’t thought enough about what you’re trying to write. If
so, clarify your ideas by simplifying them.
2. Repeated: Delete the repetitive parts. Good writing is concise so by definition, if you’re repeating yourself, your writing isn’t as
concise as it could be.
3. Interesting: Add prominence to your interesting ideas by writing more about them. “Interesting” is the holy grail of online
writing. It happens when insight meets entertainment, when you comfort the confused or confuse the comforted.
4. Boring: When something is boring, delete or rewrite it. The answer depends on if your writing is boring because of the ideas
themselves or how you’re communicating them. If the idea is the problem, cut it. Or, if your delivery is the problem, rewrite the
boring sections.
5. Surprising: Delete everything that’s not surprising. Then pretend you’re a horror movie director by building suspense before
every surprise. Surprising ideas break the reader’s mental model for how the world works, either by comforting the confused
or confusing the comforted.
• The Ultimate Guide to Online Writing • Seth Godin: Writing Every Day
• How to Cure Writer’s Block • Morgan Housel: Writing for the Internet
• Expression is Compression • Patrick McKenzie: Internet Famous