FRANCHISING

TERMINOLOGIES

FRANCHISOR
- an individual or company
that sells or grant a
franchise

FRANCHISEE

- an individual or company
that holds a franchise

UNIT FRANCHISEE
- master franchisee grants
franchising rights.

MASTER FRANCHISEE

- pays the franchise company

a significant initial fee for the
rights.

REGIONAL
FRANCHISEE

- a franchise model moving

into a larger country or area.

MULTIPLE
FRANCHISEE

- right to operate more than

one outlet within a defined
territory.